You can’t measure social media ROI, can you? You can’t get metrics to measure the success of blogging and inbound marketing, can you?
I cringe when I hear businesses ask me this. Social media, email, and websites are filled with numbers, metrics and trackable actions. There are tons of ways to get analytics, and tons of ways to use them to improve your business results. (Entire libraries have been written about the subject.)
The key to using analytics is knowing the Key Performance Indicators (KPIs) you need, how to best track them, and then actually using your data to keep improving. You’ll generate a far more effective content marketing strategy, improve your SEO, and get more traffic on your blog.
In this article, I give you bite-sized methods of tracking your metrics, and how to use your analytics to get results.
Get better ROI with Google Analytics. Find out how…Track results from social media referrals to every blog post you writeDo you use UTM codes in your bitly links? Why you should…Do you use Twitter Analytics yet?Be a good marketer – monitor your results regularly and continuously improve
Via Russ Merz, Ph.D.