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The Ultimate Guide: How to Use Analytics to Increase Your Content Marketing ROI - Business 2 Community

The Ultimate Guide: How to Use Analytics to Increase Your Content Marketing ROI - Business 2 Community | Content Creation, Curation, Management | Scoop.it

You can’t measure social media ROI, can you? You can’t get metrics to measure the success of blogging and inbound marketing, can you?

 

I cringe when I hear businesses ask me this. Social media, email, and websites are filled with numbers, metrics and trackable actions. There are tons of ways to get analytics, and tons of ways to use them to improve your business results. (Entire libraries have been written about the subject.)


The key to using analytics is knowing the Key Performance Indicators (KPIs) you need, how to best track them, and then actually using your data to keep improving. You’ll generate a far more effective content marketing strategy, improve your SEO, and get more traffic on your blog.

 

In this article, I give you bite-sized methods of tracking your metrics, and how to use your analytics to get results.

Tweetable Takeaways

Get better ROI with Google Analytics. Find out how…Track results from social media referrals to every blog post you writeDo you use UTM codes in your bitly links? Why you should…Do you use Twitter Analytics yet?Be a good marketer – monitor your results regularly and continuously improve

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 10, 2013 5:37 PM

A very concise and useful guide to several #analytic tools available via Google, Twitter, Bitly and others.

Content Creation, Curation, Management
The best way to get informed on the content hype
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5 Sites to Easily Start Your Blog Using Evernote, Trello or WordPress

5 Sites to Easily Start Your Blog Using Evernote, Trello or WordPress | Content Creation, Curation, Management | Scoop.it
Want to start a blog or website as quickly as possible? Here are a few sites that make it easy. Blogger and WordPress are arguably the easiest two platforms for starting your own blog, but we wanted to know if there was anything easier out there. And we weren't disappointed. We found ways that Evernote and…

Via Tom D'Amico (@TDOttawa)
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Content Curation For Sales: How To Find Content That Buyers Love

Content Curation For Sales: How To Find Content That Buyers Love | Content Creation, Curation, Management | Scoop.it
A few concepts and tips to ensure that your content cupboard is never empty and that you stay available as a valuable resource to your buyers.
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How to cancel your Apple Music subscription before your free trial is up

How to cancel your Apple Music subscription before your free trial is up | Content Creation, Curation, Management | Scoop.it
Not into Apple Music? Here's how to cancel your account and still use the service for the duration of the free trial.
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Four Tips That Will Make Your Content Marketing Articles Shine

Four Tips That Will Make Your Content Marketing Articles Shine | Content Creation, Curation, Management | Scoop.it
Content marketing and writing for the web in particular is a unique and specific skill that you need to learn if you ever want to prosper online. In many ways, the same
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10 Ways to Create Posts Without Worry About SEO and Keywords - How to Blog a Book

10 Ways to Create Posts Without Worry About SEO and Keywords - How to Blog a Book | Content Creation, Curation, Management | Scoop.it
I coach lots of bloggers and writers who would like to (1) start blogging, (2) develop better blogs or (3) blog a book to make sure they get discovered by a literary agent or publisher.
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13 Important Questions You Need to Ask Yourself Before Blogging

13 Important Questions You Need to Ask Yourself Before Blogging | Content Creation, Curation, Management | Scoop.it

What’s the most important factor of every blog post?

Quality.

But sometimes, it’s easy to find yourself in a grind, cranking out content because you think you’re supposed to.

That’s when quality suffers.

When it comes to blog posts, it’s really all or nothing. A “good” post will get the same engagement and traffic as a “bad” post.

You have to create outstanding posts on a regular basis for your content to make a real difference.


Via Kamal Bennani
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3 Content Marketing Tactics to Turn Traffic Into Sales Leads

3 Content Marketing Tactics to Turn Traffic Into Sales Leads | Content Creation, Curation, Management | Scoop.it
How can we measure the impact of content marketing tactics on our bottom line? Learn 3 tactics that will have a bigger impact on your audience.
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The Most Productive Ways To Waste Your Time

The Most Productive Ways To Waste Your Time | Content Creation, Curation, Management | Scoop.it
Want to know what the right ways are to waste your time? We've done the research into how procrastinating can be good for us - including playing games
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Freebies: 25 New Useful Free Vector and PSD Files

Freebies: 25 New Useful Free Vector and PSD Files | Content Creation, Curation, Management | Scoop.it
Today we’re sharing high quality freebies for web and graphic designers. Useful free PSD files, UI kits, vector graphics and mockup PSD templates, can perfect for your next web and graphic project.

Via steve batchelder
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Content Marketing 101: What I’ve Learned Creating More Than 3000 Pieces Of Content

Content Marketing 101: What I’ve Learned Creating More Than 3000 Pieces Of Content | Content Creation, Curation, Management | Scoop.it
“Content is King, Social Media is Queen and together they rule the online and customer world”
Here are your options as a content marketer: 1) Be the KING – By generating GREAT content! 2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR 3) Be prepared to let the KING and QUEEN rule your WORLD! Which one will you pick?
Content Marketing has been a significant part of my marketing portfolio in the last 18 months. Looking back, the impact of...
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Millennial Mindsets Shape the Future of Work

“Are you a millennial by birth or mindset?” -Brian Fanzo @iSocialFanz “The “Millennial Mindset” means giving ourselves permission, perhaps for the first time, …


Via Fred Zimny
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Visual Media Changes How Humans Consume Information (Infographic)

Visual Media Changes How Humans Consume Information (Infographic) | Content Creation, Curation, Management | Scoop.it
Visual intelligence is on the rise and brands need to adapt to keep up with the shift in consumer behavior.
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How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic] | Content Creation, Curation, Management | Scoop.it

Learn how to perfect your Vine strategy so you can enhance your social media presence beyond photos and words.


Via Kamal Bennani
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SageRave of Get Custom Content's curator insight, July 3, 12:27 PM

Make yourself look like a seasoned pro.

Marco Favero's curator insight, July 3, 12:33 PM

aggiungi la tua intuizione ...

Team Merge's curator insight, July 4, 7:41 PM

While not the biggest social network, it plays incredibly well as content on other networks.  Also, its largest demographic is 18-20 year olds. Pay attention higher ed. 

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13 Tools to Automate Your Content Marketing | SEJ

13 Tools to Automate Your Content Marketing | SEJ | Content Creation, Curation, Management | Scoop.it
Content marketing can be time consuming for an already busy entrepreneur. Luckily, there are software solutions that help automate this part of business.
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Content Creation, Curation, Management | Scoop.it
In social media, we're all increasingly thinking about visual content. But there's one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content?
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The secret to being creative

The secret to being creative | Content Creation, Curation, Management | Scoop.it
It’s easy to look at any famous creative person and think they’re naturally creative. It’s easy to assume their work just appeared and didn’t take hours/months/years of painstaking dedication. Much like the idea of ‘overnight success’, creativity is viewed as something that just happens.
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10 Ways To Increase Your Alexa Ranking

10 Ways To Increase Your Alexa Ranking | Content Creation, Curation, Management | Scoop.it
In this post, I will be talking about the top 10 ways to increase your Alexa Ranking.
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12 of the Hottest Tools for Content Promotion

12 of the Hottest Tools for Content Promotion | Content Creation, Curation, Management | Scoop.it
Content marketing is nothing without good promotion. There are a lot of people out there, furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will m
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