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Rescooped by massimo facchinetti from Digital-News on Scoop.it today
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The Top 7 Tools For Conversion Rate Optimization - Business 2 Community

Conversion rate optimization (CRO) is a crucial element to growth hacking. You want to make sure...

Via Thomas Faltin
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Content Creation, Curation, Management
The best way to get informed on the content hype
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How To Create Remarkable Content: Being Average Will Get You Nowhere

How To Create Remarkable Content: Being Average Will Get You Nowhere | Content Creation, Curation, Management | Scoop.it
There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4 Ps and the importance of conducting a SWOT analysis before coming up with an idea.

Via Brian Yanish - MarketingHits.com
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Your Content Marketing Strategy Needs More Than Just Content

Your Content Marketing Strategy Needs More Than Just Content | Content Creation, Curation, Management | Scoop.it

Not to get too personal but, how’s your content strategy working for you? Have you seen the type of results you crave? 


Via donhornsby
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donhornsby's curator insight, Today, 6:43 AM

(From the article): This might come as a surprise, but the majority of content marketers today err on the side of more content and less marketing.

 

Many companies post without having a specific plan in place or idea in mind of strategy.



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7 Marketing Lessons From The ALS Ice Bucket Challenge - Forbes

7 Marketing Lessons From The ALS Ice Bucket Challenge - Forbes | Content Creation, Curation, Management | Scoop.it
Forbes 7 Marketing Lessons From The ALS Ice Bucket Challenge Forbes Although there has been some criticism about the tendency for a viral cause marketing campaign like this to encourage self-promotion and “slacktivism”, the charity is the ultimate...

Via Raj Nadar, malek
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malek's curator insight, Today, 6:58 AM

What I learned from #IcebucketChallenge

  • It's OK to be silly for a good cause
  • the average Joe or Jane can make waves
  • Annoyed, impressed or otherwise, the ice bucket challenge has people talking
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Finding Great Content Ideas {Infographic} - Best Infographics

Finding Great Content Ideas {Infographic} - Best Infographics | Content Creation, Curation, Management | Scoop.it
Tweet Tweet Coming up with new topics to talk about on a blog can become challenging after a while. But there are plenty of ways to generate new exciting posts for your site. This infographic by Socious gives you an idea how to generate new ideas for your blog: [Source: Socious]
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Rescooped by massimo facchinetti from Content Curation World
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A Curated Collection of The Best Search Engines Organized Around Your Needs

A Curated Collection of The Best Search Engines Organized Around Your Needs | Content Creation, Curation, Management | Scoop.it

Via Robin Good
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Steve Whitmore's curator insight, June 17, 4:59 AM

Good reference list. I didn't realize there were so many search engines.

Pushpa Kunasegaran's curator insight, June 19, 4:58 PM

This is an excellent resource!

ManufacturingStories's curator insight, August 14, 2:22 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Rescooped by massimo facchinetti from Geeky Tech-Curating
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Google adquiere la compañía especializada en diseño industrial, Gecko Design

Google adquiere la compañía especializada en diseño industrial, Gecko Design | Content Creation, Curation, Management | Scoop.it
Google una vez más saca la chequera y se hace con Gecko Design Inc., una compañía especializada en ingeniería y diseño de productos, la cual...

Via ThePinkSalmon
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In Content Creation Overload? Here's What To Do. - Business 2 Community

In Content Creation Overload? Here's What To Do. - Business 2 Community | Content Creation, Curation, Management | Scoop.it
In Content Creation Overload? Here's What To Do.
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Rescooped by massimo facchinetti from Digital & Social Marketing
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SEO Is Not A Marketing Channel

SEO Is Not A Marketing Channel | Content Creation, Curation, Management | Scoop.it

Dear SEOs – tell me if any of these scenarios sound familiar: “Hi SEO person – we need you to increase our ranking for these three keywords!


Via Baochi
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Rescooped by massimo facchinetti from Online Marketing Resources
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10 Optimization Experts Share Their Favorite Google Analytics Reports

10 Optimization Experts Share Their Favorite Google Analytics Reports | Content Creation, Curation, Management | Scoop.it

One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste any of it on tests that don’t result in learning or uplifts.


Via Pedro Da Silva
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Negative Keywords: A Huge Positive for Your PPC Campaign

Negative Keywords: A Huge Positive for Your PPC Campaign | Content Creation, Curation, Management | Scoop.it

You don't want to waste spend on people searching for something similar to your keyword and clicking on accident. That's what negative keywords are for.


Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas | Content Creation, Curation, Management | Scoop.it
Marketing continuano a votare eventi di persona come la loro tattica più efficace. Probabilmente stai già usando gli eventi come una risorsa per il piano generale la creazione di contenuti, ma una sfida comune è so ...

Via Stefano Principato, Marco Favero
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Rescooped by massimo facchinetti from Online Marketing Resources
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How To Uncover Profitable Long-Tail Keywords: 6 Ways

How To Uncover Profitable Long-Tail Keywords: 6 Ways | Content Creation, Curation, Management | Scoop.it

Robbie Richards, Digital Marketing Strategist at Royal Jay shows you numbers 1-6 of his list of 12 ways to uncover profitable long-tail keywords.


