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Content Creation, Curation, Management
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Réaliser un audit SEO - Technique, contenu et accessibilité

Réaliser un audit SEO - Technique, contenu et accessibilité | Content Creation, Curation, Management | Scoop.it
Un état des lieux du référencement d'un site Web est essentiel avant d'entamer son optimisation. Voici quelques quick wins pour votre Audit SEO.

Via Jacques Tang
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Jacques Tang's curator insight, June 15, 2013 4:00 AM

Les réseaux sociaux sont là pour dynamiser la présence web d'un site. Faut il encore qu'il soit correctement référencé. Un article parfait pour se faire les dents sur la visibilité de son site ou blog.
Je partage avec avidité!

Forumactif's comment, July 19, 2013 9:00 AM
Très utile pour les débutants en audit SEO :)
Forumactif's curator insight, July 19, 2013 9:01 AM

Très utile pour les débutants en audit SEO :)

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The 3 Stages of Content Marketing - Business 2 Community

The 3 Stages of Content Marketing - Business 2 Community | Content Creation, Curation, Management | Scoop.it
The 3 Stages of Content Marketing
Business 2 Community
Developing the right content is key.
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Raise Your Content Marketing Game | Business 2 Community

Raise Your Content Marketing Game | Business 2 Community | Content Creation, Curation, Management | Scoop.it

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, or an educational or non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightful content. We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition. How can you stand out and get ahead? You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience. Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing? Of course, you would, and you know that content marketing can do amazing things for your company. However, the operative word is “can.” Not all content is created equal.Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark. An excellent business blog can deliver dramatically increased reach, lead generation and new business development. According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not. The more frequently you publish blog content, the more website traffic and leads you are liekely to produce. Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month. In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs.While all this sounds great, there is a catch; these statistics are based on averages. Some companies attain phenomenal results with content marketing, and others do not despite their best efforts. Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game....


Via Jeff Domansky
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judi knight's curator insight, June 15, 2013 1:03 PM

This is my mantra. I know it works if you find your secret sauce.

Jeff Domansky's curator insight, June 15, 2013 3:51 PM

Useful tips for content marketing and blogging. Also helpful stats to show possible ROI.

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Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | Content Creation, Curation, Management | Scoop.it

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 14, 2013 8:53 PM

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.


Robin Martin's comment, June 18, 2013 9:17 PM
Thanks for sharing Marty!
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Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic

Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic | Content Creation, Curation, Management | Scoop.it

Read full Robin Good's insight below.

"OpenTopic is a news curation service which allows you to aggregate, monitor and filter any number of sources and to publish and share your selected ones to you selected outlets: from your WordPress site, to your social media channels and to your email newsletter engine..."

Request an invite here: http://www.opentopic.com


Via Robin Good, Giuseppe Mauriello
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Jose Jordan's curator insight, June 28, 2013 1:48 PM

OpenTopic es un servicio de curación de noticias que te permite agregar, monitorizar y filtrar cualquier número de fuentes para publicar y compartir tu selección en los sitios que prefieras desde WordPress,  canales de Social Media o boletín electrónico.

 

Dentro de OpenTopic puedes crear uno o más cuadros de mando "Topic". esencialmente muestra las páginas que donde se agregan nuevos contenidos y el contenido entrante de las fuentes que se especifiquen. Puedes saltar de un panel a otro topic con el clic de su ratón.

 

Para curar historias simplemente tienes que seleccionar los que son relevantes para tu público y se les proporciona un módulo de edición para modificar y personalizar el contenido de la historia. En este punto también se puede seleccionar en los (canales) que la historia será publicada y se puede personalizar la historia de manera diferente para cada uno de ellos.

 

Incluso hay una opción que te permite configurar algún tipo de curación automática, dándole la opción de establecer un conjunto de reglas sencillas, que cuando coincide, dará lugar a la publicación de una noticia.

 

OpenTopic te permite conectar a un mayor número de canales posibles, por lo que es fácil enviar de un lugar a tu sitio web, RSS, redes sociales y newsletter.

 

Por último, pero no menos importante, OpenTopic integra un servicio de análisis completo, capaz de informar y dar a conocer los resultados de su trabajo de curación a través de historias y canales de distribución.

