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Rescooped by massimo facchinetti from Digital-News on Scoop.it today
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How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.

Via Thomas Faltin
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Content Marketing 21st century
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How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud

How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud | Content Creation, Curation, Management | Scoop.it

Via denbro
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denbro's curator insight, Today, 1:18 PM

Good article that points out how to use content effectively. If each piece of content reaches a different reader, then you’ve dramatically extended the reach of your campaign.

It’s fairly easy to write your next blog post or author your next eBook. Providing data-driven content is more challenging. However, it can create outsized returns. You should continue to publish blog posts and eBooks, but if that’s all that you do, your competition may be eating your lunch. Make data your secret weapon to win your competitors’ dinner and dessert.

Rescooped by massimo facchinetti from Surviving Social Chaos
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How to Combine Text and Visual Content for Better Social Engagement

How to Combine Text and Visual Content for Better Social Engagement | Content Creation, Curation, Management | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.

Via donhornsby
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donhornsby's curator insight, Today, 8:12 AM

Seven ways companies are using visual content to get better overall engagement.

Rescooped by massimo facchinetti from Serious Play
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The Ice Bucket Challenge and the Art of Storytelling | LinkedIn

The Ice Bucket Challenge and the Art of Storytelling | LinkedIn | Content Creation, Curation, Management | Scoop.it

"The challenge consists of people dropping buckets of ice water over themselves, recording it, sharing the experience to social media, and then nominating others to do the same. Challenge participants are also encouraged to make a donation to ALS research or to the charity of their choice. This viral campaign has undoubtedly achieved overwhelming success, raising both money and awareness for the disease, for which there is no cure."

 

True success lies in the art of storytelling –brands becoming part of people’s stories and people becoming part of the brand. Read the full article to find out more about these 10 lessons that can be learned from this ice-infused social phenomenon:

The value lies not in the idea, but in the doingTo ignite a social epidemic, flare up human involvementTransform consumers from the user, to the storytellerThink of a story as your currency for connectionEvolve from creating pictures and words, to creating experiencesMasterfully connect story and experienceEmploy technology as your enabling toolSimplicity mattersBut normalcy is overratedAnd lastly, every great story starts somewhere


Via Kim Zinke (aka Gimli Goose), Ariana Amorim
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Rescooped by massimo facchinetti from Inspired By Design
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30 Free Hand Drawn Fonts

30 Free Hand Drawn Fonts | Content Creation, Curation, Management | Scoop.it
If you are in search of the best hand drawn fonts for your project work, then this collection of 30 Free Hand Drawn Fonts can come in handy. Hand drawn fonts wherever utilized, always convey human touch to the readers.

Via Brian Yanish - MarketingHits.com
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10 Brilliant SEO Tools That Will Help You Use SEO Like A Pro

10 Brilliant SEO Tools That Will Help You Use SEO Like A Pro | Content Creation, Curation, Management | Scoop.it
Website SEO scores depend on many factors, such as on-page elements, inbound links and social relevance. Here are 10 SEO tools to give your site an edge.
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malek's curator insight, Today, 3:56 AM

a list of useful SEO tools that every webmaster should have in order to define the obstacles and overcome them.

Rescooped by massimo facchinetti from Marketing with Search, Social, and Video Marketing
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis, Clint Butler
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Brian Fanzo's curator insight, May 27, 11:48 AM

Great Content is only valuable if the right audience see's it to call it great! 

Francis Fiesinger Pro's curator insight, July 14, 1:17 PM

tout est dit 

ManufacturingStories's curator insight, Today, 10:24 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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8 Steps to Getting The Most Out of Your Content

8 Steps to Getting The Most Out of Your Content | Content Creation, Curation, Management | Scoop.it
Content marketing isn’t new. Since the dawn of the internet, marketers have been using content to drive traffic and generate leads. The only difference now is that people are finally seeing content…

Via Stefano Principato
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OXY GREY's curator insight, Today, 12:47 AM

Le cycle du contenu ou comment maximiser son approche pour générer des leads de meilleure qualité ? Le public prend enfin conscience de l'importance de cette approche dans l'optique de consommation (B2B & B2C)

Barbara Hartzler's curator insight, Today, 12:47 PM

Seems more simple than it actually is.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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10 free tools for creating infographics | Creative Bloq

10 free tools for creating infographics | Creative Bloq | Content Creation, Curation, Management | Scoop.it

...The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop is often beyond the limits that time allows. Which is why it's occasionally useful to use a quick and dirty infographics tool to speed up the process.


We've selected our favourites here. They're all free, or offer free versions. Let us know which ones you get on best with...


Via Jeff Domansky
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Guillaume Decugis's curator insight, Today, 8:46 AM

A picture is worth 1,000 words, right? But not everyone is a designer and can make an impact with a nicely crafted infographics. That is unless you use some of these lean content tools to create an infographic from pre-defined, easily modifiable templates. Note that the premium version of these tools - we use PiktoChart at Scoop.it and shared some results here - is likely to be necessary to get a professional result. 

Barbara Hartzler's curator insight, Today, 12:43 PM

This is awesome! I was just trying to create my first infographic on Publisher and it was soooo not working.

JBass Learning's curator insight, Today, 3:50 PM

Some really useful looking tools 

Rescooped by massimo facchinetti from Online Marketing Resources
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3 Simple Ways Email Can Drive SEO Results

3 Simple Ways Email Can Drive SEO Results | Content Creation, Curation, Management | Scoop.it

While emails can't directly impact search engine rankings, smart marketers can use email campaigns to further their SEO initiatives.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Content Creation, Curation, Management | Scoop.it

Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of us are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. By understanding where you stand, you can better optimize content, gauge your authority on specific topics (as well as the authority of your contributors if you have them), track your successes and improve overall content performance.


Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 20, 2:36 PM

These seven tools will give you a variety of ways to analyze your content. Worth checking out. 9/10

Jeff Domansky's curator insight, August 20, 2:37 PM

These social media tools will help you measure your social marketing ROI.

Jodi Brown's curator insight, Today, 5:51 AM

Some good resources here about measuring content performance.

Rescooped by massimo facchinetti from Content marketing for b2b
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9 Art Techniques That Anyone Can Do To Jumpstart Creativity

9 Art Techniques That Anyone Can Do To Jumpstart Creativity | Content Creation, Curation, Management | Scoop.it
“The worst enemy to creativity is self-doubt.” So said Sylvia Plath, and we have a feeling she was on to something.

So we reached out to a few artists and art professors from New York's School of Visual Arts and asked them to let us i...

Via Monique Walhof
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Rescooped by massimo facchinetti from Story and Narrative
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The Story-telling Power of Maps

The Story-telling Power of Maps | Content Creation, Curation, Management | Scoop.it
I continue to be amazed by the story-telling power of maps. This New York Times interactive map of recent fighter jet and drone strikes in northern Iraq makes

Via Gregg Morris
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Rescooped by massimo facchinetti from infografias - infographics
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7 Crucial Blog Design Tips -

7 Crucial Blog Design Tips - | Content Creation, Curation, Management | Scoop.it

Via Carlos Bisbal
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Carlos Bisbal's curator insight, August 20, 7:47 AM

7 consejos cruciales sobre diseño para tu blog #infografia #infographic 

 

http://www.pinterest.com/pin/338121884497705522/

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Rescooped by massimo facchinetti from Inspired By Design
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12 Amazing Sites With Breathtaking Free Stock Photos

12 Amazing Sites With Breathtaking Free Stock Photos | Content Creation, Curation, Management | Scoop.it

Photography has always been an integral part of web design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but some of them cost money!


Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free.

In this post, we’ve curated a list of awesome websites for free stock photos.


Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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5 Stunning Tips That Make You Stand Out on SlideShare

5 Stunning Tips That Make You Stand Out on SlideShare | Content Creation, Curation, Management | Scoop.it

As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community?


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 7:23 AM

5 useful tips to help you get started on the right foot on Slideshare.

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What 22 Billion Newsletters Tell Us About Designing For Mobile Email - Smashing Magazine

What 22 Billion Newsletters Tell Us About Designing For Mobile Email - Smashing Magazine | Content Creation, Curation, Management | Scoop.it
This article interprets the Campaign Monitors Email Marketing report to help making informed decisions about what works in mobile email newsletters.
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Rescooped by massimo facchinetti from digital marketing strategy
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Content Creation, Curation, Management | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss, malek
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Stefanie Greene's curator insight, Today, 7:18 AM

Helpful infographic on writing headlines that can also apply to writing social media posts

Nivardo Cataplasma's curator insight, Today, 8:10 AM

Buenos encabezados

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Best SEO Tactics - A Guide To Dominate The Search Engines

Best SEO Tactics - A Guide To Dominate The Search Engines | Content Creation, Curation, Management | Scoop.it
Find out how you can take Your Website to the Next SEO Level with the Few Killer SEO Tactics we have given in this article. Use them and dominate Google!
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Stop Selling, Start Storytelling - Your Customers Will Thank You - exploreB2B

The Connected Customer
We know communicating with your customers has always been at the heart of your business but communication has changed. The reason? The explosion of consumer technologies ...
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Rescooped by massimo facchinetti from Online Marketing Resources
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Beginner's Guide to Link Building

Beginner's Guide to Link Building | Content Creation, Curation, Management | Scoop.it

Welcome to The Beginner's Guide to Link Building from Moz! Whether you're brand new to link building or have been doing it for a while, you'll find something useful in this guide.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Digital & Social Marketing
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Top 5 Tools for Making an Infographic

Top 5 Tools for Making an Infographic | Content Creation, Curation, Management | Scoop.it

Infographic are used widely by enterprises for marketing purpose. It is the new trend which everybody is starting follow,5 Tools for Making Infographic. (Are you planning to create an #infographic as an marketing strategy?


Via Baochi
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Rescooped by massimo facchinetti from Online Marketing Resources
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15 Google Analytics Tricks To Maximize Your Marketing Campaign

15 Google Analytics Tricks To Maximize Your Marketing Campaign | Content Creation, Curation, Management | Scoop.it

Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Content Marketing, Curation, Social Media & SEO
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4 Tactical Tips To Creating A Monthly Content Marketing Plan

4 Tactical Tips To Creating A Monthly Content Marketing Plan | Content Creation, Curation, Management | Scoop.it
Learn the secrets to creating a monthly content marketing plan to reach more prospects and drive more leads.

Via Ally Greer
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Ally Greer's curator insight, August 20, 11:48 AM

Great tips for those content marketers suffering from lack of inspiration or "content marketing block."

Brian Fanzo's curator insight, August 20, 12:34 PM

Awesome info here! 

Rescooped by massimo facchinetti from Serious Play
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Here's Why, How, And What You Should Doodle To Boost Your Memory And Creativity

Here's Why, How, And What You Should Doodle To Boost Your Memory And Creativity | Content Creation, Curation, Management | Scoop.it
The author of The Doodle Revolution explains how this common "time waster" is really a creative launch-pad.

Via Ariana Amorim
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Rescooped by massimo facchinetti from Digital & Social Marketing
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How to Create a Site Structure That Will Enhance SEO

How to Create a Site Structure That Will Enhance SEO | Content Creation, Curation, Management | Scoop.it
The better your site structure, the better your chance of higher ranking in the search engines.

Via Baochi
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