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The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today | Content Creation, Curation, Management | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 25, 2013 3:55 AM

Color is MASTER of us all. Related infographic on Design Revolution: http://sco.lt/94cW8X

Content Creation, Curation, Management
The best way to get informed on the content hype
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Panda Update (4.1 or 27) What Does This Mean For Your Website

Panda Update (4.1 or 27) What Does This Mean For Your Website | Content Creation, Curation, Management | Scoop.it
Google announced the latest Panda Update is running. In case you don’t remember, Panda is a filter designed to penalize “thin” or poor content from ranking well.

Via Bonnie Burns
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Bonnie Burns's curator insight, Today, 8:04 AM

By the end of this week, you should see an increase in traffic if you were previously hit by Panda and made changes to clean your site up.

Conversely, if you see a drop you know the Panda hit you and you need to deal with the issue.

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Visual Storytelling: Unique Ways to Create Infographics for Content...

Visual Storytelling: Unique Ways to Create Infographics for Content... | Content Creation, Curation, Management | Scoop.it
Many of us learn and retain information better through images than text alone. Use this info to your advantage: create infographics for content marketing.
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Rescooped by massimo facchinetti from MarketingHits
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The Great Divide in Content Marketing [Infographic]

The Great Divide in Content Marketing [Infographic] | Content Creation, Curation, Management | Scoop.it
As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Personal [e-]Learning Environments
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7 Ways to Create Characters for Your Online Training

7 Ways to Create Characters for Your Online Training | Content Creation, Curation, Management | Scoop.it
Here are seven ways to create characters when building online training courses. Most of them can be done using just PowerPoint.

Via ThePinkSalmon
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How to Build Your Brand Through Storytelling

How to Build Your Brand Through Storytelling | Content Creation, Curation, Management | Scoop.it
Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in yesteryear....
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3 SEO Tools Every Marketer Must Know

3 SEO Tools Every Marketer Must Know | Content Creation, Curation, Management | Scoop.it
According to Search Engine Watch, a website’s search traffic share increases from an average of 2.4% to 33% as the website improves it organic ranking from the tenth to the first spot. For exam…
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Rescooped by massimo facchinetti from Designing design thinking driven operations
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CUBI: A User Experience Model for Project Success

CUBI: A User Experience Model for Project Success | Content Creation, Curation, Management | Scoop.it

We all want to be a part of compelling creative projects—projects that solve business problems and engage users through meaningful and valuable experiences. However, given tight budgets and timelines it's challenging to create genuinely innovative design, identify gaps in the process, and consider the variety of factors for effective user experience.


Via Mario K. Sakata, Fred Zimny
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Content is King in Social Media: What are the Royal Essentials? - exploreB2B

Content is King in Social Media: What are the Royal Essentials?  - exploreB2B | Content Creation, Curation, Management | Scoop.it
There is a certain amount of unpredictability and luck in social media. A piece of content might pass unnoticed one day, while it goes viral a week later. Yet despite the unpredictable nature ...
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Is It Time to Re-Think Long-Form Content? - Business 2 Community

Is It Time to Re-Think Long-Form Content? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Is It Time to Re-Think Long-Form Content?
Business 2 Community
The topic de jour for content marketing this year has been quality over quantity – and it's about time.
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Creativity Drives Business Success

Creativity Drives Business Success | Content Creation, Curation, Management | Scoop.it

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 29, 8:53 AM

An interesting article by Adobe highlighting the major findings from a recent research study that examined the market performance of self reported "creative" companies--the "creative dividend". They also suggest five key implications from their interpretation of the results.  

 

Of course, as with any research that relies solely on self reported data--how valid is it. At the end of the day it probably raises more questions than it answers from a brand strategy perspective.

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5 Steps to Empowering The Modern Marketer | Visual.ly

5 Steps to Empowering The Modern Marketer | Visual.ly | Content Creation, Curation, Management | Scoop.it
Today's marketers are awash in data, and they're struggling to understand how to best make use it to serve more connected and educated consumers. The
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Rescooped by massimo facchinetti from Digital & Social Marketing
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7 Key Ingredients of an Integrated Digital Marketing Strategy

7 Key Ingredients of an Integrated Digital Marketing Strategy | Content Creation, Curation, Management | Scoop.it

7 key ingredients which must be effectively incorporated into every digital marketing strategy to successfully drive business growth.


Via Baochi
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Barbara Chapuis's curator insight, Today, 12:04 AM

Integrated Digital Marketing Strategy or Inbound Marketing...

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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Is Your Website Being Indexed Properly by Google?

Is Your Website Being Indexed Properly by Google? | Content Creation, Curation, Management | Scoop.it

One of the most common problems experienced when trying to rank in Google, is that your website is not currently being indexed correctly.