 

 

Mi comentario: Excelente herramienta para redes sociales y community managers, así como especialistas de marketing web que necesitan el soporte eficaz para descubrir noticias relevantes sobre un tema y la publicación fácil de diferentes canales de una plataforma centralizada. Fácil de usar.

 

Solicitar una invitación aquí:http://www.opentopic.com/

 
Ness Crouch's curator insight, July 4, 2013 5:36 PM

I'm going to try this out! I could have everything in one place! I'm not sure if it will be as effective as my other tools but I'm willing to experiment.

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“Content is where the real money will be made” ~ Bill Gates (1996)

“Content is where the real money will be made” ~ Bill Gates (1996) | Content Creation, Curation, Management | Scoop.it
Every piece of content you or your law firm produces and publishes is a gateway to the buyer during any one stage of the buyer/seller process.
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Get More out of your Marketing Automation with Interactive Content

Get More out of your Marketing Automation with Interactive Content | Content Creation, Curation, Management | Scoop.it
Interactive content is fuel for your marketing automation platform. Read on to learn about different examples and how you can integrate it into your current marketing programs.
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New Content Marketing Solution Helps Marketers Acquire Traffic From Top ... - Wall Street Journal (press release)

New Content Marketing Solution Helps Marketers Acquire Traffic From Top ... - Wall Street Journal (press release) | Content Creation, Curation, Management | Scoop.it
New Content Marketing Solution Helps Marketers Acquire Traffic From Top ...
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5 Writing Links That Will Help You Get Better … Stronger … Faster

5 Writing Links That Will Help You Get Better … Stronger … Faster | Content Creation, Curation, Management | Scoop.it
This week on The Lede … How a 40,000 Word PDF Earned a Massive Audience The Overwhelming Force of “Gradual” How to Write a Good Blog Post, Fast On Finding Real Pleasure in Our Work Twitter’s First Bona Fide Star Want to grab even more useful links,...

Via Mike Allton
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How To Make Content Marketing Work For Your Business — socialmouths

How To Make Content Marketing Work For Your Business — socialmouths | Content Creation, Curation, Management | Scoop.it

When done right, Content Marketing can help you build valuable relationships with your audience and, ultimately, make sales.

 

Content marketing may be the new buzz word in digital media, but many businesses are wary of what it means for them. Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers, but it does require a lot of work. A successful content marketing strategy relies on sharing a regular stream of quality content, and producing this takes a big time investment and a lot of creative thought.

 

The question that many businesses are asking is this: is content marketing worth the effort?


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 13, 2013 10:39 AM

Article outlines 7 ways to make content marketing work for your business.

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SEO mobile : 5 Raisons d'utiliser le Responsive Design

SEO mobile : 5 Raisons d'utiliser le Responsive Design | Content Creation, Curation, Management | Scoop.it
Aujourd'hui, certains propriétaires de sites se demandent encore s'il est préférable d'avoir une version mobile de son site ou d'avoir un site adaptable au mobile, donc en Responsive Design.

Via Arobasenet, Olivier JADZINSKI
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Agence SEO.fr's curator insight, June 13, 2013 3:06 AM

Aujourd'hui, certains propriétaires de sites se demandent encore s'il est préférable d'avoir une version mobile de son site ou d'avoir un site adaptable au mobile, donc en Responsive Design.

SandrineKhou's curator insight, June 13, 2013 7:01 AM

Le Responsive Design est devenu incontournable pour le SEO (et surtout au vu des pénalités en prévision !)

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EWC Presenter Review - Create HTML5 Presentations and Infographics

EWC Presenter Review - Create HTML5 Presentations and Infographics | Content Creation, Curation, Management | Scoop.it
EWC Presenter Makes Creating Good Presentations, Animations, Infographics and Banners Extremely Easy
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Ex-Facebook employees launch data visualization startup Polychart

Ex-Facebook employees launch data visualization startup Polychart | Content Creation, Curation, Management | Scoop.it
Startup name: Polychart Co-founders: Lisa Zhang, CEO; Samson Hu, vice-president of business development; Fravic Fernando, vice-president of user experience Funding: Raised $135,000
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Strategic Map for Better Use of Content Marketing Technologies

Strategic Map for Better Use of Content Marketing Technologies | Content Creation, Curation, Management | Scoop.it
In our book, “Managing Content Marketing,” Joe Pulizzi and I discuss the internal content marketing process. While it's certainly no revolutionary content map, it's as good a model as any in describing the major components of ...
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Infographic Shows How User-Generated Content Is A Brand's Best Friend - Tubefilter

