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Ice Breakers That Aren't Awkward


Via Ariana Amorim
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Digital storytelling: story types & best practices

Digital storytelling: story types & best practices | Content Creation, Curation, Management | Scoop.it
What is the future of storytelling and which possibilities are out there to cover stories with the help of data and multimedia? Gregor Aisch, a New York Times graphics editor, talked about differen...

Via José Carlos
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5 Benchmarks to Track in Your Inbound Marketing Strategy - Business 2 Community

5 Benchmarks to Track in Your Inbound Marketing Strategy - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
5 Benchmarks to Track in Your Inbound Marketing Strategy
Business 2 Community
Establishing benchmarks for your company is an important way to measure your success compared to competitors and industry standards.

Via Raj Nadar
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The Ultimate Guide to Font Pairing

The Ultimate Guide to Font Pairing | Content Creation, Curation, Management | Scoop.it
Good graphic design doesn’t happen by mistake, and neither does clever font marriage. With this Ultimate Guide to Font Pairing we show you how to ma
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6 new marketing smart websites

6 new marketing smart websites | Content Creation, Curation, Management | Scoop.it
Check out these friends and clients of Marketing Mentor, who’ve been putting the ideas of what makes a website marketing-smart, into action.
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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Content Creation, Curation, Management | Scoop.it
The influence of search on content beyond Google, Bing and Yahoo is pretty amazing.
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When Content Marketing Doesn't Work (And What You Can Do to Fix It) - Business 2 Community

When Content Marketing Doesn't Work (And What You Can Do to Fix It) - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
When Content Marketing Doesn't Work (And What You Can Do to Fix It)
Business 2 Community
Content marketing isn't just something you can pick up one day and execute.
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How to Increase Business & Clients with best Proposals? | Infographics

How to Increase Business & Clients with best Proposals? | Infographics | Content Creation, Curation, Management | Scoop.it

Infographic on Getting more business clients with finding best business proposals and its key elements by attracting more clients ans solving problems


Via Chintan Jain
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Key Findings on How Marketers Optimize Social Content - Marketing Technology Blog

Key Findings on How Marketers Optimize Social Content - Marketing Technology Blog | Content Creation, Curation, Management | Scoop.it

Key Findings on How Marketers Optimize Social Content by Douglas Karr on Marketing Technology Blog

 

Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey. Key findings include:+

Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day.+Marketers most commonly cited the use of visual content, hashtags and usernames as important tactics for optimizing social media content.+Over half (57 percent) use software tools to manage posting, and these respondents experienced less difficulty optimizing their social content.+

Our survey suggests that the vast majority of marketers are posting frequently across at least three or four social channels and are attempting to use specific tactics to increase brand awareness and (ideally) generate quality leads. Most marketers (70 percent) said they post content on social media outlets at least once a day, with 19 percent saying they post more than three times daily. But our source, Liz Strauss, believes that many of them are posting without a clear goal and without a true understanding of what can be accomplished on any particular social channel. Jay Ivey of Software Advice (where you can compare social CRM software reviews)

And the data may support that claim. For instance, Liz argues that it’s backwards that more marketers prioritized visual content than prioritized the identification and targeting of specific sub-audiences. As she puts it, if you don’t know who your content is built for, then you’re not going to send them the right kinds of signals. And this suggests a troubling lack of understanding about basic strategic principles required to achieve real, measurable results through social media. Here’s a breakdown of findings:+


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 11, 11:55 AM

Interesting stats, but #optimization requires knowing the relative effect of inputs (content, placement, timing, etc.) on outputs (goals and objectives).

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How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.

Via Thomas Faltin
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Rescooped by massimo facchinetti from Content Marketing Observatory
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How brands can be brilliant at Instagram video

How brands can be brilliant at Instagram video | Content Creation, Curation, Management | Scoop.it
The very first article I wrote for Econsultancy was a comparison of Vine with Instagram’s then newly adopted video functionality.

Via Frank Delmelle
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Content Marketing Checklist: 5 Steps To Successful Content

Content Marketing Checklist: 5 Steps To Successful Content | Content Creation, Curation, Management | Scoop.it
Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your ...
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The Human Factor in Content Marketing (Infographic) - Business 2 Community

The Human Factor in Content Marketing (Infographic) - Business 2 Community | Content Creation, Curation, Management | Scoop.it

The Human Factor in Content Marketing (Infographic)Business 2 CommunityWith so much focus on tools, techniques, metrics and optimization, it's possible to lose sight of one of the most integral components of successful content marketing: people.


