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Content Marketing: The Secret to Creating Awesome Content - Search Engine Journal

Content Marketing: The Secret to Creating Awesome Content - Search Engine Journal | Content Creation, Curation, Management | Scoop.it
If you needed heart surgery, would you let a plumber operate? Me neither! Obviously, you’d want an experienced surgeon to do the job. You’d be wise to follow the same line of thinking when it comes to your content program.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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The Comprehensive Guide to Content Marketing Analytics & Metrics

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Creation, Curation, Management | Scoop.it
The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers fall back …

Via Stefano Principato
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Marco Favero's curator insight, Today, 6:06 PM

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Why We're More Likely To Remember Content With Images And Video (Infographic)

Why We're More Likely To Remember Content With Images And Video (Infographic) | Content Creation, Curation, Management | Scoop.it
Without a visual component, your message might not be getting heard.
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5 Tools for Helping Students Find Creative Commons Images

5 Tools for Helping Students Find Creative Commons Images | Content Creation, Curation, Management | Scoop.it
To help navigate the often confusing space that is digital copyright, here are five tools that we recommend to help students find Creative Commons images.

Via Marta Torán
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Marta Torán's curator insight, Today, 1:25 PM

Imágenes Creative Commons y herramientas para conseguirlas:

Photo Pin - Icon Finder - Pixabay - Flickr (Creative Commons) - FreePik

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Content Creation, Curation, Management | Scoop.it
Qual è la differenza tra il marketing dei contenuti e il marketing inbound? Ecco cosa hanno detto 3.500 marketing.

Via Stefano Principato, Marco Favero
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Laura Armbruster's curator insight, Today, 9:35 AM

Content - an important aspect of inbound marketing!

Marco Favero's curator insight, Today, 10:35 AM

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Master Toolbox: How to Boost Your SEM Success - Business 2 Community

Master Toolbox: How to Boost Your SEM Success - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community Master Toolbox: How to Boost Your SEM Success Business 2 Community Master Toolbox: How to Boost Your SEM Success image Numero Uno 09 09 14 300x202 Search engine marketing (SEM), like any other procedure, can be made easier if...

Via Baochi
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How to Make Content Go Viral by Morgan Quinn - FinCon '14

“How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you h…”
Via Stefano Principato
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Why Beacons are the Future of Customer Engagement | Visual.ly

Why Beacons are the Future of Customer Engagement | Visual.ly | Content Creation, Curation, Management | Scoop.it
By the end of 2014, there will be 30,000 active beacons in the U.S. With an increasing number of shoppers using their smartphones in-store to compare
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12 Digital Publishing Tools the Experts Recommend

12 Digital Publishing Tools the Experts Recommend | Content Creation, Curation, Management | Scoop.it

To celebrate the 2 year anniversary ofThe Future of Ink, we asked our expert writers to tell us about their favorite digital publishing tools they’ve discovered in the last six months or so.


If you are looking for tools to help you publish, curate and create digital content, you’ll find12 terrific tools to check out in this article....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 21, 11:14 AM

You'll definitely find one or more essential social media tools in this toolkit. Recommended reading. 9/10

Marco Favero's curator insight, September 21, 4:34 PM

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Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines

Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines | Content Creation, Curation, Management | Scoop.it
Semantic mark-up is important for the future of your SEO efforts and the best place to start is to learn the What, Why and How of Semantic Mark-up.

 

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How To Create Impactful eBooks As Part Of Your Content Marketing Strategy | Visually Blog

How To Create Impactful eBooks As Part Of Your Content Marketing Strategy | Visually Blog | Content Creation, Curation, Management | Scoop.it
A diverse content marketing strategy is a must for any modern day marketer.
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Marco Favero's curator insight, September 21, 9:07 AM

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The Top 15 Mistakes to Avoid In Content Marketing Strategy

The Top 15 Mistakes to Avoid In Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Content is king – and if you still haven't boarded this train, you are missing out on a lot of profitable opportunities. However, to get the most out of your c
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5 Myths about Copywriting You Believe

5 Myths about Copywriting You Believe | Content Creation, Curation, Management | Scoop.it
Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Someone else heard what tha…
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The Small Business Content Marketing Toolbox - #infographic

The Small Business Content Marketing Toolbox - #infographic | Content Creation, Curation, Management | Scoop.it
This infographic takes a look at 5 effective ways your business can use to expand its online presence.
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This Pixar Supercut Will Remind You Just How Important Color is in Storytelling

This Pixar Supercut Will Remind You Just How Important Color is in Storytelling | Content Creation, Curation, Management | Scoop.it
One oft overlooked aspect of filmmaking, whether it happens during production or post, is color. Sure, you grade your film to give it the look and feel you want, but how well are you utilizing color to tell your stories?
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Enterprise Content Management Delivers ROI - Mobile Enterprise

Enterprise Content Management Delivers ROI - Mobile Enterprise | Content Creation, Curation, Management | Scoop.it
Enterprise Content Management Delivers ROI Mobile Enterprise ROI for enterprise content management (ECM) is providing increasing value for customers according to a new analysis by Nucleus Research, delivering an average of $7.50 for every dollar...
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Content Curation: Nine Things To Keep in Mind

Content Curation: Nine Things To Keep in Mind | Content Creation, Curation, Management | Scoop.it
If you want to market yourself using social media, content curation is a key part of the process. Here are nine tips to keep in mind while curating content.

