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How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.

Via Thomas Faltin
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Content Creation, Curation, Management
The best way to get informed on the content hype
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8 Ways to Become a Better Storyteller Through Social Media

8 Ways to Become a Better Storyteller Through Social Media | Content Creation, Curation, Management | Scoop.it
Advertising innovator and iconoclast Howard Gossage said that people do not actually read ads, but rather what would pique their interests.


This is very much true today. With the advent of the Digital Age— and the rise of popular sites such as Facebook, Instagram, and Twitter — it was only a matter of how you would be able to capture the interest of your prospective customers.


And visual storytelling is one way to do it.


Via Ivo Nový
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Ivo Nový's curator insight, Today, 3:01 AM

Interesting tipsfor an effective storytelling that would boost your brand and your social media efforts.

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7 Interactive Content Trends for 2015

7 Interactive Content Trends for 2015 | Content Creation, Curation, Management | Scoop.it

When it comes to prophesying trends (especially in the marketing world), everyone thinks they’re the top banana. But here’s the thing – there’s not really a right or wrong. There are opinions and that’s the beauty of it. There doesn’t have to be a top banana. There can be a whole bunch of awesomely smart and innovative bananas.

So, we took a little forward looking glimpse at the year to come and what it holds for interactive content (which is big deal right now by the way).

Here we go…David Letterman style…but with 7, not 10.

2015 Interactive Content Trends



Via Brian Yanish - MarketingHits.com
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SEO Best Practices and Trends for 2015

SEO Best Practices and Trends for 2015 | Content Creation, Curation, Management | Scoop.it
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people. Here are the top 8 SEO trends to watch for in 2015.

 


Via Kamal Bennani
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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6 Productivity Hacks For Content Marketers

6 Productivity Hacks For Content Marketers | Content Creation, Curation, Management | Scoop.it

From content curation, organization to simple planning and time hacks, you'll find a ton of great tips.

 


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Creative Educator - Five Habits of Great Coaches

Creative Educator - Five Habits of Great Coaches | Content Creation, Curation, Management | Scoop.it
Coaches do not spend most of their time lecturing or even “front-loading.” Coaches give players opportunities to practice and apply skills in a contextually appropriate situation, providing just-in-time feedback, asking targeted and specific questions, clarifying what is happening, and providing information relevant to what is happening at specific moments.

Via Nik Peachey
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Nik Peachey's curator insight, January 30, 4:55 AM

Some really useful tips. Focused on PBL teachers, but the tips can be applied to whatever you teach.

Linda Buckmaster's curator insight, January 30, 5:47 AM

Good tips for whatever subject

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How Google Determines Search Results [Infographic]

How Google Determines Search Results [Infographic] | Content Creation, Curation, Management | Scoop.it
The secret sauce Google uses to determine where pages rank in search is just that: secret. It also changes all the time, making it even more difficult to know how to create content that’s easily found.

Via Brian Yanish - MarketingHits.com
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10 Ideas to Inspire Your Next Blog Post |

10 Ideas to Inspire Your Next Blog Post | | Content Creation, Curation, Management | Scoop.it
Do you have a business blog? This article shares 10 ideas for blog posts that show your expertise and offer helpful information with your audience.

Via Ariadna's Fantasy
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4 Great Examples of Data Visualisation in Action [Infographic]

4 Great Examples of Data Visualisation in Action [Infographic] | Content Creation, Curation, Management | Scoop.it
Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s imposs…

Via Stefano Principato
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"Per dollar, content marketing produces 3 times more leads"


Via Frank Delmelle
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2015 Design Trend to Watch: Responsive Storytelling

2015 Design Trend to Watch: Responsive Storytelling | Content Creation, Curation, Management | Scoop.it

We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design.


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5 Content Marketing Strategies That Will Wow Your Customers

5 Content Marketing Strategies That Will Wow Your Customers | Content Creation, Curation, Management | Scoop.it
Let’s face it – content marketing isn’t everyone’s cup of tea. If you’re busy running a business or trying to get a startup off the ground, writing a blog post probably isn’t at the top of your priority list.
Your focus should be on developing an amazing product, having awesome customer service, management, prioritization, and other forms of marketing that don’t require you to write long articles that nobody is reading.
But each year, we seem to be hearing more and more about how effective content marketing strategies are.

Via Brian Yanish - MarketingHits.com
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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Content Creation, Curation, Management | Scoop.it
According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. Here are two simple steps to establish a baseline for content effectiveness and prove if it’s failing (or not).