Via Baochi
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Rescooped by massimo facchinetti from How to succeed with Content Marketing
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Content Marketing eBooks: The Ultimate List | Content Marketing Forum

Content Marketing eBooks: The Ultimate List | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.

Via Thorsten Strauss
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Thorsten Strauss's curator insight, July 10, 12:40 PM

best practice: ebooks for everything

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs | Content Creation, Curation, Management | Scoop.it
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and conte…

Via Stefano Principato
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Content marketing: organization and management

Content marketing: organization and management | Content Creation, Curation, Management | Scoop.it

Where does content marketing belong in the organization and do you need someone to manage it. A high-level overview of tasks and challenges.

 

Depending on the scope, context and ‘content marketing maturity level’ of your organization, you will organize the way you “do” content marketing differently. There will always – at the very least – be some people (internal, external or hybrid) who create content, someone who overviews the “project” (which in the end it is) and involvement of several stakeholders.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, Today, 7:36 AM

A useful summary and review from many sources of how companies organize and manage #contentmarketing activities and programs. There are also some "normative" guidelines provided.

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Where to position key messages in your email marketing campaigns - Campaign Monitor

Where to position key messages in your email marketing campaigns - Campaign Monitor | Content Creation, Curation, Management | Scoop.it
Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?
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23 of The Most Cool and Useful Sites You Are Not Using | Alltopstartups.com

23 of The Most Cool and Useful Sites You Are Not Using | Alltopstartups.com | Content Creation, Curation, Management | Scoop.it
The Internet is full of fascinating information. While getting lost can sometimes be entertaining, most people still prefer somewhat guided surfing excursions.
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Content Marketing Is Ineffective? - Business 2 Community

Content Marketing Is Ineffective? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Content Marketing Is Ineffective? Business 2 Community Of course, using this as the title isn't quite as sexy as hinting that the content marketing we've all done, especially since changes to Google's algorithm that basically mandate content...
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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9 Content Metrics to Keep an Eye On

9 Content Metrics to Keep an Eye On | Content Creation, Curation, Management | Scoop.it
Creating content for your content marketing campaign is pretty much useless if you don't keep an eye on these 9 content metrics.

Via Stefano Principato
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Stefano Principato's curator insight, July 11, 11:33 PM
1. Sales2. Time on Page3. Bounce Rate4. Lead Generation5. Mailing List Subscriptions6. Social Shares7. Backlink Generation8. Comments9. Costs
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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How to Develop & Identify Content Promotion Opportunities

Are your content marketing efforts promotable? Could your content earn media coverage? Use this checklist of public relations criteria to develop digital digital content that will be a helpful resource to ...


Via Stefano Principato
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Rescooped by massimo facchinetti from Integrated Brand Communications
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Video Marketing Works (Infographic) « iMediaConnection Blog

Video Marketing Works (Infographic) « iMediaConnection Blog | Content Creation, Curation, Management | Scoop.it

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 11, 6:13 AM

Looking for some reasons to use #video as part of a #brand's #marketingstrategy? See this infographic.

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6 Principles of Influence Within Your Inbound Marketing - Business 2 Community

6 Principles of Influence Within Your Inbound Marketing - Business 2 Community | Content Creation, Curation, Management | Scoop.it
6 Principles of Influence Within Your Inbound Marketing
Business 2 Community
More or less, the principles are six impactful areas to leverage during a brand's marketing and sales processes.
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A Picture is Worth a Thousand Goals: Photos in Your Content Marketing - Business 2 Community

A Picture is Worth a Thousand Goals: Photos in Your Content Marketing - Business 2 Community | Content Creation, Curation, Management | Scoop.it
A Picture is Worth a Thousand Goals: Photos in Your Content Marketing Business 2 Community A Picture is Worth a Thousand Goals: Photos in Your Content Marketing image world cup It's seemed like the World Cup has grabbed more headlines than ever...
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Is Your Blog Missing One Of These 7 Content Marketing Essentials? - Business 2 Community

Is Your Blog Missing One Of These 7 Content Marketing Essentials? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Is Your Blog Missing One Of These 7 Content Marketing Essentials?
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script

The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script | Content Creation, Curation, Management | Scoop.it
By the time a customer talks to sales, they are 90% through the buyers journey, and are close to a decision; content marketing more important than ever.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 10, 8:45 PM

Frank Strong makes the case for content marketing.