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Content Curation & Content Marketing
Content marketing is simply the creation or sharing of quality content to engage current and potential customers to generate business.
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Common Content Curation Questions Answered

Common Content Curation Questions Answered | Content Curation & Content Marketing | Scoop.it
Sending Traffic by Linking to Other Sites – Is this Bad?
A common concern is that a by linking to other websites you will drive traffic away.
Greg Bardwell's insight:

Hello world this is great.

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Why content curation is a new form of communication

These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013. In a post Web 2.0 world, communication has to be re-invente
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SEO Writing Myths That Can Get Expensive

SEO Writing Myths That Can Get Expensive | Content Curation & Content Marketing | Scoop.it
SEO is fueled by quality content, so you want to make sure that your writing strategy is down pat. While it isn’t easy being an online writer, it is actually the website owners that can ruin SEO writing and fall into a costly trap.
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What is a Lead for a Content Marketer?

What is a Lead for a Content Marketer? | Content Curation & Content Marketing | Scoop.it
After the recent publishing of our new eBook, “That’s Not A Lead!”, by Andy Detweiler, I have been thinking more and more about what actually is a content marketing drive lead.
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Common Content Curation Questions Answered

Common Content Curation Questions Answered | Content Curation & Content Marketing | Scoop.it
Sending Traffic by Linking to Other Sites – Is this Bad?
A common concern is that a by linking to other websites you will drive traffic away.
Greg Bardwell's insight:

From Me

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Greg Bardwell's curator insight, July 8, 2013 10:24 AM

Hello world this is great.

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Wanna be a Super Hero? Be a curator ! Steve Rosenbaum's favorite trend at SxSWi 2012

If you've followed curation as a trend, you've heard of Steve Rosenbaum. His book Curation Nation was instrumental last year in making curation and curators emerge as a trend and as an important group.

 

As Steve puts it, curators are the Web's super heroes.

 

But as Steve says, it's just starting and this is just the beginning. And from what we can see in Austin this year, he's damn right!

 


Via Guillaume Decugis, Eric Moran
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Eric Moran's curator insight, January 10, 2013 2:28 PM

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

Eric Moran's curator insight, January 10, 2013 2:31 PM

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

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Trends: Be Discovered in 2013 via Content Curation and the Interest Graph

Trends: Be Discovered in 2013 via Content Curation and the Interest Graph | Content Curation & Content Marketing | Scoop.it

My name is Ally Greer. I’m a marketer with expertise in content marketing and curation. You’ve probably never heard of me.

 

With over 500 million users on Twitter, 175 million on LinkedIn, and over a billion on Facebook, you probably haven’t heard of most people on the Internet. The bad news is that this also means most of those people probably haven’t heard of you either.


Via Ally Greer, Guillaume Decugis
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timethief's comment, January 27, 2013 10:26 PM
Inspiring article - thanks!
timethief's curator insight, January 27, 2013 10:29 PM

Listen up! " The benefit that topic-centric curation provides to you is that your name is now attached to all of the most relevant content on your topic of expertise... " Curation can help you get found.

Renee Baribeau's curator insight, January 28, 2013 11:53 AM

Keys to the internet castle, curation of content that unlock peoples desire to share.

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Content Marketing Study: The More You Do, The More You Need

Content Marketing Study: The More You Do, The More You Need | Content Curation & Content Marketing | Scoop.it
This new study has been going the blogging rounds and I have been trying to find the time to read and comment.
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Why SEO companies are putting more stress on Content Marketing?

Why SEO companies are putting more stress on Content Marketing? | Content Curation & Content Marketing | Scoop.it
I have noticed the trend of content marketing articles on many SEO focused forums and blogs has accelerated in the last few months. It is easy to see why from several recent marketer reports and studies.
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Content Curation Strategy for Content Marketers

Content Curation Strategy for Content Marketers | Content Curation & Content Marketing | Scoop.it
This is a two part post. This part explores developing an overall content curation strategy and integrating it with your blogging strategy.
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Social Media Marketing: 5 tips to optimize your Twitter opportunities

Social Media Marketing: 5 tips to optimize your Twitter opportunities | Content Curation & Content Marketing | Scoop.it
I am a big user and sharer on Twitter. The reason is that I am a Content Marketer and a Content Curator and my target audience are big Twitter users.
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Social SEO Is Shareable Content | Social Media Today

Social SEO Is Shareable Content | Social Media Today | Content Curation & Content Marketing | Scoop.it
I define Social SEO as the ability social media has to help your SEO efforts by creating shareable, optimized, high quality content. Social Media and SEO need more things that tie them together.

 

"The fellas at SEOMoz conducted their own Social SEO study which said: While all three networks did have a positive correlation, the strength of the relationship was strongest for LinkedIn. So, while LinkedIn may be the least obvious choice for sharing activity, it is still incredibly important for marketers also interested in SEO performance".

