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The Future of Content Marketing: 5 Beyonds

Content Marketing moves fast. It's good to step back and see where this thing is going. (Annotated slides from my recent #B2BHuddle session)
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Content Creation, Curation, Management
The best way to get informed on the content hype
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The science of good storytelling

The science of good storytelling | Content Creation, Curation, Management | Scoop.it
We’re exposed to thousands of marketing messages every day. The best advertising illustrates through stories where the consumer or product is hero.

Via Level343
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Level343's curator insight, Today, 9:51 AM

Storytelling forms part of the very fabric of human existence.

 

From the make-believe of our childhood to the misunderstood music of our teenage years, and the daydreams and nightmares of our adult lives, stories are our constant companions.

 

In a world where we the number of marketing messages that we’re exposed to every day is in the thousands, the most powerful – and memorable – advertising doesn’t simply inform but illustrates through stories where product is hero, or makes you a hero.

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Creating a Simple & Stylish Data-Driven Report with Excel

Creating a Simple & Stylish Data-Driven Report with Excel | Content Creation, Curation, Management | Scoop.it
Take your reporting to the next level by learning how to create a basic data-driven report with Excel that’s both simple, stylish and impressive.

Via Pedro Da Silva
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The Step by Step Guide to Generating Hundreds of Blog Post Ideas

The Step by Step Guide to Generating Hundreds of Blog Post Ideas | Content Creation, Curation, Management | Scoop.it
Today I’m going to show you how to generate hundreds of blog post ideas. I know it’s not always easy to generate new content ideas for your inbound marketing, especially on a rainy Wednesday morning when all you want is a few extra hours of sleep. Instead, you’ve got timelines to adhere to, targets to …

Via Manish Dhane, Marco Favero
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Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden

Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden | Content Creation, Curation, Management | Scoop.it

""Jay! I'm working on my stories!" Said my friend Janie recently. Her three-year-old son was apparently asking for story after story - about 30 stories a day. At first, she said, it was exhausting, but she quickly started to learn some techniques. For example, she said, "I had to use similar stories for different purposes, to keep them fresh. Then I started using sensory details, and funny, enough, continued to learn again and again: The stories have to go somewhere."


And I'll tell you this is the same lesson I'm always learning: our stories, too, have to go somewhere. They have to take the audience along, through a journey of change, which shifts how the world works. And along the way, our stories don't just tell us what happened; our stories to tell us why it happened."


Read the full article to find out more about these storytelling techniques:

  • Scan your journey
  • Know the changes
  • Own your messages
  • Immerse yourself in the experience
  • Details, details
  • Go into trial, but don't get stuck
  • Surprise!
  • Use key phrases and metaphors
  • Travel across time
  • Find the lesson
  • Tell it first
  • Get your story goggles on

Via Kim Zinke (aka Gimli Goose)
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The Best Content Marketing Tools for Creation, Promotion, Syndication & More

The Best Content Marketing Tools for Creation, Promotion, Syndication & More | Content Creation, Curation, Management | Scoop.it
Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective.
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Complementary Marketing: The Intersection of SEO and Content Marketing

Complementary Marketing: The Intersection of SEO and Content Marketing | Content Creation, Curation, Management | Scoop.it

La realtà è la più lavoriamo insieme, il meglio lo facciamo tutti. Ecco tre esempi specifici di come SEO può migliorare i contenuti di marketing, attraverso tutte le fasi di una campagna.


Via Kamal Bennani, Marco Favero
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Marco Favero's curator insight, March 2, 5:24 PM

aggiungi la tua intuizione ...

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The Educators' Guide to Infographics - The Edublogger

The Educators' Guide to Infographics - The Edublogger | Content Creation, Curation, Management | Scoop.it
Sometimes when you’re compiling your content for your next blog post you find that, to get your point across, you have to cover a lot of facts and figures, statistics, or tabular information, and it’s really tricky to put into words. Wouldn’t it be great if you could easily compile it all into a vibrant and easy to read chart, or even a collection of charts that are all related? Then, wouldn’t it be great if it was all in one image that you could share to other people, or even print to stick on the wall of your classroom?

Search no more, for we have your solution. Infographics!

Via John Evans
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Marco Favero's curator insight, March 3, 3:45 AM

aggiungi la tua intuizione ...

SMARTERTEACHER's curator insight, March 3, 4:28 PM

Infographics are an outstanding tool to help students organize and present information.

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9 Creative Storytelling Tools That Will Make You Wish You Were A Student Again -- THE Journal

9 Creative Storytelling Tools That Will Make You Wish You Were A Student Again -- THE Journal | Content Creation, Curation, Management | Scoop.it
T.H.E. Journal asked educators for the most creative storytelling apps available, and we did a little digging on our own, too. The tools and apps we found turn students into novelists, artists, and moviemakers.

