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![Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC] - AllTwitter | Content Creation, Curation, Management | Scoop.it](http://img.scoop.it/QI0XYQYFERqd0Dzrf0TBZTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social media is all about engagement. Right? How many times have you heard that. Engage, engage, engage. So why are so many brands so bad at it? Blasting out one-to-many messages and using platforms such as Twitter and Facebook as nothing more than broadcasting tools isn’t (a) engaging anybody and, therefore, (b) is rarely going to convert. Whereas, building relationships with people, maintaining conversations and listening to (and resolving) their issues and complaints will ensure your brand is represented in the best possible light, raising awareness of your products and services and significantly improving website footfall, lead generation and sales. It is a business, after all. Your business. Are you prepared to do the work? Via Mau Delete the scoop?
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Thinking outside the box: Pointers for producing immersive storytelling online in ways which break the mould, based on the experiences of industry experts
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JudyGressel's curator insight,
Today, 11:51 AM
Great tool for students promoting their videos, blogs and other content. 
Doug Breitbart's curator insight,
Today, 1:12 PM
The Uber curation tool of life. Everything you could want and more. . . . Delete the scoop?
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Evergreen content can drive plenty of the right kind of traffic to your website over the long term. Via J-P De Clerck Delete the scoop?
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wanderingsalsero's curator insight,
May 23, 8:37 PM
This is an evergreen interesting topic. I was especially intrigued with the title up above that said "Social Media Job of The Future". There might be a lot of prescience (sp?) in that choice of words. 
Dawn Adams Miller's curator insight,
May 23, 11:12 PM
Anything from LnD Dave is pure hold and very practical. Enjoy' 
Susan Wegmann's curator insight,
Today, 8:51 AM
A GREAT resource for the buzzword "Content Curation." Finally! Delete the scoop?
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As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go” with a high-resolution phone is much easier
malek's curator insight,
May 22, 2:55 PM
Real Oohs and Aahs: Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined Delete the scoop?
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You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to
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This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
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Using infographics to relay information or to market brands and products is now a hot trend with online businesses. Over the past few years, these graphical presentations have gone up in popularity.
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Chanel and Christian Louboutin ranked at the top in a study about the most popular luxury fashion brands on Pinterest.
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Here’s an email exchange I had with a colleague the other day: Colleague: Thought it was a bit too easy! I’ll go back to them and see when the next times are. Thanks Simon Me: Sorry about this. Via Ana Cristina Pratas Delete the scoop?
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Content marketing infographic – 7 Steps for an Optimised Content Marketing Strategy (RT @jasonsputnik: Infographic – 7 Steps for an Optimised Content Marketing Strategy http://t.co/azNyvtgris)... Delete the scoop?
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malek's curator insight,
Today, 9:03 AM
5 Startups are measured against 4 factors: - Value - Prominence - Applicability - Ingenuity Delete the scoop?
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How to Easily CreateFive FabulousInfographicsInPowerPointTABLE OF CONTENTSABOUT THESE TEMPLATES ...1CREATING A COLOR SCHEME…2USING FONTS FOR DESIGN……3DESI
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters? Via Brian Yanish - MarketingHits.com, Ally Greer, Lauren Moss 
Martin (Marty) Smith's curator insight,
Today, 9:38 AM
Study after study comes back with BLOGS being the engagement secret. Not hard to see why. Blogs are relevant (happening now), interactive and, if done right, quick easy reads. 
Michelle Gilstrap's curator insight,
Today, 1:21 PM
If you are not blogging, this gives you all the reasons why you should. Giving information to your customers can make all the difference in who they chose. 
Bart van Maanen's curator insight,
Today, 3:04 PM
Dat bedoel ik: bloggen. Lees ook: http://www.beeldbedrijf.nl/2013/updates-schrijven-en-publiceren/ Delete the scoop?
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So you have created a content marketing strategy and are using social media but how can you use this activity to increase your brand awareness and generate more Via J-P De Clerck Delete the scoop?
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Pagina Uno's curator insight,
May 23, 1:26 PM
Curatori rappresentano un nuovo tipo di leadership tribale che opera dal basso e peer to peer. Come membro di una tribù, curatori saranno sempre più nativo e rilevanti rispetto a qualsiasi outsider saranno mai. All'interno di una tribù sono apprezzati non solo per sfruttare le loro abilità di insider, ma per sostenere e sviluppare la loro cultura. 
Martin Debattista's curator insight,
Today, 7:31 AM
Reminds me of the 'attention economy' in Geert Lovink's book "No Comment" I am reading just now for my research:
"In the attention economy, value is measured in the amount of time you happen to spend with any given media object or person. This can bea web site, watching your favorite show on television, text messaging afriend, talking on the phone, or blogging about the concert you attended-last night. For a long time the attention economy remained a hyped-upconcept, launched during the speculative 1990s to point to the shift fromthe production of tangible goods to immaterial services. The point thatmakes attention such an interesting commodity is the fact that it is soscarce. As Michael Goldhaber Writes in his 1996 Principles of the NewEconomy: "Attention is scarce because each of us has only so much of it to give, and it can come only from us-not machines, computers or anywhere else. Attention is another way of saying "time," as in "Where I choose to spend my time."
Lynn O'Connell for O'Connell Meier's curator insight,
Today, 9:03 PM
"Associations are positioned to be the ultimate curators." Delete the scoop?
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Content curation services, which had been one of the choice tools of marketing experts for some time now. Content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service. Via gigicogo Delete the scoop?
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This article is a first-hand experience of creating and promoting four infographics. I will reveal exactly which techniques worked, which were an exercise in futility and which were utter disasters.
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This brainology infographic will give you 15 facts that you probably didn't know about your brain. They might increase the creativity of your imagination.
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For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of
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Dan Aldridge's curator insight,
May 22, 8:59 AM
Very cool Flowboard app for the iPad allows you to create your stories, share it with others and present it on your tablet. Delete the scoop?
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