Via Kamal Bennani
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Gemma Shannon's curator insight, September 29, 12:25 PM

Excellent article documenting the most common errors which prevent Google from indexing your website. Also a timely reminder not to encourage spammy inbound links and only to link to high quality sites.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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20 Widgets to Improve Your Website - Jimdo Blog

20 Widgets to Improve Your Website - Jimdo Blog | Content Creation, Curation, Management | Scoop.it

Do you ever visit a website and wonder how it got all of those “extras” to work? The booking form, the calendar, or even the weather display? Many people assume that these kinds of bells and whistles require a web developer to put in place. But these days it’s usually as simple as copying and pasting some text. Taking advantage of these tools can engage your visitors, offer valuable insights, and make a simple site much more functional....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 6:47 AM

Anyone can install a widget onto their website—really! Here are 20 valuable website tools you can start using today.

Rescooped by massimo facchinetti from digital marketing strategy
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Content Marketing: Original Versus Curated Content - Heidi Cohen

Content Marketing: Original Versus Curated Content - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Having the original versus curated content debate? Here's research to help you. Advantages and disadvantages of original vs curated content are presented.

Via malek
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malek's curator insight, Today, 5:25 AM
3 years ago it was
  • 30% of companies were curation-focused; they linked to third party websites in 75+% of their posts.

We're in a secular trend

Rescooped by massimo facchinetti from technologies
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Create Office Timeline With A Free Tool

Create Office Timeline With A Free Tool | Content Creation, Curation, Management | Scoop.it
Easily create a beautiful timeline or Gantt chart for important presentations using this free, award winning timeline maker.

Via John Dalziel
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John Dalziel's curator insight, Today, 4:12 AM

Office Timeline enables practitioners to quickly create professional project/assignment visuals that impress learners, colleagues, and managers.
Office Timeline is the only Gantt chart and timeline maker software built for Knowledge Workers, right inside Microsoft PowerPoint.
It enables users to easily produces elegant Gantt charts and timelines that currently, as far as I'm aware, no other application can match.

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Anatomy of a Winning Package Design

Anatomy of a Winning Package Design | Content Creation, Curation, Management | Scoop.it
When it comes to branding and package design, what comes first? Or second? Here is the anatomy of a winning package design with insight from Steve Jobs.
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How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird - Business 2 Community

How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird - Business 2 Community | Content Creation, Curation, Management | Scoop.it
How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird
Business 2 Community
Good content marketing has always been about providing information and insights that can help your prospects. With Hummingbird you don't have an option anymore.
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Rescooped by massimo facchinetti from Designing design thinking driven operations
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A few tips on Designing Your Customer Experience


Via Rosetta Carrington Lue, Fred Zimny
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3 Types of Digital Products You Can Create Within 48 Hours

3 Types of Digital Products You Can Create Within 48 Hours | Content Creation, Curation, Management | Scoop.it
I’m sure you already know that creating digital and information based products is the most profitable way of making money on the internet. Thousands of bloggers, freelancers and skilled professiona…
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Content Performance: Why Return on Information Matters More Than ROI - The Content Standard by Skyword (blog)

Content Performance: Why Return on Information Matters More Than ROI - The Content Standard by Skyword (blog) | Content Creation, Curation, Management | Scoop.it
The Content Standard by Skyword (blog) Content Performance: Why Return on Information Matters More Than ROI The Content Standard by Skyword (blog) Eventually, it will come time for you to measure content performance and show return on investment...
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Rescooped by massimo facchinetti from Creative Web Publishing
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How to find Sites that Have Stolen your Images

How to find Sites that Have Stolen your Images | Content Creation, Curation, Management | Scoop.it
A hub looking at how to find sites that have stolen your images and what you can do about tit once you have found them.

Via Laura Brown
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The Anatomy Of A Solid Inbound Marketing Campaign

The Anatomy Of A Solid Inbound Marketing Campaign | Content Creation, Curation, Management | Scoop.it
Looking to run an inbound campaign? Here are the elements you need to consider.
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10 Common Blog Writing Mistakes (Infographic) | Visual.ly

10 Common Blog Writing Mistakes (Infographic) | Visual.ly | Content Creation, Curation, Management | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infograp
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10 Key Must Have Attributes For Successful Content Marketers

10 Key Must Have Attributes For Successful Content Marketers | Content Creation, Curation, Management | Scoop.it

Terabytes are written about how to create great content every day.

It all flows from a few simple attributes.

Cut to the chase, tell a story and edit your content. Everything flows from these simple guidelines.

Content Pain Points Every Business has to Come to Grips with

A budget is a moving target; start small, test the content ROI (is is getting read?), talk to your customers, monitor your conversion metrics, etc. – start with 20-30% of your overall budget.


How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Is your content distributed and published? A blog is not enough: you gotta do more.

In-house or outsourcing; or some combination of the two. Your probably better off with the latter.

Where do you find visuals to insert with your content? They are on your web site, embedded in your social channels and/or part of the visual story every employee tells with their profiles across the web.

What is SEO and how do we optimize our content. Use a keyword in your title and repeat it maybe once or twice on page of 300-700 words. Google understands more than you will ever know BTW.


Via Brian Yanish - MarketingHits.com
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Elizabeth Lawrence's curator insight, Today, 3:25 AM

Content is KING!!!