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The Art and Science of Web Storytelling

The Art and Science of Web Storytelling | Content Creation, Curation, Management | Scoop.it
A comprehensive guide on web storytelling

Via José Carlos
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How to Make a Good Story Great in 7 Simple Ways

How to Make a Good Story Great in 7  Simple Ways | Content Creation, Curation, Management | Scoop.it
This is a partial reprint from Writers Digest 7 Simple Ways to Make a Good Story Great Here are seven ways successful authors make their stories crackle with authority and get the gatekeepers on their side. These techniques will work on any kind of fiction: literary, romance, mystery, sci-fi, you name it. What’s more, you…

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This is How You Create Incredible Content for ‘Dull’ Industries

This is How You Create Incredible Content for ‘Dull’ Industries | Content Creation, Curation, Management | Scoop.it
In this article, we’re going to take a look at how you can implement a content marketing plan for a ‘dull’ industry.


We’ll analyze a few of the key beliefs you should have when it comes to content marketing for ‘dull’ industries, but also the specific tactics that you can put into action in order to generate results.


By the end of this post, you should be able to create incredible content for any industry you want to tackle now or in the future....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 24, 11:39 PM

in my opinion, there are no dull industries, only dull storytellers. Useful business storytelling tips from Neil Patel.

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10 Simple Rules of Visual Storytelling

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via José Carlos
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Minna Kilpeläinen's curator insight, January 21, 1:09 PM

Simple - and important - rules to visualize your content. 

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Science of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

Science of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Content Creation, Curation, Management | Scoop.it

As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. "The challenge is clear by now," Donaton writes, "Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories."


Story is the answer for two reasons, both of them backed by compelling science. First, because people are naturally greedy for stories, they have a unique ability to seize and rivet our attention. Second, stories aren’t just fun escapism—they have an almost spooky ability to mold our thinking and behavior. In this post, I’ll describe the science behind the attention-seizing power of stories, leaving their molding power for a follow-up post....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 15, 3:18 AM

Author Jonathan Gottschall discusses the science of storytelling not just escapism, stories have real power to hold human attention and shape our actions.

Jane McConnell's curator insight, January 16, 4:42 AM

And this applies to stories we construct in management as well.

Thủ Thuật Game - Fun24h's curator insight, January 19, 5:32 AM

Tải game avatar http://fun24h.mobi/tai-game-avatar/

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Five Storytelling Lessons From The Force Awakens

Five Storytelling Lessons From The Force Awakens | Content Creation, Curation, Management | Scoop.it

Via The Digital Rocking Chair, Soraia Ferreira
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The Digital Rocking Chair's curator insight, January 14, 12:59 AM


Chuck Wendig:  "[...] I wanted to take a look at the film for some of the storytelling lessons it offers — in this case, not negative lessons (of which you could find some, I’m sure), but rather, positive takeaways that might wet your mind whistle when it comes to thinking about your story or other stories or, I dunno, delicious enchiladas."

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How to Use Storytelling for More Effective Content Marketing

How to Use Storytelling for More Effective Content Marketing | Content Creation, Curation, Management | Scoop.it
Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.…

Via Stefano Principato
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Paulo Amendoeira's curator insight, January 4, 9:33 AM

How to Use Storytelling for More Effective Content Marketing

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10 Great Tools for Storyboarding

10 Great Tools for Storyboarding | Content Creation, Curation, Management | Scoop.it
It has been a while since my last blogpost. Last month, I had the great honor of writing four guest posts on the topic of mLearning for ASTD. Furthermore, I have been studying hard to complete my postgraduate studies, which made me step aside from some other projects for a while. Having said that, last week I came…

Via José Carlos