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Content Creation, Curation, Management
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Rescooped by massimo facchinetti from Content Marketing Observatory
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How brands can be brilliant at Instagram video

How brands can be brilliant at Instagram video | Content Creation, Curation, Management | Scoop.it
The very first article I wrote for Econsultancy was a comparison of Vine with Instagram’s then newly adopted video functionality.

Via Frank Delmelle
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Content Marketing Checklist: 5 Steps To Successful Content

Content Marketing Checklist: 5 Steps To Successful Content | Content Creation, Curation, Management | Scoop.it
Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your ...
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Rescooped by massimo facchinetti from Community Managers Unite
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The Human Factor in Content Marketing (Infographic) - Business 2 Community

The Human Factor in Content Marketing (Infographic) - Business 2 Community | Content Creation, Curation, Management | Scoop.it

The Human Factor in Content Marketing (Infographic)Business 2 CommunityWith so much focus on tools, techniques, metrics and optimization, it's possible to lose sight of one of the most integral components of successful content marketing: people.


Via Baochi
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Rescooped by massimo facchinetti from How to succeed with Content Marketing
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Content Marketing eBooks: The Ultimate List | Content Marketing Forum

Content Marketing eBooks: The Ultimate List | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.

Via Thorsten Strauss
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Thorsten Strauss's curator insight, July 10, 3:40 PM

best practice: ebooks for everything

Rescooped by massimo facchinetti from Integrated Brand Communications
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Four Ways to Give Your Website That Local Flavor All Over the World

Four Ways to Give Your Website That Local Flavor All Over the World | Content Creation, Curation, Management | Scoop.it

Web Sites - 

 

The economic potential of online communication is $45 trillion, according to research by Common Sense Advisory. Clearly, the Internet is rich with opportunities to sell your products globally.

According to that same study, however, if you have only an English version of your website, you're limiting yourself to one-third of that revenue.

 

Your website is your storefront to the world. If you want to reach targeted locales around the globe, you'll want to consider localizing your website to meet your audiences' unique needs—and there's more to doing so than translating your copy.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 10, 2:16 PM

An excellent discussion of the importance of #website localizations for #global #brands. The general guidelines provided by the author are also good, and try to incorporate some research investigating cultural differences such as Hofstede's typology.

 

This is a topic I have researched, see my Slideshare presentation of the topic here:

http://www.slideshare.net/russmerz/the-relationlanguage-and-development-level-website-satisfaction

 

Rescooped by massimo facchinetti from Curation Revolution
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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Content Creation, Curation, Management | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith
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Rescooped by massimo facchinetti from Community Managers Unite
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7 Lessons Learned While Content Marketing for an Early-Stage Startup - Copyblogger

7 Lessons Learned While Content Marketing for an Early-Stage Startup - Copyblogger | Content Creation, Curation, Management | Scoop.it
Don't lose customers by making unnecessary marketing mistakes. This case study features 7 valuable real-world content marketing lessons.

Via Baochi
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Rescooped by massimo facchinetti from Content Marketing Observatory
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2014 Content Marketing Trends: What's Changed Since January -- and Wh…

At the start of the year, we wrote about 14 content marketing must-dos for 2014 (see presentation here: http://www.slideshare.net/LImarketingsolutions/14-mustd…;

Via Frank Delmelle
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Rescooped by massimo facchinetti from Community Managers Unite
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The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]

The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] | Content Creation, Curation, Management | Scoop.it
Content - The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.

Via Baochi
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Rescooped by massimo facchinetti from Google Plus and Social SEO
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Content Creation, Curation, Management | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.


  • All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.
  • Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.

Via Neil Ferree
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Neil Ferree's curator insight, July 8, 10:45 AM

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

2DiFore Marketing Solutions's curator insight, July 10, 8:12 AM

Useful, practical information to get your open rate that much higher, read on.....

Rescooped by massimo facchinetti from The Content Marketing Hat
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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.

Via Mike Allton
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Rescooped by massimo facchinetti from Digital Storytelling Tools, Apps and Ideas
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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Content Creation, Curation, Management | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via Cindy Rudy
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Rescooped by massimo facchinetti from Integrated Brand Communications
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The 10 Key Points for a Convertible eCommerce Website - Marketing 360®

The 10 Key Points for a Convertible eCommerce Website - Marketing 360® | Content Creation, Curation, Management | Scoop.it

Awesome infographic showing you the 10 most important things every eCommerce store design needs to drive more sales.