Via Pedro Da Silva
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Google to prioritise secure websites

Google to prioritise secure websites | Content Creation, Curation, Management | Scoop.it
Google says it will give preference to more secure encrypted web pages in its search rankings from now on.
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Rescooped by massimo facchinetti from Didactics and Technology in Education
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How 'Google Science' could transform academic publishing (Wired UK)

How 'Google Science' could transform academic publishing (Wired UK) | Content Creation, Curation, Management | Scoop.it

Google is allegedly working on a free, open access platform for the research, collaboration and publishing of peer-reviewed scientific journals. (...) - by Liat Clark, Wired UK, 13 August 2014


Via Tree of Science, NikolaosKourakos, Rui Guimarães Lima
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Tree of Science's curator insight, August 22, 12:57 PM

Google Science project is mostly build around all the Google tools already existing for editing, share and collaborate (Google docs, sheets, drive...). The community of researchers will self-managed and based and Google+. Journals would be able to be created by members themselves and peer-reviewed by scientists of the communities. Google analytics will be used as altmetrics of published articles.

Will it works with a platform based on "ten percent tools and technology, and 90 percent community? A Self-governing community of researchers would be able to generate an active life on the platform?

Rescooped by massimo facchinetti from All Infographics
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Need Brand Awareness? Use Promotional Products Strategy!

Need Brand Awareness? Use Promotional Products Strategy! | Content Creation, Curation, Management | Scoop.it
Infographic on providing brand awareness by using various promotional product strategy for enhancing your network and successful product marketing

Via Chintan Jain
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27 Infographics Consisting of Graphic and Web Design Tips

27 Infographics Consisting of Graphic and Web Design Tips | Content Creation, Curation, Management | Scoop.it
These are infographics about web design, graphic design and typography. If you are a designer or web developer, you should check it out.
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The Challenge of Creating Digital Content for Luxury Brands - INSEAD Knowledge

The Challenge of Creating Digital Content for Luxury Brands - INSEAD Knowledge | Content Creation, Curation, Management | Scoop.it
The Challenge of Creating Digital Content for Luxury Brands
INSEAD Knowledge
Digital media has given luxury customers more power than ever before to shape the image of the brands they follow.
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Content Marketing: What Separates Success From Failure? [Rand Fishkin ... - Marketing Land

Content Marketing: What Separates Success From Failure? [Rand Fishkin ... - Marketing Land | Content Creation, Curation, Management | Scoop.it
Marketing Land
Content Marketing: What Separates Success From Failure? [Rand Fishkin ...
Marketing Land
Content marketing strategies often fail and for many different reasons.
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Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
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Doing a sales pitch? How To Make A Point

Doing a sales pitch? How to you make a point? You provide evidence... Three options to do so! Story, example and data!

Via Stefano Principato
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Why Google+ Is Even More Relevant To Content Marketers - Business 2 Community

Why Google+ Is Even More Relevant To Content Marketers - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Why Google+ Is Even More Relevant To Content Marketers
Business 2 Community
Why Google+ Is Even More Relevant To Content Marketers image google plus logo Google recently removed authorship photos from search engine results.
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Rescooped by massimo facchinetti from Online Marketing Resources
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20 Google Facts & Stats that Every Marketer Should Know

20 Google Facts & Stats that Every Marketer Should Know | Content Creation, Curation, Management | Scoop.it

Google is everywhere if you are in online marketing so take the time to learn the 20 facts and statistics that every marketer should know about Google.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Marketing with Search, Social, and Video Marketing
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Google Targets Two European Link Networks

Google Targets Two European Link Networks | Content Creation, Curation, Management | Scoop.it
Over the weekend, Google has sent out mass link penalty notifications throughout Europe for those sites partaking in specific link networks with the goal o

Via Clint Butler
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Why Interactives are the Next Big Thing in Content Marketing | Visually Blog

Why Interactives are the Next Big Thing in Content Marketing | Visually Blog | Content Creation, Curation, Management | Scoop.it

Visual content is taking the web by storm. Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all.


I’m here to talk about interactive graphics – the cool new kids on the block when it comes to visual content – and why they’re the next big thing incontent marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 22, 10:38 PM

Karl Schultz looks at the activity behind interactives, the next big thing in visual marketing. Recommended reading 9/10

Jim Hawkins's curator insight, August 22, 11:22 PM

Interactive graphics are very important thing in content marketing because it helps to build a good relationship between consumer and the marketer.

Rescooped by massimo facchinetti from B2B content for lead generation
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Why LinkedIn Will Suck Up All Your Marketing Dollars—and Why You’ll Like It – Kapost Content Marketeer

Why LinkedIn Will Suck Up All Your Marketing Dollars—and Why You’ll Like It – Kapost Content Marketeer | Content Creation, Curation, Management | Scoop.it
Digest…
LinkedIn has surpassed these early adopters, and emerged as the most important player in the professional content sharing game.

Via Commun
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Using Interactive Content to Stand Out - Business 2 Community

Using Interactive Content to Stand Out - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Using Interactive Content to Stand Out
Business 2 Community
While Mark Schaefer's idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts.
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