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Rescooped by massimo facchinetti from Transmedia: Storytelling for the Digital Age
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Kafranbel: a paradigm of creative storytelling (Part 1/2)

Kafranbel: a paradigm of creative storytelling (Part 1/2) | Content Creation, Curation, Management | Scoop.it

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The Digital Rocking Chair's curator insight, October 14, 1:44 PM


Leila Nachawati:  "As media coverage of Syria is increasingly monopolized by geopolitical and military approaches, a small town in northwestern Syria continues to provide a collective account of the country that is both accessible and nuanced."


[Part 2/2 can be found here.]

Rescooped by massimo facchinetti from Digital Storytelling
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Creative Storytelling - Simon Salt

Simon Salt, Photographer and Speaker, discusses how to create engaging stories that your customers will love and how to share them with your audience.

Via José Carlos
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15 Storytelling Techniques

15 Storytelling Techniques | Content Creation, Curation, Management | Scoop.it
Storytelling is a major part of any content marketing strategy. Why? You see, there’s one big problem with online marketing. It’s online. In other words, since Internet marketing is … well, on …

Via Stefano Principato
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Rescooped by massimo facchinetti from Transmedia: Storytelling for the Digital Age
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Modern Authors Delve Into Digital and Visual Storytelling

Modern Authors Delve Into Digital and Visual Storytelling | Content Creation, Curation, Management | Scoop.it

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The Digital Rocking Chair's curator insight, September 6, 3:10 PM


Stephanie Walden:  "A look at how authors are using social media and visuals to connect with fans, build online communities and rethink the creative process."

Jeni Mawter's curator insight, September 8, 12:25 AM

Today's children's and young adult writers must embrace these changes in order to survive!

Josi Sierra's curator insight, September 9, 3:25 AM

Storytelling digital y visual ;-)

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | Content Creation, Curation, Management | Scoop.it

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....


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Jeff Domansky's curator insight, September 2, 9:55 AM

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
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Brand Storytelling

A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.

Via Stefano Principato
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Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years

Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years | Content Creation, Curation, Management | Scoop.it
No one cares about your marketing goals. But everyone likes a good story.

Via Stefano Principato
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Brad Parcells, Aperio Coaching & Consulting, LLC's curator insight, August 21, 8:33 AM

We all love stories ~ learn to be an excellent story teller!

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Digital storytelling: story types & best practices

Digital storytelling: story types & best practices | Content Creation, Curation, Management | Scoop.it
What is the future of storytelling and which possibilities are out there to cover stories with the help of data and multimedia? Gregor Aisch, a New York Times graphics editor, talked about differen...

Via José Carlos
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Rescooped by massimo facchinetti from Content Marketing Observatory
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@TeslaMotors' #ContentMarketing

What if Elon Musk would run your content marketing?

Via Frank Delmelle
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Frank Delmelle's curator insight, July 2, 10:04 AM

The Single Lesson to be Learned from @TeslaMotors’ #ContentMarketing: http://slidesha.re/TCISAV

 

Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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7 Storytelling Tips for Businesses

7 Storytelling Tips for Businesses | Content Creation, Curation, Management | Scoop.it
Get tips about writing your company's brand story. Storytelling requires a problem and resolution as well as a tone that matches your messaging.

Via José Carlos, Soraia Ferreira
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Rescooped by massimo facchinetti from Digital Storytelling
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Content Creation, Curation, Management | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos
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Nacho Vega's curator insight, July 3, 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

Rescooped by massimo facchinetti from Digital Storytelling
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Storythinking > Storymaking > Storytelling

"Storytelling" is a long time resident of the charts of educational ideas. As a topic of workshops and presentations (I've done plenty), books (none for me),...

Via José Carlos
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Storytelling Is The New SEO via @CrowdFunde

Storytelling Is The New SEO via @CrowdFunde | Content Creation, Curation, Management | Scoop.it
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.

