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A Picture is Worth a Thousand Goals: Photos in Your Content Marketing - Business 2 Community

A Picture is Worth a Thousand Goals: Photos in Your Content Marketing - Business 2 Community | Content Creation, Curation, Management | Scoop.it
A Picture is Worth a Thousand Goals: Photos in Your Content Marketing Business 2 Community A Picture is Worth a Thousand Goals: Photos in Your Content Marketing image world cup It's seemed like the World Cup has grabbed more headlines than ever...
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Five Ways to Get Your Message Through to an Overloaded Audience

Five Ways to Get Your Message Through to an Overloaded Audience | Content Creation, Curation, Management | Scoop.it
Customer Relationships - With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of ...

Via malek
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malek's curator insight, September 3, 6:55 PM

Personalize your communications

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11 ways to use PowToon at work

11 ways to use PowToon at work | Content Creation, Curation, Management | Scoop.it
11 ways to use PowToon at work: I don't know you if you've ever experienced this, but I still remember when it happened to me - standing outside the meeting

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The Art of Asking Questions

The Art of Asking Questions | Content Creation, Curation, Management | Scoop.it
The four questions you need to solve different types of problems.
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How to generate leads with content marketing

How to generate leads with content marketing | Content Creation, Curation, Management | Scoop.it
You have 758x more chances of closing an inbound lead (that came to you) than an outbound lead. Want to know hot to generate leads with content marketing?
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8 ways to use data to tell a compelling story

8 ways to use data to tell a compelling story | Content Creation, Curation, Management | Scoop.it

Data is an important weapon for the 21st century storyteller.


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Marco Favero's curator insight, Today, 2:21 AM

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Content Marketing Truths - Linkedin Clips

Content Marketing Truths - Linkedin Clips | Content Creation, Curation, Management | Scoop.it
Explore Ann Handley's clipboard "Content Marketing Truths" on Slideshare, or create your own and start clipping your favorite slides.

Via Peg Corwin
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Peg Corwin's curator insight, August 28, 9:58 PM

Explore the clipboard "Content Marketing Truths", or create your own using Linkedin Slideshare's new feature called Clipping.

Marco Favero's curator insight, Today, 2:21 AM

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5 Analytical Tools to Leverage Your Website

5 Analytical Tools to Leverage Your Website | Content Creation, Curation, Management | Scoop.it

Show your audience you understand what they are looking for, and write content that resonates. Speak the language of your customers, share your passion for your brand. Create objectives and formulate each page of your website with that objective in mind.

 

Your top objective is to generate traffic and leads from your website, but as more and more content fills up your site, the objective alters slightly.

 

Now, you want to increase your sales, show you are a trusted name in your industry, and create shareable content that is worthy of linking back to your site.

 

Implementing keywords will help users find your site, and there are a variety ofkeyword research tools to help you get started. These tools often offer additional features, including helping you place the appropriate text title tags, meta descriptions, alt tags for images, and keywords tags—all integral aspects of your website.

 

Once your website has all the appropriate factors in place, you can begin to leverage each page to increase your leads, click-through-rate, and conversions.

 

Read More: http://www.searchenginejournal.com/5-analytical-techniques-leverage-website/137781/


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Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Data-Driven Content Strategy Meets Content Marketing [Essential Template] | Content Creation, Curation, Management | Scoop.it
Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, Today, 2:23 AM

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Content Marketing and The Sales Funnel - Perfect Match

Content Marketing and The Sales Funnel - Perfect Match | Content Creation, Curation, Management | Scoop.it
If you want to take content marketing seriously, it needs to be deliberately aligned with every stage of your customers journey through the sales funnel.
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How to sell a tale: the power of stories in marketing

How to sell a tale: the power of stories in marketing | Content Creation, Curation, Management | Scoop.it
It’s one thing to know that stories have power and that stories sell. You also have to know how to practically apply this to your marketing campaigns. Stories in marketing, whether fiction or non-fiction, require a few foundational elements of story to carry weight: character, conflict and theme.

Via Gregg Morris
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Corso di Google Analytics base - Marketing freaks

Il Corso di base di Google Analytics: le definizioni, la web analytics, il set up di base, venire tariffa Analisi, le metriche e le Dimensioni, segnalo Principali e le r ...


Via Stefano Principato, Marco Favero
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Marco Favero's curator insight, September 3, 3:49 AM

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Bloomberg’s Future Is the Future of News for Everyone

Bloomberg’s Future Is the Future of News for Everyone | Content Creation, Curation, Management | Scoop.it
Bloomberg laid off dozens of journalists yesterday and is reorganizing itself to meet the paradoxical imperatives of doing news today.
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The Best Social Media Advice For Content Marketers - Heidi Cohen

The Best Social Media Advice For Content Marketers - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Looking for the best social media advice for content marketers? Then check these 11 recommendations from content experts.
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Marco Favero's curator insight, September 3, 3:46 AM

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What's Better for Driving ROI: Inbound Marketing or Content Marketing?

What's Better for Driving ROI: Inbound Marketing or Content Marketing? | Content Creation, Curation, Management | Scoop.it
The market seems to be confused about the difference between inbound marketing and content marketing—how each is defined, how they are applied, and the benefit of each. But primarily, marketers are simply struggling to determine which is better at driving ROI. A variety of content measurement techniques are available for marketers to track content performance, but still no exact formula exists to show content marketing ROI.

Why are marketers struggling? It’s because we’ve put the cart before the horse and the egg before the chicken. Simply put, we’ve forgotten about the basics.

In order for anyone to be successful in what they do, they must first understand the world they live in, make sense of it, and then try to find solutions. In marketing terms, marketers need to understand the definition of inbound marketing and content marketing before determining where their dollars are best invested for driving ROI.

Via Brian Yanish - MarketingHits.com
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11 Awesome and Free Image Resources for your Next Presentation

11 Awesome and Free Image Resources for your Next Presentation | Content Creation, Curation, Management | Scoop.it
Images make presentations better. Not Text. Not Audio. Not Video.  It is the image that rules this world.
Why?  Because images have the power to trigger an imme(...)

Via Ariana Amorim
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