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You're Not Relevant: 6 Content Marketing Tips to Avoid Blending In

You're Not Relevant: 6 Content Marketing Tips to Avoid Blending In | Content Creation, Curation, Management | Scoop.it
Being relevant means to be closely connected. When customers align with your brand and feel connected, they start to develop trust in you and your products and services. Revenue grows as trust is strengthened.

When it comes to marketing, there is nothing worse than blending in. Being considered “not relevant” either through your marketing messages or by word-of-mouth, does no one any good. Companies send us information all the time but it’s often not very relevant or valuable (aka: spam). When you’re not relevant, you’re forgotten. Good content marketing makes a person stop…read… think… behave… differently.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, December 26, 5:48 PM

aggiungi la tua intuizione ...

misslenali's curator insight, December 27, 5:18 PM

important for all content creators to think about..... #content marketing

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5 Sources of Online Traffic You’ve Never Heard Of | SEJ

5 Sources of Online Traffic You’ve Never Heard Of | SEJ | Content Creation, Curation, Management | Scoop.it
Here are 5 sources of online traffic that you are not using but should use to get an edge over you competitors.

Via Bonnie Burns, Roy Kenda, Official AndreasCY, malek
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Jakarta Web Developer's curator insight, December 25, 3:26 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

WebTech Group STL's curator insight, December 25, 4:24 PM

5 Sources of Online Traffic You’ve Never Heard Of | SEJ - WebTech Group

Sergey Pavlov's curator insight, December 26, 9:23 AM

Ideas for traffic

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25 eCommerce Content Marketing Tools for 2015

25 eCommerce Content Marketing Tools for 2015 | Content Creation, Curation, Management | Scoop.it
We all love to read and share unique and trendiest stories. It is not possible for everyone to generate compelling content and thus, we have collected 25 eCommerce content marketing tools to create and share content on the web.
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21 Questions To Help You Define Your Content Marketing Strategy

21 Questions To Help You Define Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Answer these 21 questions, and you will be well on your way to building an effective content marketing strategy.
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Rescooped by massimo facchinetti from Digital Presentations in Education
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WizIQ Recordor: Create, Share Powerful Video Lectures for Flipped Classroom

WizIQ Recordor: Create, Share Powerful Video Lectures for Flipped Classroom | Content Creation, Curation, Management | Scoop.it
“We have launched WizIQ Recordor: an amazing lecture-recording software designed exclusively for your teaching needs.”
Via Baiba Svenca
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John Bostock's curator insight, December 27, 9:59 AM

This looks a simple solution for getting started with making recorded lectures 

רונית יעקב's curator insight, December 27, 1:14 PM

 PowerPoint - דורש הורדה. מתאים ל

ניתן לעשות הפסקה בהקלטה, או לחזור על הקלטה של שקופית

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Facebook Challenges YouTube Channels With New Features For Pages

Facebook Challenges YouTube Channels With New Features For Pages | Content Creation, Curation, Management | Scoop.it

Twitter's not the only one Facebook is battling for control of news and content distribution. With Pages getting quieted down in the feed, Facebook wants to..


Via Pedro Da Silva
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Evolution of Web Design #infographic

Evolution of Web Design  #infographic | Content Creation, Curation, Management | Scoop.it
Technology runs at such an astounding speed, constantly changing and always evolving; see how far web design has come in such a short space of time.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Moumita Dasgupta's curator insight, December 26, 12:12 AM

Simply amazing and precisely to the point infographic.

Marco Favero's curator insight, December 26, 6:09 AM

aggiungi la tua intuizione ...

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Evolution of the World's Popular Brand Logos #infographic

Evolution of the World's Popular Brand Logos #infographic | Content Creation, Curation, Management | Scoop.it
“Today, the consciousness and concerns of logos has reached the maximum for not just giant companies, it starts right from budding and brand new compan”
Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, December 26, 6:09 AM

aggiungi la tua intuizione ...

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The 18 Best Infographics Of 2014

The 18 Best Infographics Of 2014 | Content Creation, Curation, Management | Scoop.it
You could sift through piles of dense data sets in an attempt to understand the trends and discoveries that emerged in history, psychology, current events, and even fictional dragons in 2014. Or you could look at these infographics, which visualize otherwise overwhelming data as beautiful charts, graphs, and maps. Co.Design's Infographic of the Day series regularly showcases the best in data visualization, and this past year saw many stellar examples of the power of the well-designed visualization to illuminate information about nearly any subject, from the serious (the daily activities of Congress) to the frivolous (a visual compendium of the world's best dogs). We couldn't resist promoting Co.Design's own in-house data visualizations: the Great Wheel of Food Mashups and a map of each U.S. state's weirdest eating patterns (we're a bit food-fixated, apparently). Here, our favorite infographics from the past year.
Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 5:54 PM

Co.Design 2014 saw stellar examples of the power of data visualization to shed light on nearly any subject, from politics to dogs. Good reading for fans of infographics and data visualization..

