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Video Marketing Works (Infographic) « iMediaConnection Blog

Video Marketing Works (Infographic) « iMediaConnection Blog | Content Creation, Curation, Management | Scoop.it

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 11, 9:13 AM

Looking for some reasons to use #video as part of a #brand's #marketingstrategy? See this infographic.

Content Creation, Curation, Management
The best way to get informed on the content hype
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How to Optimise your Content Marketing

How to Optimise your Content Marketing | Content Creation, Curation, Management | Scoop.it

Is your content marketing not getting the attention it deserves? It might be time to start optimising it!


Via Pedro Da Silva
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Why Content Marketing Will Never Go Out of Style

Why Content Marketing Will Never Go Out of Style | Content Creation, Curation, Management | Scoop.it
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year.

So how do you market today, when everyone can easily choose to ignore you?

Via Brian Yanish - MarketingHits.com
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Twitter Inserts Calculated Tweets Into Your Timeline For Content Discovery - Social Media Week

Twitter Inserts Calculated Tweets Into Your Timeline For Content Discovery - Social Media Week | Content Creation, Curation, Management | Scoop.it
Retweets were the classic way to discover new content and accounts on Twitter. Let’s say you follow @CocaCola, and they retweet @DietCoke, which you don’t follow. You check out @DietCoke, and you like what you see. You decide to follow that account, and that was the standard for discovering new users on Twitter. Now, Twitter...

Via Thomas Faltin
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Marco Favero's curator insight, October 23, 9:20 AM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, October 23, 10:30 AM

Twitter Inserts Calculated Tweets Into Your Timeline For Content Discovery - Social Media Week

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How to Create Awesome Visuals to Promote Your Personal Brand

How to Create Awesome Visuals to Promote Your Personal Brand | Content Creation, Curation, Management | Scoop.it
It's likely you've noticed how popular visuals are becoming on social media. People love to comment, like and share beautiful images across many of the social channels.

When my book From Unknown To Expert was published, I knew I wanted to have a p...

Via Stefano Principato
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Marco Favero's curator insight, October 23, 9:18 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Stress-Less, Create More
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Creativity and the Meaning of Work

Creativity and the Meaning of Work | Content Creation, Curation, Management | Scoop.it
Have you ever wondered about the connection between creativity and the meaning of work? This essay will inspire you to think of work as a calling..

Via Rona Lewis
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Rona Lewis's curator insight, October 22, 6:53 PM

Some awe inspiring truths...

Rescooped by massimo facchinetti from MarketingHits
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7 Landing Page Techniques to Hugely Improve Conversions

7 Landing Page Techniques to Hugely Improve Conversions | Content Creation, Curation, Management | Scoop.it
Tweaking your landing pages can dramatically improve your conversion rates.  Sometimes, even the smallest changes can make a massive difference.

In this post, we are going to look at some tips and tricks to get the best out of your landing pages and skyrocket your conversions.

Via Brian Yanish - MarketingHits.com
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Digital Media Diva's curator insight, October 23, 1:57 AM

Improve your landing page conversions #conversionfriendly #conversion #website

Rescooped by massimo facchinetti from The Marketing Technology Alert
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Google tries to rethink email (again) with Inbox, a new service inspired by Google Now - VentureBeat

Google tries to rethink email (again) with Inbox, a new service inspired by Google Now - VentureBeat | Content Creation, Curation, Management | Scoop.it

"Today Google announced Inbox, a new email client which collects and organizes emails to highlight “important info at a glance.” The service is only available in private beta for now."


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"According to Google, Inbox includes “Bundles,” a feature which groups emails by category; “Highlights,” which makes it easier to find important emails; and snoozable reminders, which mirror the features of Boomerang, a popular Gmail plugin."


Via iNeoMarketing
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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5 Ways You’re Sabotaging Your Content Marketing

5 Ways You’re Sabotaging Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plag…

Via Stefano Principato
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The Staggering Cost of Content Marketing (Infographic)

How much money do you have to put into a serious content marketing campaign on Facebook? Here's one estimation.
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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Content Creation, Curation, Management | Scoop.it

Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.Wouldn't you like to have that skill?There's good news here: It’s only partly skill. The rest is just technique -- technique that you can learn and master. You -- yes, you! -- can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play.You see, conversion is very much a science of the mind -- how your prospect's mind processes information, makes decisions, and decides to convert. In this post, I'll describe eight writing techniques that are proven to work. After putting your time and resources into generating traffic, here’s how you can turn traffic into revenue by creating copy like a conversion pro....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 21, 3:04 AM

Learn eight tips for writing landing page copy that converts from Neil Patel. Recommended reading for content marketing, PR and web writers. 9/10

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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13 Reasons Why Your Brain Craves Infographics | NeoMam

13 Reasons Why Your Brain Craves Infographics | NeoMam | Content Creation, Curation, Management | Scoop.it

Infographics are everywherebut what made them so successful?This infographic exposes the science behind the boom....


Via Jeff Domansky
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LKGayton's curator insight, October 21, 8:39 AM

Your brain craves Infographics!

Paulo Duarte's curator insight, October 21, 5:09 PM

Very nice

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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6 Ways to Adopt Visual Storytelling into Your 2015 PR Strategy

6 Ways to Adopt Visual Storytelling into Your 2015 PR Strategy | Content Creation, Curation, Management | Scoop.it
Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable.  Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention.  If just one minute of video communicates the equivalent of 1.8 million words of text and video is shared 1200% more than links and text combined, then why are so many of us still on the sidelines?

