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Website Posts Need to Be Longer Now

Website Posts Need to Be Longer Now | Content Creation, Curation, Management | Scoop.it
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.

Via Peg Corwin
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Peg Corwin's curator insight, August 27, 2014 6:39 PM

Quote:  Between late June and July 2014, "... the presence of in-depth articles [in search results] jumped from 6.0% to 12.7%, more than doubling (a +112% increase, to be precise). "


==> Write longer posts.,

Content Creation, Curation, Management
The best way to get informed on the content hype
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Why there is a huge demand for Effective Content in SEO Process

Whyfor there is an mighty inquiry considering adequate peace in seo prep: vUiLpBcyp http://t.co/GHc6btvpwf
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Content Creation, Curation, Management | Scoop.it
Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 B…

Via Stefano Principato
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Rescooped by massimo facchinetti from Digital Content Marketing
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Content Creation, Curation, Management | Scoop.it

“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”


Via brandinmind
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Mike Donahue's curator insight, Today, 8:48 AM

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience. 

Rescooped by massimo facchinetti from MarketingHits
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5 Content Marketing Ideas for February 2015

5 Content Marketing Ideas for February 2015 | Content Creation, Curation, Management | Scoop.it
n February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes.

Content marketing is essentially the act of creating some content — articles, videos, podcasts, whatever — and distributing that content with the hope of engaging customers and eventually making a sale.

What follows is a list of five content marketing ideas to try in February.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from All about Business
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Content Search VS Social Media - Heidi Cohen

Content Search VS Social Media - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Content search vs social media lays out how you need to use search and social media to maximize your content marketing reach. Complete with charts and tips.

Via Ariadna's Fantasy
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | Content Creation, Curation, Management | Scoop.it

Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.


Via Kamal Bennani
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Rescooped by massimo facchinetti from MarketingHits
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6 Inbound Marketing Techniques Every Business Should Use

6 Inbound Marketing Techniques Every Business Should Use | Content Creation, Curation, Management | Scoop.it
Every business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing approaches are too expensive or unwieldy for smaller businesses and startups to successfully employ. That’s why inbound marketing, and its various techniques, make sense for any business — but especially for startups and smaller businesses.

Inbound marketing is more of an approach than it is a list of tactics. Inbound marketing, at its core, is about attracting prospects to your business rather than going out to find those prospects. Traditional marketing relied on email lists, cold-calling, billboard advertisements, and direct mail.

Modern inbound marketing uses organic search traffic, opt-in email forms, and content publication to attract customers. Inbound marketing is the best approach for today’s businesses, whether B2B, B2C, e-commerce, SaaS, tech, non-tech, brick-and-mortar or otherwise.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Serious Play
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Ten Ways to Engage Students Using Graphics and Color

Ten Ways to Engage Students Using Graphics and Color | Content Creation, Curation, Management | Scoop.it
Graphic recording and visual note taking are new ways to interact with content. As a teacher or a student you don't need to be an artist to benefit from these strategies. Try them--they're fun!

Via Ariana Amorim
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Rescooped by massimo facchinetti from digital marketing strategy
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Stories: What Sinks Organizational Change Infographic

Stories: What Sinks Organizational Change Infographic | Content Creation, Curation, Management | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, Karen Dietz, Os Ishmael, malek
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Ivon Prefontaine's curator insight, January 28, 8:37 PM

There is a lot more going on under the surface than meets the eye.

 

@ivon_ehd1

Guillaume Decugis's comment, January 28, 9:46 PM
Nice pick @Vicki!
Guillaume Decugis's comment, January 28, 9:46 PM
Nice pick @Vicki!
Rescooped by massimo facchinetti from Digital Presentations in Education
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5 PowerPoint Shortcuts That Will Save Your Life

Looking for some ways to make the arduous act of presentation-making faster and easier? Look no further than BrightCarbon's top five shortcuts!

Via Baiba Svenca
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Baiba Svenca's curator insight, January 27, 3:48 PM

Watch this slideshow about PPT shortcuts and save your time when creating a presentation.


Tony Park's curator insight, January 28, 9:03 PM

Some great points.

Tony Park

Business Gardener.

Rescooped by massimo facchinetti from Digital Content Marketing
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How To Step Up Your Content Marketing [INFOGRAPHIC]

How To Step Up Your Content Marketing [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it
Spread the word about your content marketing by creating a content amplification strategy to build awareness.

Via brandinmind
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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4 Great Examples of Data Visualisation in Action [Infographic]

4 Great Examples of Data Visualisation in Action [Infographic] | Content Creation, Curation, Management | Scoop.it
Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s imposs…

Via Stefano Principato
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Rescooped by massimo facchinetti from Content Marketing Observatory
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"Per dollar, content marketing produces 3 times more leads"


Via Frank Delmelle
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Rescooped by massimo facchinetti from Digital Content Marketing
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2015 Design Trend to Watch: Responsive Storytelling

2015 Design Trend to Watch: Responsive Storytelling | Content Creation, Curation, Management | Scoop.it

We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design.


