“As the digital content curator of my company, I am genuinely fascinated with all things having to do with content curation and at some point would like to work in Branded entertainment. Inshallah.”
Curated by
Juliet Perrachon d'Arguesse
Here are eight content marketing initiatives that you and your company should get serious about for content creation and distribution for 2012. 
Content creation versus content curation: which is better? 
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise? Enough words have been written on how to effectively engage and increase your Twitter follower count that the tomes could fill the Royal Albert Hall. 
M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. 
Content marketers would do well to consider a pyramid concept for balancing their use of the many content formats they use. 
One of my first posts in my job as Digital content curator, learning the ropes about content curation! 
This is my framing post for the August 4th #smchat I moderated on Content Curation for Twitter. #smchat takes place every Wednesday at 1 pm on Twitter. (Although this post breaks my rule for brevity , I hope you enjoy it! 
very comprehensive post about content marketing. really puts words to thougths i already had! 
(clicca qui per la traduzione in italiano) 
In the hype that is social media marketing, it is often hard to distinguish between the braggadocio and the brilliant. Communities are launched with great fanfare only to slink away quietly into the burial ground of false promise. 
This is the most comprehensive article I have found.... yet (!) about my content curation. Only wish I had stumbled upon this months ago when I started this job (and had no idea what I was doing eek!)
|
So why are brands still not really getting social media? It's all about CONTENT! 
Despite the ridicule and judgement that will no doubt follow as a result, this article will out me as a (slightly more than) casual listener of The Archers. For Cream’s international readers, The Archers is the world’s longest running drama... 
Create Content, Not Commercials... 
Coca-Cola’s desire to double its revenue is now driving its social media marketing effort and its quest to get the buy-in from the female keepers of the fridge, writes Mark St Andrew. 
Blogs, eBooks, and social media are integral parts of content marketing, but brands can do more than just create text-based content. They can entertain too. 
Find out how to motivate your customers to share your content and the mistakes you need to avoid for a strong social media content strategy. 
Does your business have a content marketing strategy? Content marketing essentially means that rather than pitching your product directly, you instead provide resources to educate and inform your prospects. 
Digital used to be a dirty word for media owners but changes in the way consumers use the internet could be a sign that the market for content could become profitable again. Tom Smith, managing director of Trendstream, explains. Fantastic overview of curating content and influencing via twitter! 
As the tools available to publishers grow more sophisticated, it's up to us to experiment and see what sticks, writes Aleks Krotoski... 
|
