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Content Creation, Curation, Management
The best way to get informed on the content hype
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Content Creation, Curation, Management | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
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massimo scalzo's curator insight, June 15, 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 19, 2:54 AM

#noteworthy

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Brand Storytelling - 4 Part Series | GoAnimate

Brand Storytelling - 4 Part Series | GoAnimate | Content Creation, Curation, Management | Scoop.it

"Forging a sincere connection with the customers is one of the greatest challenges any company can face. People don’t connect with entities that are perceived as out-of-touch, bland, too slick or gimmicky, or too sales-focused. They connect with personalities: the individuals and aspirations behind your company. The best way to cultivate that connection — to interest them in what you do — is to give them the who and how and why behind the what. Make your business personal in the best possible way: tell your story."


Click on the links below to read this four part series from GoAnimate to find out more about how to tell your brand story.


Part 1: Fun And Profit

Brand storytelling is a proven method for relating to your customers on a more personal level. Stories help personalize your brand, build connections, and inspire trust.

  • People connect with story
  • People trust story
  • Story builds brand


Part 2: Find Your Brand Values

People buy your story, not your product. So when you tell someone your story, where do you begin?  Find your values, find your story.  For most businesses, your values will fall into one of three categories:

  • Higher values
  • Aspirational life values
  • Day-to-day values


Part 3: Different Stories For Different Purposes

How have successful companies wrapped these values in a story that made them accessible and engaging to their customer bases? We’ve identified three recurring story types used by effective brand storytellers.

  • Your origin story
  • Your vision story
  • Your customer's story
  • Mix 'n' match


Part 4: Telling The Whole Story

What you say about your company plays an important role in how people see you, but what you do rounds out the picture. If the two don’t match, it won’t matter how good your marketing messaging is. Remember: everything your business does becomes a part of your brand story.

  • Living your values
  • Beyond the About page: Where to tell your story
  • Control your story

Via Kim Zinke (aka Gimli Goose)
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Kicking Off Your Content Strategy at HXDconf

Are you ready to dig into content strategy? Let's gain some practical, hands-on experience together. Take a few example healthcare organizations through the pac

Via JordiCartes
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Do Good Brands: 20 most iconic brands & why they work | Creative Bloq

Do Good Brands: 20 most iconic brands & why they work | Creative Bloq | Content Creation, Curation, Management | Scoop.it
We count down the 20 brands that have made the most impact on the world, and speak to leading design and branding experts to find out why they work so well.

Via k3hamilton, Martin (Marty) Smith
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Carlota Colom's curator insight, April 9, 12:47 PM

Ens diu el perquè dels colors i la forma dels logotips de marques molt conegudes. 

Martin (Marty) Smith's curator insight, April 27, 10:24 PM

Love these top "Do Good" brands.

malek's curator insight, April 28, 10:03 AM

Iconic brands are instantly recognizable, Coke is on top. The "Do Goods" and the "Greens" are rumbling.

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4 Content Curation Tips You Can Take from Brand Success Stories

4 Content Curation Tips You Can Take from Brand Success Stories | Content Creation, Curation, Management | Scoop.it
Marketers still struggle to visualize and understand best practices for the technique of curation. Here are 4 content curation tips you can take from brand success stories.

Via JordiCartes
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