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Getting started with content marketing on LinkedIn

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

Via Stefano Principato
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Stefano Principato's curator insight, July 4, 2013 3:15 AM

Content marketing is all about  the conversation

Miles Austin's curator insight, July 4, 2013 3:14 PM

Slideshare might be one of the most overlooked capabilities within LinkedIn. Since it was acquired a year or so ago by LinkedIn, it has been a bit off the radar. Take note - this is a BIG traffic source and a great way to get your message out there.

Bob Etheridge's curator insight, August 2, 2013 9:08 AM

linkedin + Content = success

Content Creation, Curation, Management
The best way to get informed on the content hype
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The 9 Traits of Highly Effective Content Marketing Teams

The 9 Traits of Highly Effective Content Marketing Teams | Content Creation, Curation, Management | Scoop.it
How can your content team refine its processes so that you're constantly creating valuable, relevant, and consistent content? Learn the nine traits of highly effective content marketing teams.

Via Francois Mathieu
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How to Create a Knowledge Base That Will Make Your Customers Love You

How to Create a Knowledge Base That Will Make Your Customers Love You | Content Creation, Curation, Management | Scoop.it
Learn how to create a customer-centric, regularly updated, well-structured, and easily accessible knowledge base that will make your customers love you.

Via Francois Mathieu
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The B2B Content Marketing Stack

The B2B Content Marketing Stack | Content Creation, Curation, Management | Scoop.it
A prescription for an effective end-to-end B2B Content Marketing stack.

Via Francois Mathieu
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6 Foolproof Methods For Creating Top Content on Any Topic

6 Foolproof Methods For Creating Top Content on Any Topic | Content Creation, Curation, Management | Scoop.it
A guide and infographic mapping out six foolproof, can't-miss strategies that real-life people have used to create top content for specific keywords.

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malek's curator insight, April 15, 5:27 PM

If you’re going to have a page 1 result, you need to know what you’re up against. Once we get a good view of the frontier, we’ll know where to stake our claim, so to speak.

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How to prove that your content marketing delivers ROI?

How to prove that your content marketing delivers ROI? | Content Creation, Curation, Management | Scoop.it

Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective. 


A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 3:17 AM

Does your content marketing measure up? Here are the social media metrics that matter.

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SEO for small businesses: getting noticed is easier than you think

SEO for small businesses: getting noticed is easier than you think | Content Creation, Curation, Management | Scoop.it

When done right, SEO gives small businesses a huge opportunity to cut through the noise of the Internet and get noticed.


Via Neil Ferree
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Neil Ferree's curator insight, April 17, 4:23 PM

Over the past decade, search engine optimization has changed dramatically.


What once consisted of trying to outwit an algorithm has now evolved into a sophisticated art of audience targeting, centered around delivering tangible value to prospects and customers.


Social SEO for Small Business

malek's curator insight, April 17, 6:47 PM

Business intelligence and online competitor analysis  is a major factor in determining your business direction.. 

Marco Favero's curator insight, Today, 5:01 AM

aggiungi la tua intuizione ...

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How Typing Is Destroying Your Memory ~ Fast Company ~ by Stephanie Vozza

How Typing Is Destroying Your Memory ~ Fast Company ~ by Stephanie Vozza | Content Creation, Curation, Management | Scoop.it
A recent study published in Psychological Science found that the pen is mightier than the keyboard when it comes to remembering what you just jotted down.

Princeton University psychological scientist Pam Mueller, lead author of the study, noticed the difference while she was a graduate teaching assistant. She normally brought her laptop to the lecture to take notes, but one day she didn’t have it. "I felt like I learned a lot more," she recalls.

Using three different studies, Mueller tested the affect of note-taking techniques on memory. First she had two groups of students take notes on a TED talk, with half of the group using a laptop and the other half using a pen and notebook. Each group was tested on the material, and while both groups tested well on questions that involved recalling facts, the longhand group scored significantly better on conceptual questions.


Jim Lerman's insight:


Bad headline; good story


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How to Repurpose Content to Maximize Your Marketing Dollar - Juntae DeLane

How to Repurpose Content to Maximize Your Marketing Dollar - Juntae DeLane | Content Creation, Curation, Management | Scoop.it
Content marketing doesn’t have to be expensive. No matter the size of your marketing budget, you’ll maximize every dollar spent by repurposing your content. In this high-velocity content marketing world, marketers are vying for consumers’ attention.
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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Content Creation, Curation, Management | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 11:36 PM

Here's how you can use great storytelling for better social selling.

rodrick rajive lal's curator insight, April 17, 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

Marco Favero's curator insight, April 17, 3:16 AM

aggiungi la tua intuizione ...

