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How To Discover and Unleash Your Story Telling Ability - Storytelling in Business | Magnetic Speaking

How To Discover and Unleash Your Story Telling Ability - Storytelling in Business | Magnetic Speaking | Content Creation, Curation, Management | Scoop.it

"You might believe that you don’t have stories, that your life is boring, or that your topic of expertise doesn’t lend itself to storytelling.  I hope that I can change your mind."


Read the full article to find out more about these steps to unleash your storytelling potential & next steps:

  1. Pay attention to other people’s stories
  2. After hearing each story, ask yourself if you have something similar
  3. Find an opportunity to tell your matching story
  4. Study the patterns of stories
  5. Collect professional stories

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, September 14, 2014 4:23 PM

I like that the article ends with an exercise.  Follow the 5 steps for a month and your storytelling radar will improve, you'll start pulling out all kinds of your own stories, and then you'll be ready to start telling stories.

Rescooped by massimo facchinetti from The Marketing Technology Alert
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Here Comes the Content Marketing Shakeout | Convince and Conver

Here Comes the Content Marketing Shakeout | Convince and Conver | Content Creation, Curation, Management | Scoop.it

Digest...


Content marketing may be a bigger industry than social media marketing, but the software portion of the industry may always be smaller. Even if content is the parent of social media, there is a lot less money to collectively be made in content marketing software than there is in social media software.

 

Today’s content marketing software is good. Better than it should be at this stage, really. But does a medium-sized business or small business need a software license to help them curate, create, manage, and measure content marketing? Multiple vendors at Content Marketing World 2014 take the “our solution is way better than Excel” approach to pitching their calendaring solution, or similar. And while it may be accurate that Excel is an unlikely candidate for the Beloved Software Hall of Fame, it is also true that every business already has it, has already paid for it, and already knows how to use it.

 

You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best. All modern marketing software (of any stripe) requires labor to make the magic happen. That makes the true cost of software ownership not just licensing and training costs, but salaries and benefits, too. It’s another reason why I’m not sure SMB will embrace content marketing with the same fervor as they have social media. Many of those companies have only recently finished swallowing the new software and personnel expenses needed to “get good” at social, and now they are expected to do it again with content marketing?

 

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iNeoMarketing's curator insight, September 14, 2014 9:05 PM

Content marketing software comes after MAP, analytics, social media management. Why? Because you always have Excel.

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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Content Creation, Curation, Management | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.


Via Brian Yanish - MarketingHits.com
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ContentMarketingNews's curator insight, September 14, 2014 11:00 PM

www.ScottMartin.org / https://www.linkedin.com/groups/Content-Marketing-News-6773232/about ;  
@mktgContentNews

Benjamin Labarthe-Piol's curator insight, September 15, 2014 3:29 AM

A very good and useful YouTube marketing guide

Michelle Gilstrap's curator insight, September 15, 2014 11:34 AM

This is a good article for all of us. Video is the new content that we all should be using.

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Technology Is Radically Changing The Advertising Business — And The Consequences Are Profound

Technology Is Radically Changing The Advertising Business — And The Consequences Are Profound | Content Creation, Curation, Management | Scoop.it
"Media used to be based on scarce distribution."
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10 Content Marketing World 2014 Lessons - Heidi Cohen

10 Content Marketing World 2014 Lessons - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Here are 10 actionable content marketing world 2014 lessons. Apply these actionable content marketing tips to improve your content and business.
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6 Handy Resources to Help Solve Your Biggest Content Creation Problems

6 Handy Resources to Help Solve Your Biggest Content Creation Problems | Content Creation, Curation, Management | Scoop.it
Need help with your content creation efforts? Check out these HubSpot Partner resources.
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20 Creative Business Card Designs

20 Creative Business Card Designs | Content Creation, Curation, Management | Scoop.it
This article features a collection on cool, beautiful and creative business card designs for your inspiration.

Via Brian Yanish - MarketingHits.com
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The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website

The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website | Content Creation, Curation, Management | Scoop.it
Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old and new, struggle to get p…
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Why Responsive Web Design is Good for SEO?

