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Content Creation, Curation, Management
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20+ Tools For Content Creation Bloggers Can't Live Without - #infographic

20+ Tools For Content Creation Bloggers Can't Live Without - #infographic | Content Creation, Curation, Management | Scoop.it
Content marketing and blogging will never end, but keeping content fresh, relevant and have it make an impact needs constant revisiting.
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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Content Creation, Curation, Management | Scoop.it
Come scolpire un ambiente che ottimizza il flusso creativo e chiama conoscenze necessarie e la tua memoria a lungo termine attraverso il retrie destra

Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, March 5, 5:10 PM

aggiungi la tua intuizione ...

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Why I use Sniply to drive traffic to My SlideShare Decks

Why I use Sniply to drive traffic to My SlideShare Decks | Content Creation, Curation, Management | Scoop.it

This is Why I use the Sniply Workflow to Drive Traffic to my SlideShare Decks


Via Neil Ferree
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Neil Ferree's curator insight, March 5, 11:43 AM

If your Deck gets featured on Slideshare or if you share a featured Deck, you will reap the same rewards  (e.g.) more traffic to your designated webpage, article, video or deck.

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NEWS: Content creation 'priority' for marketers in 2015 | b2bmarketing.net

NEWS: Content creation 'priority' for marketers in 2015 | b2bmarketing.net | Content Creation, Curation, Management | Scoop.it
Content marketing is the clear priority for marketers this year, with marketing technologies accounting for the bulk of this investment.
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Marco Favero's curator insight, March 5, 9:45 AM

aggiungi la tua intuizione ...

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8 Ways to Engage eLearners Infographic - e-Learning Infographics

8 Ways to Engage eLearners Infographic - e-Learning Infographics | Content Creation, Curation, Management | Scoop.it
The 8 Ways to Engage eLearners Infographic provides 8 tips that will leave your learners energised and primed to look at your learning in a different light.

Via Tom D'Amico (@TDOttawa)
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SageRave's curator insight, March 5, 10:15 AM

Another great marketing tool.

Arizona State University, Claire McLaughlin's curator insight, March 5, 3:41 PM

I think number 8 is the most important.  Technology in the classroom is great-when it's used correctly.

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13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse Blog

13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse Blog | Content Creation, Curation, Management | Scoop.it
To help you create images that garner BuzzFeed-worthy engagement, here are 13 of our favorite easy-to-use visual content creation tools.
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Marta Torán's curator insight, March 5, 3:13 PM

Herramientas para crear contenido visual. 

Marco Favero's curator insight, March 5, 5:07 PM

aggiungi la tua intuizione ...

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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | Content Creation, Curation, Management | Scoop.it
Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015

Via Kamal Bennani
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Marco Favero's curator insight, March 4, 5:59 PM

aggiungi la tua intuizione ...

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7 Ways to Capture Someone’s Attention

7 Ways to Capture Someone’s Attention | Content Creation, Curation, Management | Scoop.it

It’s your most important currency.


Via Frank Delmelle
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The science of good storytelling

The science of good storytelling | Content Creation, Curation, Management | Scoop.it
We’re exposed to thousands of marketing messages every day. The best advertising illustrates through stories where the consumer or product is hero.

Via Level343
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Level343's curator insight, March 4, 9:51 AM

Storytelling forms part of the very fabric of human existence.

 

From the make-believe of our childhood to the misunderstood music of our teenage years, and the daydreams and nightmares of our adult lives, stories are our constant companions.

 

In a world where we the number of marketing messages that we’re exposed to every day is in the thousands, the most powerful – and memorable – advertising doesn’t simply inform but illustrates through stories where product is hero, or makes you a hero.

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Creating a Simple & Stylish Data-Driven Report with Excel

Creating a Simple & Stylish Data-Driven Report with Excel | Content Creation, Curation, Management | Scoop.it
Take your reporting to the next level by learning how to create a basic data-driven report with Excel that’s both simple, stylish and impressive.

Via Pedro Da Silva
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The Step by Step Guide to Generating Hundreds of Blog Post Ideas

The Step by Step Guide to Generating Hundreds of Blog Post Ideas | Content Creation, Curation, Management | Scoop.it
Today I’m going to show you how to generate hundreds of blog post ideas. I know it’s not always easy to generate new content ideas for your inbound marketing, especially on a rainy Wednesday morning when all you want is a few extra hours of sleep. Instead, you’ve got timelines to adhere to, targets to …

Via Manish Dhane, Marco Favero
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Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden

Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden | Content Creation, Curation, Management | Scoop.it

""Jay! I'm working on my stories!" Said my friend Janie recently. Her three-year-old son was apparently asking for story after story - about 30 stories a day. At first, she said, it was exhausting, but she quickly started to learn some techniques. For example, she said, "I had to use similar stories for different purposes, to keep them fresh. Then I started using sensory details, and funny, enough, continued to learn again and again: The stories have to go somewhere."


And I'll tell you this is the same lesson I'm always learning: our stories, too, have to go somewhere. They have to take the audience along, through a journey of change, which shifts how the world works. And along the way, our stories don't just tell us what happened; our stories to tell us why it happened."