Infographic Shows How User-Generated Content Is A Brand's Best Friend - Tubefilter | Content Creation, Curation, Management | Scoop.it
Tubefilter Infographic Shows How User-Generated Content Is A Brand's Best Friend Tubefilter When advertisers discuss successful branded content on YouTube, they often use the flashy, shareable, in-your-face efforts of brands like Red Bull and Old...
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7 Free Adobe Apps for your iPhone and iPad | BestAppSite

7 Free Adobe Apps for your iPhone and iPad | BestAppSite | Content Creation, Curation, Management | Scoop.it

"Adobe makes industry standard Apps for your desktop that creatives rely on every single day. However, Adobe also makes some pretty cool iOS Apps too and the best part is most of them are FREE. Here are 7 that you should check out today!

 "


Via John Evans, Jesús Hernández, malek
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Tony Gough's curator insight, June 14, 2013 9:47 AM

You may or may not be aware of these free Adobe Apps!

malek's curator insight, June 14, 2013 7:59 PM

Like Adobe Reader with all the frills

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Make Your Brand Story Meaningful

Make Your Brand Story Meaningful | Content Creation, Curation, Management | Scoop.it

How to get the audience to care.

 

It's not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that are able to forge connections with their customers are the ones who are the most gifted storytellers.  What makes a story good enough to captivate and motivate your audience?

 

The best stories are designed to get the audience to care.

 

Stories that start with "why" — that articulate the organization's purpose and passion — are able to get more consumers tuning in to the brand and what it stands for. For instance, Intel's "Sponsors of Tomorrow", Apple's "Think Different", and Google's "Don't Be Evil" taglines helped to articulate their corporate strategy, consequently getting people to care about and subscribe to their brand promise.  Nescafe Philippines decided to tap into the strong community spirit of the Filipinos, and articulate that "why" around the passion point of music. This evolved into Nescafe Philippines' "Red Mug Sessions," which served up warm stories and inspiring music over great coffee

 

 


Via Russ Merz, Ph.D.
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Brian Yanish - MarketingHits.com's curator insight, June 14, 2013 9:27 PM

Great article Russ, thanks for sharing.

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5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Content Creation, Curation, Management | Scoop.it
Here are 5 ways to use Pinterest as part of your content marketing process. Learn how to leverage Pinterest analytics, get ideas for blog content and more.
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5 Key Elements of Viral Content [Infographic]

5 Key Elements of Viral Content [Infographic] | Content Creation, Curation, Management | Scoop.it
The goal of every content marketer is to have his/her information shared across digital channels by their audiences. But what makes content go viral?
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How To Increase Blog Traffic In 5 Easy Steps

How To Increase Blog Traffic In 5 Easy Steps | Content Creation, Curation, Management | Scoop.it

Practical blogging tips...Do you want to learn how to increase blog traffic? It’s easy—use these five simple steps each month to grow your blog to new heights.Recommended reading for all bloggers...


Via Jeff Domansky
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Victor Alejandro Polanco Frías's curator insight, June 14, 2013 9:55 AM

Tips para mis amigos blogeros

Jeff Domansky's curator insight, June 14, 2013 2:55 PM

Practical blogging tips you can put to use easily.

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Encouraging content collaboration through user stories

Encouraging content collaboration through user stories | Content Creation, Curation, Management | Scoop.it
Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation.

Via J-P De Clerck
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7 Follower Tips for Twitter

7 Follower Tips for Twitter | Content Creation, Curation, Management | Scoop.it

Twitter is more than followers and retweets, it's how you connect with them. 


Via Ivo Nový, Jesús Hernández, malek
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malek's curator insight, June 13, 2013 10:53 AM

"Use Contests" is a roll in the dice, but worthy trying.

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Three steps to developing inbound marketing personas

Three steps to developing inbound marketing personas | Content Creation, Curation, Management | Scoop.it
Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you have a specific audience in mind and can show how you...

Via Kamal Bennani
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Information is Beautiful Awards 2013

Information is Beautiful Awards 2013 | Content Creation, Curation, Management | Scoop.it
A global competition recognizing the best in infographics and data visualization
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