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The Power Of Branding

Effective branding elevates a product or organisation from being just one commodity amongst many identical commodities, to become something with a unique charac
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Content Creation, Curation, Management
The best way to get informed on the content hype
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10 Creative Types You Need To Build A Killer Content Marketing Team

10 Creative Types You Need To Build A Killer Content Marketing Team | Content Creation, Curation, Management | Scoop.it
By NewsCred Contributor, Lauren B. Mangiaforte Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team

Via Monique Walhof
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Monique Walhof's curator insight, Today, 3:41 PM

The CM Team should consist of people with the following skills:

  1. visual artist
  2. language lover
  3. story teller
  4. reporter
  5. analyst
  6. big picture planner
  7. detail guy/gal
  8. event guru
  9. editor
  10. Big data person
Rescooped by massimo facchinetti from Supports for Leadership
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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | Content Creation, Curation, Management | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.

 

The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 

 

Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied....


Via Jeff Domansky, Mark E. Deschaine, PhD
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Jeff Domansky's curator insight, Today, 10:49 AM

Transparency and engagement should guide your content marketing.

Dean Ryan G. Martin's curator insight, Today, 11:12 AM

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

Rescooped by massimo facchinetti from Digital Presentations in Education
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10 Tips for Making Beautiful Slideshow Presentations

1. Know your goal | make each slide count 2. Plan it out | in some detail 3. Avoid templates | they have the uglies 4. Choose a color scheme | 4 colors, 1 acce…

Via Baiba Svenca
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Baiba Svenca's curator insight, Today, 5:11 AM

Great resource about the rules you need to know to create an outstanding presentation. This could be perfect for watching and discussing with students.

Diana's curator insight, Today, 9:56 AM

#1 - Know your goal!

Rescooped by massimo facchinetti from Effective Technology Integration into Education
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Coggle- A Handy Google Drive Tool for Collaboratively Creating Diagrams and Mind Maps ~ Educational Technology and Mobile Learning

Coggle- A Handy Google Drive Tool for Collaboratively Creating Diagrams and Mind Maps ~ Educational Technology and Mobile Learning | Content Creation, Curation, Management | Scoop.it

Via Luísa Lima, Mark E. Deschaine, PhD
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Launching a New Product? These 5 Tips Will Get You the Testimonials You Need - Copyblogger

Launching a New Product? These 5 Tips Will Get You the Testimonials You Need - Copyblogger | Content Creation, Curation, Management | Scoop.it
If your product is new, then you're likely wondering how to get testimonials. Gather proof as part of the product development process with these 5 tips ...

Via steve batchelder
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The hipster is dead, and you might not like who comes next

The hipster is dead, and you might not like who comes next | Content Creation, Curation, Management | Scoop.it
Now that 'hipster' means absolutely nothing, here's what to call the next generation.
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Rescooped by massimo facchinetti from Social Media Useful Info
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All you need to know about Apple's Music

All you need to know about Apple's Music | Content Creation, Curation, Management | Scoop.it
All you need to know about Apple's new music streaming and digital radio service Apple Music, including pricing and release date

Via TechinBiz, Ivo Nový
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17 Ways to Find Out What Content Your Audience Wants

17 Ways to Find Out What Content Your Audience Wants | Content Creation, Curation, Management | Scoop.it
Ever had a piece of content go viral? It’s a heady experience. Maybe it took off immediately and you watched the share count go up like a rocket ship. Or maybe it was a slow burn, but week after week, you kept shaking your head at how unbelievably well that one piece of content did.
Any time this happens the most powerful response (after “That did AWESOME! I rock!”) is to try to do it again. Ad agencies get irked when clients tell them “we want it go viral” because they’ve gotten this request so

Via Peg Corwin
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Peg Corwin's curator insight, June 26, 8:23 PM

Scroll about half way down this post to 17 technology tricks to find out what to share.  And then look at some of the psychology links too.

Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
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The Perfect Elevator Pitch #infographic

The Perfect Elevator Pitch #infographic | Content Creation, Curation, Management | Scoop.it
Elevator pitches are important, not just for people, but for businesses as well. A "pitcher" must consider many things including the audience, message, and place when crafting a pitch, and provide value in less than 60 seconds. Awkward physical and tonal cues can be off-putting, so practicing is crucial. When talking to potential clients, investors, or even partners, it's vital to be prepared to present a pitch quickly and effectively. Here are easy tips to create an elevator pitch that works as an effective marketing tool without sounding like a sales pitch.

Via Stefano Principato
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2DiFore Marketing Solutions's curator insight, Today, 8:26 AM

Tell me about your company?

What do you do there?

How can help you with referrals?


Are these questions that "freak" you out and keep you from going to networking events? Here is a simple infographic that can help you hone your #elevatorpitch and get to be comfortable with these questions! Remember don't spill all of your treasures on the floor and please ask them questions....it's not all about you! Make it a great Tuesday out there...

Rescooped by massimo facchinetti from Latest Social Media News
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5-Day Game Plan for Improving Your Local SEO

5-Day Game Plan for Improving Your Local SEO | Content Creation, Curation, Management | Scoop.it

Do local rankings for your small business need a serious boost? This 5-day game plan will triple your impressions in less than a week.


Via Kamal Bennani, Gerrit Bes
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Alin Olariu's curator insight, June 28, 3:28 AM

i think www.fazanul.ro is better than 9gag, what do you think?

Marco Favero's curator insight, June 28, 5:11 AM

aggiungi la tua intuizione ...

Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media Strategies
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5 Social Marketing Tactics for Content Distribution

5 Social Marketing Tactics for Content Distribution | Content Creation, Curation, Management | Scoop.it

You’re already distributing your content via your company’s social media accounts. But are you also re-posting that content on a regular basis?


Sharing your content multiple times is especially important on channels like Twitter, where the average shelf life of a post is only 18 minutes.


Via Ivo Nový
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Marco Favero's curator insight, June 29, 5:19 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from SteveB's Politics & Economy Scoops
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Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post

Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post | Content Creation, Curation, Management | Scoop.it
In the next 20 years, Millennials will receive over $20 trillion in inheritance, with over $7 trillion being passed along by 2020, according to Bloomberg Business.

Via jean lievens, steve batchelder
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Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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9 SEO Tactics That Just Don’t Work Anymore

9 SEO Tactics That Just Don’t Work Anymore | Content Creation, Curation, Management | Scoop.it

Throughout this post, I will help you understand which SEO tactics you should not be using, because, let's face it-- they just don't work anymore!


Via Kamal Bennani
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Marco Favero's curator insight, June 29, 5:19 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from MarketingHits
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14 Amazingly Free Stock Photo Websites

14 Amazingly Free Stock Photo Websites | Content Creation, Curation, Management | Scoop.it
If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.

As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.

Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost.

Here's a lovingly curated list of the world's best free stock photo websites for designers, business owners and anyone else:

Via Brian Yanish - MarketingHits.com
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SageRave of Get Custom Content's curator insight, Today, 6:29 PM

Beware...the photos might be free, but the website may want you to pay for points or tokens!

Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
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The Power Of Brand Storytelling [Infographic]

The Power Of Brand Storytelling [Infographic] | Content Creation, Curation, Management | Scoop.it
Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection…

Via Stefano Principato
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Proportional Pie Chart of the World's Most Spoken Languages

Proportional Pie Chart of the World's Most Spoken Languages | Content Creation, Curation, Management | Scoop.it

There are at least 7,102 known languages alive in the world today. 

The 23 languages make up the native tongue of 4.1 billion people.


Via Ivo Nový
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SageRave of Get Custom Content's curator insight, Today, 6:25 PM

Ladies and Gentlemen, find your Chinese tutors!

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Improve Your Adwords Results From Your 10 Analytics Reports

Improve Your Adwords Results From Your 10 Analytics Reports | Content Creation, Curation, Management | Scoop.it
Learn Search Engine Marketing (SEM) through this post 'Improve Your Adwords Results From Your 10 Analytics Reports'
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