Content marketing is a hot buzzword these days – and as it should be. It has become one of the most effective ways for brands to connect and build credibility with their customers. That said, there are also a lot of applications where the term is being misused. As with anything, when it becomes popular it can also become tainted. I want to encourage you to take a step back and look deeper at what it is all about: The Customer.
Via Brian Yanish - MarketingHits.com