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From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.
Via Martin (Marty) Smith
It’s now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at (RT @lyquix: How to Make an International Content Marketing Strategy via @B2Community
Creativity is a process that cannot be forced but can be cultivated and allowed. Creativity must be allowed for the creation of innovative products and design of everyday things. You can stir up yo...
The curators of our sister siter WebDesignGoodies picked 1o beautiful graphic elements and resources for you (some of them are free).
I recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing advice I got from both of t
You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you). So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....
Via Jeff Domansky
Is the creative cloud worth it for you?
Social media has transformed marketing from one-way monologues to a conversational model.
Prediction: One way or another, it won't be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era.
I recently attended an event in which someone discussed the important of personal brand. Personal brand, she said, is important as you continue to climb the corporate ladder. But, what if you’re n...
The web has seen quite a lot of change since the first site was launched in 1991 (that site belonged to CERN, and you can see the original here). Designs,
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Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
Via Martin (Marty) Smith
Every marketing professional knows that there isn’t one magic ingredient that creates effective marketing: different industries find success with different methods and tools, and there are an infini (3 Tips for Better Content Marketing and Lead Nurturing...
Une utilisation totalement décalée d’Adwords ! Vous avez certainement déjà remarqué, mais quand vous n'avez pas mangé, vous n'êtes souvent pas la même personne.
Via Olivier JADZINSKI
Content marketing is at the heart of online success. By developing a strong content strategy, you will build relationships with your readers and customers.
Editor’s note: Steve Wishman is a presentation designer at Prezi. Known for creating rich cinematic presentations for TED presenters and Silicon Valley leaders, engineers, startups, and more, Steve comes to Prezi with a lofty but simple goal: to create breathtaking visual stories that help change the world.
Via Baiba Svenca
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing. Our solution: We created a monthly print newsletter focused on educating employees on the latest Microsoft Office updates and enhancements. Over the following six months, employees did start to use more of our services. The newsletter was part of the solution that made this achievement possible. Now, 15 years later, I’ve seen all sides of this little, booming industry, and it has afforded me a bit of perspective. We’ve come so far, and yet there is still so much to be accomplished. Here are some of the things we (at CMI) have learned along the way. I hope you find one or two helpful nuggets of wisdom in here....
Via Jeff Domansky
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogsheads 7 triggers of fascination and a simple guide to creating a customer persona. This’ll smooth out the rest of the process, because it’s much easier to figure out what to say to one person than to 1000....
Via Jeff Domansky
Our friends at Behooved have come up with this useful infographic about how personal brand does a lot of jobs around the house, including: Chief Executive O
Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing.
Don’t get me wrong: I’m glad to see that marketers are starting to use buyer personas for content marketing. It’s a positive trend that, when done (RT @tomdebaere: Developing A Buyer Persona?
With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.
Music is something that is universally loved. Even if everyone doesn’t enjoy the same kind of music, you will be hard-pressed to find an individual that denounces all music as unentertaining.
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Find first Color Is Master of Us All Infographic here: http://sco.lt/7FcZ4T