 

Read More: http://socialmediatoday.com/socialmarvels/721931/learn-accept-and-enforce-social-seo-shareable-content


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13 Content Marketing Steps - ClickZ

13 Content Marketing Steps - ClickZ | Content Curation & Content Marketing | Scoop.it
ClickZ13 Content Marketing StepsClickZContent marketing that delivers high-quality, relevant information yielding measurable results without promotional push should be on every marketer's 2012 priority list.
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5 Easy Ways to Promote Your Blog Posts in Social Media

5 Easy Ways to Promote Your Blog Posts in Social Media | Content Curation & Content Marketing | Scoop.it
You're a passionate blogger and have churned out great posts. You've published them on your blog and are worried why the posts haven't been driving as much traffic as you would have liked? They need promotion.
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Top 3 Reasons Why Google+ Is the Best Bet for SoLoMo Success

Top 3 Reasons Why Google+ Is the Best Bet for SoLoMo Success | Content Curation & Content Marketing | Scoop.it
Google+ has long been discounted by many marketers as just another social media platform. But with the evolution of SoLoMo Google+ is poised to win the social, local, mobile race. Here are the top three reasons why.
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Custom content earns nearly 40 percent of marketing budgets

Custom content earns nearly 40 percent of marketing budgets | Content Curation & Content Marketing | Scoop.it
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council.
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Is buyer intent a part of your B2B marketing strategy?

Is buyer intent a part of your B2B marketing strategy? | Content Curation & Content Marketing | Scoop.it
Mediative’s The Buyersphere Project sheds some very insightful light on the intent of your buyers when they use online search.When it boils down to it, there are 3 main reasons that search engine users conduct a search, and it’s important for B2B...
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5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius | Content Curation & Content Marketing | Scoop.it

This is an interesting and useful article written by Susan Gunelius to curate content on your blog.
Here is an excerpt from article:


"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule.
Following are five easy ways to curate content on your blog in a useful, legal and ethical way.

1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.

Here are some simple explanations of each:
- Content Aggregation: When you gather links to content and provide nothing else but those links in a single place, you're using content aggregation.
- Content Syndication: Syndicated content is aggregated and redistributed (in whole or in part) for consumption or publishing through a third party.
- Content Curation: When you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location, you're curating content. While aggregation and syndication are primarily automated processes, curation is not. True content curation requires human intelligence, interpretation, and intervention.

2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

3) Publish Slideshows to Highlight Curated Content from Multiple Sources:
Slideshows are visually appealing and can boost page views for your blog because visitors have to click through each page in the slideshow to see all of them. If your audience likes slideshows, they're great for sharing curated content.

4) Embed Curated Content on Your Blog:
There are a variety of tools that can streamline the content curation process, and some of those tools enable you to embed the content you curate on your blog. Typically, the formatting is done for you, so the process is quick and easy.

5) Curate Content into an Online Video:
You could create a video that includes your insights added about a single piece of curated content or multiple pieces of curated content, publish it to your YouTube channel, and embed it anywhere on your blog. Just be sure to include the URLs to all of your sources within the video and in the written description of the video.

Read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello, มานะ ตรีรยาภิวัฒน์
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Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing

10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing | Content Curation & Content Marketing | Scoop.it
By now, you have heard all the hype about content marketing.  Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix.  Have you designed a content marketing...

Via Sam Stern, Tom George
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Becky Gaylord's curator insight, January 18, 2013 9:43 AM

Great post! Valuable points and useful guidelines for content creators, social media folks, brand managers, community managers, PR people communicators and leaders. 

David Hain's curator insight, January 18, 2013 11:34 AM

Very helpful...

Jean-Marc TRESOR's curator insight, May 1, 2013 9:24 AM

strategy content

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Content Curations Sweet Spots for B2B Content Marketers

Content Curations Sweet Spots for B2B Content Marketers | Content Curation & Content Marketing | Scoop.it
A case study of the effectiveness of using content curation as an accelerator of these tactics showed website traffic increased 464% in just 4 months. Get the details at our blog post, “ROI Analysis For Curation And Content ...
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Content Alone is NOT Enough for Content Marketing

Content Alone is NOT Enough for Content Marketing | Content Curation & Content Marketing | Scoop.it
The advice by Eugene Farber at the Content Strategy Hub in his blog post “Avoid this Awful Advice to Get the Most out of Your Content” is spot-on. Content creation is not always the answer.
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Content Marketing the #1 Driver of Leads for B2B Marketers

Content Marketing the #1 Driver of Leads for B2B Marketers | Content Curation & Content Marketing | Scoop.it
This past May I wrote an article entitled Why The Value Of Content Is Nothing New.
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WordPress for Content Marketing: Promotion, Promotion, Promotion

WordPress for Content Marketing: Promotion, Promotion, Promotion | Content Curation & Content Marketing | Scoop.it
This blog post by Jennifer Wong over at Optify hits the nail on the head … it is all about promotion of your content.
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Why is Curation Such a Hot Topic? - B2B Content Engine

Why is Curation Such a Hot Topic? - B2B Content Engine | Content Curation & Content Marketing | Scoop.it

RT @Curate_Content: Why is Curation Such a Hot Topic?


Via massimo facchinetti
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Content Curation Tips: A Simple Post Format

Content Curation Tips: A Simple Post Format | Content Curation & Content Marketing | Scoop.it
Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.

 

Click through the photo for the full story.


Via Attorney 2.Oh!
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