Via Martin (Marty) Smith
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5 Mistakes in Storytelling: Part 1

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Stefano Principato
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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Content Creation, Curation, Management | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Cendrine Marrouat - www.socialmediaslant.com
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A.K.Andrew's curator insight, September 28, 11:42 AM

People need readable material in any context and everyone loves stories.

Rob Patterson's curator insight, September 29, 12:16 AM

#storytelling

Nadhirah Aljffri's curator insight, September 29, 6:09 AM

I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. 

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3 Excellent Reasons to Learn the Art of Storytelling

3 Excellent Reasons to Learn the Art of Storytelling | Content Creation, Curation, Management | Scoop.it

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Brand Storytelling with Instagram

The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand i…

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The story brief. How your content retains attention

A lot sometimes is made of the need in marketing for 'predatory thinking'. Basically the ability to 'reframe a conversation' around our brands and services in …

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The 7 Models of #Storytelling for Brands - #digitalstorytelling

The 7 Models of #Storytelling for Brands - #digitalstorytelling | Content Creation, Curation, Management | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that

Via José Carlos
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Tim Brook's curator insight, August 18, 4:47 PM

Not sure what my story should be though...

Jens Peter Madsen's curator insight, August 19, 3:44 AM

looks very good i´ll come back for that article

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How to engage your audience by storytelling

How to engage your audience by storytelling | Content Creation, Curation, Management | Scoop.it
Since we were kids, we were drawn to stories. Storytelling is a great way to connect with your public. As adults, we need something to remind us of our childhood, and

Via José Carlos
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2014 Content Marketing Trends: What's Changed Since January -- and Wh…

At the start of the year, we wrote about 14 content marketing must-dos for 2014 (see presentation here: http://www.slideshare.net/LImarketingsolutions/14-mustd…;

Via Frank Delmelle
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Rescooped by massimo facchinetti from Digital Storytelling
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The art of storytelling in 6 content marketing context questions

The art of storytelling in 6 content marketing context questions | Content Creation, Curation, Management | Scoop.it
Do brands create stories? Or do stories create brands? The power of storytelling for brands and branding.

Via José Carlos
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7 Ways to Bring Transmedia Storytelling Into Your Campaign

7 Ways to Bring Transmedia Storytelling Into Your Campaign | Content Creation, Curation, Management | Scoop.it
The first brand to truly crack the trend, would not only be incredibly brave, but also reap phenomenal rewards due to their exploration of this largely untapped trend.

Via José Carlos
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Miguel Paul Trijaud Calderón's curator insight, June 2, 5:49 AM

Some Transmedia Storytelling examples&tips: Bring more depth to your campaigns.

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Storytelling is everywhere. From Images to Art: Storytelling in Wedding Photography

Storytelling is everywhere. From Images to Art: Storytelling in Wedding Photography | Content Creation, Curation, Management | Scoop.it

What techniques turn a single wedding photograph into a powerful, multi-dimensional storytelling tool? In this captivating course, professional wedding photographer Jim Garner will teach you how to transform your photography business by thinking like an artist.

Jim will share hard-won industry secrets — learned from decades at the helm of one of the nation’s leading wedding photography studios — guiding you through the creative journey from picture-taker to storytelling. You’ll explore tools and strategies that will make your workflow more streamlined and your studio more profitable. During live action photo shoots, you will watch Jim’s “story shooting” philosophy in action — as he demonstrates how posing, shooting, and lighting contribute to the strength of the visual story.

By the end of this course, you have a full grasp of the art of storytelling and be able to apply this new way of thinking to every aspect of your business.


Via José Carlos
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How B2B Brand Storytelling Can Benefit Your Business | Inbound & Content Marketing Hub

How B2B Brand Storytelling Can Benefit Your Business | Inbound & Content Marketing Hub | Content Creation, Curation, Management | Scoop.it
Learn the beneficial approaches on how to produce and maintain awesome B2B brand storytelling.

Via José Carlos
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