Via Cindy Rudy
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Marco Favero's curator insight, March 2, 4:11 AM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, March 2, 5:59 AM

9 Creative Storytelling Tools That Will Make You Wish You Were A Student Again -- THE Journal

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5 Things B2B Buyers Want Your Content To Do

5 Things B2B Buyers Want Your Content To Do | Content Creation, Curation, Management | Scoop.it
There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list.

Via Monique Walhof
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Monique Walhof's curator insight, March 1, 2:33 PM

5 things that result in content sales and marketing teams will make good use of. 

Vandana Singhal's curator insight, March 2, 6:27 AM

5 things that will help buyers make better decisions.

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The Next Generation of Content Marketing: 6 Insights About Intelligent Content

The Next Generation of Content Marketing: 6 Insights About Intelligent Content | Content Creation, Curation, Management | Scoop.it

It’s an ideal way to get smarter about the content we spend so much time and money to produce.


Via Kamal Bennani
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New Content Marketing Infographic: The Content Grid

New Content Marketing Infographic: The Content Grid | Content Creation, Curation, Management | Scoop.it
RT @linkonomics_com: http://t.co/gAhrkJOkHn via @linkonomics_com
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8 Content Types Your Blog Can't Afford To Live Without - Business 2 Community

8 Content Types Your Blog Can't Afford To Live Without - Business 2 Community | Content Creation, Curation, Management | Scoop.it
We’ve all heard the phrase, “Content is king.” If that’s the case, then why isn’t your site getting more traffic? Well, for starters, perhaps you aren’t utilizing…
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The Key to Great Content

The Key to Great Content | Content Creation, Curation, Management | Scoop.it
The key to great content is that it’ll promote your cause. It’s a win- win. In the end, make sure your efforts are streamlined. Tracking and measuring...

Via Level343
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Level343's curator insight, February 28, 11:28 PM
What Wows Your Customers? 

Nothing delights a customer more than finding the precise answers to their questions – right there! So before you can pick a topic to create great content, you need to identify what your customers need. Are there any particular topics trending with your customers? Are there any questions that your customers are asking but don’t really have a satisfactory answer to? Well, this is what you need to be targeting!

 
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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Content Creation, Curation, Management | Scoop.it
Some brands are inherently sexy, like the Ford Mustang.

The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).

Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?

Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen.

Via Gregg Morris
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PracTICE: Learning To Learn | Curation | Blogs | PLN | PKM | Social Media

PracTICE: Learning To Learn | Curation | Blogs | PLN | PKM | Social Media | Content Creation, Curation, Management | Scoop.it

LEARNing To LEARN, the PracTICE | With ALL that mass of information which WE get on each day in OUR technology driven Digital World, with the messages from Social Media through OUR  PLN (Personal [Professional] Learning Network), there is a MUST to organize OUR LEARNing! WE MUST unlearn the OLD and learn to learn differently as that was the case twenty years ago!


Learn more:


https://gustmees.wordpress.com/2015/01/28/practice-learning-to-learn-example-2/


https://gustmees.wordpress.com/2014/10/11/learning-to-become-a-good-digital-citizen-digital-citizenship/


https://gustmees.wordpress.com/2014/07/10/education-collaboration-and-coaching-the-future/




Via Gust MEES
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Gust MEES's curator insight, March 3, 6:08 PM

LEARNing To LEARN, the PracTICE | With ALL that mass of information which WE get on each day in OUR technology driven Digital World, with the messages from Social Media through OUR  PLN (Personal [Professional] Learning Network), there is a MUST to organize OUR LEARNing! WE MUST unlearn the OLD and learn to learn differently as that was the case twenty years ago!


Learn more:


https://gustmees.wordpress.com/2015/01/28/practice-learning-to-learn-example-2/


https://gustmees.wordpress.com/2014/10/11/learning-to-become-a-good-digital-citizen-digital-citizenship/


https://gustmees.wordpress.com/2014/07/10/education-collaboration-and-coaching-the-future/


Marco Favero's curator insight, Today, 8:21 AM

aggiungi la tua intuizione ...

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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

A Brief Guide to Fixing Your Old, Neglected, and Broken Content | Content Creation, Curation, Management | Scoop.it
Do your site's archives desperately need attention, but you don't know where to start? Focus on fixing these 10 pieces of broken or neglected content.

Via Peg Corwin
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Peg Corwin's curator insight, March 2, 7:31 AM

Good advice on what to do with specific pieces of outdated content like job listings, outdated product pagess, old landing pages, old promotions and more.  

