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How great marketers tell stories

How great marketers tell stories | Content Creation, Curation, Management | Scoop.it

"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."

 

"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.

 

Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation.  They reaffirm the course and perpetuate the narrative."


Via Gregg Morris, Raj Nadar
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Pat Heffernan's curator insight, April 20, 3:30 PM

When positive social change is the purpose, good storytelling is just as effective (and essential).

Rescooped by massimo facchinetti from Collection of First in the World Wide Web
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Who Really Owns Your Website?

Who Really Owns Your Website? | Content Creation, Curation, Management | Scoop.it
Do you really own your own website? Check out the infographic below presented by WebsiteHostReview.com to learn about what you can do to make sure you own and retain the rights to your website.

Via Collection of First
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Rescooped by massimo facchinetti from MarketingHits
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The Importance of Visual Content in Marketing #infographic

The Importance of Visual Content in Marketing #infographic | Content Creation, Curation, Management | Scoop.it
“There are thousands, if not more, facts and figures that sing the praises of using visual content in your marketing strategy. Bandwagoncreative took a closer look at why visual content is important.”
Via Massimo Sciuchetti, massimo facchinetti, Raj Nadar, Brian Yanish - MarketingHits.com
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Why brand advertising is a huge opportunity in mobile -- and how to seize it - VentureBeat

Why brand advertising is a huge opportunity in mobile -- and how to seize it - VentureBeat | Content Creation, Curation, Management | Scoop.it
“Why brand advertising is a huge opportunity in mobile -- and how to seize it VentureBeat A large number of individuals, even a senior leader from one of the world's largest publishers confidentially asked, “How do we sell mobile brand advertising,...”
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Rescooped by massimo facchinetti from Digital Storytelling
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Designing around storytelling - Design + banter, 09 April 2014

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

Via José Carlos
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Stefano Principato's curator insight, April 22, 12:50 PM

"If you can’t tell it, you can’t sell it. ” - Peter Guber


Mervi Rauhala's curator insight, April 22, 1:52 PM

Storytelling as a tool for great user experience design

Tarinakone's curator insight, April 23, 12:46 AM

Story based service design, using dramatic arc is a powerful tool!

Rescooped by massimo facchinetti from How to find and tell your story
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4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create

4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create | Content Creation, Curation, Management | Scoop.it

"Ken Burns is so famous for making historical documentaries that bring American history to life that there’s a video production effect named after a technique he pioneered. The “Ken Burns Effect”--the technique of zooming and slow-panning over an image that might be well over a hundred years old--is one of the hallmarks of the man’s visual storytelling style.


The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as they memorize the Gettysburg Address--and shares what the experience helped him realize about storytelling."


Read the full article to find out more about Burns’s subject-spanning tips for storytelling:

  1. Find a story that moves you
  2. Find the format in the story
  3. The drama and characters are there - find them and let them speak
  4. Tell the story your way

Via Kim Zinke (aka Gimli Goose)
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Three Steps To An 'Unbound' Content Marketing Strategy - Business 2 Community

Three Steps To An 'Unbound' Content Marketing Strategy - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Three Steps To An 'Unbound' Content Marketing Strategy
Business 2 Community
In today's fragmented, multi-screen world, you need to unlock the substance of your story from the structure of your campaigns – and set your content free.
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Rescooped by massimo facchinetti from Digital Presentations in Education
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24 Powerpoint Alternatives & Presentation Programs For 2014

24 Powerpoint Alternatives & Presentation Programs For 2014 | Content Creation, Curation, Management | Scoop.it
At CustomShow, we decided to list some alternatives to powerpoint that could help in solving your overall presentation problems. These programs serve many purposes.

Via Baiba Svenca
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Natalie Sing's curator insight, May 1, 12:19 PM

Lots of Presentation ideas here that would be great for High School Students

Lino's curator insight, May 2, 5:50 AM

24 Powerpoint Alternatives & Presentation Programs For 2014

Alfredo Corell's curator insight, May 5, 5:18 AM

A new list of the most popular digital presentation tools available.


