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The Pixar Way to Think About Story Conflict

The Pixar Way to Think About Story Conflict | Content Creation, Curation, Management | Scoop.it
Offers two lessons you can learn from the complicated story conflict in Toy Story to improve your own writing.

Via José Carlos, Soraia Ferreira
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5 quotes that highlight the power of storytelling

5 quotes that highlight the power of storytelling | Content Creation, Curation, Management | Scoop.it
These sayings from various narrative experts can inspire you in your brand journalism and content marketing efforts.

Via José Carlos
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Carlos Rodrigues Cadre's curator insight, August 19, 11:42 AM

adicionar sua visão ...

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How to Write a Short Story from Start to Finish

How to Write a Short Story from Start to Finish | Content Creation, Curation, Management | Scoop.it
Ready to get writing? Here are seven steps on how to write a short story from start to finish.

Via José Carlos
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Tell Me What You Do: How Storytelling Makes You a Better Designer

As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and va…

Via Stefano Principato
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Sisy Orobitg's curator insight, July 26, 1:31 PM

Storytelling grabs attention and perfecting it should be the pursuit of every business professional who is seeking to endeavor a new market strategy, product, service or career change.

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Brandhome speaks at Cannes Lions 2015 on Social Storytelling

Brandhome’s executive strategic director Erik Saelens teaches (while having fun) “Social Storytelling for Triple-A brands” at Cannes Lions 2015. Triple-A bran…

Via Stefano Principato
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11 Ways Remarkable Storytellers Create New Worlds

11 Ways Remarkable Storytellers Create New Worlds | Content Creation, Curation, Management | Scoop.it
Become the next Elon Musk

Via José Carlos
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Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work

Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work | Content Creation, Curation, Management | Scoop.it
Look at a few examples of small businesses who have employed one or several time-tested tactics for great storytelling.

Via José Carlos
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The Key to story structure in two words: Therefore & But

The Key to story structure in two words: Therefore & But | Content Creation, Curation, Management | Scoop.it
There are a ton of storytelling-related books and websites in the cosmos. And there is no shortage of people giving story advice and tips. Much of the advice is helpful, but the enormous volume of information related to writing or...

Via José Carlos
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Joanne Schmidt's curator insight, May 26, 9:15 AM

hints for writers and storytellers (attic archeology and TED)

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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Content Creation, Curation, Management | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

Via José Carlos
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Dominique Taste's curator insight, May 5, 1:41 PM

Une infographie qui présente les principes de storytelling développés par les scénaristes et producteurs de la série pour maintenir les spectateurs en haleine. Des idées qui peuvent également servir à fidéliser votre audience dans le cadre du brand content.

Fausto Cantu's curator insight, May 5, 10:06 PM
The Breaking Bad Guía de Storytelling Infografía
Dupree Wesley's curator insight, May 6, 3:51 PM

A great example to telling stories, and how they can be transferred from the physical to the digital.

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5 Ways to Build A Compelling Story Using Data

5 Ways to Build A Compelling Story Using Data | Content Creation, Curation, Management | Scoop.it

Via Tom D'Amico (@TDOttawa)
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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Content Creation, Curation, Management | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 11:36 PM

Here's how you can use great storytelling for better social selling.

rodrick rajive lal's curator insight, April 17, 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

Marco Favero's curator insight, April 17, 3:16 AM

aggiungi la tua intuizione ...

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A Step By Step Guide To Digital Storytelling With Storify

A Step By Step Guide To Digital Storytelling With Storify | Content Creation, Curation, Management | Scoop.it
Storify is a platform that allows you to tell stories using elements from the social web such as tweets, Flickr photos and YouTube videos.  There are so many ways to use the Storify app; one of my ...

Via José Carlos, Ariana Amorim
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Vittorio Canavese's curator insight, April 2, 3:08 AM

Inspiegabilmente sottovalutato, Storify mette assieme i flussi disordinati dei social media finalizzandoli. Giornalismo e formazione dovrebbero considerarlo essenziale

Joyce Valenza's curator insight, April 2, 8:15 AM

A clear guide to one of my favorites!

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Visual Storytelling: The Big Trend for SXSW 2016 | Cool Infographics

Visual Storytelling: The Big Trend for SXSW 2016 | Cool Infographics | Content Creation, Curation, Management | Scoop.it

It’s only August, but voting is already underway for the March 2016 South By Southwest (SxSW) Interactive conference. Long thought of as the breeding ground for new ideas and creative technologies, we can gleam industry insights from the SXSW Interactive Festival. This year, I decided not to wait until the conference to delve into the veritable buffet of groundbreaking panels vying for festival space. This year’s PanelPicker interface received more than 4,000 proposals, which is an all-time record!

While a quick search of infographics yields only 11 results, a mere TWO actually have the word “Infographics” in the title. The industry discourse has shifted away from “how-to” models to “how to do it right.” Infographics have become a key format of the larger conversation: Visual Storytelling.

A quick search for “Visual Storytelling” yields over 200 talks in PanelPicker, along with hundreds more for “data visualization” and “visual content”.  Infographics are now used as one of many effective tools in the Marketer’s toolbox, and an accepted part of the larger conversation happening in the content marketing industry.

Visual storytelling is vital to content marketing success. The following types of visual content are at the forefront of the proposals for next year’s SXSW Interactive Festival.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 22, 11:05 PM

Visual storytelling in every form is more than a trend. It's a reality for content marketing.

kelvin dsuja's curator insight, August 23, 3:00 AM

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Your Story is Your No. 1 Marketing Tool

Your Story is Your No. 1 Marketing Tool | Content Creation, Curation, Management | Scoop.it
Recent research suggests that storytelling isn’t just an interesting habit we have developed over time, it’s actually the ultimate marketing tool for businesses in every industry.

Via José Carlos
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Karen E Smith's curator insight, July 26, 10:36 AM

Take time to think about "your story".

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We Learn Through Stories

Slides to support a workshop at the Building Learning Communities Conference in Boston, MA. 15 July 2015. How can we make learning sticky using powerful storyt…

Via José Carlos
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Anita Vance's curator insight, August 14, 8:22 AM

NIce package with great links for adding to your own teaching and learning opportunities.

ManufacturingStories's curator insight, August 15, 3:53 PM

#Storytelling #STEM #STEAM #Learning

Hanne Alsen's curator insight, August 17, 5:52 AM

Make it personal - tell your story - make it matter