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21st Century Brand Building with LinkedIn, Facebook and Twitter

New Strategy for Enterprise Competitiveness Christopher S. Rollyson and Associates Strategy | Marketing | Innovation | Knowledge | Technology 21st Century Brand
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from APRENDIZAJE
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The Ultimate Directory Of Free Image Sources

The Ultimate Directory Of Free Image Sources | Content Creation, Curation, Management | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Marta Torán
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Marta Torán's curator insight, Today, 4:41 PM

Imágenes libres para tu Blog

Rescooped by massimo facchinetti from Social media insider
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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.




While the oft-ridiculed generation may seem...

Via Mat Loup
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Fundamental Ways We Use Data Visualizations

The fundamental ways we use data visualizations effectively (with examples).

Via Stefano Principato
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Rescooped by massimo facchinetti from Designing design thinking driven operations
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The Power of Design Thinking - a differentiating skill

The Power of Design Thinking - a differentiating skill | Content Creation, Curation, Management | Scoop.it
Design thinking is a simple but fundamental skill for success, and those organisations that embed design thinking will likely find it to be a differentiator (RT @kommercialize: The Power of Design Thinking – a differentiating skill

Via Fred Zimny
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Rescooped by massimo facchinetti from Brand Management & Social Media
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25 Must Have Content Marketing Tools

25 Must Have Content Marketing Tools | Content Creation, Curation, Management | Scoop.it
I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on here. Rather than re-iterate w…

Via eff-style✌
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Rescooped by massimo facchinetti from 21st Century Learning and Teaching
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Interesting Poster Featuring The 7 Tenets of Creative Thinking [Infographic]

Interesting Poster Featuring The 7 Tenets of Creative Thinking [Infographic] | Content Creation, Curation, Management | Scoop.it


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Creativity



Via Gust MEES
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Rescooped by massimo facchinetti from B2B Marketing-The Practical Side
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8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday

8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Posted by randfish
Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web.

Via Lydia's Marketing & Communication Consulting
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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Introducing the Content Promotion Ecosystem - Relevance

Introducing the Content Promotion Ecosystem - Relevance | Content Creation, Curation, Management | Scoop.it

Come mostrato sopra, ci sono un sacco di diversi strumenti che compongono l'ecosistema promozione contenuto. Molti di loro sono molto diversi l'uno dall'altro. Tuttavia, ciò che li lega è la loro capacità di contribuire a promuovere il contenuto di una marca di proprietà, pagati o guadagnati canali multimediali. Molti degli strumenti possono influenzare due o più canali. Diamo uno sguardo più approfondito i canali e gli strumenti che li impatto ....


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, July 7, 11:48 PM
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
Rescooped by massimo facchinetti from Web site & Social Media Marketing
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6 FREE Tools To Create Amazing Eye Catching Graphics

6 FREE Tools To Create Amazing Eye Catching Graphics | Content Creation, Curation, Management | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners : Sometimes, hiring a professional graphic designer just isn’t in the cards. Maybe it is an issue of cost, or maybe you are in a time crunch[..]

Via GrupoNeo
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Rescooped by massimo facchinetti from Design-Thinking (Business DNA)
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Design Process & Tools

Design Process & Tools | Content Creation, Curation, Management | Scoop.it

Candid With Ken Koo – What is Design Thinking? (Design Thinking Infographic | Pinterest http://t.co/SrFc7UxJFx #innovation #technology)


Via A. Kosuke
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Rescooped by massimo facchinetti from B2B Marketing and PR
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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Content Creation, Curation, Management | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.

Via Jenni Hilton
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malek's curator insight, July 7, 3:34 PM

If you've ever wanted to make an infographic but ran out of info, you came to the right place. A concise and still comprehensive list of sources good enough to keep you floating.

Rescooped by massimo facchinetti from digital marketing strategy
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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | Content Creation, Curation, Management | Scoop.it

Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.


Via Guillaume Decugis, malek
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Guillaume Decugis's curator insight, July 7, 2:08 AM

When I started to publish content, I felt frustrated that it didn't have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow. 


Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from "melting like wet snow as soon as it hits the ground".

Rescooped by massimo facchinetti from Digital Delights for Learners
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VocabMonk - Improve your vocabulary

VocabMonk - Improve your vocabulary | Content Creation, Curation, Management | Scoop.it

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, July 7, 12:30 AM

A platform for developing vocabulary. 

