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Does Content Marketing Really Have a Confidence Problem? - Business 2 Community

Does Content Marketing Really Have a Confidence Problem? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Does Content Marketing Really Have a Confidence Problem?
Business 2 Community
Have you mastered the new channels and communication formats your audience has shifted to, like Instagram, SnapChat or WeChat?
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7 Ways to Create the Perfect Image for Your Social Content

7 Ways to Create the Perfect Image for Your Social Content | Content Creation, Curation, Management | Scoop.it

In today’s visual world, you need more than a great headline to entice your readers to click and share. Your engagement on nearly every social platform, including your blog, is highly dependent on the images you associate with your content, and more importantly, on your audience’s perception of those images. Stock images that mildly relate to your content are not enough. The image needs to add to your social copy, and moreover, inspire a user to share....


Via Jeff Domansky
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Marco Favero's curator insight, September 20, 6:20 AM

aggiungi la tua intuizione ...

Morgan Lefkof's curator insight, September 20, 8:40 PM

This article discusses the seven ways to have the perfect content in a photo on social networks. The first of the seven ways is that one picture will not always work on every form of social media. Images with certain colors have different reactions on different mediums of social media. The next way to have the perfect content in a photo on social networks is to make the photo personal. Pictures that trigger emotions catch the viewers. The third way is to embrace the text. This means that a company should try to include text on the image. The fourth way is to use action shots. Show “what is happening now, or what will be happening soon”. The fifth way is to include not only images in posts, but also GIFs. The sixth way is to make sure you include images that you find from other websites. And lastly, use multiple images.

Recently I believe that more companies are trying to steer away from wordy posts on social media. This article would be really helpful for companies who are new to posting pictures online. Because viewers scroll quickly through their social media feeds, it is important to have posts that are eye catching. This article gives companies a checklist of effective images to have on their social medias. 

Gemma Shannon's curator insight, September 21, 9:17 AM

Great article scooped by Jeff Domansky on top tips for creating images for your social content. One tip in particular resonated with me - the psychology of colours ; it is noted in the article that red/orange images receive double the amount of clicks as blue/green images on social media channels. Something worth bearing in mind if you want to optimise your engagement with fans/followers on social media through images. Another good tip related to including text on images to drive your brand's message home and including some text in larger font than others for emphasis -  a great iOS app for doing this is Wordswag.

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How HBR Has Turned Its Old Content Into New Revenue - Folio Magazine

How HBR Has Turned Its Old Content Into New Revenue - Folio Magazine | Content Creation, Curation, Management | Scoop.it
Folio Magazine
How HBR Has Turned Its Old Content Into New Revenue
Folio Magazine
Smart media companies have figured out how to continuously pull in revenue from some of their oldest content—sometimes going back over a hundred years.
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Google is drawing connections between semantic concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included.
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Handbook of Digital Storytelling

Handbook of Digital Storytelling | Content Creation, Curation, Management | Scoop.it
“The Digital Commmonwealth team have been working on producing a resource which helps people develop digital storytelling skills. The handbook is intended for use by the participants of the project,...”
Via Cindy Rudy
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Marco Favero's curator insight, September 19, 9:48 AM

aggiungi la tua intuizione ...

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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Content Creation, Curation, Management | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
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corneja's curator insight, October 5, 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

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SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization

Make no mistake; this is no ‘SEO for dummies.’ Rather, SEO Like I’m 5 is the ultimate beginner’s training system for forward-thinking businesses and entrepren…

Via Stefano Principato
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Content Quality Score: Googles Best Kept Secret For Ranking

Content Quality Score: Googles Best Kept Secret For Ranking | Content Creation, Curation, Management | Scoop.it
Every page indexed by Google has a content quality score which directly influences how well a page ranks in Google.
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SMBs: You Don't Need an Expensive Content Calendar Tool

SMBs: You Don't Need an Expensive Content Calendar Tool | Content Creation, Curation, Management | Scoop.it
So what do SMBs really need to be successful with content marketing?

Via Guillaume Decugis
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Guillaume Decugis's curator insight, September 18, 6:01 PM

Jay Baer observed last week that there could be no market for content marketing software for SMBs. This is my response and attempt at defining what SMBs need in terms of content marketing tools based on observing thousands of them which are Scoop.it customers. 