Unremarkable:  less than 5% of overall PR budgets of those surveyed are devoted to video content.  I mean, yeah, duh.  That’s self-evident.  If there’s no money in the kitty earmarked for visual content, then none will be  created.  But we have to do something about that, because visual content is what our audiences expect.  It’s what they’re consuming on their phones, their tablets and their computers.  Staying in step with audience preferences when it comes to content type is something PR can’t overlook.

Via Jeff Domansky
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Jeff Domansky's curator insight, October 20, 10:48 PM

Get the picture? Why your visual content matters.

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A List Of 29 Creative Things To Write About

A List Of 29 Creative Things To Write About | Content Creation, Curation, Management | Scoop.it
Writing can often be easy, but not always. Many times during a writing career you slam dunk into writer's block, wondering what to write about. To get you started on some idea's, check out these 29 creative writing prompts.

Via Laura Brown
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A.K.Andrew's curator insight, October 20, 2:10 PM

Good to have prompts to hand

Rescooped by massimo facchinetti from Online Marketing Resources
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How To Bring Google Analytics Data into Google Sheets

How To Bring Google Analytics Data into Google Sheets | Content Creation, Curation, Management | Scoop.it

Explore your data outside of the Google Analytics interface and in your Google Docs spreadsheets.


Via Pedro Da Silva
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Trends that will Dominate Website Designing in 2015 | Designbeep

Trends that will Dominate Website Designing in 2015 | Designbeep | Content Creation, Curation, Management | Scoop.it

Web design, like the other fields of online marketing, has also experienced several transformations during 2014. Some of the older ideas worked, so did not. Some new ideas are expected to emerge with time. Several new web design trends are expected to emerge in 2015.


So, the year is expected to be an interesting one from the web design front when an amalgamation of old and new is likely to take place. Here’s a quick look at the trends that are predicted to rule the web design world in 2015....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 23, 11:19 AM

Creative trends to take note.

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State of Automotive Content Marketing: Mapping the Road to Success in 2015

State of Automotive Content Marketing: Mapping the Road to Success in 2015 | Content Creation, Curation, Management | Scoop.it
How are carmakers putting pedal to the metal to stay ahead of the curve? By reaching new demographics in their natural habitat: the mobile web.

Via Frank Delmelle
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3 Keyword Research Tools Every Digital Marketer Should Use

3 Keyword Research Tools Every Digital Marketer Should Use | Content Creation, Curation, Management | Scoop.it
A focused and targeted list of keywords helps you attract an audience of qualified prospects and avoid wasting ad dollars on unproductive clicks from your AdWords campaigns. To help you develop a gro…

Via Stefano Principato
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Marco Favero's curator insight, October 23, 9:18 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Online Marketing Resources
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Content Marketing Campaign Strategy for Any Business

Content Marketing Campaign Strategy for Any Business | Content Creation, Curation, Management | Scoop.it

A content marketing campaign process which we heavily customize for each inbound marketing client based on their needs, audience, budget and other factors.


Via Pedro Da Silva
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18 companies with brilliant digital strategies - Econsultancy (blog)

18 companies with brilliant digital strategies - Econsultancy (blog) | Content Creation, Curation, Management | Scoop.it
It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.

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Content 2015 - Post Modern Engagement

October 20th keynote - Canadian Marketing Association Digital Day

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The Do's and Don'ts of Business Cards

The Do's and Don'ts of Business Cards | Content Creation, Curation, Management | Scoop.it
Often times, your business card is your first chance to make an impression. Here's how to make it count.
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The Best Infographics of the Year: Nate Silver on the 3 Keys to Great Information Design

The Best Infographics of the Year: Nate Silver on the 3 Keys to Great Information Design | Content Creation, Curation, Management | Scoop.it

The second installment of The Best American Infographics 2014 (public library) has an introduction by master-statistician Nate Silver and fifty-eight examples of stellar information design shedding light on such diverse topics as the history of space exploration, the sleep habits of famous writers, the geography of where gay people stay in the closet, the comparative shapes and sizes of major baseball parks, and the social network of jazz musicians in the 1920s. 

Silver, the author of The Signal and the Noise, considers the two factors that make an infographic compelling — providing a window into its creator’s mind and telling a story that “couldn’t be told in any other way.


Via Lauren Moss
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Marco Favero's curator insight, October 21, 6:14 PM

aggiungi la tua intuizione ...

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What’s in a Keyword?

What’s in a Keyword? | Content Creation, Curation, Management | Scoop.it
In the world of PPC advertising, keywords are pretty important. But what are they? And why are they important to an advertising campaign? Well, let’s find out. Keywords are somewhat self-explanator…

Via Stefano Principato
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This 'Rule' Can Help Uncover Your Creativity - Entrepreneur

This 'Rule' Can Help Uncover Your Creativity - Entrepreneur | Content Creation, Curation, Management | Scoop.it
Sometimes, more volume equals higher quality.

Via Rona Lewis
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Rona Lewis's curator insight, October 20, 8:50 PM

What's your rule to help your creativity?

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Content marketing: How to come up with original ideas « iMediaConnection Blog

Content marketing: How to come up with original ideas « iMediaConnection Blog | Content Creation, Curation, Management | Scoop.it
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