A thoughtful, insightful post from the Content Marketing Institute caught my eye in my feed reader earlier this week. The post, “The Details Behind Kraft’s Content Marketing Strategy” had three things that were high-value: two matrices and a video from Julie Fleischer, Director of Media and Consumer Engagement at Kraft Foods.
Fleischer’s two-by-two analysis of how brand’s need to think about categorization and governance of content marketing struck a positive chord. The first of the two analyses was related to how brands need to think about the content they are sharing in their social channels.
Via Russ Merz, Ph.D.