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Content Creation, Curation, Management
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INFOGRAPHIC: Optimizing Images for Facebook News Feed

INFOGRAPHIC:  Optimizing Images for Facebook News Feed | Content Creation, Curation, Management | Scoop.it

Since 99% of Facebook user impressions occur on the News Feed,  pages’ images should be News Feed-optimized.

Find more tips at the link.


Via Lauren Moss
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Florian Eisele's curator insight, May 19, 8:51 AM

super helpful, hands-on advice on how to 'news feed-optimize' images for Facebook 

Arnaud d'Haen's curator insight, May 22, 1:22 AM

#inspiring

Susan Kay Daniels's curator insight, July 18, 4:06 PM

This is NICE! Use this to get your Facebook page up to snuff. Great infographic.

Warmly,

Susan

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5 Reasons Why Pinterest is Great for Business

5 Reasons Why Pinterest is Great for Business | Content Creation, Curation, Management | Scoop.it
You might have heard all of the fuss about Pinterest over the past couple of years but when you took a look at it all you saw were pictures of bridal gowns and memes. So what's the big deal?

Via Rami Kantari
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91% of companies are distributing more digital content than last year

91% of companies are distributing more digital content than last year | Content Creation, Curation, Management | Scoop.it
However as companies create more and more content in order to appeal to an ever-expanding range of customers and clients, the more internal and external obstacles they are faced with.

Via Stephen Walker
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EverySlide, crea presentaciones interactivas con cuestonarios integrados

EverySlide, crea presentaciones interactivas con cuestonarios integrados | Content Creation, Curation, Management | Scoop.it
EverySlide es una herramienta gratuita orientada a profesores y estudiantes, que nos permite no sólo poder mostrar presentaciones en clase sino también

Via CeDeC, Rui Guimarães Lima
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We're About to Tell You the Secret to Creativity, and You May NOT Want to Sit Down - InformED

We're About to Tell You the Secret to Creativity, and You May NOT Want to Sit Down - InformED | Content Creation, Curation, Management | Scoop.it

The study found that walking indoors or outdoors similarly boosted creative inspiration. The act of walking itself, and not the environment, was the main factor. A person walking indoors – on a treadmill in a room facing a blank wall – produced twice as many creative responses compared to a person sitting down.


Via Nik Peachey
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Anne Whisken's curator insight, May 8, 4:51 PM

'It’s important to note that, according to the study, the type of creativity affected by walking is associated with “divergent,” rather than “convergent,” thinking. In other words, walking benefits creative brainstorming but not the kind of focused thinking required for single, correct answers.'

Cited From: http://www.opencolleges.edu.au/informed/news/creativity-and-walking/#ixzz31Ag3q0vI

Character Minutes's curator insight, May 14, 1:55 PM

Great info to share with the trait of creativity.

Γιώργος Παπαναστασίου's curator insight, May 17, 3:17 AM

Κάτι ήξερε και ο Αριστοτέλης: 

http://el.wikipedia.org/wiki/%CE%A0%CE%B5%CF%81%CE%B9%CF%80%CE%B1%CF%84%CE%B7%CF%84%CE%B9%CE%BA%CE%AE_%CE%A3%CF%87%CE%BF%CE%BB%CE%AE

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How to Create Visual Content when you're not a designer

How to Create Visual Content when you're not a designer | Content Creation, Curation, Management | Scoop.it
Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, leaner approach to creating visual content.
Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 6, 4:23 PM

Have you tried Canva.com? It looks pretty awesome.

Marshall Van Fleet's curator insight, May 7, 9:44 AM

Good Advice! For DIYers....

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How to Create Visual Content with this Simple, Dirt Cheap Tool

How to Create Visual Content with this Simple, Dirt Cheap Tool | Content Creation, Curation, Management | Scoop.it

Working with Canva.Canva is a simplified and streamlined, online-only image creation tool that gives even non-designers the ability to quickly and easily create simple yet attractive images. 


