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Content Creation, Curation, Management
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The 8 Most Important Skills for Content Promotion (and How to Learn Them)

The 8 Most Important Skills for Content Promotion (and How to Learn Them) | Content Creation, Curation, Management | Scoop.it
The bar has been raised. Creating great content isn’t enough anymore if you want your content marketing to be successful. ...

Via Peg Corwin
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Peg Corwin's curator insight, January 27, 10:57 AM

8 skills needed by successful content promoters: an ability to think criticaly, to do research, to identify what produces results, to be social, to empathasize, to organize, to learn continuously and to work in a team.
"By breaking down your efforts and results, you can determine which of your efforts are contributing the most to your results. Then, you can cut out all the rest. Why spend 80% of your efforts on only 20% of the returns you want?"

Rescooped by massimo facchinetti from Sales Best Practices (sales.eu.org)
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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective B2B Marketing Content That Will Lead to Sales Growth | Content Creation, Curation, Management | Scoop.it

Free eBook to Effective B2B Marketing Content That Will Lead to Sales Growth. Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.


Via Laurent J.V. Dubois
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Rescooped by massimo facchinetti from Stress-Less, Create More
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Infographic: The Dos and Don'ts of Creativity

Infographic: The Dos and Don'ts of Creativity | Content Creation, Curation, Management | Scoop.it

You can prime your brain for creativity by adapting—and ditching—a few simple habits


Via Rona Lewis
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Rona Lewis's curator insight, February 7, 4:54 PM

Being open is the best thing you can do to inspire creativity.

Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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Manufacturing Serendipity: How to Create Content that Captivates Your Audience

Manufacturing Serendipity: How to Create Content that Captivates Your Audience | Content Creation, Curation, Management | Scoop.it
Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.

Via Peg Corwin
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Peg Corwin's curator insight, January 27, 1:13 PM

The recipe to manufacture serendipity?  Create buyer personas to emphasize, put content in the right places, and surprise, inform, delight.

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How To Start A Successful Content Marketing Campaign From Scratch

How To Start A Successful Content Marketing Campaign From Scratch | Content Creation, Curation, Management | Scoop.it

Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed.

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Rescooped by massimo facchinetti from Content Marketing Observatory
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How to Write a Book

How to Write a Book | Content Creation, Curation, Management | Scoop.it

Not long ago, a friend asked me to read his book. He’d written a rough draft and wasn’t sure what to do after that. Afte…


Via Frank Delmelle
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Marco Favero's curator insight, Today, 5:15 AM

aggiungi la tua intuizione ...

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The #1 Conversion Killer in Your Copy (and How to Beat It) - Copyblogger

The #1 Conversion Killer in Your Copy (and How to Beat It) - Copyblogger | Content Creation, Curation, Management | Scoop.it
What makes prospects stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?
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