Content Creation,...
Follow
Find
37.1K views | +19 today
 
Rescooped by massimo facchinetti from Curation, Social Business and Beyond
onto Content Creation, Curation, Management
Scoop.it!

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Content Creation, Curation, Management | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
more...
Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
Content Creation, Curation, Management
The best way to get informed on the content hype
Your new post is loading...
Your new post is loading...
Scooped by massimo facchinetti
Scoop.it!

The Anatomy of a Marketing Email that Drives Results

The Anatomy of a Marketing Email that Drives Results | Content Creation, Curation, Management | Scoop.it
Learn how to pen a successful marketing email using just one simple but powerful method: AIDA.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

How to Use SWOT Analyses for Smarter Content Strategies

How to Use SWOT Analyses for Smarter Content Strategies | Content Creation, Curation, Management | Scoop.it
Learn the basics of SWOT analyses and how to use one for your content strategy.
more...
No comment yet.
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
Scoop.it!

Conversation Agent - Valeria Maltoni: Content Strategy for the Customer Journey: Marketing that Makes Business Sense

Conversation Agent - Valeria Maltoni: Content Strategy for the Customer Journey: Marketing that Makes Business Sense | Content Creation, Curation, Management | Scoop.it
First, I’d like to offer some definition: a content strategy is the systematic approach for an organization to deliver the most relevant and appropriate content to the person seeking it at the time of need.

Via Stefano Principato
more...
Marco Favero's curator insight, November 28, 3:54 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Business: Economics, Marketing, Strategy
Scoop.it!

5 Ways to Boost Conversion Rates Using Email Marketing

5 Ways to Boost Conversion Rates Using Email Marketing | Content Creation, Curation, Management | Scoop.it
Email marketing can be a powerful tool for driving more conversions from your audience. Here are 5 ways to boost your conversion rate using email marketing.

Via Pantelis Chiotellis
more...
william andrew's curator insight, November 28, 5:55 AM

I think this is very helpful topic for all of us

InfoProfitz's curator insight, November 28, 12:22 PM

Interesting post on email marketing

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

The Anatomy of a Marketing Email that Drives Results

The Anatomy of a Marketing Email that Drives Results | Content Creation, Curation, Management | Scoop.it

Learn how to pen a successful marketing email using just one simple but powerful method: AIDA.


Via Kamal Bennani
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

5 Secrets to Use Storytelling for Marketing Success

5 Secrets to Use Storytelling for Marketing Success | Content Creation, Curation, Management | Scoop.it
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions.
more...
No comment yet.
Rescooped by massimo facchinetti from Online Marketing Resources
Scoop.it!

Screw PowerPoint. How to Create a Killer SlideShare with Canva

Screw PowerPoint. How to Create a Killer SlideShare with Canva | Content Creation, Curation, Management | Scoop.it

SlideShare is a key distribution channel for modern marketers to consider. With its 60 million monthly unique visitors and 215 million page views, SlideSha


Via Pedro Da Silva
more...
No comment yet.
Rescooped by massimo facchinetti from Integrated Brand Communications
Scoop.it!

The Rise of Podcasting: The Ultimate On Demand Content [Infographic]

The Rise of Podcasting: The Ultimate On Demand Content [Infographic] | Content Creation, Curation, Management | Scoop.it

The recent growth of marketing podcasts is a symptom of our thirst for on demand content.

Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content.

Netflix, Spotify, Kindle, STEAM, the App Store – all of these have programmed today’s consumer to collect and consume their favorite content types without attachment to a desktop computer.

With 80% of the world’s population owning a smartphone, and that number only continuing to rise, we’re seeing accessibility on a global level unlike ever before.

 


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, November 28, 7:07 PM

An enlightening article with some thought provoking stats about the benefits of using #podcasts to deliver #brand #marketingcontent.

Rescooped by massimo facchinetti from Content Curation Tools For Brands
Scoop.it!

Top 10 Online Tools for Content Creation and Writing

Nowadays visitors are more ‘visuals’, so visual content is the king. You need to be more creative and visual to engage the auditory.
There are many great online and offline tools that can help you with this issue. | PaperRater, Essaymama essay writing service, MonoSnap, Piktochart, Befunky, Quabel, Cherrytree, Canva, Dafont, and Website at bubbls.us

Via Therese Torris
more...
Therese Torris's curator insight, November 28, 3:45 AM

Notice the way Listly is designed to have the entire list extracted as an image by Scoop.it

Scooped by massimo facchinetti
Scoop.it!

8 Reasons to Combine Social Media and SEO [Infographic]

8 Reasons to Combine Social Media and SEO [Infographic] | Content Creation, Curation, Management | Scoop.it
The digital world is continuously evolving and getting the right marketing results for your business requires you to do more than merely having a website set up or a profile page in your favorite soc…
more...
Marco Favero's curator insight, November 28, 3:56 AM

aggiungi la tua intuizione ...

Scooped by massimo facchinetti
Scoop.it!

Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Content Creation, Curation, Management | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

SEO trends for 2015: what's coming next (plus: scoring our 2014 predictions) - VentureBeat

SEO trends for 2015: what's coming next (plus: scoring our 2014 predictions) - VentureBeat | Content Creation, Curation, Management | Scoop.it
What’s the difference between business predictions and horoscopes?
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

The Art of Advanced Email Marketing: A/B Testing

The Art of Advanced Email Marketing: A/B Testing | Content Creation, Curation, Management | Scoop.it
Learn about the important role that A/B testing plays in your firm's email marketing campaigns and six rules to follow when testing.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Common Email Marketing Mistakes: Why Your Emails Aren’t Getting Results

Common Email Marketing Mistakes: Why Your Emails Aren’t Getting Results | Content Creation, Curation, Management | Scoop.it
Picture this: You’ve just hit the send button on a new email campaign for your business. You’ve got killer content, a great call to action, and an attention-grabbing subject line… or so you thi…
more...
No comment yet.
Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

Email marketing most effective, mobile marketing most difficult | Oracle Responsys

Email marketing most effective, mobile marketing most difficult  | Oracle Responsys | Content Creation, Curation, Management | Scoop.it

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings.


Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel for a variety of reasons.


Via Jeff Domansky
more...
Marco Favero's curator insight, November 25, 2:55 AM

aggiungi la tua intuizione ...

Clémence Marcastel's curator insight, November 25, 5:51 AM

Comparaison entre difficulté et efficacité des campagnes de Marketing Mobile et Emailing 

InfoProfitz's curator insight, November 28, 12:11 PM

Interesting questions - What do you think?

Rescooped by massimo facchinetti from Facebook for Business Marketing
Scoop.it!

STUDY: Combine Email Marketing with Facebook Ads - AllFacebook

STUDY: Combine Email Marketing with Facebook Ads - AllFacebook | Content Creation, Curation, Management | Scoop.it
A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.

Via Peg Corwin
more...
Peg Corwin's curator insight, October 20, 2:40 PM

Email marketing and Facebook ads are an effective one-two punch.


Quote:  "The combination of CRM (customer-relationship management) data and Facebook targeting truly powers targeted reach at scale to create effective marketing campaigns. We expect to see great results as marketers continue to pair Facebook custom audiences with both email marketing and direct-mail campaigns."

Matt Rogers's curator insight, November 24, 9:08 PM

The article discusses combining email and Facebook marketing.  While the concept is interesting and the study shows it can improve click through rates up to 22%, I believe that this type or marketing would be much more costly (both time and monetarily) and difficult to achieve for the smaller boost it provides.  I also think that this type of marketing is only effective to specific psychographic segments.

Rescooped by massimo facchinetti from Business: Economics, Marketing, Strategy
Scoop.it!

The 25 Best Email Marketing Apps to Send Drip Campaigns

The 25 Best Email Marketing Apps to Send Drip Campaigns | Content Creation, Curation, Management | Scoop.it
A blog about productivity, workflow automation, company building and how to get things done with less work.

Via Pantelis Chiotellis
more...
No comment yet.
Rescooped by massimo facchinetti from Online Marketing Resources
Scoop.it!

The Social Video Starter Guide

The Social Video Starter Guide | Content Creation, Curation, Management | Scoop.it

Check out what you can do to amplify your online content, and make it move, quite literally.


Via Pedro Da Silva
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

How to Motivate Your Content Marketing Team

How to Motivate Your Content Marketing Team | Content Creation, Curation, Management | Scoop.it
Incentivizing a content marketing team can keep the team accountable and boost results.
more...
No comment yet.
Rescooped by massimo facchinetti from Designing design thinking driven operations
Scoop.it!

Razorfish' Digital dopamine report 2015

The Internet, that endless environment for creation and obsolescence, is a strange place. Ideas that were once dominant now face irrelevance, as new digital de…

Via Fred Zimny
more...
No comment yet.
Rescooped by massimo facchinetti from Digital Storytelling Tools, Apps and Ideas
Scoop.it!

Digital Storytelling Mastered Through Prezi - wOw Prezi

Digital Storytelling Mastered Through Prezi - wOw Prezi | Content Creation, Curation, Management | Scoop.it
Digital storytelling has taken on many faces. Prezi has mastered this art known as digital storytelling and takes it to new imagination levels.

Via Cindy Rudy
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

15 Tools That Will Change How Your Web Design/Development Team Collaborates

15 Tools That Will Change How Your Web Design/Development Team Collaborates | Content Creation, Curation, Management | Scoop.it
If you’re in charge of a small creative agency, don’t make the mistake of thinking that there is no need for careful project management.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

LinkedIn Introduces Novel Tools to Power Content Marketing

LinkedIn Introduces Novel Tools to Power Content Marketing | Content Creation, Curation, Management | Scoop.it
LinkedIn has launched two new tools, Content marketing score and Trending content, to help businesses improve their content marketing efforts. Read More!
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Don't Let These Content Marketing Myths Hold You Back - Business 2 Community

Don't Let These Content Marketing Myths Hold You Back - Business 2 Community | Content Creation, Curation, Management | Scoop.it
What you don’t know about content marketing can hurt you—or at the very least, hold you back. At Grammar Chic, Inc., we are constantly talking with small business owners about their own content m…
more...
No comment yet.