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Prss is a powerful new way to create professional-quality iPad magazines in your browser

Prss is a powerful new way to create professional-quality iPad magazines in your browser | Content Creation, Curation, Management | Scoop.it
Frustrated with the tools currently on the market for publishing magazines for the iPad, Dutch company Prss has today revealed its solution – a powerful, browser-based, low-cost, ...
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Content Creation, Curation, Management
The best way to get informed on the content hype
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What is content strategy?

If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists d…

Via Stefano Principato
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6 Ways to Derail Your Content Marketing Program

6 Ways to Derail Your Content Marketing Program | Content Creation, Curation, Management | Scoop.it

Almost every business claims to have a content marketing program. But modern content marketing is not simply a matter of slapping up content as a part of your marketing program. Real content marketing is a modern thing, catalyzed by a combination of social technology, business analytics and the changing needs of customers.

 

A real content marketing program is developed in concert with the needs of both sales and marketing. It acts both as education and to generate leads. It should be interactive. And smart content marketers figure out ways to solicit ideas for content from the customers and from outside the business.

 


There are many ways to successfully operate a content marketing program. But, more often, businesses become ensnared by common pitfalls and their content marketing efforts fail to produce. Here are the six most common failures of content marketing – as a content marketer myself, I’ve seen each of them debilitate otherwise promising programs.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, Today, 6:52 AM

A great set of cautionary #contentmarketing failure points that every #brandmanager needs to know. Post on your bulletin board. 

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Los 10 productos más vendidos de la Historia #infografia #infographic #marketing

Los 10 productos más vendidos de la Historia #infografia #infographic #marketing | Content Creation, Curation, Management | Scoop.it
Hola: Una infografía con los 10 productos más vendidos de la Historia. Un saludo

Via ThePinkSalmon
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How You Eyes Move On a Website (Infographic)

How You Eyes Move On a Website (Infographic) | Content Creation, Curation, Management | Scoop.it

Via Alok Raghuwanshi @ Hire Professional SEO Expert, malek
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malek's curator insight, Today, 4:05 AM

Eye movement tracking is an established science with applications and devices. Some early fascinating results for your web design

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing | Convince and Convert

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing | Convince and Convert | Content Creation, Curation, Management | Scoop.it
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.The results have been excellent: I amassed over 255,262 total views in a month....
Via Jeff Domansky
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Jeff Domansky's curator insight, July 30, 9:53 PM

Greg Ciotti shares some impressive results and advice from a month of publishing on LinkedIn's new publishing platform. Great traffic, solid targeting and nice ROI. Recommended reading for content marketing, PR and brand journalism pros. 9.5/10

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11 Steps to Building Your Content Marketing Machine

11 Steps to Building Your Content Marketing Machine | Content Creation, Curation, Management | Scoop.it
In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. Th...

Via Stefano Principato
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PIP-UK's curator insight, July 30, 2:10 AM

Kissmetrics are good company this is worth a look we'll be checking up on this later 

Sébastien Carensac's curator insight, Today, 3:02 AM

add your insight...


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9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | Content Creation, Curation, Management | Scoop.it

9 infografica informativi per aiutare a guidare i tuoi contenuti visual marketing, spiegando perché amiamo immagini e video nel contenuto leggiamo, condividere e godere.


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, July 29, 11:33 AM

Great visual tips and reference.

A. Brian Dengler's curator insight, July 30, 8:00 AM

This is a great post. It even provides a "cheatsheet" -- that is, a template -- for preparing an infographic.