Rescooped by massimo facchinetti from Curation Revolution
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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Content Creation, Curation, Management | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith
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Rescooped by massimo facchinetti from Community Managers Unite
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7 Lessons Learned While Content Marketing for an Early-Stage Startup - Copyblogger

7 Lessons Learned While Content Marketing for an Early-Stage Startup - Copyblogger | Content Creation, Curation, Management | Scoop.it
Don't lose customers by making unnecessary marketing mistakes. This case study features 7 valuable real-world content marketing lessons.

Via Baochi
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Rescooped by massimo facchinetti from Content Marketing Observatory
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2014 Content Marketing Trends: What's Changed Since January -- and Wh…

At the start of the year, we wrote about 14 content marketing must-dos for 2014 (see presentation here: http://www.slideshare.net/LImarketingsolutions/14-mustd…;

Via Frank Delmelle
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Rescooped by massimo facchinetti from Community Managers Unite
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The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]

The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] | Content Creation, Curation, Management | Scoop.it
Content - The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.

Via Baochi
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Rescooped by massimo facchinetti from Google Plus and Social SEO
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Content Creation, Curation, Management | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.


  • All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.
  • Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.

Via Neil Ferree
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Neil Ferree's curator insight, July 8, 7:45 AM

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

Rescooped by massimo facchinetti from The Content Marketing Hat
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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.

Via Mike Allton
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Rescooped by massimo facchinetti from Digital Storytelling Tools, Apps and Ideas
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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Content Creation, Curation, Management | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via Cindy Rudy
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Rescooped by massimo facchinetti from Integrated Brand Communications
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The 10 Key Points for a Convertible eCommerce Website - Marketing 360®

The 10 Key Points for a Convertible eCommerce Website - Marketing 360® | Content Creation, Curation, Management | Scoop.it

Awesome infographic showing you the 10 most important things every eCommerce store design needs to drive more sales.

 

Upon release of the infographic, JB Kellogg, Co-CEO at Marketing 360®, explained, “One of the challenges we face is moving people who are new to eCommerce from the personal vision they have of their website, to design elements that we know from experience, will convert sales.”

 

“The best eCommerce website designs are based on user-experience data. When it comes to online selling, simplicity and communicating value beat fancy, complicated design.”

Marketing 360® collects and reviews millions of data points on eCommerce websites. Based on their experience, they recommend these 10 elements to be a part of every eCommerce website:


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 7, 8:07 AM

Excellent guidelines for #website design of #ecommerce businesses. Especially useful for small businesses to keep in mind (#SMB).

Rescooped by massimo facchinetti from Community Managers Unite
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10 Shocking Facts About Content Marketing Today

10 Shocking Facts About Content Marketing Today | Content Creation, Curation, Management | Scoop.it
Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us.

Via Baochi
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Rescooped by massimo facchinetti from How to find and tell your story
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12 Data Storytelling Blogs to Follow | Capsidea Blog

12 Data Storytelling Blogs to Follow | Capsidea Blog | Content Creation, Curation, Management | Scoop.it

Read the full article to find links to 12 blogs that answer different questions about data, data visualizations and storytelling. Here you can learn the fundamentals of how to tell a story through data. There are valuable “how to posts” as well.


Via Kim Zinke (aka Gimli Goose)
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Rescooped by massimo facchinetti from Estrategias de Curación de Contenidos:
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11 Essential Elements of a Perfect Blog Design (a Data Driven Answer)

11 Essential Elements of a Perfect Blog Design (a Data Driven Answer) | Content Creation, Curation, Management | Scoop.it
Are you trying to create the perfect blog design? You know, one that encourages people to read your content and share it on the social web and, most impo

Via www.sercompetitivos.com
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malek's curator insight, July 7, 3:28 PM

11 tips for near-absolute beginner, no special tech knowledge. 

Rescooped by massimo facchinetti from Digital Delights for Learners
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Silk - Organize What Matters

Silk - Organize What Matters | Content Creation, Curation, Management | Scoop.it
Silk is a new way to create and consume content. Structuring and visualizing your content is now as easy as writing it!

Via Ana Cristina Pratas
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