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Rescooped by massimo facchinetti from Digital-News on Scoop.it today
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The Top 7 Tools For Conversion Rate Optimization - Business 2 Community

Conversion rate optimization (CRO) is a crucial element to growth hacking. You want to make sure...

Via Thomas Faltin
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from MarketingHits
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5 Ways Content Marketing Can Drive: Brand Awareness

5 Ways Content Marketing Can Drive: Brand Awareness | Content Creation, Curation, Management | Scoop.it

Brand awareness is the only way potential customers know who you are and what you do. Without it, your company can toss its snazzy content marketing out the window.


Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Integrated Brand Communications
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A Four-Step Process for Creating Compelling Content for Your Audience

A Four-Step Process for Creating Compelling Content for Your Audience | Content Creation, Curation, Management | Scoop.it
Content - Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, Today, 1:39 PM

Need to Know How to Create Compelling Content for Your Audience? Here's a 4 Step Process You Might Find Useful.

Rescooped by massimo facchinetti from Content marketing for b2b
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3 Steps to Completing a Painless Content Audit for SEO

3 Steps to Completing a Painless Content Audit for SEO | Content Creation, Curation, Management | Scoop.it

It’s not enough to simply produce content for your website—you have to produce the right content for your audience.


Via Monique Walhof
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Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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The 8 Most Important Skills for Content Promotion (and How to Learn Them)

The 8 Most Important Skills for Content Promotion (and How to Learn Them) | Content Creation, Curation, Management | Scoop.it
The bar has been raised. Creating great content isn’t enough anymore if you want your content marketing to be successful. ...

Via Peg Corwin
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Peg Corwin's curator insight, January 27, 10:57 AM

8 skills needed by successful content promoters: an ability to think criticaly, to do research, to identify what produces results, to be social, to empathasize, to organize, to learn continuously and to work in a team.
"By breaking down your efforts and results, you can determine which of your efforts are contributing the most to your results. Then, you can cut out all the rest. Why spend 80% of your efforts on only 20% of the returns you want?"

Rescooped by massimo facchinetti from Sales Best Practices (sales.eu.org)
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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective B2B Marketing Content That Will Lead to Sales Growth | Content Creation, Curation, Management | Scoop.it

Free eBook to Effective B2B Marketing Content That Will Lead to Sales Growth. Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.


Via Laurent J.V. Dubois
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Rescooped by massimo facchinetti from Stress-Less, Create More
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Infographic: The Dos and Don'ts of Creativity

Infographic: The Dos and Don'ts of Creativity | Content Creation, Curation, Management | Scoop.it

You can prime your brain for creativity by adapting—and ditching—a few simple habits


Via Rona Lewis
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Rona Lewis's curator insight, February 7, 4:54 PM

Being open is the best thing you can do to inspire creativity.