 

Upon release of the infographic, JB Kellogg, Co-CEO at Marketing 360®, explained, “One of the challenges we face is moving people who are new to eCommerce from the personal vision they have of their website, to design elements that we know from experience, will convert sales.”

 

“The best eCommerce website designs are based on user-experience data. When it comes to online selling, simplicity and communicating value beat fancy, complicated design.”

Marketing 360® collects and reviews millions of data points on eCommerce websites. Based on their experience, they recommend these 10 elements to be a part of every eCommerce website:


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 7, 11:07 AM

Excellent guidelines for #website design of #ecommerce businesses. Especially useful for small businesses to keep in mind (#SMB).

Scooped by massimo facchinetti
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A Picture is Worth a Thousand Goals: Photos in Your Content Marketing - Business 2 Community

A Picture is Worth a Thousand Goals: Photos in Your Content Marketing - Business 2 Community | Content Creation, Curation, Management | Scoop.it
A Picture is Worth a Thousand Goals: Photos in Your Content Marketing Business 2 Community A Picture is Worth a Thousand Goals: Photos in Your Content Marketing image world cup It's seemed like the World Cup has grabbed more headlines than ever...
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Is Your Blog Missing One Of These 7 Content Marketing Essentials? - Business 2 Community

Is Your Blog Missing One Of These 7 Content Marketing Essentials? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Is Your Blog Missing One Of These 7 Content Marketing Essentials?
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script

The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script | Content Creation, Curation, Management | Scoop.it
By the time a customer talks to sales, they are 90% through the buyers journey, and are close to a decision; content marketing more important than ever.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 10, 11:45 PM

Frank Strong makes the case for content marketing.

Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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The top storytelling brands

The top storytelling brands | Content Creation, Curation, Management | Scoop.it
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Via brandinmind, Soraia Ferreira
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Rescooped by massimo facchinetti from APRENDIZAJE
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The Ultimate Directory Of Free Image Sources

The Ultimate Directory Of Free Image Sources | Content Creation, Curation, Management | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Marta Torán
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Marta Torán's curator insight, July 9, 7:41 PM

Imágenes libres para tu Blog

Rescooped by massimo facchinetti from Social media insider
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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.




While the oft-ridiculed generation may seem...

Via Mat Loup
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Fundamental Ways We Use Data Visualizations

The fundamental ways we use data visualizations effectively (with examples).

Via Stefano Principato
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Rescooped by massimo facchinetti from Designing design thinking driven operations
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The Power of Design Thinking - a differentiating skill

The Power of Design Thinking - a differentiating skill | Content Creation, Curation, Management | Scoop.it
Design thinking is a simple but fundamental skill for success, and those organisations that embed design thinking will likely find it to be a differentiator (RT @kommercialize: The Power of Design Thinking – a differentiating skill

Via Fred Zimny
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Rescooped by massimo facchinetti from Brand Management & Social Media
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25 Must Have Content Marketing Tools

25 Must Have Content Marketing Tools | Content Creation, Curation, Management | Scoop.it
I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on here. Rather than re-iterate w…

Via eff-style✌
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Rescooped by massimo facchinetti from 21st Century Learning and Teaching
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Interesting Poster Featuring The 7 Tenets of Creative Thinking [Infographic]

Interesting Poster Featuring The 7 Tenets of Creative Thinking [Infographic] | Content Creation, Curation, Management | Scoop.it


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Creativity



Via Gust MEES
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Rescooped by massimo facchinetti from B2B Marketing-The Practical Side
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8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday

8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Posted by randfish
Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web.

Via Lydia's Marketing & Communication Consulting
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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Introducing the Content Promotion Ecosystem - Relevance

Introducing the Content Promotion Ecosystem - Relevance | Content Creation, Curation, Management | Scoop.it

Come mostrato sopra, ci sono un sacco di diversi strumenti che compongono l'ecosistema promozione contenuto. Molti di loro sono molto diversi l'uno dall'altro. Tuttavia, ciò che li lega è la loro capacità di contribuire a promuovere il contenuto di una marca di proprietà, pagati o guadagnati canali multimediali. Molti degli strumenti possono influenzare due o più canali. Diamo uno sguardo più approfondito i canali e gli strumenti che li impatto ....


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, July 8, 2:48 AM
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.