Marco Favero's curator insight, Today, 6:30 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from The Marketing Technology Alert
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SEO Basics: The 9 Truths About DIY Search Engine Optimization

SEO Basics: The 9 Truths About DIY Search Engine Optimization | Content Creation, Curation, Management | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.


Via iNeoMarketing
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iNeoMarketing's curator insight, March 3, 8:46 PM

Unless you have your own professional SEO(s) on staff, please don't think you can assign this to a non-SEO person and get good results. Not going to happen. Never has.

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16 Ways to Use Social Media to Promote Your Event |

16 Ways to Use Social Media to Promote Your Event | | Content Creation, Curation, Management | Scoop.it
La tua azienda condurre eventi? In questo articolo condivide 16 modi creativi per utilizzare i social media per aumentare la consapevolezza, l'impegno e le vendite per il vostro evento.

Via Stefano Principato, Marco Favero
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Marco Favero's curator insight, March 3, 4:38 PM

aggiungi la tua intuizione ...

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Groom Your Content Marketing By Balancing Between Earned, Owned, & Paid Media

Groom Your Content Marketing By Balancing Between Earned, Owned, & Paid Media | Content Creation, Curation, Management | Scoop.it
f you are following the online marketing industry, the terms owned media, paid media, & earned media might not be new to you. However, what is the difference between the three and how important are they for your content marketing strategy?

Earned Media, Owned Media, & Paid Media is like a support stand for your content marketing strategy. It is not possible to single out any one out of these 3 elements that could be successful for your content marketing efforts, as all the three provide a cohesive marketing mix.

Via Brian Yanish - MarketingHits.com
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Dean Ryan G. Martin's curator insight, March 3, 2:32 AM

I agree. You need to figure out how to balance your marketing strategies and promotion. Whether you'll use owned media 60% of the time, it doesn't matter. This type of medium only gets effective if you're getting enough clicks. Paid media will cost you a lot of money if you don't know what you're doing. Remember: Not all paid media tools are measurable. It's a risk you need to take.

 

Like TV ads, you pay a network to flash the ad. You know the exact number of times your ad appears the whole day and you might assume hundreds of people will be convinced to take action. Still, sad part of it is, you can't measure the exact number of people who will watch your ad.

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8 Deadly Content Marketing Mistakes

8 Deadly Content Marketing Mistakes | Content Creation, Curation, Management | Scoop.it
8 Deadly Content Marketing Mistakes
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Marco Favero's curator insight, March 2, 3:47 AM

aggiungi la tua intuizione ...

Peg Corwin's curator insight, March 2, 7:58 AM

My favorite content recommendation here is: Don't just sell, help customers find relevant content.



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Handwriting Isn’t Dead—Smart Pens and Styluses Are Saving It

Handwriting Isn’t Dead—Smart Pens and Styluses Are Saving It | Content Creation, Curation, Management | Scoop.it
New connected pens and improved styluses make your handwritten notes available on all your devices. Joanna Stern tries out the leading implements.

Via Charles Tiayon, Laura Brown
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Eti Eni's curator insight, February 23, 12:30 PM

The technology is advancing more and more

Marco Favero's curator insight, March 2, 3:48 AM

aggiungi la tua intuizione ...

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Tips and Tricks for Content Marketing

Tips and Tricks for Content Marketing | Content Creation, Curation, Management | Scoop.it
Document Your Content Marketing Strategy

In a survey, about 35% of marketers admitted they have a well-documented content marketing strategy while 48% seem to have a one that hadn’t been put into words. These statistics show a significant improvement from the previous year where 49% of marketers admitted they did not have a documented strategy for their content marketing efforts.

 


Via Level343, Lydia's Marketing & Communication Consulting
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Level343's curator insight, February 28, 11:27 PM
Document Your Content Marketing Strategy

In a survey, about 35% of marketers admitted they have a well-documented content marketing strategy while 48% seem to have a one that hadn’t been put into words. These statistics show a significant improvement from the previous year where 49% of marketers admitted they did not have a documented strategy for their content marketing efforts.

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How To Put A YouTube Video In PowerPoint

How To Put A YouTube Video In PowerPoint | Content Creation, Curation, Management | Scoop.it
This is your SUPER GUIDE for putting YouTube videos into PowerPoint! Follow the links below to find the tutorial for your version of PowerPoint...OR...slowly scroll down the page to learn some adva...

Via Baiba Svenca
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Eliane Vacheret's curator insight, March 2, 12:47 PM

Insert a YouTube playlist in your presentation

Jakarta Web Developer's curator insight, March 3, 11:52 AM

Web Design & Development

#Jakarta #WebDesign #WebDeveloper #GraphicsDesign #News

https://www.facebook.com/JakartaWebDeveloper

Mayra.Loves.Books's curator insight, March 3, 10:38 PM

Good to know!