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Renault Uses Mobile Apps To Bring Brand Content To Life

Renault Uses Mobile Apps To Bring Brand Content To Life | Content Creation, Curation, Management | Scoop.it

Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicated that tablet adoption has accelerated: 34% of American adults now own tablet computers, versus only 18% during the same period in 2012.


 To keep pace with this continuing rise of mobility, organizations across industries and verticals are investing in branded mobile experiences.


Renault, a luxury automobile manufacturer, has partnered with Adobe to provide a detailed brand publication on smartphones and tablets. Using the Adobe Digital Publishing Suite, Renault is engaging fans on multiple mobile devices with immersive and educational experiences focused on the Captururban crossover vehicle, according to Philippe Reynaud, Head Of Mobile Devices at Renault. As of June 2013, the apps had been downloaded 15,300 times.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 10, 2013 8:45 AM

Interesting example of channel #convergence of mobile and retail in the auto industry that improves the customer's shopping experience.

Content Creation, Curation, Management
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Rescooped by massimo facchinetti from SEO and Social Media Marketing
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5 Analytical Tools to Leverage Your Website

5 Analytical Tools to Leverage Your Website | Content Creation, Curation, Management | Scoop.it

Show your audience you understand what they are looking for, and write content that resonates. Speak the language of your customers, share your passion for your brand. Create objectives and formulate each page of your website with that objective in mind.

 

Your top objective is to generate traffic and leads from your website, but as more and more content fills up your site, the objective alters slightly.

 

Now, you want to increase your sales, show you are a trusted name in your industry, and create shareable content that is worthy of linking back to your site.

 

Implementing keywords will help users find your site, and there are a variety ofkeyword research tools to help you get started. These tools often offer additional features, including helping you place the appropriate text title tags, meta descriptions, alt tags for images, and keywords tags—all integral aspects of your website.

 

Once your website has all the appropriate factors in place, you can begin to leverage each page to increase your leads, click-through-rate, and conversions.

 

Read More: http://www.searchenginejournal.com/5-analytical-techniques-leverage-website/137781/


Via Antonino Militello
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Rescooped by massimo facchinetti from MarketingHits
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Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Data-Driven Content Strategy Meets Content Marketing [Essential Template] | Content Creation, Curation, Management | Scoop.it
Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.

Via Brian Yanish - MarketingHits.com
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Content Marketing and The Sales Funnel - Perfect Match

Content Marketing and The Sales Funnel - Perfect Match | Content Creation, Curation, Management | Scoop.it
If you want to take content marketing seriously, it needs to be deliberately aligned with every stage of your customers journey through the sales funnel.
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Rescooped by massimo facchinetti from Story and Narrative
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How to sell a tale: the power of stories in marketing

How to sell a tale: the power of stories in marketing | Content Creation, Curation, Management | Scoop.it
It’s one thing to know that stories have power and that stories sell. You also have to know how to practically apply this to your marketing campaigns. Stories in marketing, whether fiction or non-fiction, require a few foundational elements of story to carry weight: character, conflict and theme.

Via Gregg Morris
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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Corso di Google Analytics base - Marketing freaks

Il Corso di base di Google Analytics: le definizioni, la web analytics, il set up di base, venire tariffa Analisi, le metriche e le Dimensioni, segnalo Principali e le r ...


Via Stefano Principato, Marco Favero
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Marco Favero's curator insight, Today, 3:49 AM

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Bloomberg’s Future Is the Future of News for Everyone

Bloomberg’s Future Is the Future of News for Everyone | Content Creation, Curation, Management | Scoop.it
Bloomberg laid off dozens of journalists yesterday and is reorganizing itself to meet the paradoxical imperatives of doing news today.
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The Best Social Media Advice For Content Marketers - Heidi Cohen

The Best Social Media Advice For Content Marketers - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Looking for the best social media advice for content marketers? Then check these 11 recommendations from content experts.
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Marco Favero's curator insight, Today, 3:46 AM

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How to Write Brilliant Blog Posts: 5 Tips from Psychology - @ProBlogger

How to Write Brilliant Blog Posts: 5 Tips from Psychology - @ProBlogger | Content Creation, Curation, Management | Scoop.it
This is a guest contribution from Ellen Jackson of Potential Psychology. Are you ready to rock a brilliant blog post? Do you want to write faster, think more creatively, just do it all better? Writing is a thinking task. It requires creativity and problem solving. We need to process information, retrieve things from memory, read, [...]
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Rescooped by massimo facchinetti from APRENDIZAJE
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An experiment in using LinkedIn Pulse for blogging

An experiment in using LinkedIn Pulse for blogging | Content Creation, Curation, Management | Scoop.it
I've written a short post about Open Badges and learning pathways to test the service.

Via Marta Torán
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Marta Torán's curator insight, September 2, 4:57 PM

Doug Belshaw utiliza Linkedin Pulse para bloguear y nos cuenta su experimento 

Rescooped by massimo facchinetti from Effective Technology Integration into Education
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Known: create a single website for all your content

Known: create a single website for all your content | Content Creation, Curation, Management | Scoop.it
Publish blog posts, photos and media to your own site, and syndicate it to your social networks. Keep everything on your own site.

Via Ana Cristina Pratas, Mark E. Deschaine, PhD
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Marco Favero's curator insight, Today, 3:48 AM

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Nuno Magalhães Ribeiro's curator insight, Today, 2:23 PM

Esta ferramenta multimédia permite publicar conteúdos mediáticos no site pessoal (posts em blogs, fotografias, videos, podcasts) e automaticamente criar posts para as redes sociais em que o utilizador estiver inscrito e pretender divulgar os seus conteúdos.

Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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How to Increase Website Traffic Without Focusing on Text Content Creation

How to Increase Website Traffic Without Focusing on Text Content Creation | Content Creation, Curation, Management | Scoop.it

Alcune aziende portare immense quantità di traffico verso i loro siti web senza il contenuto del testo molto a tutti.

Diamo un'occhiata a esempi di come alcuni siti fanno si che questo accada.


Via Kamal Bennani, Marco Favero
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Marco Favero's curator insight, September 2, 10:39 AM

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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Content Creation: 10 Tools You Should Use To Create Better Content

Content Creation: 10 Tools You Should Use To Create Better Content | Content Creation, Curation, Management | Scoop.it
One of the biggest challenges content marketers face is content creation: More and more of outstanding and interesting content. These 8 tools may help.

Via Stefano Principato
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How SaaS Companies Can Beat Their Competitors With Content Marketing

How SaaS Companies Can Beat Their Competitors With Content Marketing | Content Creation, Curation, Management | Scoop.it
Find out how the best companies in SaaS use inbound marketing intelligently by the application of 5 main strategies.
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Rescooped by massimo facchinetti from Ukr-Content-Curator
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The Secret to Writing Long-Form Content | Content Marketing Forum

The Secret to Writing Long-Form Content | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
Writing blog posts can really suck sometimes. But that doesn t mean you should keep them short. Here s the secret to writing great long-form content.

Via Vladimir Kukharenko
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Content Marketing World 2015: The Best Sessions for B2B Marketers

Content Marketing World 2015: The Best Sessions for B2B Marketers | Content Creation, Curation, Management | Scoop.it
It’s that time of year again in marketing circles. The time for Cleveland, rock and roll, the color orange, and the time to gather—all in one place—the people leading the charge toward buyer-ce…
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