Via Stefano Principato
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Stefano Principato's curator insight, May 6, 7:05 AM

 Canva provides a simplified yet rewarding experience that makes great visual content design accessible to more people.

malek's curator insight, May 6, 8:06 AM

Give Canva a try

Marc Kneepkens's curator insight, May 6, 10:29 AM

Looks like a great new tool. Ready to try it.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain | Content Creation, Curation, Management | Scoop.it
Learn about marketing from these fantastic SlideShare presentations.
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This 3-step process will dramatically improve the impact of the content you share

This 3-step process will dramatically improve the impact of the content you share | Content Creation, Curation, Management | Scoop.it
 Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?The addition of Posts (Expanding LinkedIn's

Via Steve Cassady, Guillaume Decugis
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Stephen Zimmett's curator insight, May 11, 7:53 AM

Sharing too much on Linkedin I doubt it

Change Impetus's curator insight, May 16, 7:53 AM

A great framework for developing a content strategy in your LinkedIn community.

Sylvie Ducroux's curator insight, May 16, 11:58 PM

à lire

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How to Turn Customer Stories Into Valuable Content Marketing

How to Turn Customer Stories Into Valuable Content Marketing | Content Creation, Curation, Management | Scoop.it
As marketers, we’ve made it our jobs to investigate target audiences, define buyer journeys and develop content and marketing strategies that appeal to our buyer personas.


We don’t have to tell you why you need to develop buyer personas. But many of the clients and marketers we work with struggle to create content that resonates with and meets the needs of their target audiences. Instead, they rely on assumptions about what they think buyers want and how their product or service should meet buyers’ needs.


Via Brian Yanish - MarketingHits.com
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Is Your Content Marketing So Good It's Binge-able? via @HaikuDeck

Is Your Content Marketing So Good It's Binge-able? via @HaikuDeck | Content Creation, Curation, Management | Scoop.it
Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?

Via Martin (Marty) Smith
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Content Writing Services: The Ultimate List

Content Writing Services: The Ultimate List | Content Creation, Curation, Management | Scoop.it

Below is a list of content creation services that can help get your content strategy off the ground, drive SEO and improve engagement.


Via Stefano Principato
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Predictions In Books {Infographic}

Predictions In Books {Infographic} | Content Creation, Curation, Management | Scoop.it
We have all read books that were simply ahead of their time with their predictions. That’s what fun about reading fiction and futuristic books. Not all predictions in books are accurate, but some are stunningly close.

Via António Gonçalves
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7 Apple Initiatives that WILL KILL the Competition - The Mac Observer

7 Apple Initiatives that WILL KILL the Competition - The Mac Observer | Content Creation, Curation, Management | Scoop.it
Apple is systematically putting many initiatives together in a strategic way. Looked at in isolation, each is nothing for competitors to worry about because it just looks like another puzzle piece. Taken as a whole, the effects will be lethal for the competition.

Via Jesús Hernández, association concert urbain
massimo facchinetti's insight:

Innovation is content, too

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13 Eye-Catching Examples of Twitter's New Header Images

13 Eye-Catching Examples of Twitter's New Header Images | Content Creation, Curation, Management | Scoop.it
Get inspired by these brilliant examples of Twitter header images from brands.

Via Stefano Principato
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malek's curator insight, May 8, 3:36 PM

A real inspiration.

#12 Nike is a great example of using colors, space and text.

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Copy vs. Content: A Difference You Can Feel!

Copy vs. Content: A Difference You Can Feel! | Content Creation, Curation, Management | Scoop.it

Yes, “content tells” (a brand’s story, a brand’s heart) rather than “sells.” But for the benefit of B2B marketers who continue to make the mistake of stuffing their content with copy, I believe this notion could use some unpacking.

Here’s a tidy little graphic I made (courtesy of Canva) to summarize the difference between copy and content. It’s a pretty big divide, if you ask me.


Via Stefano Principato
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Adobe Launches Standalone Storytelling App for iPad: Adobe Voice

Adobe Launches Standalone Storytelling App for iPad: Adobe Voice | Content Creation, Curation, Management | Scoop.it

Excerpt from review article by Mashable:
"Adobe is focusing on providing more tools for its mobile users. The company rolled out Adobe Voice Thursday, an all-new storytelling app for iPad users.

The app gives users a way to easily create and share animated videos that combine images, music, voice recordings and special effects.

The app is meant be simple to use, and provide people — especially those who may not be able to use traditional video-editing software — with ways to tell stories through video.

Users begin by choosing from a preset story template that helps outline the structure of their video. They can then import their own photos, draw from the app's library of 25,000 icons or search the web for their own images.

Adobe also included specially created soundtracks, so users can add music to fit the story. Users can also record their own voiceovers..."