Via Marc Rougier
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Marc Rougier's curator insight, September 21, 4:39 PM

An actionable and pertinent list of 9 ideas to follow for an effective content curation, by Tommy Landry from ReturnOnNow.


Whether for Content Marketing, Audience engagement or Thought Leadership, content curation must first follow the basic rule of Marketing: Know your target audience.


Tommy also reminds some curation-specific rules:


- Stay on theme. It's easy to lose focus when you curate because existing content is... infinite; define and respect your editorial line; curate consistently with your message and values)/


- Add value. Again, with content curation, mere sharing is possible but not enough: your personal insight, your unique perspective is required. Help, educate, inspire. And be subjective!


1. Know Your Target Audience

2. Be consistent

3. Use Content Curation Tools for Efficiency

4. Stay On Theme

5. Be Selective

6. Promote A Wide Variety of Sites

7. Don't Just Share Big Media Content

8. Spark Discussions

9. Add Value


Peter Sampson's curator insight, Today, 4:32 PM

9 = Know your target audience; Be consistent; Use content curation tools; Stay on theme; Be selective; Promote a variety of sites; Don't just share big media sites; Spark discussions; Add value.

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15 Storytelling Techniques

15 Storytelling Techniques | Content Creation, Curation, Management | Scoop.it
Storytelling is a major part of any content marketing strategy. Why? You see, there’s one big problem with online marketing. It’s online. In other words, since Internet marketing is … well, on …

Via Stefano Principato
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4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends

4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends | Content Creation, Curation, Management | Scoop.it
Small Business Trends
4 Basics of Brand Publishing and 40+ Tools to Get it Done
Small Business Trends
Most companies just don't have a strategy around video. If you are looking to be the ...

Via Rebecca Downing
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Marco Favero's curator insight, Today, 10:37 AM

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Witmer Group's curator insight, Today, 12:14 PM

Wow, this article is chock full of tools brands can use for creating, managing, and publishing content. 

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How to use videos in marketing #infographic

How to use videos in marketing #infographic | Content Creation, Curation, Management | Scoop.it
“Video should be an essential part of your marketing strategy. Here’s why.”
Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, Today, 2:53 AM

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OXY GREY's curator insight, Today, 5:12 AM

La vidéo devrait faire partie de votre stratégie marketing. Si ce n'est pas le cas, découvrez cette infographie.

Yvonne A Jones's curator insight, Today, 8:21 AM

Using videos in your marketing is an effective way to educate your market in short segments, and build your credibility at the same time.  When you can provide answers to questions your readers ask through video you're also building the know, like and trust factor quickly as it's no longer one-dimensional.

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Why White Papers Still Matter: Their Role in Effective Content Marketing

Why White Papers Still Matter: Their Role in Effective Content Marketing | Content Creation, Curation, Management | Scoop.it
The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to le...
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Make Your Own Storybook for Free

Make Your Own Storybook for Free | Content Creation, Curation, Management | Scoop.it
This free new tool makes storytelling fun again!

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, September 21, 12:35 PM

Great to use with young learners. 

Marco Favero's curator insight, September 21, 4:19 PM

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Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them - Business 2 Community

Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them
Business 2 Community
In a lot of ways, writing for SEO, or search engine optimization, has come full circle.
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Marco Favero's curator insight, September 21, 8:49 AM

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50 best websites for entrepreneurs

50 best websites for entrepreneurs | Content Creation, Curation, Management | Scoop.it
As an entrepreneur, you don't have time to waste sifting through websites to separate the wheat from the chaff, and now you don't have to, thanks to this list from Inc.'s Drew Hendricks.
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Marco Favero's curator insight, September 21, 9:44 AM

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25 commonly used password list 2014 | Visual.ly

25 commonly used password list 2014 | Visual.ly | Content Creation, Curation, Management | Scoop.it
Overview of 25 commonly used passwords list in 2014 by Tom Fanelli. This infographic will help you learn about the most used internet passwords on the
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Is Content Marketing Destroying SEO?

Is Content Marketing Destroying SEO? | Content Creation, Curation, Management | Scoop.it
Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization. Currently, SEO still holds an important place in bringing vi…
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