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Content Creation, Curation, Management
The best way to get informed on the content hype
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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Content Creation, Curation, Management | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company


Via John van den Brink
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Martin (Marty) Smith's curator insight, March 17, 2014 8:59 PM

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

Tim Mustill's curator insight, March 18, 2014 6:16 AM

No worse than print media imho!

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How To Become A DISRUPTIVE Content Marketer

How To Become A DISRUPTIVE Content Marketer | Content Creation, Curation, Management | Scoop.it

When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 19, 2012 1:10 PM

Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 

Martin (Marty) Smith's comment, December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
Martin (Marty) Smith's comment, December 21, 2012 7:07 AM
Added Are You A Disruptor Quiz.