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Content Creation, Curation, Management
The best way to get informed on the content hype
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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Content Creation, Curation, Management | Scoop.it
If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned.

Via Pantelis Chiotellis
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Rescooped by massimo facchinetti from Business: Economics, Marketing, Strategy
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12 Social Media Tools for Your SEO Strategy

12 Social Media Tools for Your SEO Strategy | Content Creation, Curation, Management | Scoop.it
I recently did an inventory of all the internet marketing tools I’ve used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents.

Via Pantelis Chiotellis
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Rescooped by massimo facchinetti from Business: Economics, Marketing, Strategy
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This Simple Strategy Will Stuff Your Business so Full of Content That It Will Have to Wear Its Fat Pants

This Simple Strategy Will Stuff Your Business so Full of Content That It Will Have to Wear Its Fat Pants | Content Creation, Curation, Management | Scoop.it
Creating ridiculously good content is hard. Try to reimagine your ideas and create divisible content for a fresh approach to content strategy.

Via Pantelis Chiotellis
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Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Content Creation, Curation, Management | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.

Via Peg Corwin
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Peg Corwin's curator insight, September 27, 2014 7:52 AM

How to dig down and better understand buyer problems when they are in the information discovery stage, where you can build trust.

Rescooped by massimo facchinetti from Business: Economics, Marketing, Strategy
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Your Content Marketing Strategy Needs More Than Just Content

Your Content Marketing Strategy Needs More Than Just Content | Content Creation, Curation, Management | Scoop.it
Not to get too personal but, how’s your content strategy working for you? Have you seen the type of results you crave? Or are you scratching your head wondering, “How is content marketing hailed …

Via Pantelis Chiotellis
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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Content Creation, Curation, Management | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.

Via Peg Corwin
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Peg Corwin's curator insight, July 16, 2014 8:22 AM

Great action plan for getting started with inbound marketing.  

Rescooped by massimo facchinetti from Sales Best Practices (sales.eu.org)
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Guide to Inbound Marketing Best Practices

Guide to Inbound Marketing Best Practices | Content Creation, Curation, Management | Scoop.it
Download this Inbound Marketing Guide which contains over 20 pages of valuable information that will help you maximize your inbound marketing campaigns, including: How to leverage social media to grow your lead gen effortsGuide to attracting new...

Via Laurent J.V. Dubois
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STRATEGY - 5 Golden Aspects to Your Content Marketing Strategy

STRATEGY - 5 Golden Aspects to Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
A tiered content marketing strategy will spiral business growth upwards. Here are 5 golden aspects to developing that strategy.

Via Peg Corwin, Vladimir Kukharenko
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Peg Corwin's curator insight, November 10, 2013 4:25 PM

The graphic gives the 5 pieces of CONTENT MARKETING.


Quote: "The more authority you have in your industry, the more attractive you will be to potential buyers. Keeping your marketing social will expand your ability to reach new potential customers with your content offers. As people link to and share your content, your search engine rankings (SEO) will continuously improve and even more prospects will discover your company. As more people find your company, they will also increasingly take advantage of your content offers and become leads. The more sales leads you have, the greater the opportunity to turn them into customers."


The 5 aspects are:

 - "Establish authority

 - Social media integration

 - SEO

 - Lead generation

 - Lead nurturing"


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Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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STRATEGY - How to Create an Inbound Marketing Strategy with Focus

STRATEGY - How to Create an Inbound Marketing Strategy with Focus | Content Creation, Curation, Management | Scoop.it
Companies are understandably interested in inbound marketing because it’s a potential way to attract new customers. What can be confusing is the reality that there are seemingly many inbound marketing theories.

Via Peg Corwin
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Peg Corwin's curator insight, October 6, 2013 9:58 PM

Doing INBOUND MARKETING with FOCUS means:


- "Focus on one ideal customer
- Let the customers tell you what content is important
- Choose the best channel - social media, blogs or press."


Click to see examples of each and learn more.


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9 Types Of Local Content to Use on Facebook [Study Data]

9 Types Of Local Content to Use on Facebook [Study Data] | Content Creation, Curation, Management | Scoop.it

Targeting local Facebook users? Struggling to get noticed in their newsfeeds? Struggling to get local folks to like, comment and share what you post?

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Rescooped by massimo facchinetti from Business: Economics, Marketing, Strategy
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Your 12 Point Content Marketing Strategy (Part 4 of 4) - Pushing Social

Your 12 Point Content Marketing Strategy (Part 4 of 4) - Pushing Social | Content Creation, Curation, Management | Scoop.it
How is your content marketing strategy shaping up? We’ve been discussing the 12 Points I’m using to guide our business and client’s content marketing strat

Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, January 3, 11:08 AM

Including links for Parts 1, 2 and 3.

Rescooped by massimo facchinetti from Business: Economics, Marketing, Strategy
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How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger

How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger | Content Creation, Curation, Management | Scoop.it
With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling.

Via Pantelis Chiotellis
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Rescooped by massimo facchinetti from Business: Economics, Marketing, Strategy
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Lost in Translation: How to Drive Traffic to Your Website When You Go International

Lost in Translation: How to Drive Traffic to Your Website When You Go International | Content Creation, Curation, Management | Scoop.it
I would like to go further and explain how to drive traffic from foreign markets to your website, depending on whether your website is solely in English, already has translated content, or is available in different languages with ccTLDs.

Via Pantelis Chiotellis
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Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Content Creation, Curation, Management | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers. But there is one form of viral content that is often forgotten but vital

Via Peg Corwin
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Peg Corwin's curator insight, September 5, 2014 1:47 PM

Long form educational content can be viral.  Learn how.,

Marco Favero's curator insight, September 18, 2014 4:44 PM

aggiungi la tua intuizione ...

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What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck

What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck | Content Creation, Curation, Management | Scoop.it
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.



Via Martin (Marty) Smith
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SEO Conversion Strategies - 12 Power Plays

CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & mo…

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Peg Corwin's curator insight, June 23, 2014 1:22 PM

Excellent slideshare on leveraging both SEO and conversion rate optimization together to reach your business goals.

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Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | Content Creation, Curation, Management | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...

Via Karen Dietz, Neil Gains
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Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes 

Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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STRATEGY - Think Strategic! Where SEO Fits into Content Marketing

STRATEGY - Think Strategic! Where SEO Fits into Content Marketing | Content Creation, Curation, Management | Scoop.it
Luke of Savvy Panda shares some tips on creating a successful partnership between SEO and content.

Via Peg Corwin
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Peg Corwin's curator insight, November 12, 2013 2:48 PM

CONTENT MARKETING works with SEO. First, create content in these proportions:

70% Personal based content
20% Search based content
10% Brand building content

==>Learn how to find topics, and now to give those topics an SEO boost.

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STRATEGY - How To Write A Bare-Bones Content Strategy For Small Business

STRATEGY - How To Write A Bare-Bones Content Strategy For Small Business | Content Creation, Curation, Management | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, June 28, 2013 2:26 AM
Content Strategy for Small Business
  • Compile customer assets
  • Repackage your offers
  • Interview customers monthly
  • Distribute strategically
  • Embrace blog metrics.


Small Biz Advantage:

"...customer insights are one area where a small business can have a serious edge above larger companies. Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. It’s true that companies are beginning to catch on to the potential of social listening for customer insights. However, starting your small business strategy off with customer insights, as opposed to trying to reconcile your latest focus group with your branding standards, can give you a relevance that transcends budgetary restrictions."