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Content Creation, Curation, Management
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Content Marketing Like The Pros Do It

Content Marketing Like The Pros Do It | Content Creation, Curation, Management | Scoop.it
Feel like you’re a bit of a content marketing amateur? Get on the right track with these insights into how the pros do it.

Via Kamal Bennani, Brian Yanish - MarketingHits.com
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How Content Curation Can Help You Come Up with Awesome Content Ideas

How Content Curation Can Help You Come Up with Awesome Content Ideas | Content Creation, Curation, Management | Scoop.it
Content marketing serves many purposes. It gives you an opportunity to establish a brand, build a reputation, reach your audience, and turn clicks into conversions.
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Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith

Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith | Content Creation, Curation, Management | Scoop.it
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
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SEO and Content Marketing: The Perfect Match? - Business 2 Community

SEO and Content Marketing: The Perfect Match? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Some online marketing pundits lend the impressions that content marketing has effectively replaced search engine optimization (SEO)—that you can do one but not both, and that content marketing has…
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Building The Content Marketing Stack 2015 | Visually Blog

Building The Content Marketing Stack 2015 | Visually Blog | Content Creation, Curation, Management | Scoop.it
Content marketing is now a given for the world's most savvy brands. It's no longer a question of whether you should produce, educational, entertaining, and compelling content but how.
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Interactive Content Can Save Content Marketing From The Dark Side - TechCrunch

Interactive Content Can Save Content Marketing From The Dark Side - TechCrunch | Content Creation, Curation, Management | Scoop.it
Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to help educate,..
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10 Ways to Boost Your Creativity and Crank Out Killer Copy

10 Ways to Boost Your Creativity and Crank Out Killer Copy | Content Creation, Curation, Management | Scoop.it
As a writer it’s essential that you don’t let stress and repetition get in the way of your creativity. These 10 tips should help you boost creativity every day.

Via Rona Lewis
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Rona Lewis's curator insight, December 27, 6:40 PM

Are you a writer?  What helps YOU stay creative?

 

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Content Marketing Lessons Learned in 2014 … and Trends to Watch in 2015 - Business 2 Community

Content Marketing Lessons Learned in 2014 … and Trends to Watch in 2015 - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Welcome to Episode 102 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we continued our month-long focus on your 2015 strategy by sharing some tips for �…
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Information Architecture for SEO - Whiteboard Friday

Information Architecture for SEO - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | Content Creation, Curation, Management | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
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Tony Park's curator insight, Today, 3:49 AM

The whole online marketing scene is changing so quickly it is hard for business to keep up.

You need a associate who can help you.

Tony Park

www.businessgardener.com.au 

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The Key Components of a Content Manager's Editorial Calendar

The Key Components of a Content Manager's Editorial Calendar | Content Creation, Curation, Management | Scoop.it

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. Working from one editorial calendar is essential for the long-term success of your blog.


These various challenges may seem daunting, but they can all be addressed by putting time and energy into creating one simple and uniform document used by the entire team. A robust, well-reasoned and methodically constructed editorial calendar can be the most critical piece of your content strategy.


Via Peg Corwin, Brian Yanish - MarketingHits.com
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Peg Corwin's curator insight, December 25, 11:37 AM

You are working on your 2015 content editorial calendar, aren't you?

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Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current | Content Creation, Curation, Management | Scoop.it

In 2014, staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. Content marketers are constantly getting better at what they do and audiences are becoming more discerning. The result is a do-or-die marketing landscape where only the most current content marketers (i.e., the ones staying on top of trends) will survive.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 27, 9:09 AM

With the amount of content being published daily, in 2015 this is going to be more important then ever before.

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The Top 7 Content Marketing Trends That Will Dominate 2015

The Top 7 Content Marketing Trends That Will Dominate 2015 | Content Creation, Curation, Management | Scoop.it
Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. In this article, I’ll outline some of the significant challenges marketers will face this [...]
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How to Use Google Analytics Custom Segments, Reports and Dashboards

How to Use Google Analytics Custom Segments, Reports and Dashboards | Content Creation, Curation, Management | Scoop.it
Do you want more from Google Analytics than standard reports?Did you know you can get custom data?Google Analytics lets you create custom segments, dashboards and reports to find the information that's most relevant to your business.In this article I'm going to show you h

Via Stefano Principato
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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Content Creation, Curation, Management | Scoop.it
Walk through how to optimize the four most important pages on your website.

Via donhornsby
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donhornsby's curator insight, Today, 8:12 AM

(From the article): In conclusion, here's how to optimize pages like a pro: Look at your most visited pages, figure out why users are there, give them what they want, and ask them for an action in return. Regardless of your most-visited pages or even the nature of your website, you can create more engaged users.

You’re in the business of not just dissemination information, but demanding a response. The knowledge you impart requires that users response. Ask for it.