Via Brian Yanish - MarketingHits.com
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Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy | Content Creation, Curation, Management | Scoop.it
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.

That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).

Here’s why this matters …

Via Brian Yanish - MarketingHits.com
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The 6 Principles of the Science of Persuasion [Infographic]

The 6 Principles of the Science of Persuasion [Infographic] | Content Creation, Curation, Management | Scoop.it
Persuading customers to buy can be difficult. Learn about the six factors that guide decision-making.
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Rescooped by massimo facchinetti from SEO Tips, Advice, Help
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Content Curation: How to Easily Find Great Content to Share

Content Curation: How to Easily Find Great Content to Share | Content Creation, Curation, Management | Scoop.it

Social Media Marketing Podcast 130, in this episode we explores content curation, why it's valuable and tools to make new content discovery easy.


Via Bonnie Burns
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Bonnie Burns's curator insight, January 30, 11:43 AM

Learn how to explore content curation

Ivo Nový's curator insight, Today, 3:40 AM

Learn how to explore content curation, an interesting interview with Ian Cleary.

Rescooped by massimo facchinetti from Content Marketing, Curation, Social Media & SEO
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5 Key Things To Learn About Content Marketing In 48"

5 Key Things To Learn About Content Marketing In 48" | Content Creation, Curation, Management | Scoop.it

Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever. Below are the five things I wish I would have known when I first started.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 30, 2:13 PM

I love the way Tomasz Tunguz puts things in a concise, elegant and convincing ways. He's not a marketer (originally an engineer and now a VC) but what he says about content marketing is priceless (about startups and particular saas startups too! - I've often curated some of his stuff here).


By going to the point, focusing on data and making complex things simple, he's been building an awesome readership on his blog.


His 5 tips will take you less than a minute to read and are either a great reminder or great things to start doing as a content marketer.

Jakarta Web Developer's curator insight, January 30, 3:10 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

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How To Bolster Credibility In Content Marketing

How To Bolster Credibility In Content Marketing | Content Creation, Curation, Management | Scoop.it
Are you credible? And by that I mean: is your content trustworthy? If not, your brand’s credibility is sure to suffer. As a writer and editor, I’ve learned that backing up your content with sourc…
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Present Your Best - A Customer Success Strategy Template

Present Your Best -  A Customer Success Strategy Template | Content Creation, Curation, Management | Scoop.it
Use this customer success strategy template to present your best to the executive team.

Via Stefano Principato
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Rescooped by massimo facchinetti from The Marketing Technology Alert
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10 Content Amplification Tools You Must Have - Social Marketing Writing

10 Content Amplification Tools You Must Have - Social Marketing Writing | Content Creation, Curation, Management | Scoop.it

Digest...


#1 – AddThis

#2 – ShareThis

#3 – LinkedIn

#4 – Facebook ads

#5 – Promoted tweets

#6 – Buffer

#7 – MailChimp

#8 – Storify

#9 – Hootsuite

#10 – Outbrain

 

Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
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iNeoMarketing's curator insight, January 29, 5:44 PM

Click through for more details. MIA: Twitter lead cards.

Jake Peters's curator insight, January 30, 4:14 PM

+1 for MailChimp. I had a brief fling with AWeber this week, it was disastrous, so now I'm back in the fold.

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Why there is a huge demand for Effective Content in SEO Process

Whyfor there is an mighty inquiry considering adequate peace in seo prep: vUiLpBcyp http://t.co/GHc6btvpwf
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8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Content Creation, Curation, Management | Scoop.it
Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 B…

Via Stefano Principato
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Content Creation, Curation, Management | Scoop.it

“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”


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Mike Donahue's curator insight, January 29, 8:48 AM

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience. 

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5 Content Marketing Ideas for February 2015

5 Content Marketing Ideas for February 2015 | Content Creation, Curation, Management | Scoop.it
n February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes.

Content marketing is essentially the act of creating some content — articles, videos, podcasts, whatever — and distributing that content with the hope of engaging customers and eventually making a sale.

What follows is a list of five content marketing ideas to try in February.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from All about Business
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Content Search VS Social Media - Heidi Cohen

Content Search VS Social Media - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Content search vs social media lays out how you need to use search and social media to maximize your content marketing reach. Complete with charts and tips.

Via Ariadna's Fantasy
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | Content Creation, Curation, Management | Scoop.it

Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.


Via Kamal Bennani
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