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Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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Website Posts Need to Be Longer Now

Website Posts Need to Be Longer Now | Content Creation, Curation, Management | Scoop.it
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.

Via Peg Corwin
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Peg Corwin's curator insight, August 27, 2014 6:39 PM

Quote:  Between late June and July 2014, "... the presence of in-depth articles [in search results] jumped from 6.0% to 12.7%, more than doubling (a +112% increase, to be precise). "


==> Write longer posts.,

Content Creation, Curation, Management
The best way to get informed on the content hype
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Why I switched from Google to DuckDuckGo; it's all about the bangs

Why I switched from Google to DuckDuckGo; it's all about the bangs | Content Creation, Curation, Management | Scoop.it
Google is fun to say, but DuckDuckGo — at least for me — is a lot more fun to use. While I can’t repeat the name as a verb (I can…
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Five Google Analytics Shortcuts to Speed Your Analysis

Five Google Analytics Shortcuts to Speed Your Analysis | Content Creation, Curation, Management | Scoop.it
Do you spend too much time watching and reporting your analytics? This article shows how to set up five Google Analytics shortcuts for managing your reports
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The Ultimate Press Release Guide For Promoting Your Content Marketing

The Ultimate Press Release Guide For Promoting Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Having managed a number of blogs over the years (most recently, this one), I know how tempting it is to search for the magic bullet of blog promotion. That one thing that will lead everyone you ever…
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3 Signs your content marketing strategy is a success

3 Signs your content marketing strategy is a success | Content Creation, Curation, Management | Scoop.it
An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.
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7 Essential Tips for Better Storytelling

7 Essential Tips for Better Storytelling | Content Creation, Curation, Management | Scoop.it
The best storytellers lead the tribe.

The best stories are short.

The best stories are memorable.

The best stories are actionable.

239 Years Ago

There was a story ready to be told. It was short, it was powerful. It was worth fighting for.

Via Gregg Morris
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5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends | Content Creation, Curation, Management | Scoop.it

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.

Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.


Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.

It doesn’t


Via Brian Yanish - MarketingHits.com
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The One Ingredient Your Content Marketing Program Is Missing

The One Ingredient Your Content Marketing Program Is Missing | Content Creation, Curation, Management | Scoop.it
Content marketing success will not come in six months or less. Learn how long it takes and why patience is key – Content Marketing Institute.
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Why Content Marketing Will Look Radically Different In 12 Months

Why Content Marketing Will Look Radically Different In 12 Months | Content Creation, Curation, Management | Scoop.it
Content marketing has shown that it’s here to stay. With brands and their agencies taking an increasingly content-centric mindset into their innermost strategic planning considerations, content has essentially carved out a role as the substance of digital marketing.


But content marketing as we know it is poised for radical change over the next 12 months. So much change, in fact, that it might just look completely different this time next year.


Via Ivo Nový
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How to Use a Content Pillar to Create Brilliant Microcontent | Kapost

How to Use a Content Pillar to Create Brilliant Microcontent | Kapost | Content Creation, Curation, Management | Scoop.it

This blog will detail how you can use a content pillar as your launchpad for microcontent.First, let’s do a quick refresher about what microcontent is and what it can do.Think of microcontent as bite-sized information that counterbalances your high-value evergreen assets like whitepapers, eBooks, and case studies. Microcontent ensures a steady stream of original, real-time, and snackable content sandwiched between your content heavy-hitters. It’s meant to be super shareable and trackable. Exceptional microcontent allows you to not only contribute to an ongoing and engaging conversation, it helps you own it, moving you closer to achieving your marketing and sales goals....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 3, 1:44 AM

Great look at microcontent and tips to develop content that gets results.

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This is Visual Journalism [118] - Visualoop

This is Visual Journalism [118] - Visualoop | Content Creation, Curation, Management | Scoop.it
Last month, several publications marked the 200th anniversary of the battle of Waterloo with special infographic features, and we haven’t had the opportunity to share them with you, so today we open our weekly selection with this topic. Historically, Waterloo meant the end of Napoleon Bonaparte’s aspirations to retake the empire he ruled between 1804 …
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3 Content Strategy Practices That Will Make You a Better Content Marketer

3 Content Strategy Practices That Will Make You a Better Content Marketer | Content Creation, Curation, Management | Scoop.it

If you truly put customers at the center, apply strategic thinking to transform your content into well-managed business assets.


Via Kamal Bennani
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Why Kraft's content strategy generates 1.1bn impressions a year

Why Kraft's content strategy generates 1.1bn impressions a year | Content Creation, Curation, Management | Scoop.it
Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company.
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[INFOGRAPHIC]: The 10 Commandments of Logo Design

[INFOGRAPHIC]: The 10 Commandments of Logo Design | Content Creation, Curation, Management | Scoop.it
Take a look at this piece that offers a holistic snapshot of the basic principles of logo design with the help of applied examples to make things easy peasy to grasp!

Via steve batchelder
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jose antonio gabelas's curator insight, July 2, 2:58 AM

añada su visión ...

Rescooped by massimo facchinetti from elearning stuff
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Freebies: 25 New Useful Free Vector and PSD Files

Freebies: 25 New Useful Free Vector and PSD Files | Content Creation, Curation, Management | Scoop.it
Today we’re sharing high quality freebies for web and graphic designers. Useful free PSD files, UI kits, vector graphics and mockup PSD templates, can perfect for your next web and graphic project.

Via steve batchelder
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Content Marketing 101: What I’ve Learned Creating More Than 3000 Pieces Of Content

Content Marketing 101: What I’ve Learned Creating More Than 3000 Pieces Of Content | Content Creation, Curation, Management | Scoop.it
“Content is King, Social Media is Queen and together they rule the online and customer world”
Here are your options as a content marketer: 1) Be the KING – By generating GREAT content! 2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR 3) Be prepared to let the KING and QUEEN rule your WORLD! Which one will you pick?
Content Marketing has been a significant part of my marketing portfolio in the last 18 months. Looking back, the impact of...
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Millennial Mindsets Shape the Future of Work

“Are you a millennial by birth or mindset?” -Brian Fanzo @iSocialFanz “The “Millennial Mindset” means giving ourselves permission, perhaps for the first time, …


Via Fred Zimny
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Visual Media Changes How Humans Consume Information (Infographic)

Visual Media Changes How Humans Consume Information (Infographic) | Content Creation, Curation, Management | Scoop.it
Visual intelligence is on the rise and brands need to adapt to keep up with the shift in consumer behavior.
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic] | Content Creation, Curation, Management | Scoop.it

Learn how to perfect your Vine strategy so you can enhance your social media presence beyond photos and words.


Via Kamal Bennani
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SageRave of Get Custom Content's curator insight, July 3, 12:27 PM

Make yourself look like a seasoned pro.

Marco Favero's curator insight, July 3, 12:33 PM

aggiungi la tua intuizione ...