Diego A. Peris San Martín's curator insight, July 30, 9:01 AM

Excellent

 

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The Ultimate Guide to Competing with Content | SEJ

The Ultimate Guide to Competing with Content | SEJ | Content Creation, Curation, Management | Scoop.it
Winning with content starts with the recognition that you need to earn people’s attention, not rent it.
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Therese Torris's curator insight, July 29, 1:20 AM

Classic advice ("Know your audience" etc.) but, as I often say, it's essential to constantly remind ourselves of the basics and get them right

Rescooped by massimo facchinetti from Read Ye, Read Ye
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The 25 Best Websites for Literature Lovers

The 25 Best Websites for Literature Lovers | Content Creation, Curation, Management | Scoop.it
It's an interesting relationship that book lovers have with the Internet: most would rather read a physical book than something on an iPad or Kindle, and even though an Amazon purchase is just two ...

Via Baochi
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Content Creation, Curation, Management | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D., Fred Zimny
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Russ Merz, Ph.D.'s curator insight, July 28, 12:29 PM

A comprehensive checklist of things that #brandmanagers should keep in mind as they develop a #brand digital marketing plan. Synergy is important.

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Two-Thirds of Americans Take Their Smartphones to the Bathroom [Infographic] - SocialTimes

Two-Thirds of Americans Take Their Smartphones to the Bathroom [Infographic] - SocialTimes | Content Creation, Curation, Management | Scoop.it
Nearly 75 percent of those surveyed said they take their smartphones to the bathroom to answer email, take calls and respond to text messages.

Via Thomas Faltin
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How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | Content Creation, Curation, Management | Scoop.it

Il tuo blog è la più importante struttura di proprietà su Internet. Se si desidera che il contenuto per avere un impatto, seguire queste buone pratiche per assicurarsi che sia ottimizzato per la massima results.According uno studio BrightEdge Technologies, blog con pulsanti di condivisione social media generano 7X più parla di quelli che non fare.

 

Quindi assicuratevi di posizionare il pulsante di condivisione sociale ben visibile all'inizio di ogni post del blog. Includere contatori su questi pulsanti per incoraggiare altri a condividere (e contribuire a rintracciare la prova sociale). Piattaforme di funzionalità che sono più rilevanti per il pubblico.

 

Allo stesso modo. comprese le immagini aumenta condivisibilità e l'impegno fino al 64 per cento (secondo OKDork / BuzzSumo). Quindi aggiungere bella contenuto visivo nei tuoi messaggi.

 

Date un'occhiata a questa infografica da onboardly che propone 5 consigli su come ottimizzare il vostro blog o sito web per la distribuzione di contenuti ....


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, July 28, 6:58 AM

Blogging basics to help you get better results and increase sharing of your blog posts.

Jeff Domansky's curator insight, July 28, 7:04 AM

Blogging basics for better results in your blog posting

Rescooped by massimo facchinetti from 1-2-3, A-B-C : Infographics, «cheatsheets», Manifestos, tips, tricks, how-to, diagrams and shortcuts
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[INFOGRAPHIC]: The 10 Commandments of Typography

[INFOGRAPHIC]: The 10 Commandments of Typography | Content Creation, Curation, Management | Scoop.it
“The infographic below illustrates the, “10 Commandments of Typography” that could be followed as quite the basics when it comes to selecting fonts…”
Via Claude Emond
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Blendspace - Create lessons with digital content in 5 minutes

Blendspace - Create lessons with digital content in 5 minutes | Content Creation, Curation, Management | Scoop.it
Blendspace allows educators to blend their classroom with digital content.

Via Dimitris Bairamis
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Take your content marketing to the next level: 6 key takeaways from the Content Marketing Show 2014 | Branded3

Take your content marketing to the next level: 6 key takeaways from the Content Marketing Show 2014 | Branded3 | Content Creation, Curation, Management | Scoop.it
While Tim Grice was giving a talk at the Figaro Digital Marketing Conference earlier this month, I was heading to the Content Marketing Show in London. A d

Via Thomas Faltin
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7 steps to improve your brand's content curation

7 steps to improve your brand's content curation | Content Creation, Curation, Management | Scoop.it

We all know the benefits that come with smart content curation, but how do you do it right?