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5 Steps for Startups Optimizing Their Sites for Mobile

5 Steps for Startups Optimizing Their Sites for Mobile | Content Creation, Curation, Management | Scoop.it
Like most organizations – big and small – optimizing their sites for mobile for the first time, you may be wondering where to start.

Via jean-luc scherer
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Content Marketing in a Blink: The Content Grid v2 [Infographic] | Oracle Marketing Cloud

Content Marketing in a Blink: The Content Grid v2 [Infographic] | Oracle Marketing Cloud | Content Creation, Curation, Management | Scoop.it
RT @linkonomics_com: Content Marketing in a Blink: The Content Grid v2 [Infographic] | Oracle Marketing Cloud http://t.co/V3Mlm1N2bz via @l…
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6 Things To Know Before Starting Content Strategy Development

6 Things To Know Before Starting Content Strategy Development | Content Creation, Curation, Management | Scoop.it
More than 90% of businesses are developing digital content for their brands. This makes having a strategic content plan important to stand out amongst the competition.
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Top 7 SEO And Content Predictions For 2015 - Business 2 Community

Top 7 SEO And Content Predictions For 2015 - Business 2 Community | Content Creation, Curation, Management | Scoop.it
In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like the perfect day to start looking ahead to 2015 to see what the next 12 months might hold for the dig…
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Your Ultimate Guide to Giving #PechaKucha Presentations

PechaKucha is a specific style of presentation that originated in Japan that entails presentations of 20 slides, displayed for 20 seconds each...


Via Baiba Svenca, Jim Lerman
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LucaVanin's curator insight, December 19, 4:42 AM

Non sai cos'è il Pechakucha?!? Come hai fatto a vivere senza fino ad oggi?

Leggi un po' qui e... impara!!!

Claudia M. Reder's curator insight, December 19, 12:51 PM

This is a creative way to present. The visuals have to enhance the presentation.

GIANFRANCO MARINI's curator insight, December 21, 4:11 AM

Una guida pubblicata su Slideshare per realizzare presentazioni PechaKucha, uno stile originario del Giappone per realizzare presentazioni che utilizza alcune semplici regole illustrare nelle 36 slides della presentazione

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Content Marketing or Inbound Marketing: Which Is Better for SEO? - Business 2 Community

Content Marketing or Inbound Marketing: Which Is Better for SEO? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
What exactly is inbound marketing SEO and how will it help your businesses to achieve sustainable SEO success while also generating more leads? Since the Penguin Update of April 2013, ‘Content Ma…
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Staying creative for blog writing - See a Man About a Blog

Staying creative for blog writing  - See a Man About a Blog | Content Creation, Curation, Management | Scoop.it
29 WAYS TO STAY CREATIVE from TO-FU on Vimeo. I was just writing a new blog post about what prevents us from writing a blog when Judy Heminsley shared this great little video with me.

Via Laura Brown
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Why Visual Content Will Explode In 2015 by @danielnewmanuv

Why Visual Content Will Explode In 2015 by @danielnewmanuv | Content Creation, Curation, Management | Scoop.it
Over the past few years, content marketing has seen an explosive growth, and it shows no signs of slowing down. While the Internet abounds in reports and surveys that highlight this trend, I’m going to share with you two very insightful stats related to the boom:

  • Content Marketing Institute’s (CMI) latest B2B Content Marketing Report shows that 70% of B2B marketers are creating more content than they did one year ago.
  • According to a Forrester Research finding, content volume is growing at a rate of 200% annually.


With companies across every industry turning to content as a way to engage a new breed of buyers, we are starting to see a need for maturity and evolution in content marketing. While so many companies are now proclaiming to do content marketing, not everyone is doing it right. There’s less fresh and original content, and more rehashed stuff, which is making the online space reek of that same old regurgitated content.


Via Brian Yanish - MarketingHits.com, Fred Zimny
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Brian Yanish - MarketingHits.com's curator insight, December 23, 11:15 AM

With million of pages of content being created and uploaded monthly, standing out from the crowd is going to take more effort then ever before. Using visual content to grab your readers attention and keep them coming back.

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The Top 20 Most Popular Websites: 1996 to the Present #INFOGRAPHIC

The Top 20 Most Popular Websites: 1996 to the Present #INFOGRAPHIC | Content Creation, Curation, Management | Scoop.it
Here are the most popular websites from 1996 to 2013. Can you guess where Yahoo ranked in the most recent year?

Via Brian Yanish - MarketingHits.com
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15 fantastic examples of parallax scrolling websites | Designer Daily: graphic and web design blog

15 fantastic examples of parallax scrolling websites | Designer Daily: graphic and web design blog | Content Creation, Curation, Management | Scoop.it
Technology is never constant and so is the web design and development. With the latest web standards like HTML 5 and CSS3, it has been possible to create interesting and eye-catchy effects in browsers. One of the examples is the parallax illusions which have made the web design even more appealing. Parallax scrolling involves the …
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Marco Favero's curator insight, December 27, 9:01 AM

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