Feel free to add your own thoughts! 

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Why You Should Stop Curating From Top Content Sites

Why You Should Stop Curating From Top Content Sites | Content Creation, Curation, Management | Scoop.it

Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing


Via Neil Ferree
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Martin (Marty) Smith's curator insight, September 18, 7:25 PM

add your insight...



momblogger's curator insight, September 20, 11:24 AM

Why would you share the most popular content from high traffic content sites that most people are already reading and sharing??

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Storytelling Through the Category Page

Storytelling Through the Category Page | Content Creation, Curation, Management | Scoop.it

When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books?

Certainly not on the utilitarian category page…


Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, September 18, 4:45 PM

aggiungi la tua intuizione ...

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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right | Content Creation, Curation, Management | Scoop.it
I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister...
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Easy Ways To Squeeze Incredible Value From Your Content Marketing

Easy Ways To Squeeze Incredible Value From Your Content Marketing | Content Creation, Curation, Management | Scoop.it
There's a phrase I've heard a few times: (Easy Ways To Squeeze Incredible Value From Your Content Marketing - http://t.co/q6Y4iSXp3E #smb #marketing)...
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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Content Creation, Curation, Management | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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Are Keywords Still Relevant, and How to Use the Right Ones

Are Keywords Still Relevant, and How to Use the Right Ones | Content Creation, Curation, Management | Scoop.it

Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast.


Via Pedro Da Silva
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Marco Favero's curator insight, September 19, 5:23 PM

aggiungi la tua intuizione ...

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Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community

Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community | Content Creation, Curation, Management | Scoop.it
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Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ...
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Welcome to the New Sales Process: How to Let Content Do the Selling

Welcome to the New Sales Process: How to Let Content Do the Selling | Content Creation, Curation, Management | Scoop.it
The way people buy has changed -- so your marketing and sales process has to, too. Here's why and how you can use content to close more deals.
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
“ Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.”
Via Jenni Hilton
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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…

Via Kim Flintoff
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Marta Torán's curator insight, September 19, 2:26 PM

Los principios de la curación de contenidos. Soy fan! 

Linda L. Rosario's curator insight, September 20, 6:08 PM

Curación de contenidos, paso a paso

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Kraft Foods reveals the secret of content marketing ROI

Kraft Foods reveals the secret of content marketing ROI | Content Creation, Curation, Management | Scoop.it
Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2,500 attendees and around 50 sponsors.
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The Use of Texture in Web Design

The Use of Texture in Web Design | Content Creation, Curation, Management | Scoop.it

These days textures in web design are vying with other trends such as transparency and gradients. The days of such textures as wood, grass and chalkboards seem to be fading, but as you will see in this article, they are still around and they still work well.

A texture, whether it is used as a background or on elements, can add some interest to an otherwise plain design, and they work well with image-light websites. Take a look through this showcase that we have compiled and see if you think textures in web design are here to stay.


Via Brian Yanish - MarketingHits.com
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50 Best Websites A Startups Revolution

50 Best Websites A Startups Revolution | Content Creation, Curation, Management | Scoop.it

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.




Via Justin Jones, juandoming, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 18, 6:18 PM

Some of these resources such as Quora I know, but most are new to me and worth investigation. 


Susan Bagyura, High Performance Coach's curator insight, September 19, 8:55 AM

It's handy having all of these on one page.

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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Content Creation, Curation, Management | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers. But there is one form of viral content that is often forgotten but vital

Via Peg Corwin
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Peg Corwin's curator insight, September 5, 1:47 PM

Long form educational content can be viral.  Learn how.,

Marco Favero's curator insight, September 18, 4:44 PM

aggiungi la tua intuizione ...

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My 4-Step Process to Marketing Research for Content Creation - Business 2 Community

My 4-Step Process to Marketing Research for Content Creation - Business 2 Community | Content Creation, Curation, Management | Scoop.it
My 4-Step Process to Marketing Research for Content Creation Business 2 Community Of course, every marketing researcher for content creation is going to tell you to use Google, but instead of just typing in your keyword and sifting through the...
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What Makes a Superior Content Marketer?

What Makes a Superior Content Marketer? | Content Creation, Curation, Management | Scoop.it
Once you've gotten the green light from your boss to launch a content marketing program, the next-and oftentimes the most difficult-step is figuring out who will spearhead your program.
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