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5 Ways to Boost Conversion Rates Using Email Marketing

5 Ways to Boost Conversion Rates Using Email Marketing | Content Creation, Curation, Management | Scoop.it
Email marketing can be a powerful tool for driving more conversions from your audience. Here are 5 ways to boost your conversion rate using email marketing.

Via Pantelis Chiotellis
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william andrew's curator insight, November 28, 5:55 AM

I think this is very helpful topic for all of us

InfoProfitz's curator insight, November 28, 12:22 PM

Interesting post on email marketing

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How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts | Content Creation, Curation, Management | Scoop.it
Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here's a real-life example to show you how it can be done...

Via Peg Corwin
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Peg Corwin's curator insight, November 1, 4:54 PM

Learn how to track the results of Facebook campaigns by creating links you can track in Google Analytics.

Rafael Jimenez Rodriguez's curator insight, December 8, 2:34 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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Why You Should Shift Your Content Marketing Focus to ROI

Why You Should Shift Your Content Marketing Focus to ROI | Content Creation, Curation, Management | Scoop.it

Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner, Curata surveyed over 500 organizations about their content marketing strategies. Marketers identified their top three content challenges as limited staff, limited budget, andcreating enough content.

 

These same marketers ranked measuring content marketing ROI and promoting existing content as their lowest priorities. While it’s possible that some organizations are so effective that ROI and promotion aren’t seen as challenges, many companies are simply too focused on creatingcontent. They aren’t giving enough thought to promotion, distribution, and measurement. It’s time to put those priorities at the top of your list.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 15, 8:09 PM

This article provides many useful guidelines on measuring and improving a brand's ROI on #contentmarketing activities. 

Monica Norton's curator insight, March 17, 4:58 PM

I especially like the "content marketing pyramid" at the bottom of this article.

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METRICS: GOOGLE Analytics for Content Marketing Success

METRICS: GOOGLE Analytics for Content Marketing Success | Content Creation, Curation, Management | Scoop.it
Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success!

Via Peg Corwin, Stefano Principato
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Peg Corwin's curator insight, January 12, 11:26 AM

Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then:


- Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this.
- Check bounce rates in the report above to see what pages are NOT holding visitors' attention. Link from there to other pages, add calls to action.
- Click SECONDARY DIMENSION:SOCIAL NETWORK for what content does best on which social platforms.
- Check ACQUISITION/REFERRALS to see who is linking to you.

This is just the start.  Click for more.


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Is Your Content Marketing a Failure? These Five Metrics Can Tell You

Is Your Content Marketing a Failure? These Five Metrics Can Tell You | Content Creation, Curation, Management | Scoop.it

Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?

 

If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale.

So, what metrics can marketers track to make sure their content strategy is headed in the right direction?

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 6, 5:19 PM

A useful summary of the five types of metrics #brands can use to assess the success of #contentmarketing activities.

Claudia Beggiato's curator insight, January 13, 4:07 AM

Metrics are very important to change the perception of your marketing and communications job

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65 Metrics To Track Blog Success

65 Metrics To Track Blog Success | Content Creation, Curation, Management | Scoop.it
To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur.

Via Denis Failly, Fabrice
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The Best Content Marketing Metrics According to 24 Experts

How do today's top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & mor…

Via Peg Corwin
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Peg Corwin's curator insight, October 20, 2:37 PM

Interesting to me that some experts recommend revenue at the most relevant metric for content marketing  Challenging to get that one.

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Seven Startup Metrics You Must Track - Forbes

Seven Startup Metrics You Must Track - Forbes | Content Creation, Curation, Management | Scoop.it
The Seven Startup Metrics You Must Track
Forbes
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.

Via Kristine Santos, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 21, 12:51 AM

Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".

malek's curator insight, June 21, 6:19 AM

Conversion to paid rate: if you started with a freemium model

Marc Kneepkens's curator insight, June 21, 10:41 AM

If you want to creat an amazing business you have to keep track of your progress. Test, implement, adjust, keep on creating.

Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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Content Marketing Projections For 2014 [INFOGRAPHIC]

Content Marketing Projections For 2014 [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it
This infographic takes a closer look at the content marketing success metrics, how B2B organizations personalize content and 2014's projections for content marketing.

Via Peg Corwin
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Peg Corwin's curator insight, January 25, 11:40 AM

See CONTENT MARKETING goals, tactics and success metrics in this infographic format.


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How 15 brands create great content marketing that works

How 15 brands create great content marketing that works | Content Creation, Curation, Management | Scoop.it

Many of these example have been going for years, Relevant content your audience gets involved and shares is a profitable business assets.

 

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience. The objective is to drive and sustain positive and profitable customer actions.

What companies do content marketing well? How do they do to create it? Where is is found? How do they keep it going? What are results?

Here’s how 15 brands create great content marketing that works.


Via Russ Merz, Ph.D.
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Ludovic Ronchaud's curator insight, January 21, 1:45 PM

Content marketing = créativité + constance + consistance

dave ken's comment, January 21, 3:37 PM
HI Russ, thanks for sharing these great content.
Ryan Pigeau's curator insight, January 22, 1:21 AM

This stuff makes tons of sense in terms of building customer relationships.

Content marketing could be a great way to build CSR - giving back to the community in a useful way like Charmin's "nearest clean toilet" app

Rescooped by massimo facchinetti from Content Marketing Observatory
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Content Marketing is Measurably Boosting The Bottom Line for Dell, L'Oréal, Target, ...

Content Marketing is Measurably Boosting The Bottom Line for Dell, L'Oréal, Target, ... | Content Creation, Curation, Management | Scoop.it

Metrics such as sharing, recurring and first-time engagement, among others, can show how well content is doing and help guide future content topics, formats, etc. But at the end of the day, marketers are all after the same thing--sales. And marketers say they know how their content is affecting their bottom lines.


Marketers can absolutely measure their content’s ROI, according to executives from Dell, L'Oreal, and Target.


Via Frank Delmelle
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INFOGRAPHIC: Content Marketing Metrics

INFOGRAPHIC: Content Marketing Metrics | Content Creation, Curation, Management | Scoop.it
An infographic about how to measure the success of content marketing campaigns.

 

Content marketing has generated a lot of buzz this year, but how do you measure content marketing success? Based on a survey of over 1000 marketing professionals, here's an infographic from Pardot on how to measure the results of content marketing.

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