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The 2014 Story: A Year of Ideas, Inspiration From TED Talks via @kdietz

“What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...”
Via Karen Dietz, John van den Brink, malek
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Karen Dietz's curator insight, December 24, 10:41 AM

Lots of folks have been putting together the "best of 2014" lists and this one is my favorite so far. It's inspirational and just what we need during the holidays.


2014 was a remarkable year and I can hardly wait to see how we progress in 2015.


Enjoy!

Art Jones's curator insight, December 24, 9:35 PM

Watch this 8.32 minute compilation of the best of TED in 2014 and I guarantee  one of these voices or perhaps all will serve to inspire you. 


Enjoy!

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5 Presentation Predictions for 2015

5 Presentation Predictions for 2015 | Content Creation, Curation, Management | Scoop.it

With 2015 fast approaching, I’m going to use my futuristic lens on once again, and offer my 5 presentation predictions for this upcoming year.


Via Baiba Svenca
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Baiba Svenca's curator insight, December 24, 10:59 AM

An interesting opinion/ prediction about what is awaiting those who are going to make presentations next year.

Arjun Rajagopalan's comment, December 24, 10:50 PM
No question at all, we have come a long way from having Powerpoint as the king of the heap of presentation software. The variety of options on offer, and the range of capabilities are wide, diverse and individually tailored to the needs of presenters. The day of one-package-does-it-all is over. Microsoft themselves seem to have realised it and ar pitching Sway as the successor to Powerpoint. Interesting times ahead.
RATOMAHENINA HARRY's curator insight, December 25, 1:39 PM

Merci a SCOOP IT Big boss . Merci a tous pour votre position et attitude " WE CHANGE THE WORLD " .

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The Content Marketing Stack [Infographic]

The Content Marketing Stack [Infographic] | Content Creation, Curation, Management | Scoop.it
The Content Marketing Stack

Via iNeoMarketing
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Content Marketing: 5 Tips for Better Brand Content

Content Marketing: 5 Tips for Better Brand Content | Content Creation, Curation, Management | Scoop.it
Content marketing is having a moment with major staying power. From SEO to social media, the impact of content on digital marketing is huge. Even if your brand doesn’t seem like it needs conten…
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Marco Favero's curator insight, December 24, 8:06 AM

aggiungi la tua intuizione ...

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6 trends redefining the way we watch television

6 trends redefining the way we watch television | Content Creation, Curation, Management | Scoop.it
Spoiler alert: It's a whole different ball game.

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 25, 12:40 PM


Lindsay Rothfeld:  "In 2014, several big trends solidified themselves as potential game-changers for the entertainment and television industry: Among them participatory television, enhanced analytics, mobile engagement, new options for advertisers and increased digital streaming."

Marco Favero's curator insight, December 26, 6:07 AM

aggiungi la tua intuizione ...

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10 tips for becoming a better conversationalist

10 tips for becoming a better conversationalist | Content Creation, Curation, Management | Scoop.it
Whether you love standing around and chatting or cringe at the thought of yet another “forced” conversation, being a good conversationalist is important for both networking and ...

Via Kamal Bennani
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How to Give a Bad Infographic a Makeover [Infographic]

How to Give a Bad Infographic a Makeover [Infographic] | Content Creation, Curation, Management | Scoop.it
Learn what makes an infographic bad -- and how to avoid making the same mistakes.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 5:03 PM

Here's an infographic with a couple of basic tips on, what else, how to make a bad infographics good.

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The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality

The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality | Content Creation, Curation, Management | Scoop.it
2014 was a busy year for Google. Get expert opinions on how the main changes of 2014 are going to affect us next year.
Via Pedro Da Silva
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How Content Marketing Axed the Marketing Funnel

How Content Marketing Axed the Marketing Funnel | Content Creation, Curation, Management | Scoop.it

Here's an antiquated idea: An online consumer will enter the top of your company's marketing funnel, and then follow your pre-determined path to conversion.