Why Responsive Web Design is Good for SEO? | Content Creation, Curation, Management | Scoop.it
  Gone are the days when computer used to be the only media to surf the internet. The ever evolving technology has blessed us with a spree of devices which allows us to surf the internet more ea…
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8 Original Content Ideas for Your Business Blog

8 Original Content Ideas for Your Business Blog | Content Creation, Curation, Management | Scoop.it

What you publish matters, but getting started can often be the hardest thing to do. Here are a few tips that'll amplify your content marketing efforts.


Via Pedro Da Silva
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Designed for Success: Optimising the Email Experience

Great design is more than stunning graphics—it's a key strategy to unlocking the success of email.


Via Pedro Da Silva
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Presentations Made Easy with Tackk

Presentations Made Easy with Tackk | Content Creation, Curation, Management | Scoop.it
How many times have you sat through a presentation that was just one, boring PowerPoint slide after another? Better yet, how many times have you gotten motion sickness from a Prezi? Instead of going with the norm, try Tackk as a simple tool that...



Via Baiba Svenca
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Judih Weinstein Haggai's curator insight, September 14, 2014 12:21 AM

i like tackk

Plan3t_t3ch's curator insight, September 14, 2014 7:38 AM

A great glogster like tool for High School.

Maria Serrano Correia's curator insight, September 14, 2014 12:45 PM

tool to make presentations

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A Keyword Strategy as Easy as Counting to Five [Infographic]

A Keyword Strategy as Easy as Counting to Five [Infographic] | Content Creation, Curation, Management | Scoop.it
Examining the Five Fingers of SEO
SEO. We see this acronym everywhere. Three simple letters that should be as easy to decipher as “ABC”.

Via Brian Yanish - MarketingHits.com
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When it Comes to URLs, Does Size Matter?

When it Comes to URLs, Does Size Matter? | Content Creation, Curation, Management | Scoop.it

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy?


Via Pedro Da Silva
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20 Must Have Tools For Web Developers

20 Must Have Tools For Web Developers | Content Creation, Curation, Management | Scoop.it

With the increase in popularity of the web development industry, developers need to keep up with the demands and create different tools that make developing, designing and managing a website an easier task. Listed below are 20 of the most interesting such tools that can make your work a lot easier.


Via Brian Yanish - MarketingHits.com
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Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days | Content Creation, Curation, Management | Scoop.it

Here’s the brutal truth about link building: There are WAY too many people in internet marketing today that think “great content” is enough. They say, “if I publish great stuff, people will naturally link to me”.


Via Pedro Da Silva, malek
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malek's curator insight, September 14, 2014 8:03 AM

A detailed guide to building backlinks. Reaching out for the right people is still the anchor

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Are You Emotionally Intelligent? 5 of the Tell-Tale Signs

Are You Emotionally Intelligent? 5 of the Tell-Tale Signs | Content Creation, Curation, Management | Scoop.it
Ever wonder if you're emotionally intelligent? What about that person you're interviewing? Or your boss? Here are five ways to evaluate that.
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A History of Monogram | Visual.ly

A History of Monogram | Visual.ly | Content Creation, Curation, Management | Scoop.it
Be it on a shirt cuff, a coffee mug or an elegant pendant, follow in the royal steps of kings and queens by making your mark with a stately monogram.
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3 Qualities of a Good Storyteller - Social Health Institute

3 Qualities of a Good Storyteller - Social Health Institute | Content Creation, Curation, Management | Scoop.it

"As storytellers, we are advocates. We are advocates for finding and telling rich stories. Our goal is to help organizations to find content advocates, storytellers inside organizations."


Read the full article to find out more about these three qualities that great storytellers possess:

  1. good listener
  2. proficient technician
  3. amplification


You will also find a reference and link to a form to receive a free ebook Who are the Storytellers? where you will learn more on how to:

  • Find the Story
  • Tell the Story
  • Seek the Story
  • Share the Story

Via Kim Zinke (aka Gimli Goose)
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