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Content Creation, Curation, Management
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How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts | Content Creation, Curation, Management | Scoop.it
Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here's a real-life example to show you how it can be done...

Via Peg Corwin
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Peg Corwin's curator insight, November 1, 4:54 PM

Learn how to track the results of Facebook campaigns by creating links you can track in Google Analytics.

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Channelkit - A New Social Bookmarking Tool

Channelkit - A New Social Bookmarking Tool | Content Creation, Curation, Management | Scoop.it

Always thought the lowly bookmark is an overlooked gem. Delicous.com has its moments but failed to get lift off after changing hands several times. ChannelKit may prove easier to use and so more successful in its Metcalfe network valuation (Metcalfe's law is value of a network is squar its members). Perhaps Channelkit can go where Delicious looked like it would but never quite made it.

Why is bookmarking relevant?

One way to create meaningful tagging is to "normalize" via scale. When a LOT of people all tag, share and publish similar content norms and patterns emerge. What you call email mkt I might call email marketing, but as we see aggregate numbers that feedback loop can help bring outliers into the fold.

If email mkt has 10 tags and email marketing 10,000 tags chances of the outlier being brought into the "email marketing" fold are good. This kind of massive data manipulation at scale can manage larger datasets faster and cheaper than trying to have a team do it.

As a crowd works their bookmarking the data smooths out, outliers become easier to identify and the backend tagging influences the front end consumption creating a self reinforcing feedback loop (gets more efficient as scale increases creating the much sought after "get more with less" ideal).

The web's secret is always some form of crowdsourcing or crowdfunding since the impact of anything at massive scale creates meaning and patterns faster and so lowers costs and increases profits. The key is getting out past the "breakers" of Metcalfe's law (i.e. hitting scale numbers that are turning over faster and faster because use of the tool is self reinforcing and beneficial).


Via Ana Cristina Pratas, Martin (Marty) Smith
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María Dolores Díaz Noguera's curator insight, March 29, 9:04 AM

Channelkit - A Bookmarking Tool

Daniel Compton's curator insight, April 1, 12:54 PM

Kind of like Scoop.it
 

Nevermore Sithole's curator insight, April 14, 2:59 AM

A Bookmarking Tool

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11 Simple Ways To Improve Your Bounce Rate [Infographic]

11 Simple Ways To Improve Your Bounce Rate [Infographic] | Content Creation, Curation, Management | Scoop.it

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, July 27, 2013 1:23 AM

This info graphic gives some good tips for reducing your website bounce rate while also sharing what average bounce rate is. Keep in mind there is a lot of variance between industries (and niches) but these are just some good ideas. I gave Adrienne some feedback in the comments so be sure to check out my reply there as well. 

Rescooped by massimo facchinetti from The Marketing Technology Alert
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Despite competition from Adobe, Google Analytics is still the most widely used web analytics tool - The Hub

Despite competition from Adobe, Google Analytics is still the most widely used web analytics tool - The Hub | Content Creation, Curation, Management | Scoop.it

Excerpt...


Software reviews service TrustRadius recently published a buying guide to digital analytics tools, and it named Google Analytics as a leader across enterprise, midsize and small business market categories. Of course, much of Google's popularity can be attributed to the fact that it's available for free, and it offers plenty of powerful features for no cost. It also received high marks for its customizable metrics dashboards and effectiveness at tracking customers and conversions.

 

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iNeoMarketing's curator insight, September 5, 6:59 AM

Surprising that Adobe's rating is that high for mid-size businesses. Encouraging.

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METRICS: GOOGLE Analytics for Content Marketing Success

METRICS: GOOGLE Analytics for Content Marketing Success | Content Creation, Curation, Management | Scoop.it
Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success!

Via Peg Corwin, Stefano Principato
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Peg Corwin's curator insight, January 12, 11:26 AM

Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then:


- Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this.
- Check bounce rates in the report above to see what pages are NOT holding visitors' attention. Link from there to other pages, add calls to action.
- Click SECONDARY DIMENSION:SOCIAL NETWORK for what content does best on which social platforms.
- Check ACQUISITION/REFERRALS to see who is linking to you.

This is just the start.  Click for more.


If you like this scoop, please consider a thumbs up or share.

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65 Metrics To Track Blog Success

65 Metrics To Track Blog Success | Content Creation, Curation, Management | Scoop.it
To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur.

Via Denis Failly, Fabrice
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