Via Kamal Bennani
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Top 15 Web Design Trends for 2015 #websitedesign

Top 15 Web Design Trends for 2015 #websitedesign | Content Creation, Curation, Management | Scoop.it
Web design is becoming more and more user oriented. Top web design trends for 2015 are suggesting that websites should have a friendly user experience that will make even a 5-year-old kid happy. As kids, we loved stories, animations, videos, large images, and cool typography. In 2015, web designers should design to make us as happy as kids. Before writing this article, I researched a lot to find out about top web design trends for 2015. I spent a lot of time for writing it too. I hope it will be helpful for a lot of people.

Via Brian Yanish - MarketingHits.com
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Content marketing in 2015 -- research, not predictions - iMediaConnection.com

Content marketing in 2015 -- research, not predictions - iMediaConnection.com | Content Creation, Curation, Management | Scoop.it
The next big thing in content marketing technology, the content marketing stack, will develop significantly in 2015. Content stacks are necessary to consolidate the eight content marketing use cases identified in research we published on the content software landscape. No use case is an island. As organizations mature and become more strategic in their content marketing initiatives, it becomes imperative to seamlessly link execution to analytics, or optimization, or targeting, for example. We'll soon see end-to-end offerings from the big enterprise players: Adobe, Oracle, and Salesforce.com. All are scrambling to integrate multiple content point solutions into seamless "stacks," similar to the ad stack. In fact, content stacks will talk to the ad stacks, helping to integrate paid, owned and earned media. A couple years out, these two stacks will comprise what we refer to today as the marketing cloud.
Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 24, 2:42 PM

A thoughtful article by Rebecca Lieb from Altimeter Group about seven trends based on research she sees developing in the #contentmarketing space. The focal point is the concept of a "content marketing stack" based on the various uses cases identified in research done by Altimeter and which gives the many discussions around content marketing a more strategic focus.

Chaiwat Theerasong's curator insight, December 25, 12:28 AM

Interesting research

Kate Woodward's curator insight, December 27, 6:24 AM

This article is written by a research analysis who explores the future of content marketing in 2015. She suggests employees be educated to participate in the 'content ecosystem' as it provides a more useful and meaningful content creation. She predicts large companies will empower employees to 'create, ideate and leverage content'. Personalisation will drive the future of content marketing.

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The Best SlideShare Presentations of 2014 [SlideShare]

The Best SlideShare Presentations of 2014 [SlideShare] | Content Creation, Curation, Management | Scoop.it
“I don't know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations.As a marketer, I love that the platform lets you create and publish interactive, beautiful pieces of content without a ton of design experience. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.That being said, I do have one gripe with SlideShare: With so much content to choose from, it can be difficult to figure out which presentations are actually worth your time.Well, discovering the best presentations just became a lot easier: The folks over at SlideShare sorted through and handpicked the very best SlideShare presentations of 2014 and put them together into the SlideShare below. (So meta, I know.) Flip through to see the top presentations from 2014 on business, leadership, design, and career development (among others). Find one you like? Click on the slide itself to be taken to the presentation. By the end, you'll have plenty of presentation to inspire your next deck ... or at the very least, teach you something new.”
Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 5:35 PM

Another "best of" blog post from HubSpot that's definitely worth reading/viewing for inspiration.

Maialen Etxaniz's curator insight, December 26, 7:27 PM

2014ean SlideShare erabilita egindako aurkezpenik onenak 

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Storytelling in Higher Education Marketing

Storytelling in Higher Education Marketing | Content Creation, Curation, Management | Scoop.it

Via José Carlos
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Evolution of Web Design #infographic

Evolution of Web Design  #infographic | Content Creation, Curation, Management | Scoop.it
Technology runs at such an astounding speed, constantly changing and always evolving; see how far web design has come in such a short space of time.

Via Brian Yanish - MarketingHits.com
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Moumita Dasgupta's curator insight, December 26, 12:12 AM

Simply amazing and precisely to the point infographic.

Marco Favero's curator insight, December 26, 6:09 AM

aggiungi la tua intuizione ...

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Take Charge of Your SEO With These Five Tools

Take Charge of Your SEO With These Five Tools | Content Creation, Curation, Management | Scoop.it

Keep trying out the latest and the greatest tools as and when they come out, and you’ll never be left behind in the constant race for SEO one-upmanship.


Via Kamal Bennani
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John Norman's curator insight, December 26, 3:17 PM

Plenty of useful tools here

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Primer on content curation for B2B marketers - B2B News Network

Primer on content curation for B2B marketers - B2B News Network | Content Creation, Curation, Management | Scoop.it
Every day sees the publication of more than 2.5 million blog posts and half a billion Tweets. And do you know that Google has indexed 200 terabytes of data since its launch?
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