And a very helpful list of advantages and disadvantages for any of the tools.


Rescooped by massimo facchinetti from Digital-News on Scoop.it today
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Beyond Storytelling

Beyond Storytelling | Content Creation, Curation, Management | Scoop.it
“Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.”
Via Thomas Faltin
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Rescooped by massimo facchinetti from The Social Media Slant Magazine
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Say it with pictures with these 16 tools

Say it with pictures with these 16 tools | Content Creation, Curation, Management | Scoop.it
Do you use Instagram or Pinterest? If so, you may have noticed that visual quotes are all the rage.

Via Cendrine Marrouat - www.socialmediaslant.com
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Hugo Callens's curator insight, April 17, 7:51 AM

Bekijk ook eens http://www.powtoon.com/

Hugo Callens's curator insight, April 25, 4:13 AM

Het gebruik van korte teksten of citaten in een grafische achtergrond is interessant om je social media inhoud visueler te maken en dus meer te laten opvallen.

Hier vind je een overzicht van verschillende tools om dat op een eenvoudige manier te realiseren.

Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Content Creation, Curation, Management | Scoop.it
One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work we…

Via Soraia Ferreira
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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7 Costly Technology Mistakes Made by Content Marketers

7 Costly Technology Mistakes Made by Content Marketers | Content Creation, Curation, Management | Scoop.it

If you are in the world of content marketing and are not allocating sufficient time to the technology side of things, then you are likely to be wasting a lot of time.  It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.In this article we outline 7 costly technology mistakes made by content marketers, and I’d love to hear if any of these resonate with you....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 1:02 AM
Ian Cleary offers sound social media advice on using technology for better results.
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Content Creation, Curation, Management | Scoop.it

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.


Via Stefano Principato
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Rescooped by massimo facchinetti from MarketingHits
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Infographic: How To Make Customers Fall in Love with Your Brand

Infographic: How To Make Customers Fall in Love with Your Brand | Content Creation, Curation, Management | Scoop.it
Good customer service is crucial things for a brand to get loyal consumers. It is very important to note, as said by Zig Ziglar “People do not buy for logical reason, they buy emotional reason”.

Via Brian Yanish - MarketingHits.com
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aanve's curator insight, April 20, 11:04 PM
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PivotPointBrands's curator insight, April 21, 11:37 AM

Basic stuff, nicely presented. Good supporting statistics.

4twenty2's curator insight, April 22, 4:14 AM

Great infographic - making your customers fall in love with your brand - its all about the CX 

Rescooped by massimo facchinetti from Ukr-Content-Curator
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24 Powerpoint Alternatives & Presentation Programs For 2014

24 Powerpoint Alternatives & Presentation Programs For 2014 | Content Creation, Curation, Management | Scoop.it
At CustomShow, we decided to list some alternatives to powerpoint that could help in solving your overall presentation problems. These programs serve many purposes.

Via Vladimir Kukharenko
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Rescooped by massimo facchinetti from Content marketing for b2b
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Content Marketing Tools: The Ultimate List - Curata Blog

Content Marketing Tools: The Ultimate List - Curata Blog | Content Creation, Curation, Management | Scoop.it

Via Monique Walhof
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Rescooped by massimo facchinetti from Web site & Social Media Marketing
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On-Page SEO: Anatomy of a Perfectly Optimized Page

On-Page SEO: Anatomy of a Perfectly Optimized Page | Content Creation, Curation, Management | Scoop.it
“ On page SEO doesn’t have to be difficult. In this guide I’ll show you actionable strategies you can use to get more search engine traffic.”
Via GrupoNeo
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Rescooped by massimo facchinetti from Digital Marketing
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The Importance of Visual Content in Marketing - infographic

The Importance of Visual Content in Marketing - infographic | Content Creation, Curation, Management | Scoop.it
There are thousands, if not more, facts and figures that sing the praises of using visual content in your marketing strategy. Bandwagoncreative took a closer look at why visual content is important.

