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Content Marketing eBooks: The Ultimate List | Content Marketing Forum

Content Marketing eBooks: The Ultimate List | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.

Via Thorsten Strauss
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Thorsten Strauss's curator insight, July 10, 2014 3:40 PM

best practice: ebooks for everything

Content Creation, Curation, Management
The best way to get informed on the content hype
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Google Will Now Tell You When A Restaurant Is Too Busy

Google Will Now Tell You When A Restaurant Is Too Busy | Content Creation, Curation, Management | Scoop.it
Crowdsourced data from Google Maps will show you when your local haunts are too busy, so you'll spend less time in line.
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33 Websites That Will Make You a Genius — Personal Growth

33 Websites That Will Make You a Genius - Personal Growth - Medium
The web is increasingly becoming a powerful resource that can easily help you learn something new everyday. These awesome sites are just…

Via Tom D'Amico (@TDOttawa)
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5 easy ways to curate content on your blog

5 easy ways to curate content on your blog | Content Creation, Curation, Management | Scoop.it

Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!


Via Neil Ferree
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Neil Ferree's curator insight, July 28, 2:24 PM

In order to curate content, you first need to find it. The Internet is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner.


If you want to be a content marketing ninja, you need to have a system that streamlines your curation process so you spend minutes vs. hours curating and sharing your content your audience is hungry for.

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Content Is The Key To Social Selling Success | B2B Marketing Insider

Content Is The Key To Social Selling Success | B2B Marketing Insider | Content Creation, Curation, Management | Scoop.it
Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s
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Difference Between Content Marketing, Social Media Marketing and SEO

Difference Between Content Marketing, Social Media Marketing and SEO | Content Creation, Curation, Management | Scoop.it
Let's make one thing very clear right from the start: Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO. ...

Via Stephen Walker
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5 Types Of People You Meet In Content Marketing

5 Types Of People You Meet In Content Marketing | Content Creation, Curation, Management | Scoop.it
Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand -- and collaborate with -- your marketing peers.
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Marco Favero's curator insight, July 28, 2:50 AM

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How to use stories to influence decision makers

How to use stories to influence decision makers | Content Creation, Curation, Management | Scoop.it
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?

Via Karen Dietz, Os Ishmael, malek
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Karen Dietz's curator insight, July 27, 4:43 PM

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 


As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Thiet Ke Noi That's comment, July 28, 12:17 AM
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2DiFore Marketing Solutions's curator insight, July 28, 7:40 AM

Didn't you just love it when your parents, grandparents or other extended family would tell stories about "when they were young" it was so different!? Well, why don't you tell a story about other client experiences with prospective clients? Turn your successes into sales today.

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5 Top Tips for Content Marketing Success - Jeffbullas's Blog

5 Top Tips for Content Marketing Success - Jeffbullas's Blog | Content Creation, Curation, Management | Scoop.it
The role of content marketing on a social web has only scratched the surface of its full potential. Here are five top tips for content marketing success.
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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content | Content Creation, Curation, Management | Scoop.it

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.


Via Kamal Bennani
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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Content Creation, Curation, Management | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13
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4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too) | Content Creation, Curation, Management | Scoop.it
Some businesses are just flat-out good when it comes to content marketing. These are the businesses that basically define what content marketing is, how it looks, and how people respond.

What makes these businesses so awesome?

We need to make sure that we acknowledge a few simple things. Many of the companies that do awesome things with their content marketing also have other things going for them, such as:

  • A trending product or huge consumer interest
  • A cool niche
  • Well-known brand evangelists
  • Experienced thought leaders
  • Professional content marketing leaders
  • A lot of money
  • You may be in a niche that is tiny, unsexy, and downright boring. You may have zero in-house talent and no budget.

So, the question is, can you still do content marketing like a boss?

The answer is yes. I’m going to give you a takeaway from each of these four organizations. To even the playing field, I’ve selected small, big, B2C, and B2B businesses. You’ll find something that fits your approach and some serious insight that will take your content marketing to the next level.

Via Brian Yanish - MarketingHits.com
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12 Awesome Content Marketing Ideas That Aren’t Blog Posts

12 Awesome Content Marketing Ideas That Aren’t Blog Posts | Content Creation, Curation, Management | Scoop.it

With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?


Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, July 27, 9:40 AM

That’s just 12 – to find more, think about what draws your eye when you consume content. Is it sidebars, captions, colour? All will give you clues for your next content marketing project that won’t rely on a blog!

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6 Tips On How To Publish On Medium

6 Tips On How To Publish On Medium | Content Creation, Curation, Management | Scoop.it
The mixed media approach to quality content creation has been increasingly proven to add value to an inbound marketing funnel.
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Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds

Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds | Content Creation, Curation, Management | Scoop.it

Storie di successo (case studies) sono una parte cruciale del processo di marketing, soprattutto quando i problemi di business complessi e le soluzioni sono coinvolti. Questi consigli vi aiuteranno a scrivere storie di successo di successo.


Via Kamal Bennani, Marco Favero
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Marco Favero's curator insight, July 28, 4:58 PM

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5 Stats That Prove Great Content is the Key to Great SEO

5 Stats That Prove Great Content is the Key to Great SEO | Content Creation, Curation, Management | Scoop.it
If you're still keyword stuffing, I have tickets to a 98 Degrees concert I'd love to sell you.

Via Mat Loup
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BuzzSumo Review: Ultimate Guide for Content Research

BuzzSumo Review: Ultimate Guide for Content Research | Content Creation, Curation, Management | Scoop.it

Are you buzzing with BuzzSumo?


I don’t know what that means, but what I do know is that BuzzSumo is a very valuable tool to have in your social media toolbox.


In this article, we talk about buzzing with BuzzSumo… eh actually no! We talk about the super features it has as a tool. So hang on in there and enjoy the ride. You’ll be glad you did!...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 11:13 AM

Are you looking for a great tool to research content on your site or your competitors? Ian Cleary says BuzzSumo is an excellent tool and well worth checking out.

Marco Favero's curator insight, July 28, 4:57 PM

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