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Content Creation, Curation, Management
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Website Posts Need to Be Longer Now

Website Posts Need to Be Longer Now | Content Creation, Curation, Management | Scoop.it
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.

Via Peg Corwin
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Peg Corwin's curator insight, August 27, 6:39 PM

Quote:  Between late June and July 2014, "... the presence of in-depth articles [in search results] jumped from 6.0% to 12.7%, more than doubling (a +112% increase, to be precise). "


==> Write longer posts.,

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Content Marketing At Scale: Storytelling With Data + Insights

Content Marketing At Scale: Storytelling With Data + Insights | Content Creation, Curation, Management | Scoop.it
Part 2 in a series on creating content at scale. Click here for part 1.
Humans live, breathe, and dream stories.
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The Marriage of SEO and Valuable Content - Business 2 Community

The Marriage of SEO and Valuable Content - Business 2 Community | Content Creation, Curation, Management | Scoop.it
The Marriage of SEO and Valuable Content
Business 2 Community
Search engine optimization has grown up, and if your SEO strategy isn't focused on content optimization, read on.
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The best apps for taking notes

The best apps for taking notes | Content Creation, Curation, Management | Scoop.it
With so many awesome apps at your disposal, using a pen and paper just doesn't make much sense.
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Creating a Company Culture of Content Marketing

Creating a Company Culture of Content Marketing | Content Creation, Curation, Management | Scoop.it
There’s no escaping social media or blogging today. Companies worldwide are using social media and blogging as a means to connect with consumers and showcase their expertise. We’ve all seen the a…
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Telepathic Mail Communication To Be A Reality - University Of Barcelona ... - CrazyEngineers

Telepathic Mail Communication To Be A Reality - University Of Barcelona ... - CrazyEngineers | Content Creation, Curation, Management | Scoop.it
Telepathic Mail Communication To Be A Reality - University Of Barcelona ...
CrazyEngineers
These two technologies were combined to perform computer-mediated brain-to-brain (B2B) communication.
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7 Content Marketing Lessons You Wish You Know | SEJ

7 Content Marketing Lessons You Wish You Know | SEJ | Content Creation, Curation, Management | Scoop.it
In this post, Neil Patel will share the content marketing he learned after losing over 200,000 traffic for KISSmetrics.


During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now?


We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t.


Here is what I learned from a 29% traffic drop:


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, September 1, 8:32 PM

Neil covers many areas that can help your website or blog traffic.

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Keyword Research Made Easy With These 3 Tips

Keyword Research Made Easy With These 3 Tips | Content Creation, Curation, Management | Scoop.it
Many business owners get stuck when they performing keyword research for their paid search marketing campaign. Many will use Google’s Keyword Planner tool, but most of the times that isn’t enough…
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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Content Creation, Curation, Management | Scoop.it

Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.

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Six Brands Doing Email Marketing Right

Six Brands Doing Email Marketing Right | Content Creation, Curation, Management | Scoop.it
There is a common rumor spreading that email marketing is “losing its value”, “dying off”, “outdated”, “kicking the bucket”, “not worth your time” – you get the idea.
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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Content Creation, Curation, Management | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
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Leave the guesswork behind: 3 ways to come up with high engaging content ideas

Leave the guesswork behind: 3 ways to come up with high engaging content ideas | Content Creation, Curation, Management | Scoop.it
The content marketer’s real challenge in creating content is the combination of large quantities of content in a short period of time and keeping it relevant to the target audience and engaging. So how do you come up with tons of content ideas that will be read and shared by thousands of users every time? You use data.

Via Pedro Da Silva
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Pedro Da Silva's curator insight, September 1, 12:39 PM

The more I read about the power of using BuzzSumo for content discovery, industry influencer outreach, and content generation ideas the keener I am to sign up for a trial version.

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How to create a stellar global content strategy - exploreB2B

How to create a stellar global content strategy - exploreB2B | Content Creation, Curation, Management | Scoop.it
How effective will your content be when you enter a new market? It’s a good question. And it’s a crucial aspect to consider in your global marketing plan.
After all, content is still ...
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The Anatomy of a Solid Inbound Marketing Campaign

The Anatomy of a Solid Inbound Marketing Campaign | Content Creation, Curation, Management | Scoop.it
Inbound marketing campaigns. You’ve heard the phrase; you know you should use them, but what are they? What components are included in the campaign and how do you execute the appropriate steps to b…

Via Stefano Principato
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How to Do Proper On-Page SEO for Your Website - Business 2 Community

How to Do Proper On-Page SEO for Your Website - Business 2 Community | Content Creation, Curation, Management | Scoop.it
How to Do Proper On-Page SEO for Your Website Business 2 Community Search Engine Optimization (SEO) has been around for a while now, yet a vast number of people and companies still seem astonishingly oblivious of what it takes to truly optimize a...
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The Right Content Format: An Integral Part Of Content Marketing Strategy

The Right Content Format: An Integral Part Of Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
You might be a passionate content writer, but do you experiment and innovate new formats and new ways to tell your stories? Do you mix diffe
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The Top 7 Guides to SEO

The Top 7 Guides to SEO | Content Creation, Curation, Management | Scoop.it
This one is for the new beginners who are interested in SEO and looking to get an edge, and for the experienced ones who want a reference point for the best Guides to SEO out there. When I got into S…
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How to Generate More Leads with Your Infographics

How to Generate More Leads with Your Infographics | Content Creation, Curation, Management | Scoop.it
With the ability to turn complex, boring information into visually appealing content, a well-designed infographic has the potential to go viral and get your brand message across. It’s one of the mo…
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz, Jeff Domansky
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Ken Dickens's curator insight, August 27, 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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5 Content Marketing Keys To The Customer Kingdom - MarketingThink by Gerry Moran

5 Content Marketing Keys To The Customer Kingdom - MarketingThink by Gerry Moran | Content Creation, Curation, Management | Scoop.it

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Creating Content for Every Stage of the Customer Lifecycle

Creating Content for Every Stage of the Customer Lifecycle | Content Creation, Curation, Management | Scoop.it
Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle. But don’t stop at sales; instead, create content to continuously e…

Via Stefano Principato
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9 Stats That Will Change Your Mind About Email Marketing

9 Stats That Will Change Your Mind About Email Marketing | Content Creation, Curation, Management | Scoop.it

Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is… (email is alive!

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A Comprehensive Guide to Content Curation

A Comprehensive Guide to Content Curation | Content Creation, Curation, Management | Scoop.it
Content curation isn’t about creating new content. Instead, it’s about finding and organizing existing content for presentation under a meaningful context.
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Why Your Content Marketing Team Needs A Link Builder

Why Your Content Marketing Team Needs A Link Builder | Content Creation, Curation, Management | Scoop.it

Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.

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The Ultimate Content Marketing Tools List

The Ultimate Content Marketing Tools List | Content Creation, Curation, Management | Scoop.it
Using the right tools as part of your content marketing strategy can make all the difference in the world.

Via Fabrice
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Fabrice's curator insight, September 1, 5:40 AM

comme son titre l'indique