Via Massimo Sciuchetti
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A Step-by-Step Guide for Creating Your Content Marketing Strategy - Business 2 Community

A Step-by-Step Guide for Creating Your Content Marketing Strategy - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
A Step-by-Step Guide for Creating Your Content Marketing Strategy
Business 2 Community
In many ways, internet marketing has become synonymous with content marketing.
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Content Marketing is NOT Link Building - Business 2 Community

Content Marketing is NOT Link Building - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Content Marketing is NOT Link Building
Business 2 Community
There is a bit of confusion in the SEO industry right now.
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Rescooped by massimo facchinetti from Curation in Higher Education
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8 Ingredients of Content Reuse

“ 70%-80% of B2B Marketing content goes unused. Why does this problem exist? What are marketers supposed to do about it? We'll give you practical tips for pull...”
Via catspyjamasnz, Peter Mellow
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Mr Tozzo's curator insight, April 16, 4:00 AM
8 Ingredients of Content Reuse
Rescooped by massimo facchinetti from Digital & Internet Marketing News
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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT | Content Creation, Curation, Management | Scoop.it
“ Check out how your favorite sites looked when they first launched.”
Via Kimberly Castleberry
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Rescooped by massimo facchinetti from actions de concertation citoyenne
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La CURATION de CONTENUS pour accélérer le développement des talents

La CURATION de CONTENUS pour accélérer le développement des talents | Content Creation, Curation, Management | Scoop.it

La curation est la collecte sélective de contenus pertinents en relation avec une thématique pour composer un corpus cohérent de sources, d’information, de connaissances et de renseignements utile à un individu, une équipe, une communauté.

La curation permet en premier lieu de collecter ou  dejuxtaposer des contenus en relation avec le contexte. Dans un second temps, elle donne l’opportunité d’annoter et d’élaborer des analyses, des recommandations et des synthèses. Les curations peuvent avoir une portée ludique, scientifique, commerciale ou stratégique.


Via Aqui!Presse Formation&Conseils, Cecile Verdier, Lydia Gracia, Véronique D, Bernard BRUNET, association concert urbain
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Philippe-Didier Gauthier's curator insight, April 21, 8:45 AM

#DemarchePortfolio #Veille #Curation  la curation est devenue une compétence clé pour piloter sa navigation professionnelle tout au long de la vie : le capitaine doit savoir se tenir informé avec discernement !!!

Cadic Services's curator insight, April 22, 11:26 AM

Article complet pour découvrir l'importance de la curation, les différentes formes, et les outils.

Jean Louis NAUD's curator insight, April 28, 2:05 PM

Tous curateurs ? individuellement et collectivement ?

Les outils existent...les bonnes pratiques sont identifiées, les risques aussi. Reste à se convaincre et se lancer, non ?

Rescooped by massimo facchinetti from How to find and tell your story
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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine | Content Creation, Curation, Management | Scoop.it
What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.


Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

  1. Ask yourself: Who is your audience? What do they want or need?
  2. We’re all holding out for a hero (or heroine)
  3. Thrill us with plot or “action”
  4. Climax
  5. Resolution
  6. Credits
  7. Art is never finished, only abandoned

Via Kim Zinke (aka Gimli Goose)
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Top 10 Problems Marketers Face in Building a Content Operation | Kapost Content Marketeer

Top 10 Problems Marketers Face in Building a Content Operation | Kapost Content Marketeer | Content Creation, Curation, Management | Scoop.it
“Brands must become publishers!” is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers’ interests instead of their own products. They are finding, of course, that this is a much better way to attract prospects and move them toward becoming new customers.But as brands make this transformation, they get stuck in the many operational challenges of being a publisher. That’s where Kapost comes in: Our software platform manages the content marketing operation from end to end.I spend most of my time talking to marketers and learning about their challenges in being publishers. Below, I’ve compiled the Top 10 Problems Marketers Face in Building Their Content Operations, as well as the solutions that Kapost offers to these problems....
Via Jeff Domansky
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