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The Top 7 Tools For Conversion Rate Optimization - Business 2 Community

Conversion rate optimization (CRO) is a crucial element to growth hacking. You want to make sure...

Via Thomas Faltin
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Why Design Is Important for Content Marketing

Why Design Is Important for Content Marketing | Content Creation, Curation, Management | Scoop.it
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.

Via Brian Yanish - MarketingHits.com
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Comunicologos.com's curator insight, Today, 11:36 AM

Color, Diseño y Marketing de Contenidos

Rescooped by massimo facchinetti from SteveB's Social Learning Scoop
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The Essential How To Guide on Generating Leads with Business Blogging

The Essential How To Guide on Generating Leads with Business Blogging | Content Creation, Curation, Management | Scoop.it
Blogging can be a great way to reach your business goals. Here are the 3 tasks that you need to accomplish to start generating leads with business blogging.

Via steve batchelder
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Rescooped by massimo facchinetti from Latest Social Media News
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How to build the perfect pricing page on your website

How to build the perfect pricing page on your website | Content Creation, Curation, Management | Scoop.it

Below you'll find the building of a pricing page into 2 main categories: The strategy and the design. Each part of the pricing page structure is important for increasing conversion rate.


Via Kamal Bennani, Gerrit Bes
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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How to Cut Your Bounce Rate in Half with Interactive Content

How to Cut Your Bounce Rate in Half with Interactive Content | Content Creation, Curation, Management | Scoop.it

You can grow your blog in two ways:- Get more traffic.- Do more with the traffic you have.Even though most people focus on the first option, you should do both.

 


Via Kamal Bennani
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Happy Ever After: The Benefits of Brilliant B2B Storytelling

Happy Ever After: The Benefits of Brilliant B2B Storytelling | Content Creation, Curation, Management | Scoop.it
Have you ever walked past someone telling a story and you heard one sentence that was so compelling your feet stopped and you just had to hear what happened next? In a split second you were captured by the simple power of a story.
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The State of B2B Content Marketing: 25 Need-to-Know Stats

Content marketing has become hugely important to B2B marketers, so much so that 91% now use content marketing to generate demand and fill the top of the funnel…
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The Art of Online Communication

The Art of Online Communication | Content Creation, Curation, Management | Scoop.it
Online Communication is an art form because it is all about expressing an idea in some form Learn to navigate the art of communicating online.
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How To: The Ultimate Content Promotion Checklist - Jordan Van Hemert

How To: The Ultimate Content Promotion Checklist - Jordan Van Hemert | Content Creation, Curation, Management | Scoop.it
Once you’ve written a piece of content for your blog or website, the next thing you need to do is drive traffic to that piece of content so your audience can read and take action. Many people struggle with promoting their content because they’re just not sure what the best strategies are since it’s an …
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Your SEO Insider No. 50 - Most Important Trends in SEO [Survey]

Your SEO Insider No. 50 - Most Important Trends in SEO [Survey] | Content Creation, Curation, Management | Scoop.it
50th Edition of Your SEO Insider! Survey of SEO experts, plus best articles & most important news from Search Engines and SEOs for past week.
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Rescooped by massimo facchinetti from Google Plus Business Pages
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8 Ways Content Curation Can Boost Your Marketing Impact

8 Ways Content Curation Can Boost Your Marketing Impact | Content Creation, Curation, Management | Scoop.it

Curation is a great way to diversify content for your social media audience. Learn 8 ways to integrate content curation into your content marketing strategy


Via Neil Ferree
massimo facchinetti's insight:

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

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Marc Wachtfogel, PhD's curator insight, August 1, 6:27 PM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

Os Ishmael's curator insight, August 1, 10:09 PM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

steve batchelder's curator insight, Today, 1:51 AM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

Rescooped by massimo facchinetti from MarketingHits
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A New Era Of Digital Content: Engagement And Content Metrics That Matter

A New Era Of Digital Content: Engagement And Content Metrics That Matter | Content Creation, Curation, Management | Scoop.it
Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.

It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers. In fact, IBM found that as much as 90 percent of the world’s global data had been produced in just the past two years.

Via Brian Yanish - MarketingHits.com
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Are You Ready for the Future of Adaptive Content?

Are You Ready for the Future of Adaptive Content? | Content Creation, Curation, Management | Scoop.it
A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great – personalized experience.

Those kinds of statistics aren’t just impressive, they’re actually driving a new form of content development: adaptive content.

This idea is the new kid on the block. For the purpose of this post, we’ll look at it from a twofold perspective. Adaptive content is a combination of:

Using personalization to enhance the customer experience, and
Preparing content for delivery across multiple platforms.
These two facets of the term work together to create a complete, well-rounded experience. By implementing it in your content strategy, you’ll turbo-charge your ability to build awareness, trust and engagement with prospects and existing customers.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, August 1, 9:01 AM

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A Content Marketing Metric Your CEO Will Love

A Content Marketing Metric Your CEO Will Love | Content Creation, Curation, Management | Scoop.it
Over the past several month's I've written a number of posts on the importance of content marketing. There's no question that in the world we live in today, content - quality content - has t
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Marketing on a Budget: How to Produce Great Content Without Breaking the Bank - Search Engine Journal

Marketing on a Budget: How to Produce Great Content Without Breaking the Bank - Search Engine Journal | Content Creation, Curation, Management | Scoop.it
Want to create amazing content but have a low marketing budget? Here are some great ideas to help you produce amazing content without breaking the bank.
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Easy-to-use Multimedia Editing Tools for Sales Reps

Easy-to-use Multimedia Editing Tools for Sales Reps | Content Creation, Curation, Management | Scoop.it
Let's take a quick look at the visual editing tools that will turn your visuals from blah to professional in a matter of seconds.
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Rescooped by massimo facchinetti from Online Marketing Resources
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How to Exclude Internal Traffic in Google Analytics

How to Exclude Internal Traffic in Google Analytics | Content Creation, Curation, Management | Scoop.it

Do you know the simplest mistake most companies, agencies, and individuals overlook when it comes to reporting monthly numbers? Have you ever stopped and thought about how many times you visit your clients’ websites in an hour, in a day, in a month?


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Online Marketing Resources
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Managing Pros and Cons of Outsourcing Content

Managing Pros and Cons of Outsourcing Content | Content Creation, Curation, Management | Scoop.it

Via Pedro Da Silva
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