Read full original article by Mashable:
http://mashable.com/2014/05/08/adobe-voice-app/

The free app is available for iPad here:
http://getvoice.adobe.com/


Here’s a peek at how Voice works:

http://youtu.be/I6f0XMOHzoM



Via Giuseppe Mauriello
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Introduction to content curation (Slide deck): Update

Introduction to content curation (Slide deck): Update | Content Creation, Curation, Management | Scoop.it
“Two years ago, I created a presentation on content curation for a private social media class that I then shared on this blog. After looking at it the other day, I realized that an update was sorely needed. The design was also a little wanting.”
Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, May 6, 12:24 PM


An old presentation on content curation that I updated. Check out the last slide for a list of recommended curators.


@Martin (Marty) Smith @Robin Good @John Thomas @Kelly Hungerford @ janlgordon

ZAP s.a.'s curator insight, May 7, 7:20 AM

It's a slideshare about Content Curation. Besides you will find out interesting tips.

Janette Toral's curator insight, May 7, 6:57 PM

Easy to digest introduction on content curation.

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6 iPad Apps for Creative Writing

6 iPad Apps for Creative Writing | Content Creation, Curation, Management | Scoop.it
“Creative writing can be a daunting task for students who struggle to think of story ideas or who don't love the writing process. For kids who have trouble putting pen to paper, there are a handful of”
Via Yuly Asencion, Luciana Viter, Laura Brown
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Tools, Tips, and Tricks to Create Successful Social Video Content

Tools, Tips, and Tricks to Create Successful Social Video Content | Content Creation, Curation, Management | Scoop.it
For consumers to see your video content, you must optimize them for social sharing. Here are some pointers to help you and your brand do that well.
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Why You Should Create Long-Form Content (And How to Do It)

Why You Should Create Long-Form Content (And How to Do It) | Content Creation, Curation, Management | Scoop.it
Imagine you’re a content consumer, not a marketer. You’re about to start your own business. Every night you lie awake gripped by fear that you won’t be able to make your mortgage payment.
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The canvas library for visual thinking

The canvas library for visual thinking | Content Creation, Curation, Management | Scoop.it

Via Ana Cristina Pratas
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Dave Wood's curator insight, May 6, 10:54 AM

These  business  model canvasses can be very effective tools in the context of coaching individuals, teams or large groups.  They cab be used in difeerent sizes varying from A4 right up to large wall charts (which is my preferred option)

Emeric Nectoux's curator insight, May 8, 3:52 AM

A great library  of visual thinking canvas. 

Rowan Norrie's curator insight, May 21, 3:34 AM

Good set of visual tools to use online or adapt for your own use.

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Hey, Optimize THIS: Why BRANDS Are The New SEO via @HaikuDeck

Hey, Optimize THIS: Why BRANDS Are The New SEO via @HaikuDeck | Content Creation, Curation, Management | Scoop.it
Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Via Martin (Marty) Smith
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Facebook’s Organic Reach Decline: How To Respond In 4 Steps

Facebook’s Organic Reach Decline: How To Respond In 4 Steps | Content Creation, Curation, Management | Scoop.it

Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.


Organic reach has been a sore subject for brands since late 2012. In November of that year, Facebook restricted brand content reach to about 16%. Then in a December, 2013 blog post, the company said it would begin to place more articles from publishers in the news feed and that it would favor “high quality articles” over “the latest meme”. According to a Social@Ogilvy report that analyzed over 100 brand pages, Facebook organic reach was around 6% in February, 2014 — a decline of 49% from October. For brands with more than 500,000 likes, the fall-off was much steeper, with reach dropping to about 2%. Facebook has told marketers that they should consider paid distribution “to maximize delivery” of their messages in news feed. Translation: You must pay to play.


Via Brian Yanish - MarketingHits.com
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Content Marketing Nirvana in 5 Steps

Content Marketing Nirvana in 5 Steps | Content Creation, Curation, Management | Scoop.it
Use Digital content creation to establish yourself as an authority in your niche, generate a following and run successful marketing campaigns like a champ.

Via Stefano Principato
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Stefano Principato's curator insight, May 4, 5:21 AM

As a content marketer, your mission is to produce and promote content that provides value and builds trust with your target market. If done correctly, they get the information they need and will begin to see you as an authority in your niche.