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Playbook for a Successful Presentation: The 8 Basic Components of Every Great Speech

Get the bonus at http://preshero.co/magic Playbook for a Successful Presentation: the 8 Basic Components of Every Great Speech Give me 5 minutes and I will giv…

Via Baiba Svenca
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Baiba Svenca's curator insight, April 16, 3:06 PM

Look through this magic playbook with 119 pages of great tips for presenting in public. It's worth studying with students.


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Infographic: 14 Principles Of Using Text In Design

Infographic: 14 Principles Of Using Text In Design | Content Creation, Curation, Management | Scoop.it

Logo società di design  Designmantic  ha messo insieme 14 principi di usare testo in disegno. 
Intitolato "Touchstones per ottenere il giusto testo ', le linee guida comprendono prestando attenzione alla dimensione dei caratteri e la creazione di una lunghezza linea ideale ...


Via Lauren Moss, Marco Favero
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Marco Favero's curator insight, April 16, 4:04 PM

aggiungi la tua intuizione ...

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PowToon - Brings Awesomeness to your presentations

PowToon - Brings Awesomeness to your presentations | Content Creation, Curation, Management | Scoop.it
PowToon is a brand new presentation tool that allows you to create animated presentations and cartoon style videos just by dragging and dropping.

Via Teis Broeting, malek
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malek's curator insight, April 15, 5:12 PM

All the animation tools you’ll ever need to immediately begin creating your own professional-looking animated explainer videos and animated presentations

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Great Content Leads to Marketing Success

Great Content Leads to Marketing Success | Content Creation, Curation, Management | Scoop.it
Great content, whether online on your company’s website or as text for physical brochures and print advertising is essential for successful marketing. The content should be a call to action as well…
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The 2 Most Important Concepts For B2B Content Marketing Success

The 2 Most Important Concepts For B2B Content Marketing Success | Content Creation, Curation, Management | Scoop.it
Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don’t be. Focus on these two areas and you’ll be successful. The interest in content marketing conti…
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7+ Must-Have Tools For Faster & Better Editing

7+ Must-Have Tools For Faster & Better Editing | Content Creation, Curation, Management | Scoop.it
Editing is a crucial part of the content creation process. Use these editing tools to create better content.

Via Francois Mathieu
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Is Anything More Important Than #SEO? - Business 2 Community

Is Anything More Important Than #SEO? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Is there any marketing topic that seems more important than search engine optimization (SEO)? Well, ok, maybe inbound marketing, but the two go hand-in-hand. Want to learn more?
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What Makes Your Blog Content Valuable to Your Readers?

What Makes Your Blog Content Valuable to Your Readers? | Content Creation, Curation, Management | Scoop.it

So now your question is: how do you make your blog content valuable to your readers?


And there’s the rub. While it is simple enough to understand, and no one in his right mind will ever argue against the fact that your blog must offer something of value, creating value itself is the tricky part. I’ve tried to distill the entire process and break it down into what I think are the base elements that makes a blog post valuable. Here are my ideas....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 3:05 AM

If you blog then just like all other bloggers you aspire for your content to be a hit with your audiences. The good thing is that it’s not altogether impossible for that to happen.

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Do Social Media and SEO Impact Google Rankings?

Do Social Media and SEO Impact Google Rankings? | Content Creation, Curation, Management | Scoop.it
Social Media and SEO – The Truth The Internet is an ever-evolving thing, and getting the marketing results you need requires adaptability. You might have stuck with simple SEO “techniques” in t…
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Why You Need to Care about Visual Content - Kapost Content Marketing Blog

Why You Need to Care about Visual Content - Kapost Content Marketing Blog | Content Creation, Curation, Management | Scoop.it

Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major ...


Via Monique Walhof
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Monique Walhof's curator insight, April 17, 2:20 PM

Great takeaway: reduce text noise and increase  use of visuals to support your audience’s understanding.   Let’s try to own this in what we produce!  


Any good tips out there on how you do this  - i.e. stay away from the obvious stock images? 

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10 Free Ways to Teach Yourself Inbound Marketing

10 Free Ways to Teach Yourself Inbound Marketing | Content Creation, Curation, Management | Scoop.it
Want to become a better inbound marketer? Here are 10 free resources that'll help you up your game.

Via Sergio Prior, Ivo Nový
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Marco Favero's curator insight, April 17, 9:00 AM

aggiungi la tua intuizione ...

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Storytelling for Small Business: Mastering Your Brand’s Story to Capture the Hearts & Minds of Customers

Storytelling for Small Business: Mastering Your Brand’s Story to Capture the Hearts & Minds of Customers | Content Creation, Curation, Management | Scoop.it
By Heather Wied, PubsoftWhy Storytelling? Effective storytelling is an essential skill for small business owners...
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Marco Favero's curator insight, April 17, 2:59 AM

aggiungi la tua intuizione ...

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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Content Creation, Curation, Management | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields.


However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”



Via Jeff Domansky, Marco Favero, Ivo Nový
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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem.