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How To Uncover Profitable Long-Tail Keywords: 6 Ways

How To Uncover Profitable Long-Tail Keywords: 6 Ways | Content Creation, Curation, Management | Scoop.it

Robbie Richards, Digital Marketing Strategist at Royal Jay shows you numbers 1-6 of his list of 12 ways to uncover profitable long-tail keywords.


Via Pedro Da Silva
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Olivier Milo's curator insight, August 24, 2014 3:30 AM

Part 1/2 - Second half is coming up soon!

Content Creation, Curation, Management
The best way to get informed on the content hype
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Brand Storytelling: What Is Your Story?

Brand Storytelling: What Is Your Story? | Content Creation, Curation, Management | Scoop.it
A guide to emotionally connecting to your customers by using a powerful tool called brand storytelling.
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3 PowerPoint Presentation Design Tips: Using Images to Guide Focus

3 PowerPoint Presentation Design Tips: Using Images to Guide Focus | Content Creation, Curation, Management | Scoop.it

Via Ariana Amorim
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Why Professional Photography Matters On Your Website

Why Professional Photography Matters On Your Website | Content Creation, Curation, Management | Scoop.it
How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. But if you aren’t using the right photography on your…
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The Inbound Marketer’s Comprehensive Event Checklist

The Inbound Marketer’s Comprehensive Event Checklist | Content Creation, Curation, Management | Scoop.it
How to promote event attendance, improve lead capture and engagement, and develop more valuable relationships with contacts after it's over.
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Using Visuals to Enhance Your Content

Using Visuals to Enhance Your Content | Content Creation, Curation, Management | Scoop.it
One of the great advantages of the internet is that it’s not constrained to one type of media. You can combine words, images, typography, video, and even music to get your message across in just th…
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Claude Maran - Webmarketer's curator insight, Today, 4:33 AM

ajouter votre perspicacité ...

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Your SEO Insider No. 54: Local SEO and Content Marketing

Your SEO Insider No. 54: Local SEO and Content Marketing | Content Creation, Curation, Management | Scoop.it
SteamFeed's SEO Roundup: the biggest changes, best practices, and most effective tips from the world of search engines and SEO. 8/23/15-8/29/15.
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The SEO "Food" Pyramid - The Elumynt of William Harris

The SEO "Food" Pyramid - The Elumynt of William Harris | Content Creation, Curation, Management | Scoop.it
Understanding the key ingredients to a healthy SEO recipe can be tough.  A lot of factors are at play – and sometimes it feels like…
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The real reason your ideas aren't going anywhere - Fortune

The real reason your ideas aren't going anywhere - Fortune | Content Creation, Curation, Management | Scoop.it
If there's no framework for the team to work within, creativity will lead to chaos.

Via Rona Lewis
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Rona Lewis's curator insight, August 30, 2:28 PM

A really good commentary on how leaders can help facilitate their team's (or whole company's) creativity.

Rescooped by massimo facchinetti from MarketingHits
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How Advertising Makes Us Buy #Infographic

How Advertising Makes Us Buy #Infographic | Content Creation, Curation, Management | Scoop.it
According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish.

Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.

As marketers and advertisers, it seems the odds couldn't be any less in our favor. 

So what's the solution?

Via Brian Yanish - MarketingHits.com
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Claude Maran - Webmarketer's curator insight, Today, 4:36 AM

Rappel de quelques principes souvent oubliés

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Why A Blog Is Instrumental In Increasing Organic Traffic - Business 2 Community (blog)

Why A Blog Is Instrumental In Increasing Organic Traffic - Business 2 Community (blog) | Content Creation, Curation, Management | Scoop.it
Organic traffic is seen as the best type of traffic because it is free, and it brings in users that actually searched for something relevant to your product or service; thus, they are the most likely…...
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3 New Apps that Help Automate Content Promotion - SERPs Blog

3 New Apps that Help Automate Content Promotion - SERPs Blog | Content Creation, Curation, Management | Scoop.it

There is a vast number of tools available on the market that help you spread the word on your content and reach a target audience.In this post I decided to show you 3 that can help with powerful content promotion strategies:Influencer outreach,Sharing archived content, and promoting your content with email....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 2:24 AM

3 cool tools to help you be more effective in your content marketing.

Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
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Inspired Storytelling: Engaging People & Moving Them To Action

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and dat…


Via Stefano Principato
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Copywriting based on the science of persuasion

Copywriting based on the science of persuasion | Content Creation, Curation, Management | Scoop.it
If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:

  1. Tell the reader you understand their need,
  2. Tell your prospect why your product is the best solution they can buy,
  3. Offer all kinds of proof like testimonials, charts and so on,
  4. Explain all the ways the product will benefit the customer,
  5. Present the price in a way that makes it sound like a great deal,
  6. Give a (better than) money-back guarantee,
  7. Add bonus products to really motivate the customer to buy,
  8. Make it a limited time or quantity offer,
  9. Ask for the sale and tell them exactly what steps to take.
  10. Is the exact sequence that persuades people or why should this work? What scientific data is available to use about persuasion? Which research can we rely on to make our writing more persuasive?

Here’s a summary of the most prominent books and publications on the matter.

Via Brian Yanish - MarketingHits.com
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7 Foolproof Conversion Hacks and Why They’ll Work For You

7 Foolproof Conversion Hacks and Why They’ll Work For You | Content Creation, Curation, Management | Scoop.it
As marketers, we accept that conversion rate optimization (CRO) will never be removed from our to-do list. Less of a marketing project and more of an ongoing priority, CRO is built on constantly tryi…
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Why Content Marketing is Perfect For Any Business

Why Content Marketing is Perfect For Any Business | Content Creation, Curation, Management | Scoop.it
Content marketing is perfect for any business, it involves writing engaging content that delivers real value to your audience and that will bring them back to your
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A Peek Inside My Public Speaking Toolbox

A Peek Inside My Public Speaking Toolbox | Content Creation, Curation, Management | Scoop.it
Want the best tools for becoming a successful presenter? Take a peek inside my speaker’s toolbox for the essentials you’ll need!

Via Ariana Amorim
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