Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicated that tablet adoption has accelerated: 34% of American adults now own tablet computers, versus only 18% during the same period in 2012.
To keep pace with this continuing rise of mobility, organizations across industries and verticals are investing in branded mobile experiences.
Renault, a luxury automobile manufacturer, has partnered with Adobe to provide a detailed brand publication on smartphones and tablets. Using the Adobe Digital Publishing Suite, Renault is engaging fans on multiple mobile devices with immersive and educational experiences focused on the Captururban crossover vehicle, according to Philippe Reynaud, Head Of Mobile Devices at Renault. As of June 2013, the apps had been downloaded 15,300 times.
Via Russ Merz, Ph.D.