Content Curation and Marketing, Branded Content and Entertainment
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Content Curation and Marketing, Branded Content and Entertainment
As the digital content curator of my company, I am genuinely fascinated with all things having to do with content curation and at some point would like to work in Branded entertainment. Inshallah.
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8 Content Marketing Initiatives To Seriously Consider for 2012

8 Content Marketing Initiatives To Seriously Consider for 2012 | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Here are eight content marketing initiatives that you and your company should get serious about for content creation and distribution for 2012.
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Kick Your Content Strategy Up a Notch Using Curation | CopyPress

Kick Your Content Strategy Up a Notch Using Curation | CopyPress | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Content creation versus content curation: which is better?
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How 'content curators' are connecting consumers

How 'content curators' are connecting consumers | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?
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How to grow your Twitter following [infographic] | The Wall Blog

Enough words have been written on how to effectively engage and increase your Twitter follower count that the tomes could fill the Royal Albert Hall.
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The New Facebook: A Timeline for Personal Discovery and Storytelling Brian Solis

The New Facebook: A Timeline for Personal Discovery and Storytelling Brian Solis | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
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How acting is not so dissimilar from content marketing | Blog | M&M

How acting is not so dissimilar from content marketing | Blog | M&M | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry.
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A Food Pyramid for Content Marketing | Content Marketing World

A Food Pyramid for Content Marketing | Content Marketing World | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Content marketers would do well to consider a pyramid concept for balancing their use of the many content formats they use.
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Is curated content king? | Blog | M&M

Is curated content king? | Blog | M&M | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it

One of my first posts in my job as Digital content curator, learning the ropes about content curation!

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Content Curation for Twitter: How To Be a "Thought Leader DJ"

Content Curation for Twitter: How To Be a "Thought Leader DJ" | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
This is my framing post for the August 4th #smchat I moderated on Content Curation for Twitter. #smchat takes place every Wednesday at 1 pm on Twitter. (Although this post breaks my rule for brevity , I hope you enjoy it!
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The 3 Biggest Content Marketing Mistakes CMOs Make « The Outbrain Blog

The 3 Biggest Content Marketing Mistakes CMOs Make « The Outbrain Blog | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it

very comprehensive post about content marketing. really puts words to thougths i already had!

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Robin Good's comment, September 8, 2011 3:56 AM
Thank you Juliet for your valuable curation work!

I am writing to you as I am trying to get some attention around this topic and would truly appreciate your public comment on it:

http://www.scoop.it/t/real-time-news-curation/p/435456801/should-scoop-it-and-other-curation-tools-credit-original-sources-it-seems-not-missing-source-element-and-link-inside-rss-feed

Many thanks
from sunny Rome,

Robin
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Why Content Curation is the new Blogging

Why Content Curation is the new Blogging | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
(clicca qui per la traduzione in italiano)
During these days I'm questioning myself about today's online media industry recurring topic of discussion: the so-called content curation. The term i...
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9 Ways To Measure The (Actual) Success Of Your Social-Media Community | Fast Company

9 Ways To Measure The (Actual) Success Of Your Social-Media Community | Fast Company | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
In the hype that is social media marketing, it is often hard to distinguish between the braggadocio and the brilliant. Communities are launched with great fanfare only to slink away quietly into the burial ground of false promise.
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A List Apart: Articles: The Content Strategist as Digital Curator

A List Apart: Articles: The Content Strategist as Digital Curator | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
This is the most comprehensive article I have found.... yet (!) about my content curation. Only wish I had stumbled upon this months ago when I started this job (and had no idea what I was doing eek!)
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Giuseppe Mauriello's comment, August 3, 2011 8:04 AM
Juliet, thank you so much for following!
If you see my old articles, you can find many links about the concept of content curation!
Juliet Perrachon d'Arguesse's comment, August 3, 2011 9:05 AM
Hey Giuseppe, Thanks so much. When I found this article on your topic, I was so excited, as I hadn't found any article this comprehensive about content curation. I am a digital content curator, so I've been looking for just this! I'll definitely keep following your stuff. What do you do?
Giuseppe Mauriello's comment, August 3, 2011 12:08 PM
You can find interesting articles in my 500 posts about. I am a marketing freelance consultant. You can see my profile on Linkedin.
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Social media engagement strategies – are brands getting it wrong? | Blog | M&M

So why are brands still not really getting social media? It's all about CONTENT!

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Why Tom Archer is getting his video strategy wrong - Cream Blog

Why Tom Archer is getting his video strategy wrong - Cream Blog | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Despite the ridicule and judgement that will no doubt follow as a result, this article will out me as a (slightly more than) casual listener of The Archers. For Cream’s international readers, The Archers is the world’s longest running drama...
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Create Content, Not Commercials - Content Marketing News

Create Content, Not Commercials - Content Marketing News | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Create Content, Not Commercials...
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Coca-Cola gets ‘liquid and linked’ with mums | Interview | M&M

Coca-Cola gets ‘liquid and linked’ with mums | Interview | M&M | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Coca-Cola’s desire to double its revenue is now driving its social media marketing effort and its quest to get the buy-in from the female keepers of the fridge, writes Mark St Andrew.
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The Future of Branded EntertainmentPost-Advertising

The Future of Branded EntertainmentPost-Advertising | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Blogs, eBooks, and social media are integral parts of content marketing, but brands can do more than just create text-based content. They can entertain too.
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9 Reasons Why Your Content Is Not Shared on Social Networks: New Research

9 Reasons Why Your Content Is Not Shared on Social Networks: New Research | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Find out how to motivate your customers to share your content and the mistakes you need to avoid for a strong social media content strategy.
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7 Fantastic Resources for Great Content Marketing Ideas | Social Media Today

7 Fantastic Resources for Great Content Marketing Ideas | Social Media Today | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Does your business have a content marketing strategy? Content marketing essentially means that rather than pitching your product directly, you instead provide resources to educate and inform your prospects.
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Content creators have value again | Opinion | M&M

Content creators have value again | Opinion | M&M | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
Digital used to be a dirty word for media owners but changes in the way consumers use the internet could be a sign that the market for content could become profitable again. Tom Smith, managing director of Trendstream, explains.
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CurateXpress

Fantastic overview of curating content and influencing via twitter!

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Storytelling: digital technology allows us to tell tales in innovative new ways

Storytelling: digital technology allows us to tell tales in innovative new ways | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it
As the tools available to publishers grow more sophisticated, it's up to us to experiment and see what sticks, writes Aleks Krotoski...
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Protect your social media channels from a hack attack

Protect your social media channels from a hack attack | Content Curation and Marketing, Branded Content and Entertainment | Scoop.it

This post is by Grace Cowlard, social media commentator for Neoco, an agency for social customer-relationship management. What do the CIA, Lady Gaga, Fox News and Hugh Grant have in common?
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