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Learning How to Use Google Webmaster Tools for Content Strategy

Learning How to Use Google Webmaster Tools for Content Strategy | Content Creation, Curation, Management | Scoop.it
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Content Creation, Curation, Management
The best way to get informed on the content hype
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5 Key Ways Interactive Content Gives Your Marketing Edge

5 Key Ways Interactive Content Gives Your Marketing Edge | Content Creation, Curation, Management | Scoop.it

Content marketing has really stormed the demand generation world over the past few years, and it doesn’t look to be slowing down anytime soon.


Via steve batchelder
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Google va FERMER son service de photos Picasa

Google va FERMER son service de photos Picasa | Content Creation, Curation, Management | Scoop.it
Le géant américain Google (groupe Alphabet) a l’intention de fermer son service de photos en ligne Picasa, pour se concentrer sur le plus récent Google Photos. Sur l’un de ses blogs officiels, il a expliqué, vendredi 12 février, vouloir privilégier « un seul service qui offre davantage de fonctionnalités et fonctionne sur mobile et sur ordinateur, plutôt que de diviser nos efforts entre deux différents produits ».

Les changements pour les utilisateurs commenceront à être mis en Ĺ“uvre au début de mai. Google fait valoir que pour ceux qui ont des albums Picasa en ligne, « le moyen le plus facile d’encore accéder, modifier et partager la plupart de ce contenu est de se connecter à Google Photos » : les photos et vidéos existantes y seront automatiquement intégrées.

Il promet toutefois aussi de mettre en place « un nouvel endroit pour accéder aux données des albums en ligne Picasa » : les contenus pourront y être regardés, téléchargés ou effacés, mais il sera impossible de les éditer ou de créer de nouveaux albums.

Google prévient par ailleurs qu’il arrêtera dès le 15 mars le support technique de l’application Picasa pour ordinateur de bureau. Elle restera utilisable pour ceux l’ayant téléchargée avant cette date, mais il n’y aura plus de mise à jour.

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UK CONSUMERS: INCREASINGLY SEEKING NEW CONTENT—AND BUYING!

UK CONSUMERS: INCREASINGLY SEEKING NEW CONTENT—AND BUYING! | Content Creation, Curation, Management | Scoop.it
Great content knows no boundaries—making it easier than ever for brands to
engage with new markets. such as the United Kingdom, a leading market for
content discovery platforms.

Via Kelly Lieberman
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Why Having an Expert SEO Team Isn’t Enough

Why Having an Expert SEO Team Isn’t Enough | Content Creation, Curation, Management | Scoop.it

In my last article, “The New Schools of Thought in SEO: Algorithm Chasers vs.


Via Andrew Wroblewski, steve batchelder
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Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

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Jump-Start Your SEO With These 6 Surefire Tactics - Search Engine Land

Jump-Start Your SEO With These 6 Surefire Tactics - Search Engine Land | Content Creation, Curation, Management | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


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marketingIO's curator insight, February 11, 8:31 PM

Put one foot in front of the other...

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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | Content Creation, Curation, Management | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani
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Martin (Marty) Smith's curator insight, February 11, 7:37 AM

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon.