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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Content Creation, Curation, Management | Scoop.it
Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metric

Via Stefano Principato
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Stefano Principato's curator insight, July 2, 2013 2:15 AM

If a picture is worth a thousand words, the story behind it may be worth a million more.

Content Creation, Curation, Management
The best way to get informed on the content hype
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5 things content marketers should learn from list headlines

5 things content marketers should learn from list headlines | Content Creation, Curation, Management | Scoop.it

Listicles and number-based headlines refuse to die. Here are five reasons why and five things you can do instead of simply imitating them.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 4, 11:59 PM

Doug Kessler makes a very good analysis of why numbers are so attractive in blog headlines and what it means to Content Marketers. It's something I also observed when analyzing the performance of our email marketing and our subject lines (details here: http://bit.ly/1c9HufY ).


In our own analysis, the correlation existed but not to the point where we stopped using anything else. Plus a number of our headlines that include numbers are actually not lists.


An interesting objection to this rule is Upworthy: it's hard to think of any site being less click-bait driven than this one. Yet, they don't use numbers or list given the format they're using but also probably because unlike Buzzfeed or b2b content marketers, they focus on being inspirational.


But for the latter who need to be educating their prospects, following the principles Doug Kessler outlines in this post is a great rule.

Marco Favero's curator insight, Today, 1:50 AM

aggiungi la tua intuizione ...

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How PR and SEO are coming together

How PR and SEO are coming together | Content Creation, Curation, Management | Scoop.it
This infographic from The Cline Group shows how the two disciplines can work toward the same goals.

Via Jenni Hilton
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Marco Favero's curator insight, May 4, 5:12 PM

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The Great Big List of Infographic Ideas [INFOGRAPHIC]

The Great Big List of Infographic Ideas [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it
Infographics continue rocking. And rolling.

See, you may knock one out of the park with a blog post or another content type and earn links and social media shares, but something unique happen

Via malek
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5 Tools to Help You Audit Your Web Content

5 Tools to Help You Audit Your Web Content | Content Creation, Curation, Management | Scoop.it
Ranking well on the web has everything to do with the quantity and quality of your content. This is how to make sure your site's in top shape.
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Marco Favero's curator insight, May 4, 5:28 AM

aggiungi la tua intuizione ...

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5 Free Content Creation Tools For B2C Marketing

5 Free Content Creation Tools For B2C Marketing | Content Creation, Curation, Management | Scoop.it
5 FREE Content Creation Tools for B2C Marketing & Retail Brands.
Are you a consumer b2c brand looking to spice up your content creation, but don't know where to get started?
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16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy

16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy | Content Creation, Curation, Management | Scoop.it

Being able to distinguish and put your finger on what your competitors are doing, especially when they’re outperforming you, is a huge plus. This list of individual methods will allow you to do that.


Via Kamal Bennani
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Marco Favero's curator insight, May 4, 2:57 AM

aggiungi la tua intuizione ...

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Content Creation Checklist to improve your inboundmarketing campaigns

Content Creation Checklist to improve your inboundmarketing campaigns | Content Creation, Curation, Management | Scoop.it
A press release aimed toward { Target } questioning methods of inbound marketing A long form blog post for influential {Target} surveying the landscape of inbound marketing A visualisation aimed at...
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Content Curation or Content Creation - Which Is Best For Your Business - Convert With Content

Content Curation or Content Creation - Which Is Best For Your Business - Convert With Content | Content Creation, Curation, Management | Scoop.it
Content is what makes the social media and marketing world go round. Don't be fooled either,  content has always been the master of marketing.
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How to Use Pinterest to Boost Blog Traffic Dramatically

How to Use Pinterest to Boost Blog Traffic Dramatically | Content Creation, Curation, Management | Scoop.it
Blog post at Rebekah Radice, Social Media Strategy : Building a successful blog takes more than writing great content.
While content is a fundamental necessity, promotion is the key to sprea[..]
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Leo J. Bogee III's curator insight, May 3, 5:07 PM

#3 Get Branded use custom images "Psychologist Jerome Bruner has found that while people only remember 10 percent of things they hear and 20 percent of what they have read, they’ll remember 80 percent of what they see or do."

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How To Master Keyword Research in 2015

How To Master Keyword Research in 2015 | Content Creation, Curation, Management | Scoop.it
Effective keyword research is a huge part of being successful online, particularly with acquiring organic traffic. Here's a primer on the current thought.
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How Anyone Can Turn Into A Creative Genius - Huffington Post

How Anyone Can Turn Into A Creative Genius - Huffington Post | Content Creation, Curation, Management | Scoop.it
A few years ago I was invited to give a TED talk about crowdsourcing. When I started to prepare for the talk, I brainstormed ways I could share my ideas in a more creative and engaging manner.

Via Rona Lewis
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Rona Lewis's curator insight, May 2, 7:43 PM

Sometimes you need a little help from "friends..."

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3 Ways to Start Measuring the ROI of Marketing Content

3 Ways to Start Measuring the ROI of Marketing Content | Content Creation, Curation, Management | Scoop.it
When you invest in any new marketing initiative, you need to be sure it produces results for your company. Even though most marketers believe in the impact of content, many find it hard to measure the ROI of this approach.

Via Liana Ling
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The Complete Idiot’s Guide to Intelligent Content

The Complete Idiot’s Guide to Intelligent Content | Content Creation, Curation, Management | Scoop.it
If you're a content marketer, you've probably heard the term "intelligent content" tossed around here and there. But what exactly does it mean?

Via Francois Mathieu
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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Content Creation, Curation, Management | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

Via José Carlos
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Why You Need A Persona-Based Content Marketing Strategy

Why You Need A Persona-Based Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content should speak to customer pain points and challenges throughout the buyer’s journey.

However, to create content that is truly targeted, you need to understand exactly who your buyers are and what their journey looks like.

Enter persona-based content marketing: creating and promoting content with a specific buyer persona in mind.

Via Brian Yanish - MarketingHits.com
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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

22 Free Content Marketing Tools To Drive Your Content Marketing Plans | Content Creation, Curation, Management | Scoop.it
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a…

Via Stefano Principato
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How To Review Your App Analytics In 10 Minutes A Day - Business 2 Community

How To Review Your App Analytics In 10 Minutes A Day - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Let’s face facts: You’re busy. Like, really busy. So busy that it can be a challenge to dedicate time and thoughtful analysis to your app metrics. It’s easy to get lost in meetings, to-dos, and…
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How to build backlinks with social bookmarking sites? — Tricks2Blogging - Smart Ways To Blogging

How to build backlinks with social bookmarking sites? — Tricks2Blogging - Smart Ways To Blogging | Content Creation, Curation, Management | Scoop.it
With more than 500 DoFollow Social Bookmarks links you can boost your traffic in a boom if you know the impact of backlinking. To make quality backlinks and
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SNMinc WebGems's comment, May 4, 1:23 AM
Backlinks from social bookmarking sites are good links to consider and also boost up search engine presence. They are also "Do Follow" and I think this is one of the safest way to build backlinks. Have you tried it?
Marco Favero's curator insight, May 4, 2:56 AM

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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | Content Creation, Curation, Management | Scoop.it
Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.

Via Brian Yanish - MarketingHits.com
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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Content Creation, Curation, Management | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.

Via Pantelis Chiotellis
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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | Content Creation, Curation, Management | Scoop.it
Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015
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Fast Company – Storytelling & Creative Process Tips from the 100 Most Creative People in Business | The Brainzooming Group

Fast Company – Storytelling & Creative Process Tips from the 100 Most Creative People in Business | The Brainzooming Group | Content Creation, Curation, Management | Scoop.it
Fast Company featuring its list of 100 Most Creative People in Business. These creative ideas focus on storytelling and creative process tips from 36 creative
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