Via brandinmind
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5 Content Marketing Strategies That Will Wow Your Customers

5 Content Marketing Strategies That Will Wow Your Customers | Content Creation, Curation, Management | Scoop.it
Let’s face it – content marketing isn’t everyone’s cup of tea. If you’re busy running a business or trying to get a startup off the ground, writing a blog post probably isn’t at the top of your priority list.
Your focus should be on developing an amazing product, having awesome customer service, management, prioritization, and other forms of marketing that don’t require you to write long articles that nobody is reading.
But each year, we seem to be hearing more and more about how effective content marketing strategies are.

Via Brian Yanish - MarketingHits.com
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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Content Creation, Curation, Management | Scoop.it
According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. Here are two simple steps to establish a baseline for content effectiveness and prove if it’s failing (or not).

Via Brian Yanish - MarketingHits.com
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Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy | Content Creation, Curation, Management | Scoop.it
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.

That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).

Here’s why this matters …

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Estrategias de Curación de Contenidos:
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Content Marketing: La sabiduría del marketing de contenidos condensada en 21 reglas

Content Marketing: La sabiduría del marketing de contenidos condensada en 21 reglas | Content Creation, Curation, Management | Scoop.it
1. Trate las palabras clave como si fueran salsa picante.

2. Tenga una voz (o a una marca) con la que los consumidores puedan identificarse.

3. Alimente la confianza en su propia marca con transparencia.

4. Aproveche al máximo la gran idea que tiene entre manos con múltiples formatos.

5. Los titulares lo son todo.

6. Utilice las noticias.

7. Recuerde que no podrá llenar los cajones hasta que haya sacado fuera la basura.

8. No publique contenidos, ¡interactúe!

9. Cuélese en la fiesta de alguien de vez en cuando.

10. Tenga en cuenta que el contenido de calidad es un imán para los links.

11. Cree contenido en base a un plan ya en desarrollo.

12. La mejor inspiración proviene de múltiples fuentes.

13. La calidad es tan importante como la cantidad.

14. La cantidad todavía importa.

15. Tómese su tiempo.

16. Deje de comprar contenido a precio de ganga.

17. Tómese la molestia de conocer a su peor enemigo en el terreno del marketing de contenidos.

18. Utilice una pieza de contenido para promocionar otra.

19. Recicle sus grandes éxitos.

20. Hágase siempre la pregunta crucial sobre todas y cada una de las piezas de contenido que produce.

21. Utilice su contenido para convertir a buscadores, lectores y fans en compradores.

Via Jesus Alvarez desde www.sercompetitivos.com
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Rescooped by massimo facchinetti from Le Monde en Chantier
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16 "nouvelles" banques d'images "libre de droit"

16 "nouvelles" banques d'images "libre de droit" | Content Creation, Curation, Management | Scoop.it
une liste de 16 nouveaux site proposant des images libres de droit

Via Gaëtan Compigni, Thierry Curty
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Francecopywriter's curator insight, August 26, 2014 7:29 AM

Toujours bon à noter pour varier les visuels... sans se ruiner !

Bruno Parmentier's curator insight, August 27, 2014 3:18 AM

Une liste complémentaire, c'est donc en tout 74 banques qui sont répertoriées.

Sandrine Delage (Borgé)'s curator insight, August 28, 2014 2:59 AM

Je collecte toujours ces infos très précieuses quand on contribue en interne ou en externe

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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8 Content Marketing Trends to Watch Out for in 2015 (Infographic)

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) | Content Creation, Curation, Management | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…

Via Stefano Principato
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OXY GREY's curator insight, January 28, 6:33 AM

good read !

Mary Romero's curator insight, January 28, 3:36 PM

Get with the times!

Rescooped by massimo facchinetti from MarketingHits
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5 Reasons Social Media May be Totally Screwing Up Your Content Marketing

5 Reasons Social Media May be Totally Screwing Up Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Are your social media marketing efforts actually hurting your ability to have content marketing success? You may be surprised…

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Stress-Less, Create More
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Why Courage Is More Important Than Creativity

Why Courage Is More Important Than Creativity | Content Creation, Curation, Management | Scoop.it
There is no way around this fact: innovation entails tough sacrifices in often drastic circumstances. It's harder to stop doing old things than it is to start doing new things.

Via Rona Lewis
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Rona Lewis's curator insight, January 27, 1:27 PM

Necessity is the mother of invention, after all!

 

Rescooped by massimo facchinetti from Digital Content Marketing
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How Lidl used storytelling to alter the brand's perception - Econsultancy (blog)

One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi.

Via brandinmind
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