This article outlines what constitutes effective, smart, ethical content curation — and how that makes good business sense, too.


Via Ally Greer, Vladimir Kukharenko
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Emmanuel 'Manny' Gigante's curator insight, May 23, 7:25 AM

thank you @allygreer for the  game plan on #contentcurration

Julia Echeverría's curator insight, Today, 3:55 AM

Realmente buenos los contenidos

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The ultimate small business guide to LinkedIn [flowchart]

The ultimate small business guide to LinkedIn [flowchart] | Content Creation, Curation, Management | Scoop.it
LinkedIn is hit or miss for most people, but with this in-depth guide, it can be a sure thing.

Via Anita Windisman
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How to Create Buyer Personas With Google Analytics

How to Create Buyer Personas With Google Analytics | Content Creation, Curation, Management | Scoop.it

“Build buyer personas from information found in Google Analytics, and the social media networks or forums your targets frequent.”


Via Liana Ling
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A. Brian Dengler's comment, July 30, 10:28 AM
This is great. Thank you for sharing.
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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Content Creation, Curation, Management | Scoop.it

L'integrazione dei segnali di social media per algoritmi di ricerca sta cambiando il modo i motori di ricerca stanno effettuando. Gli studi dimostrano almeno il 58% dei consumatori va ai motori di ricerca per cercare qualcosa online, mentre il 40% sarebbe poi cercare un ulteriore aiuto decisionale attraverso i loro amici o colleghi di social media.

 

All-in-tutto, circa il 48% dei consumatori utilizza alcune forme di combinare social media con la ricerca per aiutarli nelle loro decisioni di acquisto.

 

Infografica at:  www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello, Marco Favero
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Michael N. Francis's curator insight, July 30, 8:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

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9 Content Curation Ideas for Bulking Up Your Editorial Calendar

9 Content Curation Ideas for Bulking Up Your Editorial Calendar | Content Creation, Curation, Management | Scoop.it
Creating original content on a consistent basis can require a lot of dedicated resources. Bulk up your editorial calendar with these 9 content curation ideas.
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5 Psychological Principles of High Converting Websites

5 Psychological Principles of High Converting Websites | Content Creation, Curation, Management | Scoop.it
Studying behavioral psychology, I started evaluating and ranking potential tests based on informed predictions, and my experiments again began returning significant boosts in conversion.

Via Stephen Walker
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Infographics: The Do’s and Don’ts of Data Visualization | GPO

Infographics: The Do’s and Don’ts of Data Visualization | GPO | Content Creation, Curation, Management | Scoop.it
Infographics: The Do’s and Don’ts of Data Visualization http://t.co/H0eepqgPv9 via @GPOInbound #dataviz brilliant! http://t.co/lQynNz2zM6
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20 innovative business cards to inspire you | Branding | Creative Bloq

20 innovative business cards to inspire you | Branding | Creative Bloq | Content Creation, Curation, Management | Scoop.it
In questi giorni, rettangolare biglietto da visita standard proprio non è tagliato, soprattutto nel mondo del design. Un ottimo modo per lasciare un'impressione duratura, il piccolo ma potente strumento di marketing dovrebbe far risaltare, in mostra la vostra identità in modo professionale e creativo.

Via Silvia Toffolon, Marco Favero
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Connected TV: The Death of Online Video or the Future of TV?

Connected TV: The Death of Online Video or the Future of TV? | Content Creation, Curation, Management | Scoop.it
Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success.

Via Thomas Faltin
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The Basics of Drip Campaigns [INFOGRAPHIC] - Pardot

The Basics of Drip Campaigns [INFOGRAPHIC] - Pardot | Content Creation, Curation, Management | Scoop.it
Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter. Sounds pretty good right? Well drip marketing campaigns do all of that and more for marketing and sales teams everyday.
Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle.  Drip campaigns allow you to consistently “touch” leads with [...]

Via Massimo Sciuchetti
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