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B2B Content Marketing Strategy Checklist

B2B Content Marketing Strategy Checklist | Content Creation, Curation, Management | Scoop.it
Great content marketing starts with a sharp content marketing strategy. This Checklist will help you sharpen yours.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Digital Storytelling
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The Remarkable Power Of Visual Metaphors To Make Us More Creative

Figurative images, such as an illuminated or a blown bulb, can improve our insights--but they can also dim them.

Via José Carlos
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How great marketers tell stories

How great marketers tell stories | Content Creation, Curation, Management | Scoop.it

"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."

 

"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.

 

Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation.  They reaffirm the course and perpetuate the narrative."


Via Gregg Morris, Raj Nadar
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Pat Heffernan's curator insight, Today, 12:30 PM

When positive social change is the purpose, good storytelling is just as effective (and essential).

Rescooped by massimo facchinetti from Collection of First in the World Wide Web
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Who Really Owns Your Website?

Who Really Owns Your Website? | Content Creation, Curation, Management | Scoop.it
Do you really own your own website? Check out the infographic below presented by WebsiteHostReview.com to learn about what you can do to make sure you own and retain the rights to your website.

Via Collection of First
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Rescooped by massimo facchinetti from MarketingHits
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The Importance of Visual Content in Marketing #infographic

The Importance of Visual Content in Marketing #infographic | Content Creation, Curation, Management | Scoop.it
“There are thousands, if not more, facts and figures that sing the praises of using visual content in your marketing strategy. Bandwagoncreative took a closer look at why visual content is important.”
Via Massimo Sciuchetti, massimo facchinetti, Raj Nadar, Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Community Managers Unite
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Why brand advertising is a huge opportunity in mobile -- and how to seize it - VentureBeat

Why brand advertising is a huge opportunity in mobile -- and how to seize it - VentureBeat | Content Creation, Curation, Management | Scoop.it
“Why brand advertising is a huge opportunity in mobile -- and how to seize it VentureBeat A large number of individuals, even a senior leader from one of the world's largest publishers confidentially asked, “How do we sell mobile brand advertising,...”
Via Baochi
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Rescooped by massimo facchinetti from Digital Storytelling
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Designing around storytelling - Design + banter, 09 April 2014

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

Via José Carlos
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Rescooped by massimo facchinetti from How to find and tell your story
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4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create

4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create | Content Creation, Curation, Management | Scoop.it

"Ken Burns is so famous for making historical documentaries that bring American history to life that there’s a video production effect named after a technique he pioneered. The “Ken Burns Effect”--the technique of zooming and slow-panning over an image that might be well over a hundred years old--is one of the hallmarks of the man’s visual storytelling style.


The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as they memorize the Gettysburg Address--and shares what the experience helped him realize about storytelling."


Read the full article to find out more about Burns’s subject-spanning tips for storytelling:

  1. Find a story that moves you
  2. Find the format in the story
  3. The drama and characters are there - find them and let them speak
  4. Tell the story your way

Via Kim Zinke (aka Gimli Goose)
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Three Steps To An 'Unbound' Content Marketing Strategy - Business 2 Community

Three Steps To An 'Unbound' Content Marketing Strategy - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Three Steps To An 'Unbound' Content Marketing Strategy
Business 2 Community
In today's fragmented, multi-screen world, you need to unlock the substance of your story from the structure of your campaigns – and set your content free.
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Rescooped by massimo facchinetti from Digital Presentations in Education
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24 Powerpoint Alternatives & Presentation Programs For 2014

24 Powerpoint Alternatives & Presentation Programs For 2014 | Content Creation, Curation, Management | Scoop.it
At CustomShow, we decided to list some alternatives to powerpoint that could help in solving your overall presentation problems. These programs serve many purposes.

Via Baiba Svenca
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Michael Harmon's curator insight, April 18, 3:13 AM

Nice tool alternative to powerpoint.

tom jackson's curator insight, April 18, 5:23 AM

for my education colleagues, if you have not one so, check out powtoon

Mirta Liliana Filgueira's curator insight, April 18, 12:07 PM

Presentaciones PowerPoint

Rescooped by massimo facchinetti from Digital-News on Scoop.it today
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Beyond Storytelling

Beyond Storytelling | Content Creation, Curation, Management | Scoop.it
“Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.”
Via Thomas Faltin
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Say it with pictures with these 16 tools

Say it with pictures with these 16 tools | Content Creation, Curation, Management | Scoop.it
Do you use Instagram or Pinterest? If so, you may have noticed that visual quotes are all the rage.

Via Cendrine Marrouat - www.socialmediaslant.com
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Venkatesh Iyer (venkyiyer.com)'s curator insight, April 15, 11:25 PM

I had already been using some of these tools, and I got introduced to a few new ones by this post.

