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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script

The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script | Content Creation, Curation, Management | Scoop.it
By the time a customer talks to sales, they are 90% through the buyers journey, and are close to a decision; content marketing more important than ever.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 10, 2014 11:45 PM

Frank Strong makes the case for content marketing.

Content Creation, Curation, Management
The best way to get informed on the content hype
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The Most Productive Ways To Waste Your Time

The Most Productive Ways To Waste Your Time | Content Creation, Curation, Management | Scoop.it
Want to know what the right ways are to waste your time? We've done the research into how procrastinating can be good for us - including playing games
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Rescooped by massimo facchinetti from elearning stuff
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Freebies: 25 New Useful Free Vector and PSD Files

Freebies: 25 New Useful Free Vector and PSD Files | Content Creation, Curation, Management | Scoop.it
Today we’re sharing high quality freebies for web and graphic designers. Useful free PSD files, UI kits, vector graphics and mockup PSD templates, can perfect for your next web and graphic project.

Via steve batchelder
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Content Marketing 101: What I’ve Learned Creating More Than 3000 Pieces Of Content

Content Marketing 101: What I’ve Learned Creating More Than 3000 Pieces Of Content | Content Creation, Curation, Management | Scoop.it
“Content is King, Social Media is Queen and together they rule the online and customer world”
Here are your options as a content marketer: 1) Be the KING – By generating GREAT content! 2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR 3) Be prepared to let the KING and QUEEN rule your WORLD! Which one will you pick?
Content Marketing has been a significant part of my marketing portfolio in the last 18 months. Looking back, the impact of...
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Rescooped by massimo facchinetti from Designing services
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Millennial Mindsets Shape the Future of Work

“Are you a millennial by birth or mindset?” -Brian Fanzo @iSocialFanz “The “Millennial Mindset” means giving ourselves permission, perhaps for the first time, …


Via Fred Zimny
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Visual Media Changes How Humans Consume Information (Infographic)

Visual Media Changes How Humans Consume Information (Infographic) | Content Creation, Curation, Management | Scoop.it
Visual intelligence is on the rise and brands need to adapt to keep up with the shift in consumer behavior.
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic] | Content Creation, Curation, Management | Scoop.it

Learn how to perfect your Vine strategy so you can enhance your social media presence beyond photos and words.


Via Kamal Bennani
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SageRave of Get Custom Content's curator insight, July 3, 12:27 PM

Make yourself look like a seasoned pro.

Marco Favero's curator insight, July 3, 12:33 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Technology in Business Today
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MasterCard's Gonna Let you Pay with your Face

MasterCard's Gonna Let you Pay with your Face | Content Creation, Curation, Management | Scoop.it
Do you like your face? Then you’re going to love MasterCard’s new ID Check security system. The experimental feature uses your camera’s front-facing camera and facial recognition technology so that you can pay with your face. MasterCard thinks millenials will love it.

Via TechinBiz
massimo facchinetti's insight:

Is this content too?

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SageRave of Get Custom Content's curator insight, July 3, 12:28 PM

But will it work after the weekly Botox injection?

Russell R. Roberts, Jr.'s curator insight, July 3, 7:26 PM

Great idea, but how well does facial recognition work against clever disguises?  Perhaps, retinal scans or voice recognition technology would be better.  Aloha, Russ.

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3 Content Strategy Practices That Will Make You...

3 Content Strategy Practices That Will Make You... | Content Creation, Curation, Management | Scoop.it
If you truly put customers at the center, apply strategic thinking to transform your content into well-managed business assets.
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How to Create Irresistibly Shareable Content

How to Create Irresistibly Shareable Content | Content Creation, Curation, Management | Scoop.it
Learn more about creating irresistibly shareable content with this step-by-step guide that walks through the process from start to finish.
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Content discovery: The new Holy Grail of PR and marketing |Content | Blog | Holtz Communications + Technology

Content discovery: The new Holy Grail of PR and marketing |Content | Blog | Holtz Communications + Technology | Content Creation, Curation, Management | Scoop.it
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Rescooped by massimo facchinetti from Pinterest
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5 Ways to Use Visual Marketing to Promote Your Business

5 Ways to Use Visual Marketing to Promote Your Business | Content Creation, Curation, Management | Scoop.it
Learn the five essentials every business needs to embrace to be successful (slideshow and video). Pin it: https://www.pinterest.com/pin/100627372901213205/

Via Kelly Lieberman
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Rescooped by massimo facchinetti from marketing and content creation
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5 Types of Content That Get Maximum Shares

5 Types of Content That Get Maximum Shares | Content Creation, Curation, Management | Scoop.it
Of course you want your company to grow.

So, what’s the best bet these days?

Surely, it’s content marketing. Because content is still the kind when it comes to online marketing.

Via Ivo Nový, Becky Gaylord
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SENAME Interactive's curator insight, July 2, 1:58 AM

If you are into content marketing, it's really important to know whats get shared across. It helps in the process. 

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Why I switched from Google to DuckDuckGo; it's all about the bangs

Why I switched from Google to DuckDuckGo; it's all about the bangs | Content Creation, Curation, Management | Scoop.it
Google is fun to say, but DuckDuckGo — at least for me — is a lot more fun to use. While I can’t repeat the name as a verb (I can…
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Five Google Analytics Shortcuts to Speed Your Analysis

Five Google Analytics Shortcuts to Speed Your Analysis | Content Creation, Curation, Management | Scoop.it
Do you spend too much time watching and reporting your analytics? This article shows how to set up five Google Analytics shortcuts for managing your reports
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The Ultimate Press Release Guide For Promoting Your Content Marketing

The Ultimate Press Release Guide For Promoting Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Having managed a number of blogs over the years (most recently, this one), I know how tempting it is to search for the magic bullet of blog promotion. That one thing that will lead everyone you ever…
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3 Signs your content marketing strategy is a success

3 Signs your content marketing strategy is a success | Content Creation, Curation, Management | Scoop.it
An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.
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Rescooped by massimo facchinetti from Story and Narrative
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7 Essential Tips for Better Storytelling

7 Essential Tips for Better Storytelling | Content Creation, Curation, Management | Scoop.it
The best storytellers lead the tribe.

The best stories are short.

The best stories are memorable.

The best stories are actionable.

239 Years Ago

There was a story ready to be told. It was short, it was powerful. It was worth fighting for.

Via Gregg Morris
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Rescooped by massimo facchinetti from MarketingHits
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5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends | Content Creation, Curation, Management | Scoop.it

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.

Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.


Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.

It doesn’t


Via Brian Yanish - MarketingHits.com