Read the full article to find out more about these storytelling techniques:

  • Scan your journey
  • Know the changes
  • Own your messages
  • Immerse yourself in the experience
  • Details, details
  • Go into trial, but don't get stuck
  • Surprise!
  • Use key phrases and metaphors
  • Travel across time
  • Find the lesson
  • Tell it first
  • Get your story goggles on

Via Kim Zinke (aka Gimli Goose)
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How Storytelling Can Boost Your Brand: Tips from IBM, David Meerman Scott

How Storytelling Can Boost Your Brand: Tips from IBM, David Meerman Scott | Content Creation, Curation, Management | Scoop.it
What’s the last great movie you saw or book you read? The answer likely pops right into your mind. What’s the last great piece of marketing content that you remember? That answer might not come a…
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Google Is Looking Into Ways To Rank Sites Based On Accuracy Of Information

Google Is Looking Into Ways To Rank Sites Based On Accuracy Of Information | Content Creation, Curation, Management | Scoop.it

In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company.

 


Via Kamal Bennani
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Haiku Deck's AI Tool Automatically Creates Your Presentation

Haiku Deck's AI Tool Automatically Creates Your Presentation | Content Creation, Curation, Management | Scoop.it
The company using artificial intelligence and machine learning to power its new tool – Haiku Deck Zuru – which can automatically generate new presentations.

Via Sam Gliksman
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14 Tools and Resources for Conducting Market Research

14 Tools and Resources for Conducting Market Research | Content Creation, Curation, Management | Scoop.it

Scoprire se un prodotto avrà successo al di là della curiosità iniziale è solo un buon affare. Con la ricerca di mercato, a determinare se la possibilità esiste, come posizionare il prodotto o il servizio, o quello che le opinioni dei consumatori sono dopo il lancio. Se state pensando di alti costi del fallimento e hanno bisogno di fatti e opinioni su se il vostro nuovo prodotto, caratteristica, o la posizione avrà successo, investire in ricerche di mercato utilizzando questi strumenti e risorse. È possibile trovare i dati demografici e le preferenze di stile di vita, capire la dimensione del mercato, sondaggi di lancio per il feedback degli utenti, e raccogliere idee per i vostri piani di marketing. Informazione, non l'istinto, è potente quando si tratta di prevedere le preferenze dei consumatori ....


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, March 5, 12:48 AM
Try out these valuable market research tools and resources.
Marco Favero's curator insight, March 5, 10:09 AM

aggiungi la tua intuizione ...

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The Definitive Guide to Content Curation | Content Marketing Forum - Linkis.com

The Definitive Guide to Content Curation | Content Marketing Forum - Linkis.com | Content Creation, Curation, Management | Scoop.it
A hands-on guide to content curation featuring advice from over 30 marketing experts.
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Three Ways to Create Content That Nurtures Customer Relationships - Profs

Three Ways to Create Content That Nurtures Customer Relationships - Profs | Content Creation, Curation, Management | Scoop.it

This scoop comes to you compliments of ineomarketing.com.


Via iNeoMarketing
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iNeoMarketing's curator insight, March 4, 5:04 PM

Three very solid tenets to your content creation strategy. From 60K', you'll want to look for this.

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4 steps to better goals and metrics

4 steps to better goals and metrics | Content Creation, Curation, Management | Scoop.it
4 steps to better goals and metrics

Via Kelly Lieberman
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Carol Dweck: The Two Mindsets

Carol Dweck: The Two Mindsets | Content Creation, Curation, Management | Scoop.it
This article introduces Carol Dweck's two mindsets—fixed or growth, and goes on to show how they prevent or enable us.

Via Tom D'Amico (@TDOttawa)
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The Best Photoshop Alternatives That Are Totally Free

The Best Photoshop Alternatives That Are Totally Free | Content Creation, Curation, Management | Scoop.it

Photoshop has become so dominant that you can use its name as a verb, but if you want to get your hands on it you need to pay for it. Don't worry! There are plenty of completely free alternatives to Photoshop; here are a few of the best.


Via Francesca Beltrami
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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Content Creation, Curation, Management | Scoop.it
Some brands are inherently sexy, like the Ford Mustang.

The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).

Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?

Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen.

Via Gregg Morris
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

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PracTICE: Learning To Learn | Curation | Blogs | PLN | PKM | Social Media

PracTICE: Learning To Learn | Curation | Blogs | PLN | PKM | Social Media | Content Creation, Curation, Management | Scoop.it

LEARNing To LEARN, the PracTICE | With ALL that mass of information which WE get on each day in OUR technology driven Digital World, with the messages from Social Media through OUR  PLN (Personal [Professional] Learning Network), there is a MUST to organize OUR LEARNing! WE MUST unlearn the OLD and learn to learn differently as that was the case twenty years ago!


Learn more:


https://gustmees.wordpress.com/2015/01/28/practice-learning-to-learn-example-2/


https://gustmees.wordpress.com/2014/10/11/learning-to-become-a-good-digital-citizen-digital-citizenship/


https://gustmees.wordpress.com/2014/07/10/education-collaboration-and-coaching-the-future/




Via Gust MEES
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Gust MEES's curator insight, March 3, 6:08 PM

LEARNing To LEARN, the PracTICE | With ALL that mass of information which WE get on each day in OUR technology driven Digital World, with the messages from Social Media through OUR  PLN (Personal [Professional] Learning Network), there is a MUST to organize OUR LEARNing! WE MUST unlearn the OLD and learn to learn differently as that was the case twenty years ago!


Learn more:


https://gustmees.wordpress.com/2015/01/28/practice-learning-to-learn-example-2/


https://gustmees.wordpress.com/2014/10/11/learning-to-become-a-good-digital-citizen-digital-citizenship/


https://gustmees.wordpress.com/2014/07/10/education-collaboration-and-coaching-the-future/


Marco Favero's curator insight, March 4, 8:21 AM

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