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Rescooped by massimo facchinetti from Integrated Brand Communications
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15 B2B case studies show how content marketing drives ROI |

15 B2B case studies show how content marketing drives ROI | | Content Creation, Curation, Management | Scoop.it

Could content marketing drive your B2B business? Here are 15 B2B case studies that show how content marketing drive ROI


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 26, 11:13 PM

More case studies that make the linkage between #contentmarketing and B2B #ROI. Definitely a keeper.

Rescooped by massimo facchinetti from B2B Lead Generation and Social Media
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Lead Generation thru Content Marketing is Business Blogging

Lead Generation thru Content Marketing is Business Blogging | Content Creation, Curation, Management | Scoop.it
Have you heard how Content Marketing will generate leads for your business? Not sure what it is? How to do it? Learn more. Click here now.

Via Liana Ling
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Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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STATS - 21 Unbelievable B2B Content Marketing Statistics

STATS - 21 Unbelievable B2B Content Marketing Statistics | Content Creation, Curation, Management | Scoop.it
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. While last ye...

Via Peg Corwin
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Peg Corwin's curator insight, September 5, 2013 9:22 AM

Selected stats on B2B content marketing:

  • "85% of B2B Marketers say LinkedIn is the most effective social network in delivering content"
  • "55% of B2B Marketers say their biggest challenge is having the time or bandwidth to create content"
  • "5% of B2B Marketers have no metrics to determine content marketing success"
All stats have a tweet button for easy shares.


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Rescooped by massimo facchinetti from CMS Content Management System
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Find Content Marketing Gold by Mining Your Sales Department

Find Content Marketing Gold by Mining Your Sales Department | Content Creation, Curation, Management | Scoop.it
Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who bet...

Via JordiCartes
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Rescooped by massimo facchinetti from Sales Best Practices (sales.eu.org)
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Guide to Inbound Marketing Best Practices

Guide to Inbound Marketing Best Practices | Content Creation, Curation, Management | Scoop.it
Download this Inbound Marketing Guide which contains over 20 pages of valuable information that will help you maximize your inbound marketing campaigns, including: How to leverage social media to grow your lead gen effortsGuide to attracting new...

Via Laurent J.V. Dubois
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Rescooped by massimo facchinetti from B2B Lead Generation and Social Media
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Revealed: The Truth Behind The Goals And Challenges Of Content Marketing

Revealed: The Truth Behind The Goals And Challenges Of Content Marketing | Content Creation, Curation, Management | Scoop.it
Here is recent research from Salesforce that reveals the key purposes of content marketing and how exactly they drive businesses to succeed.

Via Liana Ling
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Rescooped by massimo facchinetti from CMS Content Management System
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4 Content Curation Tips You Can Take from Brand Success Stories

4 Content Curation Tips You Can Take from Brand Success Stories | Content Creation, Curation, Management | Scoop.it
Marketers still struggle to visualize and understand best practices for the technique of curation. Here are 4 content curation tips you can take from brand success stories.

Via JordiCartes
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