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Content Creation, Curation, Management
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A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy - Fast Company

A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy - Fast Company | Content Creation, Curation, Management | Scoop.it
Are you a content marketer or pusher? Here's the next evolution of content marketing.

Via Bridge PR & Media Services
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Rescooped by massimo facchinetti from Digital Content Marketing
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Is Collaborative Storytelling the Next Generation of Blogging? - Huffington Post

Is Collaborative Storytelling the Next Generation of Blogging? - Huffington Post | Content Creation, Curation, Management | Scoop.it
A study that year found that 44 percent of users were more likely to engage with a brand that posts photos rather than purely text-based content....

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Marco Favero's curator insight, October 16, 2014 8:21 AM

aggiungi la tua intuizione ...

Jeroen Lugtigheid's curator insight, October 19, 2014 9:46 AM

Een artikel waar wederom een lans gebroken wordt voor sterke aandacht voor het visuele aspect in content marketing. Tekstschrijven alleen is niet genoeg: visuals, foto's , grafieken en video's maken het verschil.

Rescooped by massimo facchinetti from digital marketing strategy
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Why content for SEO (2015)

Why content for SEO (2015) | Content Creation, Curation, Management | Scoop.it
This infographic shows how the practice of creating content for SEO has evolved.

Via malek
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malek's curator insight, October 15, 2014 7:24 PM

How and why the expansion in content deployment

Marco Favero's curator insight, October 16, 2014 8:22 AM

aggiungi la tua intuizione ...

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Seeing Is Believing: Visual vs. Linear Content

Seeing Is Believing: Visual vs. Linear Content | Content Creation, Curation, Management | Scoop.it

"In order for our learners to see how designing information changes how it is viewed, the students this year placed their visual infographics side-by-side with their linear notes to see the transformation. It was the “ah ha” moment, when they could examine how the delivery of content mattered and how the deliberate choices in font hierarchy, color selection, and placement changed the way others perceived the ideas."


Via Beth Dichter
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Chris Carter's curator insight, October 21, 2014 9:47 PM

Seeing really is believing.

WhoIsAbishag's curator insight, November 2, 2014 9:32 PM

NLP Strategies.

Ness Crouch's curator insight, July 2, 10:20 PM

Visual and linear learning design should come together to create a learning tool. Infographics are an example of this. 

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The 5 Types of Women Tech Users - 'Net Features

The 5 Types of Women Tech Users - 'Net Features | Content Creation, Curation, Management | Scoop.it
Women are a powerful demographic in the world of retail. In fact, women account for 85 percent of all consumer purchases, including everything from cars to health care, but what types of actions are they taking online?

Of course, most marketers know by now, that it’s a mistake to treat all women (and all shoppers for that matter) the same. Insights in Marketing's (IIM) new study reveals how a woman’s psychological makeup correlates with her approach to technology, the Internet and social media. After interviewing 3,400 men and women between the ages 18-67, the study uncovered five types of women, each with their own views, personality traits and behavior toward technology.

Via Brian Yanish - MarketingHits.com
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malek's curator insight, October 16, 2014 6:33 AM

I meet "Simplify my life Sally" more frequently than other. She's usually smart, successful, looking for solutions not problems.

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How to Create a More Engaging Company Web Site

How to Create a More Engaging Company Web Site | Content Creation, Curation, Management | Scoop.it
It’s not enough to simply design a company web site anymore. So many are created and look stellar, yet fail to attract clients—the very reason for having a site in the first place. They say that …
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Marco Favero's curator insight, October 16, 2014 8:23 AM

aggiungi la tua intuizione ...

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3 Building Blocks for Content and Search Marketing Success

3 Building Blocks for Content and Search Marketing Success | Content Creation, Curation, Management | Scoop.it
Content has become the catalyst that drives demand and fuels search and digital marketing campaigns.
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Marco Favero's curator insight, October 15, 2014 3:52 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from How to find and tell your story
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October 2014 Monthly Tip: Get Out of Your Storytelling Box | Good Works Co.

October 2014 Monthly Tip: Get Out of Your Storytelling Box | Good Works Co. | Content Creation, Curation, Management | Scoop.it

"By far the most common question I’m asked when I’m speaking about storytelling is, “How do we tell our stories if we have to maintain our client’s privacy?”"


Read the full article to find out more about these two ways you can address issues of privacy and confidentiality:

  1. Change enough details of the story that the subject becomes unidentifiable.  What’s important is to include these five critical elements:  a protagonist, problem, antagonist, awareness, and transformation.
  2. Tell your organization’s story from a different angle.  Try one of these instead:  donor, staff person, volunteer, inanimate object, animal, or body part.

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, October 15, 2014 1:48 AM

Be sure to check out the video examples to see how these types of stories have been done.

Lorraine Elvire Wagenaar's curator insight, October 15, 2014 4:19 AM

voeg uw inzicht ...

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Most Important Technical On-Page SEO Elements #Infographic

Most Important Technical On-Page SEO Elements #Infographic | Content Creation, Curation, Management | Scoop.it

On-page SEO is one of the most significant SEO/Ranking factors when it comes to search results. Doing good in these aspects can boost your overall SEO performance, and this is achieved by ensuring each of your important technical on-page SEO elements – which will be discussed in further detail in the following – are optimized to bring you top results.


Via Brian Yanish - MarketingHits.com
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BCP Design's curator insight, October 15, 2014 3:13 AM

SEO

Bérénice Guillet's curator insight, October 15, 2014 3:32 AM

Une petite infographie sur le SEO plutôt bien faite 

Olivier Borck's curator insight, October 15, 2014 3:45 AM

A very important sharing. A part of business success on todays.

Have a pleasure to read it.

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Understanding the Future of Content Marketing

Understanding the Future of Content Marketing | Content Creation, Curation, Management | Scoop.it
Have the words ‘Content Marketing’ been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them …
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Your Content Strategy Is Broken – Here’s How To Fix It

Your Content Strategy Is Broken – Here’s How To Fix It | Content Creation, Curation, Management | Scoop.it
Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA chapter. The topic of my half-day presentation: Content strategy. Specifically…

Via Stefano Principato
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Microsoft gets into video messaging across platforms with Skype Qik

Microsoft gets into video messaging across platforms with Skype Qik | Content Creation, Curation, Management | Scoop.it
Microsoft is expanding the line of Skype services with a new video messaging app called Skype Qik. The cross-platform software works on iPhones, Android handsets and Windows Phone with video messages disappearing after two weeks.
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Rescooped by massimo facchinetti from Digital-News on Scoop.it today
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Why Your Content Marketing Should Alienate (Some) Prospects

Why Your Content Marketing Should Alienate (Some) Prospects | Content Creation, Curation, Management | Scoop.it
Recently, I attended a webinar presented by Doug Kessler titled Insane Honesty in Content Marketing. If you’re not familiar with Doug Kessler, he’s one of the co-founders of Velocity Part…

Via Thomas Faltin
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Content Marketing Throughout the Marketing Funnel

Content Marketing Throughout the Marketing Funnel | Content Creation, Curation, Management | Scoop.it
I found the following infographic on content marketing throughout the marketing funnel from Smart Insights — which has some great templates and training (with membership), as well as free resources…

Via Thomas Faltin
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