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The Value of List-Making: Three Traits To Make Yours Stand Out From The Rest

The Value of List-Making: Three Traits To Make Yours Stand Out From The Rest | Content Creation, Curation, Management | Scoop.it

Via Robin Good
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Robin Good's curator insight, September 28, 2013 7:10 AM


Beth Kanter, one of the key go-to-person for communication strategy when it comes to NGOs, provides a useful reminder of the value of creating lists for content marketing objectives alongside some good links to list-making examples and list-building tools. 



My comment: One thing that differentiates good "lists" from bad ones, is not often visibile by looking just at the surface.


Good lists in my view are characterized by these three traits: 


1) Short - long lists are tiring and not very useful


2) Categorized - "groups" help scanning and finding what you're looking for


3) Commented - excerpts from about pages as list item descriptions are not very useful, as what makes a real difference in a list is your insight, opinion or evaluation into why that item is in that list. 


Without these elements in fact, just about anyone can take a search tool and assemble the "Best of" whatever software category in a ridicule amount of time, while not really providing anything useful or reliable. 


That's the difference between a list and a curated list.


The list "as is" makes you work more to check and verify everything that's in the list, while the curated one saves you time in finding or reminding you rapidly what is exactly that you need.



Useful. Resourceful. 7/10



Original post: http://www.bethkanter.org/lists/ 






Prof. Hankell's curator insight, September 28, 2013 11:27 AM

Robin Good's insight:

Beth Kanter, one of the key go-to-person for communication strategy when it comes to NGOs, provides a useful reminder of the value of creating lists for content marketing objectives alongside some good links to list-making examples and list-building tools.


My comment: One thing that differentiates good "lists" from bad ones, is not often visibile by looking just at the surface.

Good lists in my view are characterized by these three traits:

1) Short - long lists are tiring and not very useful

2) Categorized - "groups" help scanning and finding what you're looking for

3) Commented - excerpts from about pages as list item descriptions are not very useful, as what makes a real difference in a list is your insight, opinion or evaluation into why that item is in that list.

Without these elements in fact, just about anyone can take a search tool and assemble the "Best of" whatever software category in a ridicule amount of time, while not really providing anything useful or reliable.

That's the difference between a list and a curated list.

The list "as is" makes you work more to check and verify everything that's in the list, while the curated one saves you time in finding or reminding you rapidly what is exactly that you need.

Beth Kanter's comment, September 28, 2013 12:47 PM
Thanks for adding your valuable insights that lead to improved curation practice.
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Brand-driven Content Strategy: Developing a Message Architecture

Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exerci…


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These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right

These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right | Content Creation, Curation, Management | Scoop.it
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting w…
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Why you Need a Content Marketing Budget for 2016

Why you Need a Content Marketing Budget for 2016 | Content Creation, Curation, Management | Scoop.it
Content marketing is here to stay. Isn’t it time you learned about it and how to incorporate it into your overall marketing strategy? Here's how to find funds.
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Top 5 Apps For Creating Images on Twitter

Top 5 Apps For Creating Images on Twitter | Content Creation, Curation, Management | Scoop.it
We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or even PhotoShop if you feel so inclined).
On those occasions, you need something fast and simple that still lets you create AMAZING images.
The best place

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Storytelling Brands: Creating Compelling Content

Storytelling Brands: Creating Compelling Content | Content Creation, Curation, Management | Scoop.it
Storytelling Brands: Creating Compelling Content. What Story Are You Telling? If you aren’t sharing your story in some way, why not? What do you have ...
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6 Social Media Lessons from the Best Brands in Content

6 Social Media Lessons from the Best Brands in Content | Content Creation, Curation, Management | Scoop.it
Whether they're inspiring their audience or learning with their fans, these 6 brands have a winning social media strategy we can learn from.
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5 Creative Principles for Remarkable Presentations

Every time I ask the question “what’s the most difficult part of writing a speech?” the answer is always the same. STARTING. Writing a presentation is inherent…

Via Tom D'Amico (@TDOttawa)
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6 Reasons Why SEO and Content Marketing Are Important for Your Business in 2015 [2 Mini-Case Studies Included] - Clicked Studios Blog

6 Reasons Why SEO and Content Marketing Are Important for Your Business in 2015 [2 Mini-Case Studies Included] - Clicked Studios Blog | Content Creation, Curation, Management | Scoop.it
SEO is important because it helps your website be found on Google. Google is one of the major priorities when it comes to SEO because it controls approximately 70% of the search engine market space. By properly optimizing your website, Google and find your website and rank it for keyword terms that your prospective customers and …
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Does Content Marketing Really Work? | GaggleAMP

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Here are some barriers that are keeping companies from having an effective content marketing strategy.
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How To Create PowerPoints That Are Out Of This World

Take it from someone who hates boring powerpoints. If you apply these 4 takeaways you'll look like a professional presenter. Or you can have your money back - …

Via Tom D'Amico (@TDOttawa)
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Is Your Ego Hijacking Your Content Marketing Strategy?

Is Your Ego Hijacking Your Content Marketing Strategy? | Content Creation, Curation, Management | Scoop.it

There's a lot of talk about 'mindfulness' these days. Everyone from corporate leaders to Washington politicos is touting the benefits


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malek's curator insight, August 31, 9:20 AM
Forget personal opinion. What do the numbers say?
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The Secrets of Compelling Presentation Design: A Guidebook

The Secrets of Compelling Presentation Design: A Guidebook | Content Creation, Curation, Management | Scoop.it
This presentation design guidebook is a compilation of proven tips, techniques, and best practices that can help you create winning slide sets.

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SketchBubble's curator insight, August 3, 1:52 AM

Most presenters seem to have a decent grasp on what is needed to succeed at presentation design and delivery, but content always seems to be the biggest challenge.

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Brand Storytelling: What Is Your Story?

Brand Storytelling: What Is Your Story? | Content Creation, Curation, Management | Scoop.it
A guide to emotionally connecting to your customers by using a powerful tool called brand storytelling.
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Construct a Lean Content Marketing Machine in 7 Steps

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From Content to Customer by Eloqua & JESS3

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Key To SEO Copywriting Success

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The key to SEO copywriting success surprises people. They expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience; and giving…
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