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Content Marketing Tools and Tips for 2014 - Business 2 Community

Content Marketing Tools and Tips for 2014 - Business 2 Community | Content Creation, Curation, Management | Scoop.it

Are you struggling with developing your 2014 content marketing strategy?  Are you re-evaluating your 2013 content marketing plan and wondering where you can make improvements?  Designing and implementing an effective content strategy will help marketers get more from their content marketing efforts.   Marketers will successfully expand their read and broadcast their brand’s content through numerous digital channels.  The following tips will help content marketers develop a 2014 content marketing plan that will plug all those holes in last year’s strategy.

 

Generate Content Your Customers Care About  


Creating content your customers actually care about is the key to driving engagement with that content.  To increase engagement with your content, marketers must learn more about their customers:  who they are, what they want and why they buy products and services from your company.  The more you know about your customers, the more effective your marketing message becomes. Tools like Compete and Quantcast help marketers research consumer behavior, and Appinions helps marketers “identify prominent themes and influencer opinions that inform and define content.”  With these tools, marketers can gather valuable data that will prove extremely useful for developing an effective content marketing strategy.




Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 7, 2013 1:24 PM

This article presents some very useful ideas about measuring #contentmarketing and conducting a content marketing #audit.

Nicholas Evangelisti's curator insight, December 8, 2013 12:36 PM

Generate Content Your Customers Care About  

Content Creation, Curation, Management
The best way to get informed on the content hype
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Idea Curation: How to Get More Ideas for Great Content

Idea Curation: How to Get More Ideas for Great Content | Content Creation, Curation, Management | Scoop.it
The art of idea curation: A complete look at ways to curate and cultivate to get more ideas for your blog posts, social media updates, and more.

Via malek, Vladimir Kukharenko
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malek's curator insight, May 25, 6:21 PM

How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open

Rescooped by massimo facchinetti from Didactics and Technology in Education
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Presentaciones geniales con Genial.ly

Presentaciones geniales con Genial.ly | Content Creation, Curation, Management | Scoop.it

Via Fernando Jesús Rodriguez García, Javier Sánchez Bolado, Nieves García Morán, Ricardo, Rui Guimarães Lima
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Understanding Content Curation: What It Is And What It Looks Like

Understanding Content Curation: What It Is And What It Looks Like | Content Creation, Curation, Management | Scoop.it
I want to help you create more quality content in less time and with less effort.  That is the purpose of this series of blog articles that I’m writing and publishing over the next few weeks.  Sp…

Via Stefano Principato
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Here are the Best Tools and Resources of 2015 | Tools

Here are the Best Tools and Resources of 2015 | Tools | Content Creation, Curation, Management | Scoop.it
It’s not always easy to find the best tools and resources for your work as a web developer or graphic designer, mostly because there are so many out there to choose from.


This is why we’ve taken the time to look for the most useful tools and resources to help you in your work and/or offer your clients a wider array of services. And here they are....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 8:24 PM

Here's a great set of tools for bloggers and designers. I especially liked Stamplia - email templates marketplace; Pintastic to create your own Pinterest board; and PowerMockup a PowerPoint toolkit.

Marco Favero's curator insight, Today, 4:12 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from SteveB's Social Learning Scoop
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Portrait of a Content Marketer: More Than a #Marketer | Visual.ly #digital

Portrait of a Content Marketer: More Than a #Marketer | Visual.ly #digital | Content Creation, Curation, Management | Scoop.it
The modern content marketer is more than a marketer. This infographic paints a portrait of this versatile individual.

Via Fred Zimny, steve batchelder
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Marco Favero's curator insight, Today, 3:36 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Strategies for Managing Your Business
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Train Your Brain To Let Go Of Habits – 10 Methods For Creating New Neural Pathways

Train Your Brain To Let Go Of Habits – 10 Methods For Creating New Neural Pathways | Content Creation, Curation, Management | Scoop.it
When you understand how neural pathways are created in the brain, you get a front row seat for truly comprehending how to let go of habits. Neural pathways are like superhighways of nerve cells that transmit messages. You travel over the superhighway many times, and the pathway becomes more and more solid. You may go to a specific food or cigarettes for comfort over and over, and that forms a brain pathway. The hopeful fact, however, is that the brain is always changing and you can forge new pathways and create new habits. That’s called the neuroplasticity of the brain.

I used to drive with one foot on the brake and the other on the accelerator, and I wanted to train myself to drive with one foot only. It took some time, as I had a strong neural pathway for two-footed driving. But because I had the will to do it, I built a new pathway, and I rewired or reprogrammed my brain. You can remove a behavior or thought or addictions directly from the brain.

Because of neuroplasticity, the brain’s ever-changing potentials, anything is possible. People who’ve had strokes can retrain their brains to function again by building new pathways. Smokers and overeaters and many others can learn new behaviors and attitudes and can transform their lives.

Whether you work with others on their habits or you work with your own (or both), you can apply these understandings to boost your success.

Via David Hain, Trumans
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David Hain's curator insight, May 28, 6:07 AM

Ways to retrain the brain!

Rescooped by massimo facchinetti from The Marketing Technology Alert
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Slideshare is the digital marketing secret weapon - new research | Convince and Convert

Slideshare is the digital marketing secret weapon - new research | Convince and Convert | Content Creation, Curation, Management | Scoop.it
In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach:


MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.


Via iNeoMarketing
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iNeoMarketing's curator insight, May 28, 5:46 PM

Click through for the research, but here's the critical point: it works, and it's wide open territory for the B2B Marketer. C'mon Man.