Hugo Callens's curator insight, April 17, 4:51 AM

Bekijk ook eens http://www.powtoon.com/

Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Content Creation, Curation, Management | Scoop.it
One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work we…

Via Soraia Ferreira
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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7 Costly Technology Mistakes Made by Content Marketers

7 Costly Technology Mistakes Made by Content Marketers | Content Creation, Curation, Management | Scoop.it

If you are in the world of content marketing and are not allocating sufficient time to the technology side of things, then you are likely to be wasting a lot of time.  It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.In this article we outline 7 costly technology mistakes made by content marketers, and I’d love to hear if any of these resonate with you....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 14, 10:02 PM
Ian Cleary offers sound social media advice on using technology for better results.
Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Content Creation, Curation, Management | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?


I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.


Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?


Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 10:54 AM

Excellent content marketing resource and tips..

Rescooped by massimo facchinetti from MarketingHits
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Infographic: How To Make Customers Fall in Love with Your Brand

Infographic: How To Make Customers Fall in Love with Your Brand | Content Creation, Curation, Management | Scoop.it
Good customer service is crucial things for a brand to get loyal consumers. It is very important to note, as said by Zig Ziglar “People do not buy for logical reason, they buy emotional reason”.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Ukr-Content-Curator
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24 Powerpoint Alternatives & Presentation Programs For 2014

24 Powerpoint Alternatives & Presentation Programs For 2014 | Content Creation, Curation, Management | Scoop.it
At CustomShow, we decided to list some alternatives to powerpoint that could help in solving your overall presentation problems. These programs serve many purposes.

Via Vladimir Kukharenko
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Rescooped by massimo facchinetti from Content marketing for b2b
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Content Marketing Tools: The Ultimate List - Curata Blog

Content Marketing Tools: The Ultimate List - Curata Blog | Content Creation, Curation, Management | Scoop.it

Via Monique Walhof
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Rescooped by massimo facchinetti from Web site & Social Media Marketing
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On-Page SEO: Anatomy of a Perfectly Optimized Page

On-Page SEO: Anatomy of a Perfectly Optimized Page | Content Creation, Curation, Management | Scoop.it
“ On page SEO doesn’t have to be difficult. In this guide I’ll show you actionable strategies you can use to get more search engine traffic.”
Via GrupoNeo
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Rescooped by massimo facchinetti from Digital Marketing
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The Importance of Visual Content in Marketing - infographic

The Importance of Visual Content in Marketing - infographic | Content Creation, Curation, Management | Scoop.it
There are thousands, if not more, facts and figures that sing the praises of using visual content in your marketing strategy. Bandwagoncreative took a closer look at why visual content is important.

Via Massimo Sciuchetti
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A Step-by-Step Guide for Creating Your Content Marketing Strategy - Business 2 Community

A Step-by-Step Guide for Creating Your Content Marketing Strategy - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
A Step-by-Step Guide for Creating Your Content Marketing Strategy
Business 2 Community
In many ways, internet marketing has become synonymous with content marketing.
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Content Marketing is NOT Link Building - Business 2 Community

Content Marketing is NOT Link Building - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Content Marketing is NOT Link Building
Business 2 Community
There is a bit of confusion in the SEO industry right now.
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Rescooped by massimo facchinetti from Curation in Higher Education
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8 Ingredients of Content Reuse

“ 70%-80% of B2B Marketing content goes unused. Why does this problem exist? What are marketers supposed to do about it? We'll give you practical tips for pull...”
Via catspyjamasnz, Peter Mellow
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Mr Tozzo's curator insight, April 16, 1:00 AM
8 Ingredients of Content Reuse
Rescooped by massimo facchinetti from Digital & Internet Marketing News
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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT | Content Creation, Curation, Management | Scoop.it
“ Check out how your favorite sites looked when they first launched.”
Via Kimberly Castleberry
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Rescooped by massimo facchinetti from actions de concertation citoyenne
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La CURATION de CONTENUS pour accélérer le développement des talents

La CURATION de CONTENUS pour accélérer le développement des talents | Content Creation, Curation, Management | Scoop.it

La curation est la collecte sélective de contenus pertinents en relation avec une thématique pour composer un corpus cohérent de sources, d’information, de connaissances et de renseignements utile à un individu, une équipe, une communauté.

La curation permet en premier lieu de collecter ou  dejuxtaposer des contenus en relation avec le contexte. Dans un second temps, elle donne l’opportunité d’annoter et d’élaborer des analyses, des recommandations et des synthèses. Les curations peuvent avoir une portée ludique, scientifique, commerciale ou stratégique.


Via Aqui!Presse Formation&Conseils, Cecile Verdier, Lydia Gracia, Véronique D, Bernard BRUNET, association concert urbain
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Rescooped by massimo facchinetti from How to find and tell your story
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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine | Content Creation, Curation, Management | Scoop.it
What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.


Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

  1. Ask yourself: Who is your audience? What do they want or need?
  2. We’re all holding out for a hero (or heroine)
  3. Thrill us with plot or “action”
  4. Climax
  5. Resolution
  6. Credits
  7. Art is never finished, only abandoned

Via Kim Zinke (aka Gimli Goose)
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