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The Challenge of Creating Digital Content for Luxury Brands - INSEAD Knowledge

The Challenge of Creating Digital Content for Luxury Brands - INSEAD Knowledge | Content Creation, Curation, Management | Scoop.it
The Challenge of Creating Digital Content for Luxury Brands
INSEAD Knowledge
Digital media has given luxury customers more power than ever before to shape the image of the brands they follow.
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Mr Tozzo's curator insight, August 26, 2014 4:56 AM

The Challenge of Creating Digital Content for Luxury Brands - INSEAD Knowledge

Content Creation, Curation, Management
The best way to get informed on the content hype
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The State of B2B Content Marketing 25 Need to Know Stats

The State of B2B Content Marketing: 25 Need to Know Stats. Author: Kyle Lacy, Head of Marketing Strategy at OpenView Venture Partners. Download from ...
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Four resources to mine for trending content ideas

Four resources to mine for trending content ideas | Content Creation, Curation, Management | Scoop.it

But there is a myriad of other trending topics that have nothing to do with celebrity slip-ups and break-ups – subjects that are actually relevant to your audience, in your field.  The tricky part for most writers is finding a relevant subject that’s trending.However, writing within the context of the trends can score a pretty high payoff for reader engagement, so it is worth making the effort. If you consistently touch on highly sought after or hotly debated subjects, the result will be a steady increase in traffic over time, and perhaps some drool-worthy peaks of sudden interest along the way.Aside from the obvious benefit of increased traffic and increased reader engagement, writing on trending topics adds to a writer’s credibility.  If you are writing on trending topics, obviously you are in the know....


Via Jeff Domansky
massimo facchinetti's insight:

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

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Celine Sportisse's curator insight, Today, 4:45 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

Marc Wachtfogel, PhD's curator insight, Today, 7:33 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

Mark E. Deschaine, PhD's curator insight, Today, 8:58 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

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How to Develop Strategy In B2B Content Marketin...

How to Develop Strategy In B2B Content Marketin... | Content Creation, Curation, Management | Scoop.it
If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you?
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25 Fascinating Websites with Captivating Visual Storytelling | Naldz Graphics

25 Fascinating Websites with Captivating Visual Storytelling | Naldz Graphics | Content Creation, Curation, Management | Scoop.it

Below, take a look at some of the examples of these Storytelling Websites that we have gathered for you and your convenience. As you scroll down, take some inspiration and share at the comment box the websites and elements that compel you. Come, take a peek, and enjoy!


Via Jeff Domansky
massimo facchinetti's insight:

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

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Jeff Domansky's curator insight, Today, 1:22 AM

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

steve batchelder's curator insight, Today, 1:42 AM

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

Marco Favero's curator insight, Today, 2:55 AM

Con HTML e CSS promuovere la capacità dei progettisti web per creare animazioni ed effetti di parallasse affascinanti di oggi, sono emersi nuovi progetti web.

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The three kinds of stories every brand needs to tell

The three kinds of stories every brand needs to tell | Content Creation, Curation, Management | Scoop.it
Let's admit it: We all like talking about ourselves. No need to feel bad. You have good reason.

Via Gregg Morris
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Marco Favero's curator insight, Today, 2:54 AM

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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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The 3 Keys to Awesome Content Marketing That Works

The 3 Keys to Awesome Content Marketing That Works | Content Creation, Curation, Management | Scoop.it

There are 3 key steps that you need to succeed at content marketing. If you implement the first 2 but don't execute the last vital component, you will fail.


Via Kamal Bennani
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Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.

Via Vladimir Kukharenko
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Why infographics are the secret to super SEO

Why infographics are the secret to super SEO | Content Creation, Curation, Management | Scoop.it
startup founders need pay attention to one jargon in SEO: inbound links.
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Why Every Organization Needs a Story Strategy

Why Every Organization Needs a Story Strategy | Content Creation, Curation, Management | Scoop.it

Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.


Via Kamal Bennani
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Marco Favero's curator insight, July 30, 10:30 AM

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Forget 'Coffee's for Closers.' Instead, Think: 'Content's for Closers.'

Forget 'Coffee's for Closers.' Instead, Think: 'Content's for Closers.' | Content Creation, Curation, Management | Scoop.it
Five ways to get your sales and marketing teams to work together on content that will help you close deals.
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Duplicate Content Is A Myth. Here Are 9 Cases That Prove It! - Ahrefs Blog

Duplicate Content Is A Myth. Here Are 9 Cases That Prove It! - Ahrefs Blog | Content Creation, Curation, Management | Scoop.it
SEO has changed a lot over the past few years as Google has taken action to crack down on spammy SEO practices. One thing that Google really went after was
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Marco Favero's curator insight, July 30, 4:09 AM

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The Non-Designer's Guide to Creating Better Blog Graphics #Infographic

The Non-Designer's Guide to Creating Better Blog Graphics #Infographic | Content Creation, Curation, Management | Scoop.it
You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.

Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images?

Via Brian Yanish - MarketingHits.com
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Rocco. G.'s curator insight, July 30, 3:15 AM

Semplice ed efficace. Una guida fatta apposta per chi deve ancora familiarizzare con i programmi di grafica e simili.

Punto forte: le immagini.

Rescooped by massimo facchinetti from Living and Teaching Visual: Images, Art, Pictures, Infographic, Posters...
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Free Technology for Teachers: Creating Narrated Slideshows with Google Tools

Free Technology for Teachers: Creating Narrated Slideshows with Google Tools | Content Creation, Curation, Management | Scoop.it

Via Francesca Beltrami
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Las 5 mejores alternativas a PowerPoint

Las 5 mejores alternativas a PowerPoint | Content Creation, Curation, Management | Scoop.it

Si las diapositivas tradicionales no son lo tuyo, hay un número increíble de alternativas a PowerPoint disponibles para ti, tanto si quieres dar una presentación de ventas de gran impacto, como si se trata de una presentación con los resultados de la gestión de tu empresa o una ponencia sobre un tema interesante.


Via Net-Learning
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Carlos Rodrigues Cadre's curator insight, Today, 9:51 AM

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Top 100 SEO Blogs For Increasing Search Traffic

Top 100 SEO Blogs For Increasing Search Traffic | Content Creation, Curation, Management | Scoop.it
Are you looking for practical, insightful and educational SEO blogs? Then you're at the right place. Here are the BEST 100 blogs online.
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How to Optimize Your Blog for Content Distribution

How to Optimize Your Blog for Content Distribution | Content Creation, Curation, Management | Scoop.it

Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.

If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...


Via Lauren Moss
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Marco Favero's curator insight, Today, 2:57 AM

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Carlos Rodrigues Cadre's curator insight, Today, 9:50 AM

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