Rescooped by massimo facchinetti from SEO Tips, Advice, Help
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Why You Need to Create Long, Evergreen Content

Why You Need to Create Long, Evergreen Content | Content Creation, Curation, Management | Scoop.it
Here are three great reasons why long-form content can (and should become) your most reliable weapon of mass seductio

Via Bonnie Burns
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Bonnie Burns's curator insight, May 28, 11:49 AM

The biggest challenge small business owners face these days is creating quality content that is highly rated by both humans and machines.

Rescooped by massimo facchinetti from Serious Play
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Some Very Good iPad Apps for Fighting Writer's Block ~ Educational Technology and Mobile Learning

Some Very Good iPad Apps for Fighting Writer's Block ~ Educational Technology and Mobile Learning | Content Creation, Curation, Management | Scoop.it

Via Ariana Amorim
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Rescooped by massimo facchinetti from digital marketing strategy
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10 Steps To Become a Content Marketing Powerhouse

10 Steps To Become a Content Marketing Powerhouse | Content Creation, Curation, Management | Scoop.it
How to Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy

Via malek
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malek's curator insight, May 26, 12:28 PM

No holy grail, just a roadmap to cater to your community

Marco Favero's curator insight, May 28, 8:19 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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Creating The Perfect Business Leaflet

Creating The Perfect Business Leaflet | Content Creation, Curation, Management | Scoop.it
Business Leaflets are a cost-effective way of telling everyone about your business in local area and they can deliver powerful results because this is the most effective way of traditional marketing since its inception. They are ideal for start-ups and small businesses who want to get off the ground and they can be a great way to reach the local clientèle for special offers.

Via Manish Dhane, Marco Favero
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Rescooped by massimo facchinetti from digital marketing strategy
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The 6 Easiest Video-Making Tools for Marketers

The 6 Easiest Video-Making Tools for Marketers | Content Creation, Curation, Management | Scoop.it
Looking to create some quick and simple video content for your small business? Here are the 6 easiest video tools to use (and how to use them).

Via malek
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malek's curator insight, May 27, 5:49 PM

Magisto makes it easy to transform photos and videos into edited movies, complete with music and effects, in minutes.

Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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29 Revealing Statistics About Content Marketing in Europe

29 Revealing Statistics About Content Marketing in Europe | Content Creation, Curation, Management | Scoop.it
Take a look at this SlideShare for fascinating statistics, benchmarks, and insights about content marketing in Europe.

Via Soraia Ferreira
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Rescooped by massimo facchinetti from SteveB's Social Learning Scoop
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30+ Free Infographic Templates & Vector Kits for Download

30+ Free Infographic Templates & Vector Kits for Download | Content Creation, Curation, Management | Scoop.it
Infographics are incredibly useful design kits that include data related graphics. Laying out charts and graphs can be an unwelcome chore for some designers, but with a handy vector infographic kit it can be easy and effortless.

Via steve batchelder
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Rescooped by massimo facchinetti from Inclusive Business and Impact Investing
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Millennials value greater flexibility, appreciation, team collaboration and global opportunities

Millennials value greater flexibility, appreciation, team collaboration and global opportunities | Content Creation, Curation, Management | Scoop.it

Our study looks at millennials' attitudes toward work, how they will impact workplace dynamics, and how companies should adjust their talent strategy to accommodate this new reality


Via W. Robert de Jongh
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Rescooped by massimo facchinetti from Online Marketing Resources
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6 Actionable SEO Tips

6 Actionable SEO Tips | Content Creation, Curation, Management | Scoop.it

Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Business in a Social Media World
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7 Proven Techniques to Make Your Blog Posts Soar

7 Proven Techniques to Make Your Blog Posts Soar | Content Creation, Curation, Management | Scoop.it
Don't just write the same old blog posts or content, stand out from your competitors using these 7 proven techniques.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, Today, 12:27 AM


If you are looking for non-rehashed tips, this article is for you. Except for #5, the other points are not mentioned often enough. 


#1: Prove your point with experience - You don't need to be the best, but the more experimenting the better.


#7: Invest in your site's design - Something I tell people all the time is this: Good content complemented by mediocre design is almost always invisible. People won't read it.


Overall, a very good post!

Rescooped by massimo facchinetti from Ukr-Content-Curator
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5 Content Marketing Rules for Google’s New Algorithm

5 Content Marketing Rules for Google’s New Algorithm | Content Creation, Curation, Management | Scoop.it
In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign)

Via Vladimir Kukharenko
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Rescooped by massimo facchinetti from The Marketing Technology Alert
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Why Link Building Is NOT the Future of SEO - QuickSprout

Why Link Building Is NOT the Future of SEO - QuickSprout | Content Creation, Curation, Management | Scoop.it
By no means am I saying that you should ignore SEO. Optimizing your code for search engines, building links when you have spare time, and growing your social media channels are all activities you should continually do.

But they shouldn’t be your main focus.

You should be shifting the majority of your focus to building a great product or service as that is what users want. And when you aren’t building, you should be creating great content.

You need to provide content so great that people will want to not only read it but also bookmark it, share it, and tell their friends about it. Your content should be so detailed and helpful that no competitor would dare to copy you as it would take too much time and energy.

In addition, you should be signing up for Google Webmaster Tools and continually analyzing your click-through rates. You can get this data by clicking on “search traffic” in the navigation bar and then clicking on “search analysis.”


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


Via iNeoMarketing